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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 25 Documents
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Search results for , issue "Vol 8, No 3 (2024): July" : 25 Documents clear
THE EFFECT OF SERVICE QUALITY, PHYSICAL ENVIRONMENT, PRODUCT DIVERSIFICATION, AND PRICE PERCEPTION ON CUSTOMER LOYALTY OF TOKO TANI JAYA IN BANYUWANGI REGENCY Faizah, Kurnia; Naely, Muhammad; Winahyu, Pawestri
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.12029

Abstract

This research aims to determine and analyze the influence of service quality, physical environment, product diversification and price perceptions on customer loyalty at the Tani Jaya Store in Glenmoren District. The location of this research is at the Tani Jaya Shop in Kalibaru District, Banyuwangi Regency. This type of research uses quantitative methods with a sample size of 150 respondents and uses representative sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that service quality, physical environment, product diversification and price perception have a positive and significant effect, both partially and simultaneously, on customer loyalty at Tani Jaya Stores, with a level of influence contribution of 0.769 or 76%.
ANALYSIS OF INCREASING CUSTOMER SATISFACTION WITH LEO'S BAKSO IN MASTRIP, JEMBER DISTRICT WITH THE VARIABLES OF SERVICE QUALITY, PRODUCT QUALITY AND LOCATION Yuniar, Etma Klisa; Rahayu, Jekti; Izzuddin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11860

Abstract

This study aims to find out and analyse the influence of Service Quality, Product Quality and Location on customer satisfaction of Leo meatballs in Jember City. The data used in this study is in the form of primary data obtained through the distribution of questionnaires, interviews and observations and the use of secondary data through documentation. The population in this study is Leo Mastrip meatball consumers, while the sample size of 102 respondents using accidental sampling to Leo meatball consumers who are purchasing products. xFor dataxanalysis, the authors used multiple linear regression analysis. Based on the results of hypothesis testing, it can be stated that ServicexQuality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, Product Quality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, and Location has a significant effect on Leo Mastrip Meatball Customer Satisfaction, as well as simultaneously Service Quality, xProduct Quality, andxLocation havexa simultaneous impact on Customer Satisfaction.
THE INFLUENCE OF PRICES, SALES PROMOTIONS DURING LIVE STREAMING AND THE ATTRACTIVENESS OF ADVERTISEMENTS ON IMPULSIVE BUYING DECISIONS IN THE SHOPEE MARKETPLACE Kurniasari, Rizki Sefya; Setianingsih, Wahyu Eko; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11576

Abstract

The development of information technology and the online world continues to progress very rapidly. Especially entering the modern era, there are very many people who use the internet as a marketing and business media so that there are many marketplaces that have developed in Indonesia, one of which is the Shopee marketplace. The number of marketplaces makes competition tighter, therefore every marketplace is required to do the best strategy to attract consumer interest. This study aims to determine the effect of price, sales promotion, and advertising appeal on impulse buying decisions at the Shopee marketplace. This research includes a quantitative approach using numerical or numerical data. The sample in this study were 150 people who live in the Jember City area who live in Sumbersari District and are Shopee members. The sampling technique used in this study is nonprobability sampling with purposive sampling method. The sampling technique used a questionnaire distributed via google form. Hypothesis testing in this study using a partial test (t test). The results showed that Price (X1), Sales Promotion (X2), and Advertising attractiveness (X3) partially had a significant effect on impulse purchases (Y).
ANALYSIS SOUNDNESS LEVEL OF FINANCIAL REPOST PT BANK PEMBAGUNAN DAERAH JAWA TIMUR TBK THE CAMELS METHODE (2019-2023 Period) Sari, Putri Ayu Fitria; Yanti, Herlina Rahma; Nabilla, Wulan Alyu; Pratikto, Muhammad Iqbal Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11292

Abstract

By applying the CAMEL (Capital, Asset Quality, Management, Earning and Liquidity) approach, this research seeks to determine the health condition of PT Bank Jatim Syariah Tbk in 2019 -2023. Based on the health level of PT Bank Pembangunan Daerah Jawa Timur Tbk for the period 2019 - 2023, the ROA, ROE and NI ratios are considered healthy, while the CAR, NPF, BOPO and FDR ratios are considered very healthy. Because each ratio result is in the quite healthy category, PDN is considered quite healthy. 
FORMULATION OF MARKETING STRATEGY WITH SWOT ANALYSIS METHOD ON MEYCOOKIES MSMES IN SUMBERSARI, JEMBER REGENCY Indrayanti, Latri; Izzudin, Ahmad; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11537

Abstract

This study aims to initiate a new marketing strategy for Meycookies by applying a SWOT analysis approach. The study adopted a descriptive qualitative approach, where data was collected through interviews and documentation. Speakers were selected using purposive sampling techniques and the validity of the data was tested through source triangulation. The results of the SWOT analysis show that Meycookies has the power that allows it to take advantage of existing opportunities. This indicates that the company is in a competitive and strong position, so it needs appropriate strategies to develop its business and maintain its growth.
ANALYSIS OF THE ENTREPRENEUR SPIRIT OF THE KATEGE COFFE SHOP BUSINESS IN TARGETTING MILLENNIALS IN JEMBER Putri, Tika Yulia Sari; Setianingsih, Wahyu Eko; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.10664

Abstract

In this research, the problem that occurs is how the Entrepreneur Spirit of the owner of KATEGE Coffee Shop to target millennials in the Jember Regency area. Entrepreneur is the ability to create value for business development. Spirit Entrepreneur arises because of changes in lifestyle along with the times, especially the millennial generation which is synonymous with new things and digitalization. The purpose of this research is to explain the entrepreneurial spirit of KATEGE coffee shop owners in attracting millennial generation targets. Qualitative methods are used in this research directly by observing the object under study and conducting interviews. As for data analysis using Milles and Hubberman analysis. The results showed that the entrepreneurial spirit possessed by the coffee shop owner through a proactive attitude.
ANALYSIS OF IMPROVING THE PERFORMANCE OF EMPLOYEES OF THE PADANG HEALTH CENTER OF LUMAJANG REGENCY WITH VARIABLES OF WORK MOTIVATION, WORK DISCIPLINE AND WORK ENVIRONMENT Putri, Revi Ayu Permana; Winahyu, Pawestri; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.12065

Abstract

Technological advances that are increasingly stringent employees are expected to make their best contribution to the agency. Employees who have good performance are human resources needed by an organization and company to achieve company goals. In this study, the researcher had the opportunity to carry out research at the Padang Health Center, Lumajang Regency. This study aims to analyze the improvement of the performance of employees of the Padang Health Center in Lumajang Regency with variables of work motivation, work discipline and work environment. This research was conducted using a quantitative approach method. Sampling was carried out by census (saturated), the number of samples in this study was 63 respondents. The data collection techniques in this study are questionnaires and library data. The analysis used in this study is Multiple Linear Analysis with the help of SPSS software version 25. The variable of work motivation can be concluded that work motivation affects the performance of Puskesmas employees, then it can be concluded that work discipline affects the performance of Puskesmas employees by 28.2%. The work environment variable has a significance of the T test value of 0.025 < 0.05, so it can be concluded that the work environment affects employee performance partially with an influence of 11.5%. The conclusion of this study is that work motivation, work discipline and work environment have a positive and significant effect on the performance of employees of the Padang Health Center of Lumajang Regency.
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT LPP RRI JEMBER Dinanti, Hilda Setia; Winahyu, Pawestri; Reskiputri, Tatit Diansari
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11657

Abstract

This study was conducted at LPP RRI Jember which aims to determine the effect of transformational leadership style, organizational culture and work motivation on employee performance at LPP RRI Jember. The analysis was conducted on the performance of 83 employees of LPP RRI Jember using saturated sampling techniques and data collection techniques were carried out by means of observation and distributing questionnaires to all employees of LPP RRI Jember about various information / data needed using a Likert scale while data analysis used multiple regression methods with the help of the SPSS program. Company leaders should be able to provide motivation to subordinates both in moral and material form to improve employee performance and foster an attitude of loyalty to the company. Leaders are also required to pay more attention to the policies taken in leading the company, and determine a good leadership strategy or style in order to create a conducive work atmosphere between superiors and subordinates.
THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON CONSUMER REPEAT PURCHASES AT ROXY SUPERMARKET JEMBER Nabila, Revagita Maulida; Santoso, Budi; Izzudin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11578

Abstract

Intense competition in the retail business is inseparable due to the proliferation of shopping centers both local, national, and international with various scales and segments. The objectives of this study are: 1) To find out whether brand image (brand image) affects the repurchase of Roxy Supermarket Jember consumers. 2) To find out whether service quality affects the repurchase of Roxy Supermarket Jember consumers. 3) To find out whether price perceptions affect the repurchase of Roxy Supermarket Jember consumers. This study uses associative research techniques with a quantitative approach. The population in this study were consumers who had bought products and visited the Roxy Square Jember supermarket and the sample of this study consisted of 85 people. The sampling technique here uses non-probability sampling with a purposive sampling approach. Data collection techniques using interviews and questionnaires. Hypothesis testing of this study using Partial Test (t-test). The results showed that: 1) Brand Image variable (X1) partially has a significant effect on Consumer Repurchase (Y). 2) Service Quality Variable (X2) partially affects Consumer Repurchase (Y). 3) Price Perception Variable (X3) partially affects Consumer Repurchase (Y).
THE INFLUENCE OF DIGITAL MARKETING ON IMPROVING MARKETING PERFORMANCE IN CAFES IN KALIBARU DISTRICT, BANYUWANGI REGENCY Sunarto, Danar Aldova; Santoso, Budi; Wibowo, Yohanes Gunawan
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11906

Abstract

This research aims to determine and analyze the influence of digital on marketing performance at cafes in Kalibaru District, Banyuwangi Regency. The location of this research is at 3 cafes in Kalibaru District, namely Cafe Anyo, Roemah Kopi Kalibaroe and Pawon Rencang Lawas. This type of research uses quantitative methods with a sample size of 120 respondents and uses purposive proportional random sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that social media Instagram, E-commerce and social media Tiktok have a positive and significant effect, both partially and simultaneously, on marketing performance at cafes in Kalibaru District, Banyuwangi Regency, with a contribution level of influence of 0.540 or 54%.

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