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Sigit Sanjaya
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UPI YPTK Journal of Business and Economics
Published by Universitas Putra Indonesia YPTK Padang
ISSN : -     EISSN : 25273949     DOI : 10.35134/jbe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
UPI YPTK Journal of Business and Economics is a peer reviewed journal published by Universitas Putra Indonesia, YPTK, Padang West Sumatera, Indonesia. The journal publishes original works that advance knowledge of theory, practice and research in the area of management including Accounting, Auditing, Management, Marketing, Business, Finance, and other related topics. The journal is addressed at regional and international level and is targeted to academics, entrepreneurs, policy-makers, researchers and students who are involved in the latest research, scientific development and practice on Business and Economics. UPI YPTK Journal of Business and Economics is dedicated to address the challenges in the areas of Business and Economics, thereby presenting a consolidated view to the interested researchers in the aforesaid fields. The journal looks for significant contributions to the area of management including accounting, auditing, management, marketing, business, finance, and other related topics in theoretical and practical aspects. All manuscripts received by the editor of UPI YPTK Journal of Business and Economics (JBE) will be reviewed by peer reviewers according to the field of economics studies (at least 2 people) with a double-blind policy. This journal is published every 4 months, Januari, May, and September. All papers submitted to the journal should be written in good English.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 8 No. 2 (2023): May 2023" : 3 Documents clear
The Influence of Product Quality, Price and Digital Marketing on Purchase Intention Batik Products in Sungai Penuh City Fatma Ariani; Enny Sestriyenti; Engla Desnim Silvia; Rina Susanti
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.239

Abstract

The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially those in the Sungai Penuh City area. Data analysis consisted of descriptive, classical assumption, and multiple regression tests. Hypothesis testing consists of F test and t test. The study results show that only the product quality and price variables significantly and positively affect purchase intention. In contrast, the digital marketing variables have an effect. However, they are not significant; simultaneously, the product quality, price and digital marketing variables positively and significantly affect purchase intention.
Work Motivation and Work Discipline on the Performance of Educators Susi Yuliastanty; Stepanina Stepanina
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.240

Abstract

The aim of the study was to determine the influence of work motivation and work discipline on the performance of teaching staff at SMA Negeri 1 South Siberut , Mentawai Regency. Data collection methods are Field Research and Library Research. Types and sources of data are primary data and secondary data. The population of this study were all teaching staff at State Senior High School 1 Siberut Selatan, Mentawai Regency, both with PNS status and a sample of 37 people. The analytical method uses multiple linear regression analysis. The results of the study are: (1) Work motivation partially has a significant effect on the performance of civil servant educators at SMA Negeri 1 Siberut Selatan, Mentawai Regency. (2) Work discipline partially has a significant effect on the performance of civil servant educators at SMA Negeri 1 Siberut Selatan, Mentawai Regency. (3) Work motivation and work discipline have a significant effect on the performance of civil servant educators at SMA Negeri 1 Siberut Selatan, Mentawai Regency.
The Influence of Price, Location and Service Quality on Purchasing Decisions with Purchase Interest as an Intervening Variable at Transmart Padang Bismark, Irma Auliyah; Yulasmi, Yulasmi; Lusiana, Lusiana
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.288

Abstract

This study aims to determine and analyze the influence of price, location, and service quality on purchasing decision with purchasing interest as intervening variables at Transmart Padang. There are some variables need to be ensured on this study. They are the influence of price, location and service quality on interest at Transmart Padang. Another one is the influence of purchasing interest on purchasing decisions at Transmart Padang City. Besides, there is also the influence of price, location and service quality on purchasing decisions at Transmart Padang through purchasing interest as an intervening variable. This research was conducted using a descriptive and causal research design and samples were taken using a non-probability-silling sample design using accidental sampling technique. In this study, the number of samples was 100 people. While the research instrument was a questionnaire using a Likert scale. Structural Equation Modeling (SEM) analysis were used as data analysis techniques in this study. The results showed that location had no significant effect on consumer purchasing interest at Transmart Padang, while price and service quality had a significant effect on consumer buying interest at Transmart Padang. Service quality had no significant effect on purchasing decisions at Padang City Transmart, while price, location and purchasing intention had a significant effect on purchasing decisions at Transmart Padang. Location had no significant effect on purchasing decisions at Transmart Padang through purchasing intention, while price and service quality had a significant effect on purchasing decisions at Transmart Padang through purchase intention.

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