cover
Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282370070808
Journal Mail Official
mesran.skom.mkom@gmail.com
Editorial Address
Jalan sisingamangaraja No 338 Medan, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Journal of Social Responsibility Projects by Higher Education Forum
ISSN : -     EISSN : 27231674     DOI : -
1. Pelatihan, 2. Kesehatan, 3. Pemasaran, 4. Keamanan Pangan Lokal, 5. Teknologi Tepat Guna (TTG), 6. Desain, 7. Pemberdayaan Masyarakat, 8. Akses Sosial, 9. Pendidikan Untuk Pembangunan Berkelanjutan, dan berhubungan dengan penanganan dan pengelolaan berbagai potensi, kendala, tantangan, dan masalah yang ada di masyarakat.
Arjuna Subject : Umum - Umum
Articles 137 Documents
Peningkatan Strategi Pemasaran Online Produksi Jamu Tradisional Yani, Yepita Ghufiromah; Wafa, Zaenal
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6231

Abstract

This study aims to improve the online marketing strategy of traditional herbal medicine products from "Omah Jamu Tradisional Watu" using the AIDA (Attention, Interest, Desire, Action) concept on the Instagram platform. The main issues identified were low product visibility and minimal customer engagement. The implemented solutions included creating attractive visual content, utilizing paid advertising campaigns, and active interaction through Instagram Stories and Live features. Publishing customer testimonials and collaborating with influencers effectively built trust and purchase interest, while clear Call-to-Action (CTA) implementation simplified the purchasing process. The results showed significant increases in followers, audience engagement, and product sales. In conclusion, the AIDA-based marketing strategy on Instagram proved effective in enhancing visibility and sales of traditional herbal medicine products. The study recommends consistency in producing high-quality content and leveraging data analytics for continuous optimization.
Optimalisasi Tiktok Sebagai Media Pembelajaran Untuk Mendukung Dampak Psikologis dan Keuntungan Finansial Nazmah, Nazmah; Akbar, Aswin; Purnama Sari, Dian
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6245

Abstract

This community service aims to optimize the use of TikTok as an interactive and economically potential learning medium for students and teachers at SMA Harapan 3 Medan. The primary issue identified was the participants' lack of understanding regarding the utilization of social media for educational purposes and monetization. The solution was provided through a workshop based on seven literacies: digital, technological, media, financial, informational, social, and cultural. The implementation methods included theoretical sessions, practical applications, evaluations through pre-tests and post-tests, and follow-up surveys. Results indicated an improvement in participants' understanding, with 85% of students able to create educational content after the training, and 70% of them understanding monetization strategies. The workshop also motivated 60% of teachers to consider social media as a teaching aid. The impact of this activity is expected to continue in adaptive learning and the creative economy in the digital er.
Inovasi Penilaian Pembelajaran Pelatihan Penilaian Diagnosis, Otentik, dan Akhir Unit Terdiferensiasi Rosfiani, Okta; Hermawan, Cecep Maman; Abdullah, Syamsudin
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6270

Abstract

The educators' inadequate grasp of conducting thorough and meaningful assessments has harmed the quality of learning in partner schools. The goal of this community service program is to enhance the competency of educators by offering instruction in differentiated assessments that are authentic, diagnostic, and end-of-unit. Three main techniques for implementation are on-going mentoring, hands-on training, and theoretical instruction. The program's outcomes show that teachers' abilities to create and administer tests that are more pertinent to students' needs and flexible have significantly increased. The program's results include assessment modules, educator-produced assessment products, and an increase in positive student responses to learning. These findings are critical for promoting higher-quality education and more productive learning in affiliated schools.
Optimalisasi Smart Broadcasting dalam Pembangunan Media Informasi Digital Hutagalung, Gabriel Ardi; Aswani, Aprilza; Sinambela, Lamtiur; Harahap, Adhi Surya
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6311

Abstract

Nur Azizi Private High School, located in Tanjung Morawa, Deli Serdang Regency, is one of the schools with A accreditation which continues to be committed to improving educational services. However, currently the delivery of information in this school still relies on manual wall magazines, which results in slow distribution of information, lack of interest in reading among students, teachers and staff, as well as dependence on print media. As technology develops, more effective solutions are needed to manage and convey information quickly, directly and accessible anytime and anywhere. Based on the results of discussions with the school, Nur Azizi Private High School needs a digital media that is easy to use, user-friendly, and can speed up the dissemination of information. Therefore, the community service team plans to implement a broadcasting system in the form of a digital website with an auto-reload feature that will be integrated with smart TVs. The implementation of this system is expected to increase the efficiency of delivering information and support the need for faster, more accurate and modern communication at Nur Azizi Private High School. Initial evaluations showed an improvement in the quality of infrastructure and student interest in accessing school information through more modern media.
Optimalisasi Pembuatan Laporan Keuangan Desa dengan Penggunaan Aplikasi Komputerisasi Arnita, Vina
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6319

Abstract

This study aims to analyze the effect of directing the use of communication applications on improving employee performance in a company. With the development of information technology, digital communication applications have become the main means of facilitating interaction and collaboration between employees. However, the application of these applications is often less than optimal without proper direction. This study used a quantitative approach with an experimental design, where the respondents consisted of 100 employees divided into two groups: an experimental group that was briefed on the intensive use of communication applications and a control group that was not briefed. Data was collected through a survey that measured employee performance before and after the briefing as well as the level of comfort and understanding of the application. The results showed that briefing the use of communication applications can effectively improve employee performance in terms of response speed, team collaboration and task completion. This study suggests the importance of ongoing training and briefings to maximize the benefits of communication apps in the workplace.
Upaya Peningkatan Pemasaran Digital melalui Pendampingan Pengelolaan Website di Desa Wisata Vikaliana, Resista; Irawan, Ade; Iskandar, Yelita Anggiane
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6365

Abstract

Assistance in managing the Alamendah Tourism Village website in Bandung Regency is carried out to overcome challenges in tourism promotion which still relies on conventional methods. With the development of digital technology, effective website management has become an urgent need to increase the competitiveness of tourist destinations. This program is designed to provide technical skills to village communities in managing websites as an effective promotional tool. Assistance is provided through a combination of online and offline methods, including storytelling training, SEO optimization, content maintenance, and integration with social media. This activity succeeded in increasing participants' understanding of digital technology and providing direct benefits in optimizing the potential of village websites. The evaluation showed very positive results, with participants finding the activity relevant, useful and satisfying. However, several website elements such as the navigation bar, responsive design, and accessibility still need to be improved. Suggestions are given to continue ongoing assistance, improve website features, and carry out regular evaluations to ensure program sustainability. With this approach, the Alamendah Tourism Village is expected to be able to increase its attractiveness and visibility as a leading ecotourism destination, as well as encourage community independence in managing digital marketing.
Implementasi SISKOMDIG dan Pelatihan Visualisasi Digital sebagai Upaya Transformasi Menuju Smart Village Alawiyah, Tuti; Hikmah, Agung Baitul; Fatah, Haerul; Al Harits, Atyla Azfa; Fauziyyah, Wafa
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6348

Abstract

Serang Village, Tasikmalaya Regency, faces challenges in optimally utilizing digital marketing among MSME actors who are members of the Serang Village Digital Community Space. Most MSME actors still have limitations in displaying products attractively and utilizing digital platforms for marketing. To answer this problem, the community service program together with the Serang Village Digital Community Space partners designed and implemented the Serang Village SISKOMDIG application as a digital community information system that helps manage MSME members that support communication and collaboration between members. In addition, the team provides digital product visualization training such as creating attractive product photos, editing photos and videos, and creating logos to MSME actors so that they are able to improve the visualization of their products on digital platforms. The purpose of this program is to equip MSME actors with skills that strengthen the visual appeal of products in digital marketing, so that they can expand market reach and increase product competitiveness. The results of this program include the implementation of the Serang Village SISKOMDIG application which can be accessed online and obtain an Intellectual Property Rights (IPR) certificate, the training that has been provided is expected to improve participants' skills in creating attractive product visuals. This program provides sustainable solutions to strengthen digital marketing for MSMEs through a technology-based approach and skills enhancement, as an effort to support Serang Village towards becoming a digitally independent Smart Village.
Integrasi Teknologi Digital dan Program Penghijauan di LKSA untuk Meningkatkan Kesadaran Lingkungan Mesran, Mesran; Suginam, Suginam
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 1 (2024): Juli 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i1.4818

Abstract

This article discusses the integration of digital technology with greening programs at Child Welfare Institutions (LKSA) as an effort to increase environmental awareness. By utilizing advances in digital technology, this program aims to provide effective and interesting education to children about the importance of preserving the environment. This program involves the use of educational applications, social media, and other digital platforms to convey information about the environment, farming techniques, and ways to keep the surrounding environment clean and beautiful. Apart from that, this program also involves practical activities such as planting trees and creating green parks around LKSA. In its implementation, digital technology is used to facilitate communication and coordination between LKSA managers, volunteers and other related parties. This makes it easier to monitor and evaluate the program, so that necessary adjustments can be made to achieve optimal results. The use of technology also enables the dissemination of information and program results widely via the internet, so that it can inspire and motivate other institutions to do the same. The results of implementing this program show a significant increase in LKSA children's knowledge and awareness of environmental issues. They become more concerned about the surrounding environment and are actively involved in greening activities. Apart from that, this program also contributes to improving air quality and the beauty of the environment around LKSA. The integration of digital technology in the greening program at LKSA has proven effective in increasing children's environmental awareness. This program not only provides in-depth education, but also teaches practical skills that are useful for their future. Thus, this integration model is suitable for application in other institutions to support sustainable environmental conservation efforts
Pelatihan Adaptif Berbasis Artificial Intelligence (AI) untuk Meningkatkan Hasil Belajar di Sekolah Menengah Kejuruan Syahrizal, Muhammad
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 1 (2024): Juli 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i1.6860

Abstract

This study aims to analyze the effectiveness of Artificial Intelligence (AI)-based adaptive training in improving student learning outcomes in Vocational High Schools (SMK). AI-based adaptive training is designed to provide a personalized learning experience by adjusting the level of difficulty and content of the material based on the individual needs of students. The research method used is a quasi-experiment with a pretest-posttest control group design. Data were collected through learning outcome tests, student perception questionnaires, and in-depth interviews. Participants consisted of vocational high school students majoring in engineering, who were divided into experimental and control groups. The results showed that students who took AI-based training experienced a significant increase in learning outcomes compared to the control group using conventional training methods. Specifically, the experimental group showed improvements in cognitive aspects, applications, and learning motivation. In addition, students responded positively to the implementation of AI technology, noting that this approach increased their understanding and engagement in learning. However, this study also identified challenges such as limited technological infrastructure in some schools and initial resistance to the use of new technologies. Therefore, this study recommends increasing technological literacy, developing technology-based education policies, and long-term evaluation of the effectiveness of AI-based training. The results of this study contribute to educational innovation in vocational schools to prepare students to face the challenges of the ever-evolving world of work.
Sosialisasi dan Pelatihan Penyusunan Pembukuan Sederhana Menggunakan Aplikasi Buku Warung Pada UMKM Mendoan sari, Enita melisa; Nugraeni, Nugraeni
Journal of Social Responsibility Projects by Higher Education Forum Vol 5 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v5i2.6357

Abstract

This community service activity aims to enhance the understanding of Micro, Small, and Medium Enterprises (MSMEs) in Pasar Bringharjo and Lippo Plaza Jogja regarding the importance of simple bookkeeping to support the sustainability of their businesses. Observations revealed that many MSME owners lacked knowledge on how to efficiently prepare financial records, particularly in tracking financial transactions. Therefore, direct assistance was provided through training on the use of the BukuWarung application, which helps MSME owners systematically create financial reports that are easy to understand. This activity was conducted in four sessions on March 26, April 2 and 26, and May 1, 2024. An evaluation of the program’s success was carried out on May 1, 2024, using questionnaires to measure MSME owners’ understanding of financial record-keeping and the use of the BukuWarung application. The evaluation results indicated that all MSME participants understood the importance of business financial reports, as well as how to record debt, income, and expenses using the BukuWarung application. Additionally, most MSME owners demonstrated a good grasp of the BukuWarung application as a whole and actively used it for business financial record-keeping. From the evaluation results, it can be concluded that this community service activity successfully addressed the financial record-keeping issues faced by MSME owners. This success is reflected in the increased understanding and application of better bookkeeping practices, which is expected to contribute to the sustainability of MSMEs in the Pasar Bringharjo and Lippo Plaza Jogja areas.