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Econetica
Published by Universitas Nahdlatul Ulama Nusa Tenggara Barat
ISSN : 26851016     EISSN : 27766403     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Econetica merupakan publikasi Ilmiah terkait Sosial, Ekonomi dan Bisnis merupakan hasil kajian pustaka, kajian isu, dan hasil penelitian yang berkembang dimasyarakat. Jurnal ini menggunakan Bahasa Indonesia. Terbit 2 kali setiap tahun
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 5 No 2 (2023): November 2023" : 12 Documents clear
ANALISIS KELAYAKAN BISNIS LIKE MIE AND COFFEE DI BATANG Alfiesyah, Emilia
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.370

Abstract

Marketing mix is a collection of marketing variables that are carried out in an integrated manner or a marketing strategy that is carried out simultaneously by the company to pursue the desired sales target in the target market. The research method used in this study uses a qualitative descriptive method. The variables used by Like Mie and Coffee companies include product, place, price, and promotion. The materials used in the manufacture of products are of good quality. It has a strategic and instagramable place. The prices offered are very affordable and provide lots of discounts. In promoting its products using print media and social media, Like Mie and Coffee is a business that deserves to be developed from all aspects that have been carried out by the company. Apart from that, establishing a second branch in Semarang is proof that the business is very feasible to develop.
Business Feasibility and Strategic Development of the Majas Craft Bouquet Enterprise in Pekalongan, Indonesia Alivia, Khofifatul; Abadi, Muhammad Taufiq
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.425

Abstract

This study examines the business feasibility and strategic development of Majas Craft, a microenterprise engaged in handmade bouquet production in Pekalongan, Central Java, Indonesia. Using a qualitative descriptive approach, the research explores key dimensions of business feasibility, including human resources, management, production, marketing, and financial performance. Data were obtained through in-depth interviews, field observation, and documentation involving the owner, employees, and customers. The findings reveal that Majas Craft demonstrates strong business potential supported by increasing market demand, product uniqueness, and customer satisfaction. The enterprise’s competitive advantages lie in product creativity, affordable pricing, and direct customer engagement through social media. However, challenges remain in digital marketing adoption, production scalability, and managerial formalization. Financial analysis indicates a positive profit margin and short capital turnover, confirming the enterprise’s operational feasibility. The study concludes that sustainable growth requires strengthening digital marketing strategies, enhancing production efficiency, and improving entrepreneurial capacity through continuous learning. This research contributes to the growing literature on microenterprise feasibility and creative economy development in Indonesia’s local business context.
Business Feasibility and Strategic Development of the Barokah Collection Fashion Store in Karangdadap, Pekalongan Kurnia, Fifiani Dwi; Taufiq Abadi, M
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.426

Abstract

This study investigates the business feasibility and strategic development of Barokah Collection, a small-scale fashion enterprise located in Karangdadap, Pekalongan, Indonesia. The research employs a qualitative descriptive method to assess key dimensions of feasibility, including economic, demographic, legal, human resource, operational, marketing, and financial aspects. Data were collected through in-depth interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that Barokah Collection demonstrates strong feasibility and growth potential supported by favorable local economic conditions, compliance with legal frameworks, and a loyal customer base within the Islamic fashion market. However, limitations remain in digital marketing, financial system formalization, and workforce digital literacy. The study concludes that the long-term sustainability of microenterprises such as Barokah Collection depends on innovation, technological adoption, and strategic institutional collaboration. The results contribute to the literature on SME feasibility and entrepreneurship development in emerging markets.
Marketing Feasibility and Strategic Application of the Marketing Mix in Small Retail Enterprises Yahya, Lucky Mahesa; Radinda, Ayu Putri; Asri, Widya Kartika; Ilham, Muhammad; Saputra, Andreza Yosmi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.427

Abstract

This study aims to analyze the marketing feasibility and application of the marketing mix (4P: product, price, place, and promotion) in the operation of Toserba 35 Hidayah, a local retail enterprise in Lima Puluh Kota, West Sumatra. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document review to assess the firm’s competitive position and market strategy. The findings indicate that the business demonstrates strong marketing feasibility supported by product diversity, strategic location, competitive pricing, and customer-oriented service. However, the promotional strategy remains traditional, relying primarily on word-of-mouth, indicating the need for digital marketing adoption to expand market reach. The study concludes that integrating modern marketing practices—particularly social media engagement and customer loyalty programs—would enhance competitiveness and sustainability. Theoretically, this research reinforces the role of the marketing mix as a determinant of micro-enterprise performance and highlights the importance of adaptive marketing innovation in the Indonesian retail sector.
Islamic Sharecropping and Farmer Welfare Apriani, Sindi; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.537

Abstract

This study investigates the implementation of the muzara‘ah profit-sharing system and its impact on farmer welfare in West Lombok, Indonesia, through the lens of Islamic economics. Using a qualitative descriptive approach, the research examines how Islamic sharecropping arrangements between landowners and tenant farmers influence income distribution, productivity, and social cohesion within rural communities. Data were collected through in-depth interviews, field observation, and documentation involving both landowners and sharecroppers in Bagik Polak Village, Labuapi District. The findings reveal that the muzara‘ah contract, conducted orally based on mutual trust and kinship, reflects key Islamic ethical principles such as amanah (trust), ‘adl (justice), and ta‘awun (mutual cooperation). The typical profit-sharing ratios—½:½ for rice and ⅓:⅔ for horticultural crops—provide equitable returns that enhance household income and strengthen community solidarity. Despite the absence of written agreements, the practice remains sharia-compliant, as it fulfills the essential requirements of muzara‘ah. However, sustainability challenges persist, including limited access to capital, the absence of formal documentation, and vulnerability to crop failure. The study concludes that the muzara‘ah system not only functions as an agricultural financing mechanism but also embodies a moral economy model that promotes fairness, productivity, and welfare within Islamic rural society.
Strategies for Handling Non-Performing Qardhul Hasan Financing in Islamic Cooperatives Suhaera, Baiq; Taqiuddin, Habibul; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.540

Abstract

This study investigates the causes and management strategies of non-performing Qardhul Hasan financing at the Baituttamkin Sharia Cooperative, Kediri Unit. The Qardhul Hasan scheme represents a non-profit, collateral-free financing model where members repay only the principal amount without profit sharing or service fees. However, its implementation frequently faces repayment problems due to members’ inability to fulfill obligations. Using a qualitative field research approach, data were collected through observation, interviews, and documentation, then analyzed using Miles and Huberman’s interactive model. The findings reveal two major factors contributing to non-performing financing: internal weaknesses, such as insufficient monitoring and weak assessment of member character, and external factors, including adverse economic conditions, business failure, and deliberate non-compliance by members. The cooperative’s handling strategies include home visits, friendly dispute resolution through musyawarah (deliberation), motivation and business mentoring, rescheduling, and recovery measures. These results emphasize that improving internal governance, member monitoring, and financial literacy can strengthen cooperative resilience and minimize future defaults.
Strategi Pengembangan Pariwisata Halal Taman Surga Rinjani Desa Sembalun Bumbung Kecamatan Sembalun Kabupaten Lombok Timur Hasbiatun, Hasbiatun; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.541

Abstract

Tourism development which is currently becoming a trend in several countries in the world, including Indonesia, is the development of sharia tourism or what is better known as halal tourism. The development of halal tourism in Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District, has not yet been seen and has not been fully campaigned to the community. Based on this, the formulation of the problem in this research is: 1) what is the strategy for developing Halal Tourism in Taman Surga Rinjani, Sembalun Bumbung Village, Sembalun District? ?. The aims of this research are: 1. To analyze the Halal Tourism development strategy at Rinjani Paradise Park, Sembalun Bumbung Village, Sembalun District. 2. To analyze the influence of the Halal Tourism development strategy at Rinjani Paradise Park on the economy of the people of Sembalun Bumbung Village, Sembalun District. This type of research is descriptive research. The research design in this study uses qualitative research methods. The data collection techniques in this research are observation, interviews and documentation. Meanwhile, the data analysis techniques used in this research are data reduction, data display, and drawing conclusions. The results of this research show that: 1. The strategy for developing Halal tourism in Rinjani Paradise Park is to promote it both offline by distributing it using brochures and online using social media platforms. 2. The existence of Rinjani Paradise Park tourism has an influence on the economic development of the Sembalun Bumbung Village community where the unemployment rate is reduced and the growth of MSMEs around the Sembalun Bumbung areaStrategy
The Role of Islamic Boarding Schools in Community Economic Empowerment Muniah, Baiq; Taqiuddin, Habibul Umam; Yakub, Muhammad
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.543

Abstract

This study explores the role of Islamic boarding schools (pondok pesantren) in fostering community-based economic empowerment in rural Indonesia. The research focuses on Mertak Tombok Village, Central Lombok, where the Pondok Pesantren serves as both a religious institution and an agent of socio-economic transformation. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving kiai (religious leaders), students, and local residents. The findings indicate that the pondok pesantren plays a pivotal role in developing community entrepreneurship through education, social training, and the establishment of productive enterprises such as agriculture, livestock, and handicraft cooperatives. Its leadership model—anchored in Islamic ethical values—has fostered a culture of self-reliance and collaboration among local residents. Nevertheless, challenges remain in managerial capacity, market access, and the integration of modern business practices. The study concludes that the effectiveness of pesantren-based empowerment depends on three critical factors: institutional leadership, socio-religious legitimacy, and the synergy between religious education and local economic initiatives. These findings contribute to the broader discourse on Islamic social entrepreneurship and sustainable community development in developing regions.
Empowering the Islamic Creative Economy through Traditional Weaving Enterprises Bathin, Bathin; Mashur, Mashur
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.547

Abstract

This study explores the empowerment strategies of the creative economy sector through traditional weaving enterprises in Pujut District, Central Lombok, Indonesia, from the perspective of Islamic economics. Using a qualitative descriptive approach, the research aims to analyze how weaving artisans, supported by local community networks and religious values, contribute to improving household welfare. Data were collected through interviews, observation, and documentation involving community leaders, weaving artisans, and cooperative members. The findings reveal that empowerment occurs through capacity building, mutual cooperation, and digital marketing adaptation. Islamic ethical principles such as amanah (trustworthiness), ta’awun (mutual help), and halal livelihood guide artisans’ behavior and production processes. Despite facing challenges such as limited capital, raw material scarcity, and low technological literacy, the weaving community exhibits strong resilience grounded in faith-based motivation and social solidarity. The study concludes that the integration of Islamic moral economy and creative entrepreneurship fosters inclusive, sustainable welfare for rural communities. This research contributes to the discourse on Islamic creative economy development and highlights the role of traditional crafts as vehicles for spiritual and economic empowerment.
The Influence of Product Quality, Price, and Halal Label on Consumer Purchasing Decisions on Wardah Cosmetics Wadi, Hamzan; Solatiyah, Baiq
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 5 No 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.548

Abstract

Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988). Keywords: Product Quality, Halal Label, Price, Purchasing Decision Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988).

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