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Jurnal Sosial Ekonomi Pertanian

jsep
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Published by Universitas Hasanuddin

ISSN : 08538395 EISSN : 25985922 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.

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Articles 8 Documents

Search results for , issue "Vol 15 No 1 (2019): Februari 2019" : 8 Documents clear

PENGAMBILAN KEPUTUSAN KONSUMEN PADA PEMBELIAN BERAS DI KOTA MAKASSAR Ferawati Ferawati; Saadah Saadah; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

ABSTRAK Beras merupakan komoditas pangan yang banyak dikonsumsi masyarakat Indonesia. Dengan hadirnya beras bermerek dan tidak bermerek dalam penjualan beras di pasaran perlu dilakukan studi tentang perilaku konsumen agar kebutuhan konsumen terhadap produk beras sesuai dengan harapan. Setiap saat konsumen mengalami perubahan dalam mengkonsumsi. Perubahan yang akan berpengaruh langsung terhadap pola perilaku konsumen diantaranya segmentasi pasar. Penelitian ini bertujuan untuk: 1) mengidentifikasi segmentasi geografi, demografi, psikografi dan tingkah laku, 2) menganalisis proses pengambilan keputusan yang dilakukan konsumen dalam pembelian beras dan 3) menganalisis hubungan segmentasi geografi, demografi, psikografi dan tingkah laku konsumen dengan keputusan pembelian beras. Penelitian ini dilaksanakan di Pasar Terong Makassar. Metode analisis yang digunakan adalah analisis deskriptif dan uji chi square. Hasil penelitian menyimpulkan bahwa: 1) konsumen beras sebagian besar adalah berjenis kelamin perempuan dengan usia dewasa, sudah menikah dan jumlah anggota keluarga sedikit, jarak rumahnya dekat dengan lokasi pembelian, tingkat pendidikan rendah, bekerja dan pendapatan dikategorikan rendah, bergaya hidup sederhana dan memilki kepribadian dogmatisme, 2) semua konsumen beras melakukan seluruh tahapan pengambilan keputusan pembelian yaitu pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian dan 3) Tidak terdapat hubungan antara segmentasi geografi dan psikografi dengan keputusan pembelian. Pada demografi dari segi jenis kelamin, usia, status pernikahan, pekerjaan, jumlah anggota keluarga tidak terdapat hubungan dengan keputusan pembelian sedangkan dari segi tingkat pendidikan dan pendapatan keluarga menunjukkan adanya hubungan yang positif terhadap keputusan pembelian. Pada segmentasi tingkah laku, manfaat yang dicari konsumen tidak ada hubungan keputusan pembelian sedangkan status loyalitas menunjukkan adanya hubungan dengan keputusan pembelian.Kata Kunci: Konsumen; Segmentasi Pasar; Beras.ABSTRACT Rice is a food commodity that is consumed by many Indonesians. With the presence of branded and non-branded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. Every time consumers experience changes in consumption. Changes that will directly influence consumer behavior patterns include market segmentation. This study aims to: 1) identify geographic, demographic, psychographic and behavioral segmentation, 2) analyze consumer decision-making processes in purchasing rice and 3) analyze the relationship between geography, demography, psychography and consumer behavior with rice purchasing decisions. This research was carried out at the Makassar Terong Market. The analytical method used is descriptive analysis and chi square test. The results of the study concluded that: 1) rice consumers were mostly women of adult age, married and the number of family members was small, the distance of his house was close to the location of purchase, low education level, work and income were categorized as low, simple lifestyle and personality dogmatism, 2) all rice consumers carry out all stages of purchasing decisions, namely problem recognition, information seeking, alternative evaluation, purchasing decisions and post-purchase behavior and 3) There is no relationship between geographical segmentation and psychography with purchasing decisions. In demographics in terms of gender, age, marital status, employment, the number of family members there is no relationship with purchasing decisions while in terms of education level and family income shows a positive relationship to purchasing decisions. In behavior segmentation, the benefits sought by consumers have no relationship to purchasing decisions while loyalty status indicates a relationship with purchasing decisions.Keywords: Consumer; The market segmentation; Rice.

ANALISIS DAMPAK KEPEMILIKAN MODAL SOSIAL TERHADAP KEBERLANGSUNGAN INDUSTRI KECIL DI RUMAH MAKAN NISWA Lukas Sangka Pamungkas; Lasmono Tri Sunaryanto
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

The research purposes 1) Analyzing the social capital used by a business owner. That’s seen in social capital forms; bonding social capital, bridging social capital, and linking social capital. 2) Knowing the social capital ownership impact against the sustainability of small industry in niswa’s restaurant. The selection of research locations was conducted deliberately with consideration of the restaurant as a kind of a restaurant run by some family members in Salatiga and is a form of bonding social capital. It uses a qualitative method with descriptive design. A collected word or text information, then analyzed and interpreted to capture the deepest meanings. Studies have found that three important social capital forms like bonding, bridging, and linking together are linked and complementary ones Bonding social capital forms can be seen through the support of family members, even Key Informant could motivate his sons to join the business. The bridging social capital is the most dominating forms, as it placed the horizontal line. While linking social capital, indeed, doesn’t seem to have much influence in this research, because the owner has very little connection with vertical relationships, however, Key Informant still has ties to the banking system for acquiring capital.

ANALISIS ASPEK SOSIAL EKONOMI PETANI PADI PESERTA PROGRAM PENCETAKAN SAWAH BARU Nurhana Nurhana; Ruli M. Rukka; Pipi Dian Sari; Didi Rukmana; Sitti Bulkis; Rasyida Bakri
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

The strategy to increase rice production to support national food security is realized through a rice field construction program. The rice field construction program aims to increase the area of rice fields through the expansion of rice fields. This study aims to: 1) Describe the farming profile before and after the rice field construction program in Botto Village, Pitu Riase District, Sidrap Regency, 2) Analyze changes in socio-economic aspects of participating farmers before and after the rice field construction program in Village Botto , Pitu Riase District, Sidrap Regency. The population of the study were all farmers who participated in the Rice Field Construction Program, which were 51 people using the entire population census method to become respondents. The analytical method used is quantitative descriptive analysis. The results of the study concluded that: 1) The rice field construction program in Botto Village, Pitu Riase Subdistrict, Sidrap Regency changed the farming profile in terms of non-productive land area and used, function and land use, cultivated species, ownership status and land tax. Utilization of human resources, equipment resources, financial resources and conditions of supporting facilities, 2) The rice field construction program provides socio-economic changes to the communities in Botto Village in the form of labor use, increased interaction among farmers, changes in livelihood status and increased income.

ANALISIS KINERJA DAN STUDI KELEMBAGAAN PASAR IKAN HIAS PARUNG, KABUPATEN BOGOR (Kasus: Ikan Cupang) Cita Nabila Thabrani; Suharno Suharno; Siti Jahroh
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

AbstractPasar Parung as a private market established without government interference and relying only on citizen initiatives developed into a very good market when compared to government markets that have been fully supported facilities and operations. This inequality leads to the need for evaluation in terms of market performance Parung. Parung market performance measurement is done by SCP (performance behavior structure) and Sub Terminal Agribusiness method. The market structure Parung approaches the perfect market competition structure (PPS) with a normal market share. There are 5 channels detected through Parung market. With a large margin of Rp 5645 and farmer's share of 30.46% and profit ratio of 1.49. Pasar Parung has not been able to fulfill the absolute requirement of the government's ideal market based on the concept of Sub Terminal of Agribusiness (STA), this is because the market owner is considered not having a good enough understanding in the establishment of a good market according to STA establishment standardsKeywords: Structure of Behavior and Performance, Market Parung, Ornamental Fish, Sub Terminal Agribusiness

MEKANISME RANTAI PASOK CABE RAWIT DI PROPINSI GORONTALO Ria Indriani; A. Nixia Tenriawaru; Rahim Darma; Yunus Musa; Nimade Viantika
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

AbstractPenelitian bertujuan mendeskripsikan mekanisme rantai pasok cabe rawit berdasarkan aliran produk, aliran informasi dan aliran uang, Penelitian dilaksanakan di Provinsi Gorontalo dengan metode penelitian menggunakan metode survei dan analisis deskriptif. Hasil penelitian menunjukkan : Mekanisme rantai pasok cabe rawit di Provinsi Gorontalo bersifat modern dimana aliran produk berdasarkan ketersediaan berupa cabe rawit segar dan produk olahnya. Aliran Informasi cukup lancar dan aliran uang menggunakan sistem transaksi pembayaran tunai dan kredit. Rantai pasok cabe rawit terdiri tujuh saluran distribusi dan saluran tiga merupakan saluran yang paling dominan.Keywords : Mekanisme, supply chainThe aim of this research is to describe the supply chain mechnanism of chilis based on product, information and cash flows. This research conducted at Gorontalo Province by using surveyed and descriptive analysis methods. The result of the research shows that : the supply chain of chilis at Gorontalo Province were modern which the products flow were based on its raw chilis availabilities and its derived products. The information flow was smooth and the cash flows is using a cash payment transaction system and credts. There are seven channel distribution happened and the third channel were the dominants among all.

SIKAP DAN PERILAKU PETANI PEDESAAN DALAM MENGAMBIL KEPUTUSAN MEMPEROLEH KREDIT USAHA TANI DI BANK KONVENSIONAL Liza Khairani Harahap; Luhut Sihombing; Salmiah Salmiah
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

ABSTRAKTujuan penelitian ini untuk mengetahui sikap dan perilaku petani pedesaan dalam mengambil keputusan memperoleh kredit usaha tani, mengetahui tingkat pengetahuan petani terhadap kredit usaha tani, mengetahui bagaimana sikap perbankan terhadap calon nasabah petani yang tidak memiliki agunan di DesaPegagan Julu III. Metode penentuan daerah yang digunakan dalam penelitian ini adalah metode purposive area sampling. Pengambilan sampel dilakukan dengan metode simple random sampling dengan jumlah sampel sebanyak 30 sampel. Metode analisis yang digunakan adalah metode deskriptif. Hasil penelitian menunjukkan sikap petani terhadap kredit usaha tani positif dan perilaku petani memakai kredit usaha tani dengan persentase 80%. Tingkat pengetahuan petani terhadap kredit usaha tani sangat baik dengan perolehan persentase 80%.Sikap perbankan terhadap calon nasabah petani yang tidak memiliki agunan menolak dan menyarankan menggunakan kredit tanpa agunan (KTA). Kata Kunci : Sikap, Perilaku dan Tingkat Pengetahuan.ABSTRACTThe purpose of this study is to determine the attitudes and behavior of rural farmers in making decisions about obtaining farm loans, knowing the level of knowledge of farmers on farm loans, knowing how the banking attitude towards prospective farmers who did not have collateral in PegaganJulu III Village.The method used to determining the area in this study is the purposive area sampling. Samplingdone using simple random sampling method with a total 30 samples. The analytical method used is descriptive method. The results showed that farmers' attitudes towards farming were positive and the behavior of farmers using farming credit was 80%. The level of farmers' knowledge of farming credit is very good with the approval of 80%. Banking attitude towards prospective buyers of Farmers who do not have collateral is reject it and recommend to using The Credit Without Collateral (KTA). Keywords :Attitude, Behavior and Level of Knowledge.

ANALISIS KESEPAKATAN PENINGKATAN PRODUKTIVITAS KOPI ARABIKA PADA PENGEMBANGAN KAWASAN DI KABUPATEN TORAJA UTARA Sunanto Sunanto; Salim Salim; Abdul Wahid Rauf
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

AbstrakPeningkatan produktivitas kopi merupakan upaya untuk memberikan penambahan mutu atau kualitas produk, melalui penerapan teknologi sesuai pedoman pengelolaan tanaman dengan baik dan benar. Pencapaian produktivitas kopi di Indonesia masih rendah yaitu baru mencapai 700 kg/ha/tahun. sedangkan potensi yang dimilikinya yaitu 1.200 kg/ha/thn. Petani sebagai pelaku utama usahatani kopi Arabika memiliki peranan yang sangat kuat dalam mengambil keputusan pelaksanaan kegiatan usahatani kopi Arabika. Penelitian ini dilaksanakan pada bulan Januari hingga Desember 2018. Pelaksanaannya di Kecamatan Kapalapitu Kabupaten Toraja Utara. Penentuan lokasi ini berdasarkan bahwa lokasi kegiatan sebagai lokasi pengembangan tanaman kopi Arabika. Jumlah petani yang diambil sebagai sampel sebanyak 60 petani yaitu Kelompok Tani Harapan (30 petani) dan Kelompok Tani Marannu (30 petani). Metode analisis data yang digunakan untuk mengetahui biaya pada tahun berjalan. Sedangkan analisis respon petani terhadap peningkatan produksi kopi Arabika, menggunakan analisis uji kesepakatan konkordansi kendall’s. Hasil penelitiaan menujukkan Karakteristik petani kopi Arabika di wilayah Kabupaten Toraja Utara memiliki kelompok usia produktif. Tingkat pendidikan yang dimiliki sebagian besar pada pendidikan 7-9 tahun. Anggota rumah tangga tani sebagian besar berkisar 3-5 anggota/kk. Penerapan kegiatan usahatani kopi Arabika yang dilakukan oleh petani belum optimal. Seperti penggunaan bahan tanam petani masih menggunakan bibit yang tumbuh disekitar tanaman kopi dari biji yang dipetik jatuh. Petani menilai terhadap kesubutan tanaman kopi Arabika pada kelompok sedang. Sedangkan tingkat produktivitas tanaman kopi dikelompokkan sedang. Petani mengenal terhadap pupuk organik sudah bagus. Upaya peningkatan produktivitas kopi Arabika petani sepakat melalui: penyuluhan/pelatihan yang intensif dan penyebaran informasi teknologi produksi kopi Arabika. Usahatani kopi dengan penerapan teknologi dapat meningkatkan produksi dan pendapatan petani dengan MBCR 2,01. Kata Kunci : Kopi Arabika, produktivitas, kesepakatan. abstractIncreased coffee productivity is an effort to provide additional quality or product quality, through the application of technology in accordance with the guidelines for managing plants properly and correctly. The achievement of coffee productivity in Indonesia is still low, reaching only 700 kg/ha/year. While its potential is 1,200 kg/ha/year. Farmers as the main actors of Arabica coffee farming have a very strong role in making decisions regarding the implementation of Arabica coffee farming activities. This research was conducted from January to December 2018. The implementation was in Kapalapitu District, North Toraja Regency. Determination of this location is based on the location of the activity as a location for developing Arabica coffee plants. The number of farmers taken as a sample is 60 farmers, namely the Harapan Farmers Group (30 farmers) and the Marannu Farmers Group (30 farmers). Data analysis method used to determine costs in the current year. While the analysis of farmers' responses to the increase in Arabica coffee production, using a test analysis of Kendall's agreement. The results of the research show the characteristics of Arabica coffee farmers in the North Toraja Regency region that have a productive age group. The level of education held is mostly for education 7-9 years. Most members of farm households range from 3-5 members/family. The application of Arabica coffee farming activities carried out by farmers is not optimal. Like the use of planting material, farmers still use seeds that grow around the coffee plant from the seeds that are picked down. Farmers assess the fertility of Arabica coffee plants in the medium group. While the productivity level of coffee plants is classified as medium. Farmers know about organic fertilizer is good. Efforts to increase the productivity of Arabica coffee farmers agree through: intensive counseling/training and information dissemination on Arabica coffee production technology. Coffee farming with the application of technology can increase the production and income of farmers with MBCR 2.01.Keywords: Arabica coffee, productivity, agreement.

PERAN KINERJA PENYULUH DAN EFEKTIVITAS PELAKSANAAN PENYULUHAN PADA PROGRAM INTENSIFIKASI JAGUNG Rahmawati Rahmawati; Mahludin Baruwadi; Mohamad Ikbal Bahua
Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2019): Februari 2019
Publisher : Hasanuddin University

The purpose of this research it is analyzing the role of extension performance and the effectiveness of the agricultural extension on corn intensification program. The object of this research is extension agricultural who conducted the program intensification of corn. Research undertaken in Gorontalo Utara Regency of November 2018 until January 2019. Research methodology is descriptive quantitative analysis by the use of research semantic differential. The results of the study showed that the role of the performance of agricultural extension on corn intensification program was instrumental good with an average interval 44,77 that acts as motivator, facilitators, educator, and the communicators in the implementation of the corn intensification program. While the implementation of agricultural extension services on the program intensification corn is very effective with rata-rata scales intervals 23,95 adapted to the intensification of phases of the program from provision of corn seed until after the harvest.

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A. Amrullah

Contact Email
amrullaham@gmail.com

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Location
Kota makassar,

Sulawesi selatan

INDONESIA