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Journal of Social Responsibility Projects by Higher Education Forum
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27231674     DOI : -
Core Subject : Science, Education, Agriculture, Social, Engineering,
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences
1. Pelatihan, 2. Kesehatan, 3. Pemasaran, 4. Keamanan Pangan Lokal, 5. Teknologi Tepat Guna (TTG), 6. Desain, 7. Pemberdayaan Masyarakat, 8. Akses Sosial, 9. Pendidikan Untuk Pembangunan Berkelanjutan, dan berhubungan dengan penanganan dan pengelolaan berbagai potensi, kendala, tantangan, dan masalah yang ada di masyarakat.
Arjuna Subject : Umum - Umum
Articles 137 Documents
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Pemanfaatan Facebook Pro sebagai Platform Promosi Produk UMKM Saputra, Imam
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 1 (2024): Juli 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i1.4673

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face significant challenges in product marketing, particularly in the digital era. Many MSME owners have not fully utilized digital technologies to expand their market reach and enhance product sales. One platform that can be leveraged is Facebook Pro, which allows MSMEs to promote products affordably and with broad reach. This study aims to provide training to MSME owners in Ujung Labuhan Village, Namorambe District, Deli Serdang Regency, on how to utilize Facebook Pro as a digital marketing tool. The training, held on October 26, 2024, involved 30 participants from various MSME sectors. The training covered basic digital marketing concepts, creating business accounts, managing business pages, creating paid advertising campaigns, and using analytical tools to evaluate ad performance. The results showed a significant increase in participants’ understanding of digital marketing, with pre-test and post-test scores improving by an average of 30%. Most participants successfully applied the knowledge gained by running ad campaigns using Facebook Pro. Although challenges related to ad budget management and adaptation to Facebook’s algorithm changes were encountered, the solutions provided during the training helped participants overcome these issues. This activity is expected to assist MSMEs in becoming more independent in digital marketing and to enhance their competitiveness.
Pemanfaatan E-Commerce Dalam Penjualan Produk Pertanian Untuk Menumbuh Jiwa Entrepreneur Pada Remaja Desa Mesran, M.Kom, Mesran; Saputra, Imam; Suginam, Suginam
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7193

Abstract

The use of E-Commerce in selling agricultural products has become a breakthrough that can help develop economic potential in villages. This article aims to explore the potential of village teenagers in running agricultural businesses by utilizing e-commerce platforms as a medium for selling agricultural products. The community service method is carried out through training and guidance to village teenagers regarding online selling procedures, product management, marketing, and how to interact with consumers effectively. The results of this community service activity show an increase in teenagers' knowledge and skills in utilizing e-commerce as a marketing medium for agricultural products. Not only that, participation in this activity is also able to improve the entrepreneurial spirit of village youth and provide an understanding of the added value of agricultural products produced in their village. Apart from that, the formation of a collaborative network between village teenagers and business actors in the city is also one of the positive results of this activity. In the future, it is hoped that this community service activity can have a sustainable impact on improving the welfare of village communities, especially village teenagers who are involved in this activity. Thus, the use of e-commerce in selling agricultural products is not only a business opportunity, but also a way to form an independent and creative entrepreneurial spirit in the younger generation in the village
Pelatihan Masakan Thailand Berbasis Bahan Lokal untuk UMKM Kuliner di Kecamatan Deli Serdang sebagai Strategi Diversifikasi Produk Ekonomi Kreatif Shara, Yuni; Akmal, Oktafiana; Ongah, Harun; Syahrizal, Muhammad
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7201

Abstract

This community service program aims to enhance the capacity of micro, small, and medium enterprises (MSMEs) in Deli Serdang District by introducing and providing training on product innovation based on Thai cuisine. The main challenges faced by culinary MSME partners in the area include limited menu innovation, lack of awareness of current culinary market trends, and inadequate product packaging techniques. Additionally, these MSMEs struggle with mastering digital marketing strategies, which have become increasingly crucial in the post-pandemic era. To address these issues, the program employs a participatory approach involving training sessions, hands-on demonstrations, interactive discussions, and intensive mentoring. An experiential learning method is applied to ensure participants not only understand the concepts but are also able to implement them directly and effectively. Preliminary results indicate that 87% of participants experienced improved understanding of Thai menu innovation, while 76% successfully developed new product variations inspired by Thai recipes but adapted to local ingredients. Moreover, 65% showed improved skills in attractive product packaging, and 58% were able to promote their products through social media platforms as part of a digital marketing strategy. This approach has demonstrated a positive impact on enhancing the competitiveness of local culinary MSME products.
Implementasi Aplikasi Keuangan Sederhana untuk Meningkatkan Efisiensi Laporan Keuangan Desyanti, Desyanti; Suarlin, John; Yusrizal, Yusrizal
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7207

Abstract

In today's digital era, efficiency and accuracy in managing financial reports are important needs for every company. PT X, Dumai Branch, faces challenges in the financial recording process which is still done manually, making it prone to recording errors and delays in reporting. This community service aims to implement a simple financial application designed to simplify the process of recording transactions including employee data, salary data, ship expenditure data and preparation of financial reports. There are several stages carried out in this community service, namely problem identification, planning and design, socialization and training, implementation and testing, evaluation and monitoring. The results of the implementation show that this application is able to increase work efficiency, reduce the level of errors in recording, and accelerate the process of preparing financial reports. With a computerized system, PT X, Dumai Branch can manage its finances in a more structured and professional manner.
Optimalisasi Peningkatan Kapasitas SDM dan Pengelolaan Keuangan Berbasis Akuntansi Sederhana bagi Pelaku UMKM di Kelurahan Harjosari II Sari, Dian Purnama; Suginam, Suginam; Wardayani, Wardayani
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7208

Abstract

This community service activity is carried out to increase the capacity of human resources (HR) and simple accounting-based financial management for MSME actors in Harjosari II. Many micro and small business actors do not have an adequate understanding of financial management and HR management, so they often face various obstacles in running and developing their businesses. Through this activity, the participants were given hands-on training on the importance of systematic financial records and strategies in managing human resources more effectively. The implementation method includes identifying the needs of MSME actors, preparing training materials, implementing training, and evaluating. From the activities that have been carried out, the results show that the majority of participants have increased understanding and awareness in implementing better management practices in finance and HR. Thus, this service is expected to be able to make a real contribution in strengthening the competitiveness and sustainability of MSME businesses in Harjosari II.
Peningkatan Keterampilan Masyarakat Melalui Kegiatan Pelatihan Pembuatan Batako Cangkang Kelapa Sawit Febrina, Wetri; Srihandayani, Susy; Sari, Febrina
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7210

Abstract

Pertumbuhan industri kontruksi yang pesat memunculkan tantangan terhadap keberlanjutan lingkungan, terutama terkait penggunaan bahan bangunan yang ramah lingkungan. Meningkatnya kebutuhan akan material kontruksi seperti batako, mendorong munculnya solusi inovatif yang tidak hanya ekonomis, memenuhi standar mutu, dan berwawasan lingkungan. Pelatihan ini mengangkat tema “Pelatihan Program Penghidupan Berkelanjutan : Pembuatan Batako Ramah Lingkungan” dengan lokasi kegiatan di Kecamatan Dumai Tumur, Kota Dumai, Provinsi Riau. Solusi inovatif yang diangkat adalah pembuatan batako dengan memanfaatkan limbah cangkang kelapa sawit. Bertindak sebagai mitra adalah kelompok masyarakat di Kelurahan Jaya Mukti dan Kelurahan Tanjung Palas, dengan donator sebuah perusahaan melalui dana Corporate Social Responsibility (CSR), dan bantuan Dinas Tenaga Kerja sebagai fasilitator. Sasaran kegiatan adalah 20 orang peserta perwakilan masyarakat usia produktif yang terdiri dari 15 orang laki-laki dan 5 orang perempuan. Tujuan pelatihan ini adalah meningkatkan keterampilan masyarakat yang difokuskan pada teknik produksi batako secara manual menggunakan campuran semen, pasir dan cangkang kelapa sawit. Pelatihan ini juga mengenalkan aspek kewirausahaan dan industry berwawasan lingkungan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta dari rata-rata 69,2% menjadi 89,2%. Hampir seluruh peserta berhasil memproduksi batako berkualitas baik dengan kuantitas produksi 12–15 keping per-trip bahan. Meskipun kegiatan dilakukan secara konvensional tanpa mesin, peserta telah menguasai proses produksi dan siap menyesuaikan diri dengan peralatan modern di masa depan. Beberapa kendala yang dihadapi adalah keterbatasan alat produksi, namun hal ini tidak menghambat capaian pelatihan. Diharapkan kegiatan ini dapat ditindaklanjuti dengan pendampingan usaha, penyediaan peralatan produksi sederhana, serta penguatan jejaring pemasaran lokal.
Dampak Pelatian Membangun Skill dan Kreatifitas Desain Grafis pada Pelaku Usaha Mikro, Kecil dan Menengah di Era Digital 4.0 Ginting, Guidio Leonarde; Silalahi, Natalia
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 3 (2025): Maret 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i3.7212

Abstract

Punden Rejo Village, located in Tanjung Morawa District, Deli Serdang Regency, possesses significant economic potential for the development of Micro, Small, and Medium Enterprises (MSMEs) due to its strategic location along North Sumatra's main transportation routes. However, the majority of MSME operators in this village face constraints in adapting to digital technology, particularly in marketing and product branding, which have become vital necessities in the digital 4.0 era. One of the primary challenges is the limited graphic design skills, an essential element for attracting consumer interest through professional product packaging and promotional materials. This community service initiative aims to enhance the graphic design capabilities of MSME operators in Punden Rejo Village through training using Adobe Express application. The activity involved 30 local MSME operators as partners. The implementation methods included situation analysis through interviews and observations, development of training modules, and practical workshops conducted at the Punden Rejo Village Hall. The training program covered basic graphic design introduction, hands-on practice in creating product packaging designs, digital banners, and promotional posters using Adobe Express. The training results demonstrated a significant improvement in participants' understanding and graphic design skills, reflected in their ability to produce attractive and targeted designs. Challenges related to device limitations and internet connectivity were addressed through an intensive mentoring approach. The use of Adobe Express proved effective as a graphic design solution for beginners, supporting the creativity of MSME operators in producing competitive designs for the digital market. This training is expected to encourage the sustainable digital transformation of MSMEs in Punden Rejo Village.

Page 14 of 14 | Total Record : 137

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