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Rina Susanti
Universitas Putra Indonesia YPTK Padang
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Analisis Konsumsi dan Tabungan Masyarakat di Indonesia Engla Desnim Silvia; Rina Susanti
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 21 No 2 (2019): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to identify and analyze: (1) consumption of the previous period, the current period disposable income and disposable income previous period on the level of consumption in Indonesia, (2) the current period disposable income, disposable income of the previous period, the consumption of the current period, consumption and interest rates on saving the current period in Indonesia.The result showed: (1) there isi a significant effect between the consumption of the previous period, disposable income of the current period and disposable income together the level of consumption in Indonesia, (2) there is a significant effect between the current period disposable income, disposable income of the previous period, the current period consumption, the consumption of the previous period and current periode interest together to word saving in Indonesia
THE EFFECT OF MINDSET PERSONAL ON BEHAVIOR OF INTERNET ENTREPRENEURSHIP STUDENTS OF UNIVERSITAS PUTRA INDONESIA YPTK PADANG Muharika Dewi; Erna Susanti; Rina Susanti; Zefri Yenni; Eliza Eliza
Sosiohumaniora Vol 22, No 1 (2020): SOSIOHUMANIORA, MARCH 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.937 KB) | DOI: 10.24198/sosiohumaniora.v22i1.25625

Abstract

The importance of understanding mindsets to direct behavior in internet-based entrepreneurship is the effort in bringing entrepreneurial learning processes close to changes in entrepreneurial behavior. This study aims to determine the grouping of students’ mind sets in two growth and fixed categories, knowing the description of mind set content and internet entrepreneurial behavior in students, knowing the differences in internet entrepreneurial behavior based on student mindsets, knowing the correlation between mind set and internet entrepreneurial behavior, then know the contribution of mindset to internet entrepreneurial behavior. This research method with a quantitative approach, using a likert scale questionnaire instrument, the sample is students registered at UPI YPTK Padang in 2018/2019 academic year totaling 148 people, sampling from the population is done by purposive sampling technique, data analysis with percentage techniques in describing data, independent test sample t test for different tests, pearson correlation product moment analysis for testing the relationship of variables and the square of r for testing the contribution. The results of the analysis state that 45% of students with a fixed mind set and 55% with a growth mind set, students with a growth mind set have better internet entrepreneurial behavior with an average of 86.82%. Hypothesis testing states that there are differences in student internet entrepreneurial behavior based on personal mindsets, there is a fairly strong correlation between mind set with internet entrepreneurial behavior, with a contribution of 20.4%. It is proven that students with growth mindsets have higher behavior in internet entrepreneurial activities, therefore to increase the ability and interest of students in entrepreneurship must start from the approach to the correct mindset about entrepreneurship. 
Strategi Komunikasi Lingkungan pada Pengelolaan Sampah di Jorong Galuang Kecamatan Sungai Pua Rina Susanti; Susi Evanita
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 3 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.381 KB) | DOI: 10.31004/jpdk.v4i3.4964

Abstract

Pembangunan berkelanjutan berkaitan dengan pembangunan saat ini yang berdampak pada generasi mendatang. Masalah lingkungan menjadi topik pembahasan saat ini mengingat kerusakak lingkungan terjadi dimana-mana. Hal ini perlu tindakan cepat untuk mempertahankan keberlangsungan hidup generasi sekarang dan generasi mendatang. Dengan konsep pembangunan berkelanjutan sebuah gagasan untuk menyeimbangkan pembangunan dan lingkungan. Permasalahan sampah merupakan efek pembangunan yang terus di prioritasnkan dengan mengorbankan lingkungan. Untuk itu diperlukan komunikasi sebagai upaya pencegahan dan penangganan masalah sampah. Tindakan nyata yang dilakukan pemerintah Nagari Sungai Pua untuk ikut mensukseskan pembangunan berkelanjutan dengan mengeluarkan Peraturan Nagari No. 18 Tahun 2018 tentang sampah. Implementasi Peraturan nagari adalah program pelayanan penyemputan sampah Mitra Mandiri di Nagari Sungai Pua yang dikelola oleh Bunmnag. Sebagai upaya penanganan tumbukan sampah di sungai dan bantaran sungai. Program ini baru dijalankan dan butuh sosialisasi kepada masyarakat untuk bergabung menjadi mitra. Komunikasi yang digunakan komunikasi lingkungan dengan menggunakan komunikasi massa dengan spanduk dan komunikasi personal dengan mengunjungi rumah masyarakat. Berdasarkan observasi yang dilakukan komunikasi dinilai berpengaruh terhadap pengelolaan sampah yang dilihat dari sungai yang bersih dari sampah.
PENERAPAN STRATEGI DIGITAL MARKETING BERBASIS KONTEN PADA VE BORDIR DAN SULAMAN BUKITTINGGI Rina Susanti; Engla Desnim Silvia; Fatma Ariani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5516

Abstract

Strategi digital marketing sangat penting dilakukan sebagai strategi untuk meningkatkan penjualan. Saat ini ini menjalin komunikasi efektif dengan pelanggan menjadi suatu keharusan sehingga dapat memahami pelanggan. Ve Bordir dan Sulaman melakukan promosi dengan berbasis konten untuk menciptakan dan mendistribusikan konten yang bernilai dan menarik dengan tujuan mengajak, memperoleh, dan melibatkan target sasaran yang jelas dan dipahami agar dapat mendorong tindakan pelanggan yang menguntungkan. Metode yang dilakukan kegiatan pengabdian kepada masyarakat dilakukan dengan tiga tahapan, pertama tahap persiapan, yaitu diawali melakukan koordinasi kegiatan, mengurus perizinan, pembuatan spanduk kegiatan, menyiapkan materi dan membuat jadwal kegiatan dan mempersiapkan sarana dan prasarana yang dibutuhkan. Tahap kedua, implementasi dan kegiatan, kegiatan ini dilakukan selama 3 hari. Hari pertama, sosialisasi untuk memberikan materi terkait strategi digital marketing berbasis konten. Hari kedua dan ketiga dilakukan pengambilan video dengan menggunakan model laki-laki dan perempuan. Tahap ketiga, kegiatan evaluasi dilakukan setelah video di upload ke youtube. Kemudian akan dipantau secara berkala jumlah pengikut (subcriber), banyak tontonan dan komentar yang ditulis. Setelah itu tim meminta mitra untuk selalu mengupdate konten youtube 1 x dalam seminggu. Tujuh strategi digital marketing yaitu penetapan tujuan, pemetaan target pasar, memulai dan merencanakan konten, penciptaan konten, distribusi konten, penguatan konten dan evaluasi konten pemasaran. Dalam waktu enam hari setelah konten di share ke Youtube terlihat konten cukup menarik bagi calon konsumen karena sudah ditonton sebanyak 54 kali, 21 subsriber dan 7 komentar. Strategi digital marketing sangat penting dilakukan sebagai upaya untuk meningkatkan penjualan.
Digital Marketing dan Entrepreneurial Marketing dalam Mengoptimalkan Loyalitas Pelanggan: Peran Kepuasan Pelanggan Sebagai Mediasi Rina Susanti; Lidya Rizki Ananda; Engla Desnim Silvia
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 20, No 3 (2022): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v20i3.16974

Abstract

 Tujuan penelitian – Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan entrepreneurial marketing terhadap loyalitas pelanggan Rumah Bintang Bordir dan Sulaman melalui kepuasan sebagai mediator. Desain/Metodologi/Pendekatan – Populasi adalah masyarakat kota Bukittinggi berusia 25-60 yang pernah berbelanja di Rumah Bintang Bordir dan Sulaman. Sampel berjumlah 100 pelanggan yang diambil melalui teknik sampel yaitu accidental sampling. Temuan – Secara langsung variabel digital marketing berpengaruh positif dan signifikan (nyata) terhadap kepuasan pelanggan, variabel entrepreneurial marketing berpengaruh positif dan signifikan (nyata) terhadap kepuasan pelanggan, digital marketing berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan, entrepreneurial marketing berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan, dan kepuasan kerja berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan. Secara tidak langsung variabel digital marketing berpengaruh terhadap variabel loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan dan variabel entrepreneurial marketing berpengaruh terhadap variabel loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan Keterbatasan penelitian – Penelitian ini terbatas hanya pada variabel loyalitas pelanggan dan data penelitian diambil dari 1 UMKM Bordir dan Sulaman yang ada di Kota Bukittinggi. Sehingga, hasil penelitian belum dapat disimpulkan secara general. Originalitas – Fokus penelitian terletak pada hubungan pengaruh digital marketing dan entrepreneurial marketing terhadap loyalitas pelanggan dan melihat bagaimana peran mediasi variabel kepuasan pelanggan.
Digital Marketing and Entrepreneurial Marketing in Optimizing Customer Loyalty Rina Susanti; Lidya Rizki Ananda; Engla Desnim Silvia
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 3 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.815 KB) | DOI: 10.22216/jit.v%vi%i.1049

Abstract

Research objective – The purpose of this study is to determine the effect of digital marketing and entrepreneurial marketing on customer loyalty at Rumah Bintang Embroidery and Embroidery through satisfaction as a mediator. Design/Methodology/Approach – The population is Bukittinggi people aged 25-60 who have shopped at Rumah Bintang Embroidery and Embroidery. A sample of 100 customers was taken through a sampling technique, namely accidental sampling. Findings – Digital marketing variables directly have a positive and significant (significant) effect on customer satisfaction, entrepreneurial marketing variables have a positive and significant (significant) effect on customer satisfaction, digital marketing has a positive and significant (significant) effect on customer loyalty, entrepreneurial marketing has a positive and significant impact significant (significant) on customer loyalty, and job satisfaction has a positive and significant (significant) effect on customer loyalty. Indirectly, digital marketing variables affect customer loyalty variables mediated by customer satisfaction and entrepreneurial marketing variables affect customer loyalty variables mediated by customer satisfaction. Research limitations – This research is limited to customer loyalty variables and research data is taken from 1 Embroidery and Embroidery SMEs in Bukittinggi City. Thus, the results of the study cannot be concluded in general terms. Originality – The focus of the research lies on the relationship between the influence of digital marketing and entrepreneurial marketing on customer loyalty and looks at the mediating role of customer satisfaction variables
DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER LOYALTY OF EMBROIDERY AND EMBROIDERY PRODUCTS Rina Susanti; Deni Amelia
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 4 (2022): Jurnal Ipteks Terapan : research of applied science and education
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (872.944 KB) | DOI: 10.22216/jit.v16i4.1995

Abstract

This study intends to examine the mediating effect of consumer satisfaction on the influence of digital marketing and product quality on consumer loyalty. We distributed 100 questionnaires and all of them were returned and usable. The hypothesis was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) which managed to reveal that digital marketing and product quality have a positive and significant effect on customer satisfaction; digital marketing, product quality and customer satisfaction have a positive and significant effect on customer satisfaction. These findings illustrate that consumer satisfaction has a positive and significant mediating effect on the effect of digital marketing and product quality on consumer loyalty. This study intends to identify consumer loyalty and its determinants in UMKM actors in Bukittinggi. This is because there were only a few previous studies on embroidery and embroidery UMKM actors Therefore, this study offers a theoretical basis for further studies and practical implications for business actors
The Influence of Product Quality, Price and Digital Marketing on Purchase Intention Batik Products in Sungai Penuh City Fatma Ariani; Enny Sestriyenti; Engla Desnim Silvia; Rina Susanti
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.239

Abstract

The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially those in the Sungai Penuh City area. Data analysis consisted of descriptive, classical assumption, and multiple regression tests. Hypothesis testing consists of F test and t test. The study results show that only the product quality and price variables significantly and positively affect purchase intention. In contrast, the digital marketing variables have an effect. However, they are not significant; simultaneously, the product quality, price and digital marketing variables positively and significantly affect purchase intention.
Analisis Penerapan Green Supply Chain Management Terhadap Kinerja Perusahaan Pada UMKM Kuliner Roti di Kota Padang Suhery, Suhery; Linda, Muthia Roza; Ravelby, Thesa Alif; Yonita, Riza; Suwandhani, Deni; Susanti, Rina; Pulungan, Fatih Murtadha
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1568

Abstract

This study aims to analyze how the influence of eco design, green manufacturing and green purchasing on the performance of UMKM Culinary Bread companies in Padang City. The population that will be used as material in the research is all Bread Culinary MSMEs in Padang City, totaling 150 MSMEs. Data was collected through distributing questionnaires and data processing was carried out through SmartPLS version 4 software. The results of this study indicate that (1) eco design has a significant positive effect on company performance (2) Green manufacturing has a significant negative effect on company performance (3) Green purchasing has a positive effect significantly to the company's performance in UMKM Culinary Bread in Padang City. Abstrak Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh eco design, Green manufacturing dan Green purchasing terhadap kinerja perusahaan UMKM Kuliner Roti di Kota Padang. Populasi yang akan dijadikan bahan dalam penelitian adalah seluruh UMKM Kuliner Roti di Kota Padang yang berjumlah 150 UMKM. Data dikumpulkan melalui penyebaran kuesioner dan pengolahan data dilakukan melalui perangkat lunak SmartPLS versi 4. Hasil penelitian ini menunjukan bahwa (1) eco design berpengaruh positif signifikan terhadap kinerja perusahaan (2) Green manufacturing berpengaruh negative signifikan terhadap kinerja perusahaan (3) Green purchasing berpengaruh positif signifikan terhadap kinerja perusahaan pada UMKM Kuliner Roti di Kota Padang.
Faktor Penentu Pertumbuhan Ekonomi Indonesia Susanti, Rina; Silvia, Engla Desnim; Ariani, Fatma
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2592

Abstract

This research aims to determine: the effect of inflation on Indonesia's economic growth, the effect of HDI on Indonesia's economic growth and the effect of unemployment on economic growth in Indonesia. The data used in this research is secondary data sourced from the websites of various agencies including BPS, aseanstats.org, and kidb.adb.org, from 1993-2022. This research uses the Autoregressive Distributed Lag or ARDL analysis tool model. The ARDL model is a combination of autoregressive (AR) and distributed lag (DL) methods. The AR method is a method that uses one or more past data from the dependent variable, while DL is a regression method that involves data at the present and past times from the independent variable. This model can differentiate short-term and long-term responses of the variables studied. The findings of this study indicate that there is cointegration between the variables used in this study so that the ARDL test can be carried out. The results of short-term data processing show that inflation has had a negative and significant effect on Indonesia's economic growth in the current year, two and three years previously. Meanwhile, HDI has a significant influence in the current year and the previous two years. Meanwhile, unemployment has had a significant negative influence in the current year on Indonesia's economic growth. In long-term estimates, inflation and unemployment have a negative and significant effect on economic growth, however, HDI does not have a significant effect on Indonesia's economic growth.
Co-Authors Ariani, Fatma Deni Amelia Eliza Eliza Engla Desnim Silvia Engla Desnim Silvia Enny Sestriyenti Erna Susanti Fatma Ariani Muharika Dewi Mukhlis Yunus Muthia Roza Linda, Muthia Roza Pulungan, Fatih Murtadha Ravelby, Thesa Alif Suhery, Suhery Susi Evanita Suwandhani, Deni Yonita, Riza Zefri Yenni