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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 1, No 5 (2012)" : 11 Documents clear
Measuring the Effectiveness of XL Axiata's Twitter Account in Handling Customers Complaints Siregar, Adrian Irshadi; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Conventionally, customer service is an office branch where customers can get solutions regarding the provider’ troubled services. XL Axiata established such customer service, named XL Center, in three places, namely in Jalan Martadinata, Cimahi, and Buah Batu. The company also operates customer services in two malls, in Dukomsel and in Bandung Electronic Center (BEC). The customers, however, have to spend efforts, costs and time to get services there. In addition to conventional customer service, XL Axiata utilizes a new social media tool to provide such services. The firm became the first telco that realize the importance of new media in servicing its users.  In February 2012, it opened a Twitter account which specialized for customer service, named @XLCare. Unlike other telcos that treat its Twitter account only as a promotional tool, XL Axiata account is functioned as customer service. Besides @XLCare, XL Axiata has @XL123 as its promotional instrument. Both accounts allow the firm to have two ways interaction to its customers. Therefore, customers can access solutions through its personal gadgets, such as laptops, tablet PCs or smartphones. Purpose: The study objective is measuring the effectiveness of @XLCare in Serving Complaining Customers. The Twitter account effectiveness has been measured with three identifications, namely: a. Reverberation of Customers’ Voices. b. Satisfaction of Complaining Customers. c. Brand Switching Activities.Design/methodology/approach: The methodology of research included research framework and sampling method. The research framework is Complaints-XL Axiata Customer Care Responses-Satisfactory Level-Brand Switching with detailed method of collecting complaint information, respondent’s interview and interview result. The sampling method use Topsy.com as the tools to decide the population and Slovin Theory as the tools to decide the sample.Findings: There are six parts of data presented in the research. First part presents about the topics of respondent complaint with XL signal problem as the most reason (38 %). Second part presents about the types of @XLCare responses with direct message as the most type of response (73 %). Third part presents about the final thoughts of respondent about @XLCare with most thought is satisfied (26 %). Fourth part presents about the brand switching activity of respondents with most respondents not switched (79. %). Fifth part presents about the reasons of not-switched respondents with keeping number as identity as the most reason (24 %). Sixth part presents about the reasons of switched respondents with bad signal quality as the most reason (57 %).In general, @XLCare effectively response the complaining customers based on three aspects. First, the reverberation of customer voice with most complaining customers shared the experience with @XLCare (63 %). Second, the complaining customer’s satisfaction with most of final response is promoting the brand of @XLCare or XL Axiata (26 %). Third, the brand switching activity that most of complaining customers not switched to another brand (79 %). The recommendation included four aspects of technical issues recommendation, non-technical issues recommendation, service recovery development recommendation, and further study recommendation.Key Words: Marketing, Twitter, Social Media, Augmented Product, Customer Service, After Sale Service, XL Axiata.Category: Marketing.
Crossing Through The Information Barrier mutiara, mutiara; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

In the present times, the advance technology has made media become accessible for almost everyone and eventually the excessive information makes people barricade themselves, including from marketing messages. As one of the world leading advertising agencies, Dentsu Inc. developed Cross Communication approach to create marketing strategy based on AISAS model. Dentsu’s Cross Communication marketing approach is designed to reach in through customer barrier and enticing them out from the solitary. Using the scenario idea and contact points, Cross Communication strategy delivers the message to consumers more efficient than the conventional Integrated Marketing Communication.   Key Words: Marketing, Dentsu, The Dentsu Way, Cross Communication, Strategy 
Corporate Social Responsibility PT. Bank Mandiri Case Study: Wirausaha Muda mandiri Gautama, Taufan Daru; Bangun, Yuni Ros
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Indonesia is one of the biggest country in South East Asia. but unfortunately the entrepreneurial percentage in this country only 0.7% meanwhile to becoming a welfare country is must have 2%  or more entrepreneurial percentage. And also one of developing country in the world. In this final project, author wants to evaluate the program of Wirausaha Muda Mandiri, who was the Corporate Social Responsibility program from Bank Mandiri. Purposed to create new entrepreneur which will be the answer of the problem stated above.The Purpose of this final project is to achieve evaluations for community development program of PT. Bank Mandiri which is Wirausaha Muda Mandiri. This project purpose is to analyze the effectiveness of the program. The results of the program will also be analyzed to discover whether it is already accomplish its target or not. The Author will analyze the relation between every parties involved in implementing the program to determining the successes of entrepreneurial in the society and also participantTo achieved the objective above the Author using, some theory such as Theory Independent Literally, Community Development, Corporate Social Responsibility Theory, and Theory of CSR Programs effectiveness to society or environmental. And to get the result the Author using these methodology Research Design, Problem Identification, Data gathering, Data Analysis and Conclusion.And conclusion of this is research is Wirausaha Muda Mandiri has give big contribution by increasing entrepreneur rate in Indonesia, it shown that PT. Bank Mandiri already create 6300 new entrepreneur, who also give opportunity to create new job field, and decreasing unemployment rate in Indonesia. For the recommendation first is do some improvement in chain of command and controlling system, second PT. Bank Mandiri should make database of participant’s business progress, as supporting device to easily maintain the participant’s company, and the last is PT. Bank Mandiri should maintain all the participant, not only the winners but also  the non winning participant.Keywords: corporate social responsibility, wirausaha muda mandiri, case study.
Measuring the Effectiveness of Marketing Communication Using AISAS ARCAS Model (Case Study: Bagoes Bag by PT. Greeneration Indonesia) Amaly, Laressa; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Purpose: The paper aims to measure the marketing communication performance and effectiveness for BaGoes in order to improve the promotion, product aspects that affecting the promotion, strehgthen or rebuild product image. Design/methodology/approach: This paper is based on AISAS ARCAS model framework for measuring marketing communication performance, by means it is also used to evaluate the promotion/ads and product aspect that affecting the promotion. Questionnaire, in depth interview and observations are used for research approach. Number sample of 206 respondents of BaGoes target market in Bandung was collected through convenience sampling. Factor analysis and multiple regression analysis were used to test the proposed model. Interview and obeservations functioned as crosscheck tools for quantitative analysis also constructing deeper research and finding. Findings: The result conveys that current marketing communications is not effective. Variable Attention and Interest are the important fundamental basis for the purchase action. In addition, variable Sustain also influence purchases, Research limitations/implication: BaGoes is the only product that used as an object of the research and only conducted in Bandung. For future research, it is suggested to use structural equation modeling (SEM) in assessing the interrelationship of the variable in the proposed model. Practical implication: In order to make the product sustainable, the directors should develop strategy and focus on consumer perception by improving variable Attention, Interest, and Sustain. Originality/value: This paper contributes in marketing communication effectiveness measurement using AISAS ARCAS Model. Keywords: Marketing Communication, AISAS ARCAS Model, Advertising, Promotion Category: Marketing
Brand Awareness Measurement of KPR FLPP Among its Target Market in Jakarta Arianandhika, Muhammad Bian; Hudrasyah, Herry
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

Brand Awareness Measurement of KPR FLPP Among its Target Market in Jakarta
Financial Performance Assessment of PT. Angkasa Pura II in Comparison with other Airport Companies Locally and Globally Agustina, Meidita; Soekarno, Subiakto
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

In relation to the magnitude of migration on population growth is causing many residents Indonesia, especially Jakarta, who was traveling out of town after another. It cause the number of users of transportation between the city / country is becoming increasingly high, especially aircraft.PT Angkasa Pura II is a monopolistic market, where they have no competitor in its country. Growth in passenger numbers continued to move up to 18.5% since 2010. Development of airport development depends on economic growth in the country. In accordance with the type of market is monopolistic market segments, the airport is quite focused on the stability of their internal performance.This final project presents the reader about how important analyzing the performance assessment in order to reach the best performance. The final project will talk about the performance assessment of PT Angkasa Pura II, through several frameworks, compared to other companies in same industry locally and globally. Then ended by conclusions and recommendation for PT Angkasa Pura II in order to reach a better performance.As a conclusion, PT Angkasa Pura II almost compete the global competition even been a leader in several assessments, with maximum firm value of IDR 11,304,648,783,186.Keywords: airport area economic development, financial statements analysis, airport industry, passenger movement.
Business Model Generation of Majalah EPIK Marahakim, Sutansyah; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

This final paper is made to generate a new business model for Majalah EPIK in order to increase its sales therefore creating sustainability. This model is based on Business model canvas by Osterwalder (2010) that consists of Customer Segment, Customer Relationship, Distribution Channel, Value Proposition, Key Activities, Key Resources, Key Partners, Revenue Stream, and Cost Structure. The Magazine is chosen because it is in urgent need for further development after and the detail of the problem has to be located based on internal and external point of view.The theoretical foundation used in this paper is mostly from Osterwalder’s Business Model Generation book, and the correlation of this business model with the actual condition of publishing business is based on the discussion and observation result of the team. the Business Model is broken down into aspects that considered being in need of customer’s point of view  and those in need of in depth observation. The questionnaire spread is based on the aspects that needed customer point of view. The result from in depth observation shown that the magazine has to create a value proposition that can answer market needs without degrading the ideals of the team, such as the writings and layout design quality. Majalah EPIK has to hire clerical worker and attain capital, as their key resource and as its main revenue stream, the magazine should not hope for any profit from advertisement yet, but to maintain a sustained publishing period using money gained from sales. The cost structure that needed to be decreased is the consignment fee with distributors. Free distribution points or drop spots would be a solution, and can only be developed using partnering activities. The result from the descriptive research shown that two most important parts is the DistributionChannel and Key Partners. The magazine has to add more distribution channel and the amount of exemplar in each of the spot. The Key-Partnering activity has to consider benefits Majalah EPIK could get, especially to make free or at least low cost distribution points. The capital, whether acquired from investor or a bank loan, would be further used to print more exemplars of each edition, so it can cover wider area, therefore increasing the sales. Distribution channel does not only mean physical channels but also online publication. The website quality is still need to be further develop if the magazine wants to shift its positioning into a semi online publishing. Hopefully this new business model would create sustainability and then fame for MajalahEpik. Keywords:Majalah EPIK, Business Model Canvas, Magazine, Publishing, Media Busines.
Proposed Waste Management Concept for Equafole's Corporate Social Responsibility Program in Pangalengan Ferdiansyah, Muhammad Nikko; Rudito, Bambang
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

The most essential part of a cycle is a monitoring and evaluation program. Monitoring helps us to assess the position of program implementation and evaluation to help us measure the performance of our work. Secondly it helps organizations to improve performance and speed of application programs.Equafole is a profitable company that is managed by students SBM-ITB II level as a form of learning how to do business. The company is engaged in the sale of products that focus go green activity. Until now, Equafole has implemented the program for a year and kept walking. Many companies that have development programs and requires an evaluation and monitoring to improve the company's performance.In this final project, the writer wants to give some recommendations for Equafole concepts. The recommended program is generated through consideration of habits and perceptions. This final will be a guideline for improved performance.Keywords: Monitoring, Evaluation, Equafole, Community Service, students social responsibility, go green activity
Estimating The Value of PT. Hanjaya mandala Sampoerna Tbk. Using the Discounted cash Flow Method Tadjoedin, Omar Yusuf; Murtaqi, Isrochmani
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

The success of Sampoerna attracted Philip Morris International Inc. (“PMI”), which is one of the leading tobaco companies in the world. In May 2005, the majority ownership of Sampoerna was acquired by Philip Morris Indonesia, an affiliate of PMI.In the capital market, the share price of PT HM Sampoerna Tbk. rises after the acquisition. The end of 2005 the share price of HMSP around Rp 8,000 and continued rising until the recent share price of Rp 51,200 in 2012. The author computes intrinsic share value of the company as of 2012.For the purpose of this final project the author will use Discounted Cash Flow method. The result the author’s computation is an intrinsic value of Rp 43,392 at august of 2012. While the share price in 2012 of PT HM Sampoerna Tbk. in capital market is Rp 51.200. Which mean the current share price of PT HM Sampoerna Tbk. is overvalue.PT HM Sampoerna Tbk. has a minimum portion of shares in capital market. Actually, the current outstanding shares only 2.05% from total shares. Therefore the intrinsic value of the author’s computation may not represent the share price of the company in total. In author opinion, the acquisitions cause a positive perception in public that increase the share price.Keywords:  intrinsic share value, discounted cash flow, income approach.
Estimating the Company Value of PT Adaro Energy TBK: A coal Mining Company Mubarak, Mulham Anugrah; Surya, Budhi Arta
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

PT Adaro Energy Tbk is one of the major coal mining companies in Indonesia. It is currently Indonesia’s second largest thermal coal producer. PT Adaro Energy Tbk itself had been operated since 1992 in South Borneo but then it was still a small company that engaged in coal mining sector. This company releases its open public and offering period on July 8th until 10th 2008 and listed its shares in Jakarta Stock Exchange on July 16th 2008 with PT Danatama as the Underwriter. When established on July 28th 2004. this company has basic capital of IDR 8.000.000.000.00. From year to year since it was established. PT Adaro Energy Tbk has an excellent performance. In 2010. the production reaches 42.2 million tons and the sales reaches 2.7 million dollars. An excellent performance company surely has to maintain and always improve its performance. Therefore. a valuation is needed to measure the value of the company and knowing how to enhance the value. Author used three kind of approaches to estimate the value of the company. which are asset-based approach. income approach and market approach. Author will also determine the share value based on the value that had been determine using each approaches that have been told before. Purpose: The research is made to estimate the value of  PT Adaro Energy Tbk and by that. knowing what should be done by the company depend on what shouldbe done by the company depend on what is the value of the company. Authow will use some valuation methods and techniques accordance with the company conditions and structures.Design/methodology/approach: The methods that used in this research paper were asset-based approach. income approach (Discounted Cash Flow). and market approach. Author will use the consolidated financial statements of PT Adaro Energy Tbk from year 2006-2011.Findings: Using those three kinds of approaches. author will find the estimated value. Then. after find the estimated value of the company. the stock value will be found by using the equation which will be used in analysis. The reasearch shows that the value of PT Adaro Energy Tbk is ranged between IDR 43.361.609.266.373.00 to IDR 354.399.618.736.223.00 and the stock value with the current share price IDR 1.460.00 (31 July 2012) is ranged  between IDR 972.91 to IDR 10.378.65. This shows that PT Adaro Energy Tbk has a big potency to enhance its value and PT Adaro Energy Tbk is still a good choice to investors.Research limitations/implications: This research is focuses on determining the estimated value and share value of PT Adaro Energy Tbk. In one of the approaches. author will use the P/E ratio from the public coal mining industries which listed in IDX.Originality/value: This research paper contains about measuring the estimated value and share value of PT Adaro Energy Tbk using three approaches. This valuation is important in order if PT Adaro Energy Tbk wants to sell its assets or wants to do merger and acqusition. It also important for a company to enhance its company value.Keywords: Valuation;asset-based approach;income approach;discounted cash flow; market approachCategory: Finance

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