Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
P-Index
This Author published in this journals
All Journal MANDAR: Management Development and Applied Research Journal UPI YPTK Journal of Business and Economics Strata Business Review Strata International Journal of Social Issues
Bismark, Irma Auliyah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Peran Citra Afektif dan Kepercayaan Sebagai Variabel Mediasi Antara EWOM dan Keputusan Berkunjung Kembali Yerizal; Bismark, Irma Auliyah
MANDAR: Management Development and Applied Research Journal Vol 6 No 1 (2023): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v6i1.3242

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth (EWOM) terhadap keputusan berkunjung kembali, citra afektif, dan kepercayaan sebagai variabel mediasi. Penelitian ini menggunakan metode survei terhadap wisatawan yang telah berkunjung ke destinasi wisata setidaknya dua kali dalam setahun terakhir atau pasca Covid 19. Sampel yang digunakan dalam penelitian ini terdiri dari 260 responden yang disebar menggunakan kuesioner. Data yang terkumpul dianalisis menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa EWOM memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung kembali ke destinasi wisata di Kabupaten Solok Selatan, Provinsi Sumatera Barat. Selain itu, EWOM juga memiliki efek positif dan signifikan yang dimediasi oleh citra afektif dan kepercayaan terhadap keputusan berkunjung kembali. Berdasarkan hasil penelitian ini, disarankan agar pemerintah daerah memberikan prioritas lebih pada destinasi wisata di Kabupaten Solok Selatan, dengan tujuan meningkatkan frekuensi EWOM positif di media sosial dan meningkatkan citra afektif terhadap destinasi wisata. Dan pada gilirannya dapat meningkatkan kepercayaan wisatawan untuk kembali mengunjungi destinasi wisata di Kabupaten Solok Selatan, Provinsi Sumatera Barat.
The Influence of Price, Location and Service Quality on Purchasing Decisions with Purchase Interest as an Intervening Variable at Transmart Padang Bismark, Irma Auliyah; Yulasmi, Yulasmi; Lusiana, Lusiana
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.288

Abstract

This study aims to determine and analyze the influence of price, location, and service quality on purchasing decision with purchasing interest as intervening variables at Transmart Padang. There are some variables need to be ensured on this study. They are the influence of price, location and service quality on interest at Transmart Padang. Another one is the influence of purchasing interest on purchasing decisions at Transmart Padang City. Besides, there is also the influence of price, location and service quality on purchasing decisions at Transmart Padang through purchasing interest as an intervening variable. This research was conducted using a descriptive and causal research design and samples were taken using a non-probability-silling sample design using accidental sampling technique. In this study, the number of samples was 100 people. While the research instrument was a questionnaire using a Likert scale. Structural Equation Modeling (SEM) analysis were used as data analysis techniques in this study. The results showed that location had no significant effect on consumer purchasing interest at Transmart Padang, while price and service quality had a significant effect on consumer buying interest at Transmart Padang. Service quality had no significant effect on purchasing decisions at Padang City Transmart, while price, location and purchasing intention had a significant effect on purchasing decisions at Transmart Padang. Location had no significant effect on purchasing decisions at Transmart Padang through purchasing intention, while price and service quality had a significant effect on purchasing decisions at Transmart Padang through purchase intention.
The Influence of Product Quality and Promotion on Consumer Satisfaction Hadi, Abdul; Suryani, Eva; Bismark, Irma Auliyah
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.269

Abstract

This study comprises two independent variables, Product Quality (X1) and Promotion (X2), and one dependent variable, Consumer Satisfaction (Y). This research is both descriptive and causal. The population comprises consumers utilizing wedding services in Bum-Nag Iliran Batang Suliti Nagari Pakan Rabaa, Koto Parik Gadang Diateh District, South Solok Regency—accidental sampling, which included a cohort of 30 individuals. Validity and reliability assessments were conducted to acquire valid and dependable instruments. The study's findings indicated that at Bum-Nag Iliran Batang Suliti Nagari Pakan Rabaa Utara, Koto Parik Gadang Diateh District, South Solok Regency: Product quality is rated as satisfactory, with an average score of 3.54 and a response achievement level of 71.0%. The promotion is rated positively, with an average score of 3.52 and a respondent achievement rate of 70.0%. Consumer satisfaction ranks as a commendable criterion, with an average score of 3.54 and a respondent achievement rate of 70.9%. Product Quality does not significantly influence Consumer Satisfaction, as indicated by a significance level of 0.894, which exceeds 0.05. The calculated t value of 0.134 is less than the critical t value of 1.7033 from the t table, leading to the acceptance of H01 and the rejection of Ha1. Promotion significantly influences Consumer Satisfaction, with a significance level of 0.000 < 0.05. The calculated t value is 4.424, exceeding the t table value of 1.7033, leading to the rejection of H02 and acceptance of Ha2. The F test results indicate a calculated F value of 21.324, exceeding the F table value of 3.354, with a significance value of 0.000, below the alpha level of 0.05. Consequently, H03 is rejected, and Ha3 is accepted, signifying that Product Quality and Promotion significantly affect Consumer Satisfaction.
The Influence Of Online Service Quality And Work Environment On The Level Of Customer Satisfaction At UPTD KIR At The South Solok LH And Transportation Department Safitri, Dewi Novitas; Bismark, O. P.; Sovia, Arina; Wandra, Novera; Bismark, Irma Auliyah
Strata International Journal of Social Issues Vol. 1 No. 1 (2024): February
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v1i1.173

Abstract

This research aims: (1) To describe online service quality, work environment, and customer satisfaction, (2) to determine the effect of online service quality on customer satisfaction (3) to determine the influence of the work environment on the level of customer satisfaction (4) to determine the effect of online service quality and work environment on customer satisfaction at UPTD (Regional Technical Test Unit) at the South Solok Regency Environmental and Transportation Settlement Area Housing Service. The research design is descriptive and causal. Data analysis used Multiple Regression Analysis with the SPSS for Windows 23 computer program. Online services have a significant influence on satisfaction. This shows that the work environment significantly influences the level of customer satisfaction at UPTD KIR at the Housing Service for the Environment and Transportation Settlement Area of South Solok Regency. (3) The work environment significantly affects the level of customer satisfaction. This shows that the work environment significantly affects the level of customer satisfaction at UPTD KIR at the Housing Service for the Environment and Transportation Settlement Areas of South Solok Regency. (4) The results of the first test from the Anova test or F test can be drawn. This means there is a significant influence between the online service quality variables and the work environment together on the level of customer satisfaction at UPTD KIR.
Co-Authors Abdul Hadi Bismark, O. P. Eva Suryani Lusiana Lusiana Safitri, Dewi Novitas Sovia, Arina Wandra, Novera Yerizal Yulasmi, Yulasmi