cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Kristin Handayani
Contact Email
kristin.handayani@kwikkiangie.ac.id
Phone
+6285214933788
Journal Mail Official
jurnal.manajemen@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Bisnis dan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 13 No 1 (2023): November" : 5 Documents clear
Pengaruh Moving Average dan Transaction Volume pada Return Saham Perbankan Indonesia Majiah, Valdi Sayoga; Kelana, Said
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1032

Abstract

This study investigates the impact of Moving Average (MA) Stock prices and Transaction Volume on Stock returns in the Indonesian banking sector, specifically focusing on the LQ45 index from 2020 to 2023. It delves into the concepts of Efficient Market Hypothesis (EMH), Behavioral Finance, and Technical Analysis. EMH posits that Stock prices reflect all available information and are hard to consistently beat, while Behavioral Finance suggests that psychological factors can lead to market inefficiencies exploitable by technical analysis. Employing a quantitative approach and data from the Indonesia Stock Exchange (BEI), the study finds that MA and Transaction Volume positively and significantly influence Stock returns in the banking sector. However, variations exist in individual bank samples due to factors like fundamentals and unique behaviors, which cannot be solely determined from historical Stock prices. Thus, the research underscores the importance of considering additional factors beyond past price trends when analyzing the Stock performance of individual banks.
Pengaruh Duta Merek NCT dan Citra Merek terhadap Niat Beli Skincare Somethinc Lawrence, Shania; Setianingsih, Rita Eka
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1083

Abstract

Currently, the phenomenon of the "Korean Wave" has spread to various parts of the world. Somethinc capitalizes on this phenomenon by recruiting the Korean boy band NCT as the brand ambassador to improve its image. Therefore, brand ambassadors and brand image are the focal points of Somethinc's skincare product marketing campaigns. This research aims to determine whether NCT brand ambassadors and brand image impact the purchase intention of Somethinc skincare products, especially among consumers in Jakarta. Then, the authors collected the data using Google Forms from 120 respondents who knew or had ever bought Somethinc and recruited judgmentally. The data analysis using multiple regression analysis with the help of SPSS 26 reveals that brand ambassadors and brand image positively influence purchase intention. Further researchers can conduct research in different areas.
The Significant Impact of Workplace Environment on Gen Z Performance in Indonesia Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1096

Abstract

Generation Z is currently entering the workforce, and the representation of Gen Z employees is continuously growing in various companies. Individual performance has a direct influence on the success of organizations or companies. Therefore, understanding and addressing the needs of employees, particularly those from Generation Z, have become essential in organizational management. This research aims to analyze the role of the workplace environment in influencing the performance of Generation Z employees. In reality, Generation Z encounters challenges in interpersonal skills. Information technology has also altered the attitudes and behaviors of Generation Z. Despite being intelligent, they may lack maturity at times. They tend to be individualistic and pragmatic, living in a digital era where everything is fast-paced and easily accessible. Hence, this study aims to analyze The Significant Impact of Workplace Environment on Gen Z Performance. This research adopts a quantitative approach, with 100 respondents from Generation Z located in Jakarta. Data collection is conducted through questionnaires, utilizing a non-probability sampling technique. The analysis method employed is Partial Least Squares (PLS), using the SmartPLS 4.0 application. The significance of the findings in this study lies in the fact that among the variables under investigation, the workplace environment is the only factor that significantly influences the performance of Generation Z employees. Meanwhile, the other two variables, workload and job stress, exhibit negative effects on performance, though these effects are not statistically significant. A conducive workplace environment is identified as a key factor in enhancing the performance of Generation Z employees.
Dampak Persepsi Harga dan Citra Merek pada Attitudinal Loyalty Konsumen Skincare Innisfree Halim, Michelle
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1098

Abstract

Price perception and brand image are prominent factors that influence consumers' propensity to buy a product. However, in the context of high credence product, their influence on brand loyalty is still in open to study. Using Innisfree as a research context, the researcher aims to study whether the two variables affect attitudinal loyalty. For that purpose, the researchers constructively replicated Adawiah's (2015) research model by adding attitudinal loyalty as an endogenous variable and price perception and brand image as exogenous variables. Data were collected using Google Forms from 150 respondents selected purposively. The analysis using Structural Equation Modeling with WarpPLS 7.0 shows that price perception and brand image have a positive and significant effect on the attitudinal loyalty. Further research can involve behavioral loyalty as an additional endogenous variable.
Investigasi Aspek-aspek Promosi Penjualan Simamora, Bilson
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1100

Abstract

In today's highly developed e-commerce era, sales promotions have become a reliable marketing communication technique for many companies. There is also much research in this field. However, many researchers need to define and operationalize sales promotions as a research variable correctly. With critical review techniques, this study found that aspects of sales promotions that can be used as observation variables are perceived value, credibility, fairness, time frame, uncertainty, congruence, requirements, and consequences. Every sales promotion technique requires different aspects. The researchers should match the sales promotions technique properly with their relevant aspects.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 15 No 1 (2025): November 2025 – April 2026 Vol 14 No 2 (2025): Mei - Oktober 2025 Vol 14 No 1 (2024): November 2024 – April 2025 Vol 13 No 2 (2024): Mei Vol 13 No 1 (2023): November Vol 12 No 2 (2023): Mei Vol 12 No 1 (2022): November Vol 11 No 2 (2022): Mei Vol 11 No 1 (2021): November Vol 10 No 2 (2021): Mei Vol 10 No 1 (2020): November Vol 9 No 2 (2020): Mei Vol 9 No 1 (2019): November Vol 8 No 2 (2019): Mei Vol 8 No 1 (2018): November Vol 7 No 2 (2018): Mei Vol 7 No 1 (2017): November Vol 6 No 2 (2017): Mei Vol 6 No 1 (2016): November Vol 5 No 2 (2016): Mei Vol 5 No 1 (2015): November Vol 1 No 1 (2011) More Issue