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STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU Prawitasari, Andriyani; Roziz, Englin
JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.371 KB)

This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU Andriyani Prawitasari; Englin Roziz
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

HUBUNGAN KUALITAS JASA DAN HARGA DENGAN KEPUASAN KONSUMEN PANASONIC SERVICE CENTER BENGKULU Andriyani Prawitasari; Rahmad Dhoni Kaypani
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

RINGKASANÂ Kualitas jasa dan harga merupakan hal yang paling pokok dalam sebuah perusahaan dalam mencapai keuntungan. Dengan kualitas jasa yang baik dan penentuan harga yang tepat akan membuat perusahaan dapat bertahan dalam jangka panjang, karena dengan kualitas jasa dan harga yang sesuai dengan apa yang dipersepsikan oleh masyarakat selaku calon pelanggan maka masyarakat akan bersedia untuk menggunakan jasa tersebut. Tujuan penelitian ini adalah : (1) untuk mengetahui hubungan kualitas jasaÂ dengan kepuasan konsumen pada Panasonic Service Center Bengkulu, (2) Untuk mengetahui hubungan harga dengan kepuasan konsumen pada Panasonic Service Center Bengkulu. Sampel penelitian ini adalah konsumen yang menggunakan jasa Panasonic Service Center Bengkulu yang berjumlah 60 orang diambil dengan metode sensus. Metode analisis data yang digunakan adalah analisis korelasi rank spearman. Berdasarkan hasil penelitian diketahui bahwa : (1) Variabel kualitas jasa berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,790 dan nilai t-hitung 9,816 > t-tabel 1,672. Hasil ini bermakna bahwa jika kualitas jasa baik, maka kepuasaan konsumen akan meningkat. (2) Variabel harga berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,630 dan nilai t-hitung 6,178 > t-tabel 1,672. Hasil ini bermakna bahwa jika harga terjangkau maka kepuasan konsumen akan meningkat.Â Kata kunci : Kualitas Jasa, Harga, Kepuasan Konsumen

THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY Nova Anggraini; Andriyani Prawitasari; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation andÂ hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of Ï is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek SayÂ By Shandy Aulia in Bengkulu City obtained a value of Ï of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.

Analisis Strategi Marketing Digital Pada Bumdes Lestari Jaya Desa Sindang Jaya Kabupaten Rejang Lebong Siti Hanilla; Andriyani Prawitasari; Sri Handayani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2712

This research is to analyze the use of digital marketing strategies implemented at BUMDes Lestari Jaya and analyze the factors that hinder the development of BUMDes Lestari Jaya online stores and analyze the proposed appropriate marketing strategies to optimize the reach of BUMDes Lastari Jaya Digital Marketing. This analysis process is carried out on Digital Marketing activities that have been carried out by BUMDes Lestari jaya using SWOT Analysis. Data This research was obtained from the results of several previous studies, interview results and questionnaire results distributed to 60 respondents consisting of Consumers and Social Media Folowers of BUMdes Lestari Jaya as a source of information for improving the digital Marketing Strategy of BUMDes Lestari Jaya. From the results of the SWOT analysis obtained : Strenght : a. It has abundant raw materials, b. The quality of the poduk is quite good, c. There are several variants of palm sugar products as an option for consumers, d.Dapay receives orders in large quantities, e.The potential of partners as reselers is very large. Weakness: a. Digital Marketing Strategy is not yet on Target, b. In managing the Digital Marketing Strategy has not been professional and consistent, c. Opportunities for resellers have not been opened, d. Limited human resources in managing social media as promotional advice. Opportunity: a.The scope of the Digital Market is very wide, b.The opportunity for cooperation with resellers is still very wide open, c.The need for brown sugar is very much. Threts : a.Fierce competition with similar products, b.Price competition with products from other regions

Strategi Pengembangan Objek Wisata Kolam Renang Tirta Plamboyan Desa Talang Kering Kecamatan Air Napal Kabupaten Bengkulu Utara Dita Winastia Putri; Siti Hanila; Andriyani Prawitasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3231

The Tirta Plamboyan swimming pool tourist attraction which is located in Talang Dry Village, Air Napal District, North Bengkulu Regency is very likely to be developed with adequate resources, but this tourist attraction is not widely known to the outside community and is still lacking in terms of existing facilities. Therefore, the author takes the title "Strategy for the Development of the Tirta Plamboyan Swimming Pool Tourism Object, Talang Dry Village, Air Napal District, North Bengkulu Regency" the aim is to be able to find out what kind of development strategy is suitable for the Tirta Plamboyan swimming pool tourist attraction. The purpose of this study was to determine the strategy of developing a tourism object for the Tirta Plamboyan swimming pool, Talang Dry Village, Air Napal District, North Bengkulu Regency with SWOT analysis. The method used is descriptive qualitative with data collection techniques distributing questionnaires to respondents. The analytical method used is SWOT, namely Strengths , Weaknesses , Opportunities and Threats . The results of this study indicate that the Tirta Plamboyan swimming pool tourism object, Talang Dry Village, Air Napal District, North Bengkulu Regency is in quadrant II position. This shows that the strategy used is a diversification strategy . In addition, the results of the SWOT diagram using the ST strategy explain that the Tirta Plamboyan swimming pool tourist attraction is can maintain a cheap swimming pool ticket price from others, keep the swimming pool clean and create comfort in the swimming pool area, and approach the public not to think badly about the Tirta Plamboyan swimming pool.

Pengaruh Motivasi Dan Kepemimpinan Terhadap Kinerja Pegawai Pada Dinas Pemberdayaan Masyarakat Dan Desa (DPMD) Provinsi Bengkulu Edo Sandra; Ermy Wijaya; Andriyani Prawitasari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3662

Employee performance is the quality and number of individual consequences or combinations in exclusive actions caused by the characteristic capacity obtained from learning interactions and to perform better. The purpose of the study was to determine the effect of work discipline on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD), to determine the effect of work motivation on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD). This study aims to determine the effect of work discipline and work motivation on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD). The sample in this study was 44 employees, data collection using questionnaires and data analysis methods used multiple linear regression, determination test, and hypothesis testing. The results for the multiple regression equation show a positive regression direction with the equation Y = 9,747 + 0,897 (X1) + 0,832 (X2) + e, which means that if there is an increase in work discipline and work motivation, the performance of employees in the community and village empowerment office (DPMD) Bengkulu Province will also increase. Work discipline has a significant effect on employee performance in the Bengkulu Province Community and Village Empowerment Office (DPMD) because the value of ttable (2,954 < 1.677) and a significance value of 0.004 < from 0.050. Work motivation has a significant influence on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) because the value of ttable (2,525 <1,677) and a significance value of 0.014 < from 0.050. The test results conclude that there is a significant influence between work discipline and motivation on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) together because the F arithmetic value > F table (154.995 > 3.133) with a significant value of 0.000 < 0.05.

THE INFLUENCING FACTORS ON EMPLOYEE WORK SATISFACTION AT PT.INDOMACO ADI PRIMA BENGKULU : THE INFLUENCING FACTORS ON EMPLOYEE WORK SATISFACTION AT PT.INDOMACO ADI PRIMA BENGKULU Sri Handayani; Andriyani Prawitasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the factors that give the biggest influence on employee job satisfaction at PT.Indomarco Adi Prima in Bengkulu City. It is used a rating scale as the analytical method. The result showed that most of the respondent's answers with total 321 choose an agree criteria for four factors that influencing employee job satisfication such as ; mentally challenging work, appropriate reward factors,supportive work and supportive colleague factors. Those factors are found to be significant in influencing the employee job satisfaction of PT.Indomarco Adi Prima in Bengkulu city. The highest factor that gave the biggest influence on employee job satisfaction in PT.Indomarco Adi Prima Bengkulu is a work factor that is mentally challenging, with an average score of answers of 329 with agreed criteria. Meanwhile, the lowest factor influencing employee job satisfaction in carrying out work at PT.Indomarco Adi Prima Bengkulu is the award that corresponds to the average answer score of 300 from the perceptions of respondents with agreed criteria.

Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema Sri Handayani; Andriyani Prawitasari; Dennis Ryanto Tambu; Kresnawati Kresnawati; Asty Eka Fitriani
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4303

The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities

An Analysis of Factors Affecting Work Productivity of Employee at Sukaraja Sub-District Office of Seluma Regency of Bengkulu Province Egy Valistin; Ida Ayu Made Er Meytha Gayatri; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.206

The purpose of this study is to determine factors such as motivation and work discipline that affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency. The sample in this study was 29 employees at Sukaraja Sub-district Head Office of Seluma Regency. The data Collection technique used is a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression equation are Y = 10,107 + 0,417X1 + 0,361X2+ which means that motivation and work discipline have a positive influence on employee productivity at Sukaraja Sub-district Head Office of Seluma Regency. This illustrates that if the motivation and work discipline variables increase, the employee's work productivity will also increase. The result of the determination test is 0.567 or (56.7%). This shows that motivation and work discipline affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency by 56.7%, while the rest (100 - 56.7% = 43.3%) are explained or influenced by other variables not examined. Motivation and work discipline together have an influence on the work productivity of the employees at Sukaraja Sub-district Head Office of Seluma Regency, with a significant value of 0.000, less than 0.05. Motivation has a positive and significant effect on employee work productivity, because the significant value of 0.015 is smaller than 0.05. Work discipline has a positive and significant effect on employee work productivity, with a significant value of 0.028, which is smaller than 0.05.

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