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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 3, No 2 (2014): Jurnal Ekobistek UPI "YPTK" Padang Oktober 2014
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract

This research aim to determine the extent of the effect of product attributes on purchase decisions. The variables used in this study is the variable Brand (X1), Quality (X2), Packaging (X3) and the Purchase Decisions (Y). The research method used was descriptive analysis, validity, reliability, correlation, regression with data collection techniques through the distribution of questionnaires, interviews and literature study as well as data processing by using the tools of the program SPSS version 18.0.The result showed that the variable Brands (X1) has a regression coefficient (B) 0, 214 with a significant level of 0.000 <0.05, H0 is rejected, Ha accepted, meaning there is significant influence between variables brand purchase decision. Variable Quality (X2) has a regression coefficient (B) 0, 597 with a significant level of 0.000 <0.05, H0 is rejected, Ha accepted, meaning there is significant influence between the variable quality of the purchase decision. Variable Packaging (X3) has a regression coefficient (B) 0, 111 with significant levels of 0, 099> 0.05, H0 is accepted, Ha rejected a partial means there is no significant effect of the variable quality of the purchase decision. For the R value is equal to 0.869, which means there is a strong positive relationship between brands (X1), Quality (X2), and Packaging (X3) with Purchasing Decisions (Y) and the coefficient of determination or R-square is 0.755, which means that the contribution of the brand , quality and packaging of the Buying Decision (Y) equal to 75.5% or 24.5% influenced by other variables not included in the studied variables. Keywords: Attributes Product, Purchase Decision
ANALISIS PENGARUH ADVERTISING,PERSONAL SELLING DAN SALES PROMOTION PRODUK TERHADAP KEPUTUSAN PEMBELIAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 3, No 1 (2014): Jurnal Ekobistek UPI "YPTK" Padang
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract

Abstract - This research aims to find out how big the influence of Advertising, Personal Selling, and the simultaneous and partial Sales Promotion of the purchase decision, using the method of collection of data that is in the form of a detailed questionnaire and analysis of the methods used was multiple linear regression analysis. Based on the Partial Test results (t test) test results of the regression coefficients obtained, Advertising has t count> t table (6,285> 1.98580), meaning that a significant difference between the buying decision Advertising. Personal Selling has t count> t table (3.311> 1.98580), meaning that a significant difference between Personal Selling the Buying Decision. Sales Promotion has t count> t table (5,536> 1.98580), meaning that a significant difference between Sales Promotion with Purchase Decision. Then based on the simultaneous test (Test F) can be known value Fhitung 206 787> f_tabel 2.70, meaning that the variable Advertising, Personal Selling, and Sales promotion significant effect jointly to variable purchase decision. And by testing the coefficient of determination (R2) value was 0.866. This shows that the percentage contribution of variable Advertising, Personal Selling, and Sales Promotion on Purchase Decision variable is equal to 86.6% and the remaining 13.4% is influenced by other variables not included in the variables studied. Key words : Advertising, Personal Selling, Sales Promotion and Purchases Decision
PENGARUH MOTIVASI, PENGAWASAN DAN BUDAYA KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 4, No 2 (2015): Jurnal Ekobistek
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh motivasi,pengawasan dan budaya kerja secara simultan dan parsial terhadap produktivitas kerja. Metodepengumpulan data melalui survei dan mengedarkan kuisioner, dengan sampel 36 respondenkaryawan Bank Nagari Cabang Lubuk Alung. Metode analisis yang digunakan adalah analisadeskriptif, analisa korelasi dan analisa regresi.Hasil penelitian yang didapatkan berdasarkan Uji Parsial (Uji t) diperoleh : (a) terdapatpengaruh signifikan antara motivasi terhadap produktivitas kerja (Y) pada Bank Nagari CabangLubuk Alung. Dimana t hitung > t tabel (4,505 > 2,032) dengan tingkat siginifikan (0,00 <0,05). (b) Terdapat pengaruh signifikan antara pengawasan terhadap produktivitas kerja (Y)pada Bank Nagari Cabang Lubuk Alung. Dimana t hitung > t tabel (2,269 > 2,032) dengantingkat siginifikan (0,030 < 0,05), (c) Terdapat pengaruh signifikan antara budaya kerjaterhadap produktivitas kerja (Y) pada Bank Nagari Cabang Lubuk Alung. Dimana t hitung > ttabel (2,467 > 2,032) dengan tingkat siginifikan (0,019 < 0,05). Kemudian berdasarkan ujihipotesis secara simultan (Uji F) dapat diketahui dimana diperoleh F????n? 21.829> F???el 2,88dengan tingkat sigifikan 0,000 < 0,05. Maka penulis berkesimpulan bahwa motivasi,pengawasan dan budaya kerja berpengaruh signifikan terhadap produktivitas kerja. Danberdasarkan uji koefisien Determinasi (R2) nilainya adalah 0,672. Hal ini menunjukkan bahwabesarnya persentase kontribusi variabel motivasi, pengawasan, dan budaya kerja terhadapvariabel produktivitas kerja adalah sebesar 67,2% sisanya 32,8% dipengaruhi oleh variabel laindiluar penelitian ini.Akhirnya penulis menyarankan Bank Nagari Cabang Lubuk Alung diharapkan selalumencerminkan dasar atau latar belakang didirikannya Bank sesuai yang diamanahkan dalamakta pendirian, yaitu ; turut membangun kegiatan ekonomi yang kuat untuk meningkatkankesejahteraan masyarakat, dan dengan adanya pengawasan yang diberikan oleh Bank Nagaridiharapkan karyawan dapat termotivasi terhadap produktivitas kerja, sehingga dapatmeningkatkan kemajuan Bank Nagari tersebut.Kata kunci : Motivasi, Pengawasan dan Budaya Kerja.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI KONSUMEN PADA PONDOK IKAN BAKAR ARU-LUBEG PADANG Yulasmi, Yulasmi
Jurnal Ekobistek Vol 2, No 2 (2013): Jurnal Ekobistek UPI "YPTK" Padang
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract

Abstract - Penelitian ini bertujuan untuk mengetahui Bauran Pemasaran secara parsial dan juga secara simultan berpengaruh terhadap peningkatan Minat Beli Konsumen Pada Pondok Ikan Bakar Aru-Lubeg Cabang Khatib Sulaiman Padang. Hasil penelitian Terdapat pengaruh yang signifikan dan positif antara Bauran pemasaran terhadap Minat Beli (Y), ditambahkan dengan koefisien determinasi nilai R square adalah sebesar 0,639 Besarnya nilai tersebut memberikan implikasi bahwa pengaruh variable bebas (X1,X2,X3,X4,X5,X6,X7) adalah sebesar 63,9% sedangkan sisanya 36,1% dipengaruhi oleh variable-variabel lain diluar penelitian ini. Dengan menggunakan analisis regresi berganda didapatkan, bahwa variabel Produk, Harga, Promosi, Tempat, Orang, Proses, dan Layanan Konsumen berpengaruh positif terhadap Minat Beli sebesar 0,639 atau 63,9% sehingga dapat ditampilkan dalam bentuk persamaan regresi Y = -0,988+0,245X10,437X2+0,280X3+0,295X4+0,336 X5-169X6+0,490X7, Dengan menggunakan uji F dapat diketahui variabel dari bauran pemasaran secara bersama-sama berpengaruh signifikan terhadap Minat Beli dengan ??????? 23,308 > Ftabel 2,311. Secara parsial dengan menggunakan uji t didapatkan Produk ??????? 7,183> ?????? 1,661, Harga ??????? 4,140> ?????? 1,661, Promosi ??????? 5,528> ?????? 1,661, Tempat ??????? 6,454> ?????? 1,661, Orang ??????? 6,819> ?????? 1,661, Proses ??????? -1,698< ?????? 1,661,dan Layanan Konsumen thitung 7,335> ttabel 1,661 berarti bauran pemasaran berpengaruh signifikan terhadap Minat Beli. Kata Kunci :Produk, Harga, Promosi, Tempat, Orang, Proses, Layanan Konsumen, Minat Beli
Determination of Dividends and Their Implications for Share Prices in Property and Real Estate Companies in 2016-2020 Aziz, Yanelsis Nurmala; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i3.247

Abstract

After conducting a simple study of 41 property and real estate companies listed on the Indonesia Stock Exchange in Indonesia for five years (2016-020), the results of the description of the analysis of the effect of company size on financial performance and inflation on stock prices by dividend policy as an intervening variable, the data processing application used is SPSS.25 Based on research it is known that: (1) The variable company size and finacial performance partially has no positive and significant effect on dividend policy (2) The inflation variable partially has a positive and significant effect on dividend policy (3) The variable company size and financial performance partially has no positive and significant effect on stock prices (4) The inflation variable partially has a positive and significant effect on stock prices (5) The dividend policy variable partially has no positive and insignificant effect on stock prices (6) The dividend policy variable is unable to mediate the relationship between company size and share prices (7) The dividend policy variable is able to mediate the relationship between financial performance and share prices (8) The dividend policy variable is unable to mediate the relationship between inflation and share prices.
The Influence of Talent Management Development, Recruitment, and Competence on Employee Performance Through Job Training Himawan, Muhammad Reza; Yulasmi, Yulasmi; Yenni, Zefri
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.285

Abstract

This research focuses on the employee performance of the Sungai Penuh City Government. The study adopts a quantitative causality approach, using data collected through questionnaires. The analysis was conducted using multiple linear regression techniques with the SmartPLS program, and a saturated sample of 50 respondents was used for the study. The results indicate that talent management has a positive and significant effect on job training, and recruitment also shows a positive and significant impact on job training. However, competency does not significantly affect job training. Furthermore, talent management has a positive and significant effect on employee performance, while recruitment and competency do not significantly influence employee performance. Additionally, job training itself does not significantly impact employee performance. It is also concluded that job training does not mediate the relationship between talent management and employee performance. However, job training mediates the effects of recruitment and competency on employee performance.
Pengaruh Pelatihan dan Komitmen Kerja Terhadap Kinerja Pegawai dengan Disiplin Kerja Sebagai Variabel Intervening pada Dinas Perhubungan Kota Solok Suzana, Harry; Yulasmi, Yulasmi; Veri, Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1847

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This study aims to determine the effect of training and work commitment on employee performance with work discipline as an intervening variable at the Solok City Transportation Office. This study uses a quantitative approach. The data analysis techniques used were multiple linear regression analysis and path analysis, by distributing a questionnaire of 87 respondents to employees of the Solok City Transportation Office. The results of the study showed that there was a positive and significant effect of training on work discipline at the Solok City Transportation Agency. There was a positive and significant effect of work commitment on work discipline at the Solok City Transportation Agency. There was a positive and significant effect of training on employee performance at the Solok City Transportation Agency. There was a positive and significant effect of work commitment on employee performance at the Solok City Transportation Agency. There was a positive and significant effect of work discipline on employee performance at the Solok City Transportation Agency. Work discipline was able to mediate the effect of training on employee performance at the Solok City Transportation Agency. Work discipline was able to mediate the effect of work commitment on employee performance at the Solok City Transportation Agency
Pengaruh Locus Of Control dan Pelatihan Terhadap Kepuasan Kerja dengan Motivasi Kerja sebagai Variabel Intervening pada Badan Keuangan Daerah Kota Solok Santoso, Tata; Yulasmi, Yulasmi; Veri, Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1850

Abstract

This study aims to determine the influence of locus of control and training on job satisfaction with work motivation as an intervening variable in the Solok City Regional Finance Agency. The data analysis techniques used were multiple linear regression analysis and path analysis, by circulating 104 questionnaires and 100 returning questionnaires. The results of the study showed a positive and significant influence of locus of control on work motivation at the Solok City Regional Finance Agency. There is a positive and significant influence of training on work motivation at the Solok City Regional Finance Agency. There is a positive and significant influence of locus of control on job satisfaction at the Solok City Regional Finance Agency. There is a positive and insignificant influence of training on job satisfaction at the Solok City Regional Finance Agency. There is a positive and significant influence of work motivation on job satisfaction at the Solok City Regional Finance Agency. Motivasi kerja mampu memediasi pengaruh locus of control terhadap kepuasan kerja pada Badan Keuangan Daerah Kota Solok. Motivasi kerja mampu memediasi pengaruh pelatihan terhadap kepuasan kerja pada Badan Keuangan Daerah Kota Solok
Pengaruh Disiplin Kerja dan Kompetensi Terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Variabel Intervening pada Sekretariat Daerah Kota Solok Tiareta, Isra; Yulasmi, Yulasmi; Veri , Jhon
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1851

Abstract

This study aims to determine the influence of work discipline and competency on employee performance through work motivation as an intervening variable in the Solok City Regional Secretariat. The type of research used is quantitative. The data analysis techniques used were multiple linear regression analysis and path analysis, by circulating a questionnaire of 98 respondents to the state civil apparatus of the Solok City Regional Secretariat, the questionnaire returned 98 respondents. The results were obtained that there was a positive and significant influence of work discipline on work motivation in Solok City Regional Secretariat Employees. There is a positive and significant influence of competence on work motivation in Solok City Regional Secretariat Employees. There is a positive and significant influence of work discipline on employee performance in the Solok City Regional Secretariat Employees. There is a positive and significant influence of competence on employee performance in Solok City Regional Secretariat Employees. There is a positive and insignificant influence of work motivation on employee performance in Solok City Regional Secretariat Employees. Work motivation does not mediate the influence of work discipline on employee performance in Solok City Regional Secretariat Employees. Work motivation does not mediate the influence of competence on functional positions on employee performance in Solok City Regional Secretariat Employees.
Pengaruh Kompensasi dan Beban Kerja Terhadap Kinerja Pegawai Honorer dengan Motivasi Sebagai Variabel Intervening pada Sekretariat Daerah Kota Solok Yulianis, Yulianis; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1856

Abstract

The background of this study is based on the phenomenon of low performance of honorary employees which is allegedly influenced by lack of compensation and unbalanced workload. This study aims to analyze the effect of compensation and workload on the performance of honorary employees with work motivation as an intervening variable in the Solok City Regional Secretariat. This study uses a quantitative method with a survey approach, where data is collected through the distribution of questionnaires to 103 honorary employees who are the research samples. The data analysis technique used is Structural Equation Modeling (SEM) to test the relationship between the research variables. The results of the study indicate that compensation has a positive and significant effect on work motivation and employee performance. In contrast, workload shows a negative influence on work motivation but is not significant on employee performance. Additionally, work motivation is proven to be a significant intervening variable in mediating the effect of compensation on the performance of honorary employees. This study implies that increasing compensation can enhance employee motivation and performance, while excessive workload may decrease work motivation