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Karona Cahya Susena
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JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
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Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 501 Documents
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The Influence Of Brand Image And Product Quality On The Purchase Decision Of Honda Motorcycle At The Honda Astra Panorama Dealer Bengkulu City Cahya Nur Azizah; Mimi Kunia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1268

Abstract

This study aims to determine the effect of Brand Image ( ) and Product Quality ( ) on Purchase Decision (Y) at the Honda Astra Panorama Dealer in Bengkulu City. The formulation of the problem in this study is whether Brand Image ( ) and Product Quality ( ) affect Purchase Decisions at Honda Astra Panorama Dealers in Bengkulu City. This research uses quantitative methods and the object of this research is motorcycle users at the Honda Astra Panorama Dealer in Bengkulu City. Based on the results of research that has been conducted on the influence of Brand Image and Product Quality on Purchasing Decisions at Honda Astra Panorama Dealers in Bengkulu City, it can be concluded as follows: Brand Image has a significant effect on Purchasing Decisions at Honda Astra Panorama Dealers in Bengkulu City Product Quality has a significant effect on Purchase Decisions at Honda Astra Panorama Dealers in Bengkulu City, Brand Image ( ) and Product Quality ( ) together have a significant effect on Purchasing Decisions (Y) at the Honda Astra Panorama Dealer in Bengkulu City. Based on the correlation coefficient test, the value of R = 0.968 and the coefficient of determination R^2 = 0.936 means that Brand Image ( ) and Product Quality ( ) contribute 0.936 or 93.6% to Purchase Decision (Y) at Honda Astra Dealers Panorama of Bengkulu City while the remaining 0.64 or 6.4% is influenced by other variables not included in this study.
the Effect of Electronic Word of Mouth on Instagram Social Media on Purchasing Decisions (Case Study on Second Snoop Bengkulu Customers) Kiki Sanakri; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1269

Abstract

The purpose of this study was to determine the effect of electronic word of mouth (E-Wom) dimensions on social media on purchasing decisions for customers at Second Snoop Bengkulu Stores. The research method used is quantitative, the population in this study is 100 employees, the total sample is the entire population, namely 100 consumers. Data collection techniques are through observation, questionnaires. The analysis technique used is the Multiple Linear Regression Test. The results of the research show that intensity has a positive effect on purchasing decisions for Second Snoop Bengkulu Store customers, this is evidenced from the hypothesis test with t-test obtained tcount > ttable (11,395> 1,699). Valence of Opinion (X2) has a positive effect on consumer purchasing decisions (Y) on Second Snoop Bengkulu Store Customers, this is proven from the hypothesis test with t-test obtained tcount > ttable (2.240> 1.699). Content (X2) has a positive effect on consumer purchasing decisions (Y) on Second Snoop Bengkulu Store Customers. This is evidenced from the hypothesis test with the t-test obtained tcount > ttable (4.376> 1.699). Intensity (X1), Valence of Opinion (X2), and Content (X3) affect consumer purchasing decisions (Y). This can be seen from the hypothesis test together (simultaneously) Ftable > Fcount (92,545 > 3,940). This is proven from the correlation analysis R = 0.802 (80.2%) and is close to 1. And the coefficient of determination is R2 = 0.743 or about 74.3% while 25.7% is a contribution of other variables not examined. Keywords: Intensity, Valence of Opinion, Content, Purchase decision
The Influence of Green Marketing, Product Quality and Brand Image on Buying Interest in Bottled Drinking Water Brand Le Minerale Randi Randi; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1270

Abstract

The purpose of this study was to determine the effect of green marketing, product quality and brand image on consumer buying interest. This type of research is quantitative with a descriptive approach. The research population was all students of the Faculty of Health Sciences, Universitas Muhammadiyah Bengkulu. The number of research samples was 70 people. Data collection using a questionnaire. Data analysis techniques using multiple linear regression analysis. The results showed that partially green marketing has a positive and significant effect on purchase intention, product quality has a positive and significant effect on purchase intention and brand image has a positive and significant effect on purchase intention. Simultaneously there is an influence of green marketing, product quality and brand image on buying interest decisions.
The Influence Of Service Quality, Product Diversity And Price Discounts On Consumers' Interest To Buy Lova Collection In Bengkulu City Jesica Lestari; Sri Ekowati
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1272

Abstract

This study aims to determine the effect of service quality, product diversity and price discounts on buying interest of consumers at the Lova Collection in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumers of the Lova Collection in Bengkulu City, which is located on Jl. Lieutenant Suprapto, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 160 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test.The results of this study can be concluded that the variable Service quality has a positive effect on Consumer Purchase Interest, product diversity has a positive effect on Consumer Purchase Interest, Price Discounts have a positive effect on Consumer Purchase Interest, and Service Quality, Product Diversity and Price Discounts together have a significant effect on Consumer Buying Interest in the Lova Collection in Bengkulu City.
Digital Marketing Strategy to Increase Tourist Visits at Tri Muara Karang Waterfall (Case Study of Tri Muara Karang Waterfall in Belitas Seberang Village, Sindang Kelingi District, Rejang Lebong Regency) Lisa Indriani; Adi Sismanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1273

Abstract

Research on Tri Muara Karang Waterfall tourism, Belitar Seberang Village, Sindang Kelingi Regency. Rejang Lebong with the formulation of the problem What is the Digital Marketing Strategy to increase visits to the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong? The population of 15 children used in this study were all employees who worked on the Tri Muara Karang Waterfall tour, Belitar Seberang Village, Kec. Sindang Kelingi Kab. Rejang Lebong amounted to 15 respondents. The sampling technique used total sampling based on predetermined criteria totaling 15 respondents. Observation data collection techniques, documentation and open questionnaires to visitors. Based on the results of the research that has been carried out, the managers, Village Officials, Tourism Office, Regional Government, especially Rejang Lebong Regency and Visitor Data on Tri Muarakarang Waterfall Tourism. It is necessary to increase supporting facilities and infrastructure in the management of Tri Muarakarang Waterfall Tourism. The role of the community, the government strongly supports the progress of the Tri Muarakarang Waterfall Tourism object in improving its quality and attractiveness. Increase the opinion of the community around the Tri Muarakarang Waterfall Tourism object, especially women both crafts and special food umkm that make visitors interested. Increasing the role of promotion either through websites or liplets, billboards and signboards will provide a strong advantage for visitors. Increased safety and comfort for visitors needs to be improved so that more visitors will come The increase in family tourism at this time will increase if the Tri Muarakarang Waterfall Tourism object is safe and smooth. As well as the discussion using the IFAS and EFAS methods in Table 4.1, namely the IFAS matrix, shows a score for strengths of 1.1 while for weaknesses of 0.9 so that the total weighted score obtained is 2.0. If the strengths and weaknesses are optimized, it will overcome the various weaknesses that exist. This is indicated by the total score on the IFAS matrix of 1.1 ≥ 0.9, which means that internal conditions have the power to overcome situations.
The Effect Of Product Quality, Price And Service Quality On Customer Satisfaction At Pondok Makan Bunda Niar Air Nelengau Seginim Kurnia Dwi Ferli; Ahmad Soleh; Yun Fitriano
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1278

Abstract

The research aims to determine the effect of product quality, price and service quality on customer satisfaction at Pondok Makan Bunda Niar Air Nelengau Seginim. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire. The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 80 customers at Pondok Makan Bunda Niar Air Nelengau Seginim. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing.The research aims to determine the effect of product quality, price and service quality on customer satisfaction at Pondok Makan Bunda Niar Air Nelengau Seginim. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire. The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 80 customers at Pondok Makan Bunda Niar Air Nelengau Seginim. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing. Product quality research results (X1), show t count of 2.954 > t table 1.66140 with a significant level of 0.004 <0.050. So it can be concluded that the variable Product Quality has a positive and significant effect on Customer Satisfaction. This means the hypothesis is accepted. PRICE affects Customer Satisfaction. Price variable (X2), shows t count of 2.525 > t table 1.66140 with a significant level of 0.014 <0.050. So it can be concluded that the price variable has a positive and significant effect on customer satisfaction. This means the hypothesis is accepted. Service quality affects customer satisfaction. The price variable (X2), shows t count of 2.800 > t table 1.66140 with a significant level of 0.000 <0.050. So it can be concluded that the service quality variable has a positive and significant effect on customer satisfaction.
Marketing Strategy Through Digital Marketing To Increase Sales Volume (Case study on the ECO laundry business at JL.Danau Panorama, Bengkulu City) Liza Febriani; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1280

Abstract

This study aims to determine marketing strategies through digital marketing in order to increase sales volume (a case study in the eco laundry business at Jl.Danau Panorama, Bengkulu City. by consumers. Prices are set in accordance with the capital issued by the Laundry Eco business. The location where the Eco Laundry business was founded is very strategic. Promotion of the Eco Laundry business in carrying out its promotional activities has utilized developing technology, namely social media. The existence of digital marketing makes it easy to get information. From this research it can be concluded that the strengths are affordable prices, satisfactory quality of laundry results.Weaknesses are higher machine production costs.Opportunities faced by Laundry Eco, which has utilized internet technology by marketing through social media.The threat faced is rising raw material prices. Digital marketing is used by Laundry Eco, namely social media Facebook, Instagram and WhatsApp.
Influence Of Service Quality, Location dnd Facilities For The Decision To Visit Back At The Promise Soul Cafe, Bengkulu City Femmy Valentina; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1284

Abstract

The purpose of this study was to determine the effect of service quality on the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City, to determine the location that influences the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City. To find out which facilities influence the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City and to find out the quality of service locations and facilities simultaneously influence the decision to return to the Promise Jiwa Tanah Patah Cafe in Bengkulu City. This research is a type of quantitative research. Data collection techniques are observation, documentation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of the study it was concluded that: Service quality (X1) influences the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the quality of service increases, the decision to visit also increases. Location (X2) influences the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the location increases, the decision to visit also increases. Facilities (X3) affect the decision to visit (Y) at Cafe Janji Jiwa Bengkulu, meaning that if the facilities increase, the decision to visit also increases. Service quality (X1), location (X2) and facilities (X3) affect the decision to visit (Y) at the Bengkulu Jiwa Cafe, meaning that if the quality of service, location and facilities increases, the decision to visit also increases.
The Effect of Consumer Trust, Emotional Values, Functional Values and Social Values on Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu Sirat Agus Rahmad Ilahi; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1287

Abstract

A research that has the formulation of the problem How do Consumer Trust, Emotional Values, Functional Values ​​and Social Values affect Iphone Brand Loyalty in Students of Muhammadiyah University of Bengkulu? The purpose of this study is to find out how the effect of consumer trust, emotional values, functional values ​​and social values ​​on iPhone brand loyalty in Students of Muhammadiyah University of Bengkulu. The sampling technique used was the accidental sampling based on predetermined criteria totaling 100 respondents. The data was collected using the observation, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula.The hypothesis test with t-test obtained t-count > t-table (2.673> 1.699). The Consumer Trust (X1), Emotional Value (X2), Functional Value (X3) and Social Value (X4) ) has an effect on consumer brand loyalty (Y). This can be seen from the hypothesis test Simultaneously. F-table > F-count (12.749 > 1.850). This is evidenced from the correlation analysis R = 0.802 (80.2%) and almost close to 1. The coefficient of determination is R2 = 0.64.4 or about 64.4% while 35.6% is a contribution of other variables not examined
The Effect Of Communication, Work Discipline And Compensation On Employee Performance At PT. Indopos Indonesia M Rizky Pratama; Sri Handayani; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1309

Abstract

The purpose of this research is to describe and analyze the effect of communication, work discipline and compensation on employee performance at PT. Indoposs Indonesia. This type of research uses quantitative descriptive. The sampling technique used census techniques as many as 24 respondents. The research analysis uses multiple linear regression analysis.Results of analysis There is a positive and significant influence between communication on employee performance at PT. Indoposs Indonesia because tcount is greater than ttable (2.103 > 1.717). then H0 is rejected and Ha is accepted. There is a positive and significant influence between Work Discipline on employee performance at PT. Indoposs Indonesia because the ttable value is 1.717. Then tcount is greater than ttable (2.878 > 1.717). then H0 is rejected and Ha is accepted, there is a positive and significant influence between compensation on employee performance at PT. Indoposs Indonesia because the ttable value is 1.717. So tcount is greater than ttable (2.998 > 1.717), then H0 is rejected and Ha is accepted. There is a positive and significant influence between communication, work discipline and compensation on employee performance at PT. Indoposs Indonesia because Fcount > Ftable (52.968 > 3.47) with a significant value of 0.000. shows that together X1 (Communication), X2 (Discipline) and X3 (Compensation) have a significant influence on employee performance (Y) at PT. Indoposs Indonesia. The results of multiple regression have the equation Y = 11.021 + 0.303 (X1) + 0.380 (X2) + 0.508 (X3) ) + e , because the direction of the regression is positive it can be interpreted that if communication, work discipline and compensation increase, the performance of employees at PT Indoposs Indonesia will also increase

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