cover
Contact Name
Sigit Sanjaya
Contact Email
Sigitsanjaya@upiyptk.ac.id
Phone
+6285263849667
Journal Mail Official
jbe@upiyptk.ac.id
Editorial Address
Jalan Kampung Kalawi no. 15 RT 01 RW 07
Location
Kota padang,
Sumatera barat
INDONESIA
UPI YPTK Journal of Business and Economics
ISSN : -     EISSN : 25273949     DOI : 10.35134/jbe
Core Subject : Economy, Science,
UPI YPTK Journal of Business and Economics is a peer reviewed journal published by Universitas Putra Indonesia, YPTK, Padang West Sumatera, Indonesia. The journal publishes original works that advance knowledge of theory, practice and research in the area of management including Accounting, Auditing, Management, Marketing, Business, Finance, and other related topics. The journal is addressed at regional and international level and is targeted to academics, entrepreneurs, policy-makers, researchers and students who are involved in the latest research, scientific development and practice on Business and Economics. UPI YPTK Journal of Business and Economics is dedicated to address the challenges in the areas of Business and Economics, thereby presenting a consolidated view to the interested researchers in the aforesaid fields. The journal looks for significant contributions to the area of management including accounting, auditing, management, marketing, business, finance, and other related topics in theoretical and practical aspects. All manuscripts received by the editor of UPI YPTK Journal of Business and Economics (JBE) will be reviewed by peer reviewers according to the field of economics studies (at least 2 people) with a double-blind policy. This journal is published every 4 months, Januari, May, and September. All papers submitted to the journal should be written in good English.
Articles 3 Documents
Search results for , issue "Vol. 8 No. 3 (2023): September 2023" : 3 Documents clear
Determination of Dividends and Their Implications for Share Prices in Property and Real Estate Companies in 2016-2020 Aziz, Yanelsis Nurmala; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i3.247

Abstract

After conducting a simple study of 41 property and real estate companies listed on the Indonesia Stock Exchange in Indonesia for five years (2016-020), the results of the description of the analysis of the effect of company size on financial performance and inflation on stock prices by dividend policy as an intervening variable, the data processing application used is SPSS.25 Based on research it is known that: (1) The variable company size and finacial performance partially has no positive and significant effect on dividend policy (2) The inflation variable partially has a positive and significant effect on dividend policy (3) The variable company size and financial performance partially has no positive and significant effect on stock prices (4) The inflation variable partially has a positive and significant effect on stock prices (5) The dividend policy variable partially has no positive and insignificant effect on stock prices (6) The dividend policy variable is unable to mediate the relationship between company size and share prices (7) The dividend policy variable is able to mediate the relationship between financial performance and share prices (8) The dividend policy variable is unable to mediate the relationship between inflation and share prices.
The Influence of Store Atmosphere and Price on Sales Levels Through Purchasing Decisions As A Mediator Tanjung, Ulil Amri
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i3.256

Abstract

This study aims to examine how much influence the store atmosphere and prices have on the level of sales of coffee from Hati Pariaman through purchasing decisions as an intervening variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. The analytical method used is SEM analysis using smartpls. The research results obtained based on hypothesis testing obtained that there is a significant influence of store atmosphere on purchasing decisions. There is a significant effect of prices on purchasing decisions. There is a significant influence store atmosphere on the level of sales. There is a significant effect of prices on the level of sales. There is a significant influence of purchasing decisions on the level of sales. Purchase decisions mediate the effect of store atmosphere on sales levels. Purchasing decisions mediate the effect of prices on sales levels.
Digital Marketing And City Branding Analysis Of Tourist Visits: Trust As A Mediation Variable Sovia, Arina
UPI YPTK Journal of Business and Economics Vol. 8 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i3.262

Abstract

This study aims to test how big the analysis of digital marketing and city branding is on tourist visits to the Thousand Rumah Gadang tourist attraction in Solok Selatan with trust as the intervening variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. The analytical method used is SEM analysis using smartpls. The research results obtained based on hypothesis testing obtained that there is a significant effect of digital marketing on trust. There is a significant influence of city branding on trust. There is a significant influence of digital marketing on tourist visits. There is a significant influence of city branding on tourist visits. There is a significant influence of trust on tourist visits. Trust mediates digital marketing relationships with tourist visits. Trust mediates the relationship between city branding and tourist visits.

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