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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 11 Documents
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Search results for , issue "Vol 2, No 3 (2013)" : 11 Documents clear
Measuring the Effectiveness of Fashion Blogger Endorsement on Students Buying Decision Saraswati, Kania; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

The primary purpose of this paper is to measure the effectiveness of fashion blogger endorsement among students in Indonesia. It is expected through this study a more effective endorsement advertisement could be reached. the design methodology came from descriptive research which use questionnaire as the tool of data collection. A descriptive analysis, data categorization, and comparison of data between group of samples is used to analyze the data. The result of this research shows that fashion blogger considered as effective, as the results shows that more than 60% of respondents purchase the product that endorsed by the fashion blogger. A purchase is one of level which advertisement considered as effective. The research is conducted in three months due to the limited time. The researcher suggests to do the research in a longer time to measure more respondents and more variable that could measure fashion blogger advertisement effectiveness. This research could provide marketers a better understanding about fashion blogger endorsement among students so they can implement a more effective marketing through fashion blogger endorsement. This research is also useful for fashion blogger who wants to broaden their career as fashion blogger as they can see the consumer’s perception about fashion blogger. fashion blogger endorsement as the object of research is new as there are not much research that measured the effectiveness of endorsement through fashion blogger.  Keywords: fashion blogger, endorsement, advertising, advertising effectiveness, buying decision, consumer behavior----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Enchancing the Compound Synergy by Developing the Servicescape and In-Store Promotion Arya, Misha; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

The purpose of this final study is to enhance the synergy of The Compound. Designed with the concept of shared and integrated retail stores, this environment should create a positive overall synergy. however, the fact that there is an atmospheric imbalance and  inter-store relationship issues which resulted in one store’s bankruptcy, indicates that there is an opportunity for improvement for the overall synergy. By means of restoring the balance of The Compound. The first step starts with servicescape approach by reviewing the servicescape of The Compound itself. The purpose is to identify the weaknesses in regard to balance. To acquire such information this study used Zeithaml and Bitner’s theory of servicescape. Servicescape flaws causing the informational and atmospheric imbalance between the fore and the aft are of The Compound, influence the inter-store relationship which are major factor concerning the synergy of The Compound. Furthermore, regarding the interrelationships of the stores which affects the overall synergy, a quantitative approach were used. Defining the levels of interrelationships and the overall synergy. An imbalance occured in the nature of The Compound’s visitors. Traffic imbalance between the fore and the aft. Another imbalance also ocurred in terms of gender ratio. To enhance the synergy, all imbalance must be restored. A way to restore this imbalance is by developing a better servicescape. And to further improve inter-relationship level, in-store promotional strategy is necessary. Only by then the overall synergy will increase. Keywords: Synergy, Servicescape, In-Store Promotion, Marketing, Retail Store.----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here. 
Corporate Social Responsibility PT. Pembangunan Jaya Ancol, Tbk Case Study: Ancol Sayang Lingkungan Herpatria, Rajasa; Rudito, Bambang
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

DKI Jakarta as the capital city of Indonesia has a myriad of problems, one of which is low environmental hygiene, and high unemployment rates. The improvement of low environmental hygiene, and low employment rate should start from every area in DKI Jakarta. In this final project, author wants to evaluate the program of Ancol Sayang Lingkungan, who was the Corporate Social Responsibility program from PT. Pembangunan Jaya Ancol, Tbk. Purposed to improve environment hygiene, and increase work field in Ancol, which will be the answer of the problem stated above. The Purpose of this final project is to achieve evaluations for community development program of PT. Pembangunan Jaya Ancol, Tbkwhich is AncolSayangLingkungan. This project purpose is to analyze the effectiveness of the program. The results of the program will also be analyzed to discover whether it is already accomplish its target or not. The Author will analyze the relation between every parties involved in implementing the program to determining the successes of social development, and hygiene in the society and also environment. To achieved the objective above the Author using, some theory such as Theory Independent Literally, Community Development, Corporate Social Responsibility Theory, and Theory of CSR Programs effectiveness to society or environmental. And to get the result the Author using these methodology Research Design, Problem Identification, Data gathering, Data Analysis and Conclusion. And conclusion of this is research is AncolSayangLingkungan has give big contribution by increasing hygiene in Ancol, it shown from the questionnaire result that shows increasing number of people awareness towards environmental hygiene. AncolSayangLingkungan also succed in decreasing unemployment rate in Ancol, it is shown by the questionnaire result that stated increasing amount of employment in Ancol. For the recommendation, First, do some improvement in AncolSayangLingkungan sub-programs, PT. Pembangunan Jaya Ancol, Tbk should create new sub-program that attract younger people in Ancol. Second, PT. Pembangunan Jaya Ancol, Tbk should make database of the participant’s, including the participant’s activity progress, as supporting device to easily controlling the participant’s progress. keywords: corporate social resposibility, ancolsayanglingkungan, case study.---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Strategy Formulation and its Business Model in Griya Buku Net Isthika, Florentia Anindita Apsari; Wandebori, Harimukti
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

Griya Buku Net (GBN) was an online based bookstore that aims to provide all kind of books with affordable price. In middle of 2012, Griya Buku Net was still a startup family business but in effort of moving to running business. Griya Buku Net sells books in various genres, both new and old books, and offering special request books service that becomes the specialty of Griya Buku Net. Based in Bandung, Griya Buku Net has sent thousands of books to all corners of Indonesia. The value proposition that Griya Buku net offer makes it unique compared to others, but the business model itself was still need an improvement. For the research, both primary and secondary data been used to gather the information and findings through observation, interviews, and secondary data collection. The descriptive research heavily relies on in-depth interview with the owner and the financial data of Griya Buku net for EVA valuation. The primary tools used were Basic Strategic Management model and Basic Nine Blocks Business Model as the proposed strategy. For the findings, it was concluded that the internal and external factors of Griya Buku Net affect the business in term of defining the current’s corporate position. From the EFAS and IFAS Table and SFAS Matrix, the current corporate directional strategy for Griya Buku Net was Diversification Strategy. For the business activity, it was defined through value chain analysis. As the activity linkage was based on financial planning, consequently financial target of 5 years were set to the company’s objective through EVA Valuation. Using an annual fiscal period of July 2012 to June 2013 sales and transaction data, the corresponding calculation on EVA Table has shown that the economic value added of Griya Buku Net still stands at a low 1.3 million rupiah. But if things happen as the annual target, in the end of 2018, the EVA will stand at high 2.6 billion rupiah. Next, the business strategy was defined through Porter’s Generic Competitive Strategy as Differentiation Focus. For functional strategy, it was determined through the TOWS Matrix Strategy Analysis, and was expanded to the Basic Nine Blocks Business Model. The TOWS Matrix and Business Model were derived from company’s vision, mission, 5-years annual target, and previously formulated corporate and business activity. In result, the findings that there’s strong potential in niche market may change the direction of the business. According to its strength and external factors both opportunities and threats, rare books can become an option for the sustainability and uniqueness of the business. The rare books also become the main value proposition in the new business model. The business model as well, was formulated to accommodate the company strategies and can be used as the basic model for running the business. The functional strategies and strategic planning for each aspect of business resources and activity was conveyed through performance management, and will help the business for its sustainability to achieve the overall company objectives.  Keywords: Strategic Management, EVA Valuation, Business Model, Bookstore------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Servicescape Analysis and Design for batagor Hanimun Kurniawan, Ramara Arief; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Abstract

Servicescape is one of the crucial elements in developing a restaurant. This also applies to Batagor Hanimun. Batagor Hanimun is a family business that starts in 2007 in Cimahi, and continues to grow until they already have 4 branches in Bandung as of now. The first servicescape elements problem that Batagor Hanimun had is that they haven’t got their own place. This makes them couldn’t alter the servicescape elements, and can only use what’s already provided for them from the place owner. The second problem is that there are no signages to indicate that Batagor Hanimun is there. This makes the brand virtually unknown to the new customers. The third problem is the servicescape elements didn’t justify the price given by Batagor Hanimun. Costumers complain that the price is too high without any added value from the service and place.The researcher did a direct observation to the place to start the research. Servicescape has a lot to do with sense: see, hear, touch, smell, taste. With this in mind, the researcher makes an observation based on the 5 senses, such as trying the different chairs and tables, touching walls and equipment material, etc. When designing the new servicescape design, the researcher makes the design with the assumption that the place used is in Ambon Street. This is due to the owner already has a plan to build their own place there. With that in mind, the researcher makes a new design specific for the target market there. The signage is put up front so that people can see it from the street. The design is based on some modern restaurant and café, while still maintaining the aspect of Bandung. The main focal point is the counter, with the wall made of stone and the name of the restaurant on the wall. The tables are made of wood, to maintain the traditional feel of Bandung. The seating is arranged into four categories: one person arrangement, two people arrangement, three to four people arrangement, and more than four people arrangement. This will make the place tidier, and the customers will have option as to what type of chairs they want to sit. Keywords: marketing, business strategy, servicescape, restaurant, branding-----------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
The Application of Fixed Asset Revaluation Method for the FOOD Distributor Company PT XYZ and the Benefit in TAX Justianto, Alexius; Murtaqi, Isrochmani
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Tax can be defined as the expense which must be paid by people or companies to the country and it is applied by the government to build our country. There are many ways in applying tax planning in order to minimize the amount of tax by “legal way”. One of that legal ways to minimize the tax burden is by applying revaluation method. This research is about the application of fixed asset revaluation method and the relatedness with income tax expense which must be paid. nevertheless if the result from this research shows that this revaluation method is benefit to be applied, PT XYZ will be recommended to execute this fixed asset revaluation for the vehicle. The writer presupposes that this research is executed in the end of 2011. For the next 8 years (from 2011 to 2019), it will be researched more whether it is more benefit to use fixed asset revaluation method or continue the previous system (historical method). Fixed asset revaluation can act as double-edged sword. One side it can decrease the income tax expense, but in one side the company must pay income tax caused by the increasing of asset value. The result of this research shows that by using PT XYZ’s discount rate of 4,67%, the revaluation method is worth to be applied in PT, and it shows the positive NPV Rp 37.731.211,-. From interpolation method, it is known that IRR of applying revaluation method in PT. XYZ is percentage of discount rate 12,74%., where in percentage of discount rate 12,74%, the revaluation method will not give benefit anymore (NPV = 0). The revaluation method will not worth to be applied (negative NPV) if the discount rate is more than 12,74%. Fortunately, the discount rate of PT. XYZ is less than 12,74% (4,67%), so the revaluation method is worth to be applied (positive NPV). Keywords: tax planning, the revaluation method for fixed assets----------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Measuring Bankruptcy Risk in Indonesian Contemporary Industries: Implementing Altman's Z-Score Framework Pramono, Wisnu Bayuaji; Nugroho, Anggoro Budi
Journal of Business and Management Vol 2, No 3 (2013)
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Financial analysis is used to give a broader picture and an understanding of a company business activity and operations. Financial analysis will help investors, creditors and shareholder answers the impending question about the company, Does the company liquidity situation is good? Can the company meet its obligations? Does the company rely too much on the debt? Can the company maximize the profits from its assets? In addition, financial analysis can reduce our reliance on hunches, intuition and guesses and reduces our uncertainty and unwanted when making decisions. Therefore to by using the analytical tools and technique of the financial analysis, one can reduce risk and project the future performance of the company within a given industry. The Altman Z-score model is mathematical for the creditworthiness of the company; the Z-score is a result of scientific investigation into the prediction of a possibility of bankruptcy of a company. This study will aim to find the equation model and the Z-score for each company in Indonesian contemporary using the multiple regressions analysis. The companies used in this research are from each sector in Indonesia Stock Exchange, furthermore the companies are the ones that are included in the LQ-45 from the period February until July 2013. The research will use the Altman’s framework and use multiple linear regressions to generate model that is compatible for each company. The study results shows that from nine companies that are tested for the Z-score, six of the companies is safe from bankruptcy, but action should be taken to avoid the risk of bankruptcy. The companies are Astra International with Z-score of 2.19, Aneka Tambang with Z-score of 1.89, Sentul City with 2.41, Indofood Sukses Makmur with Z-score of 2.18, Mitra Adiperkasa with 2.33 and Semen Gresik with 1.88. (Z-score 1.81 to 2.99). The other three companies, BW Plantation with Z-score 0.84, Jasa Marga with 0.96 and Bank Danamon with 0.61 is in the distress zones, which means the company can be categorized as highly likely to be bankrupt. Keywords: Altman Z-score, bankruptcy, financial analysis, financial ratios.------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Comparison of Unit Link Product in Indonesia: Study of Insurance and Unit Link products Performance Sricista, Madiasta; Soekarno, Subiakto
Journal of Business and Management Vol 2, No 3 (2013)
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Risks can come at any time, living in Indonesia have a greater risk than living in many developed countries because the government has reduced the lives risks. All of the risks are a blessing for some companies that offer insurance. Development of insurance in Indonesia cannot be separated from the rising level of economic performance, so that the insurance industry continued to a significant increase over the last 5 years. Growth of the insurance industry, making more types of insurance offered. Unit Link products is one of the booster of production premium in the life insurance industry. Unit Link products are modern insurance that combine with insurance and investment inside. Through investment product combined with insurance, raises many pros and cons regarding the products performance optimization. To determine the performance of the Unit Link products, it will be carried out performance analysis of each product in term of insurance and investment. There are four bancassurance companies were selected as research sample; Axa Mandiri, BNI Life, CIMB Sun Life, and Commonwealth Life. Also Prudential become the benchmark to determine the performance of bancassurance. From each company will take one Unit Link product as samples to be compared. In terms of the performance of the insurance will be based on the performance optimization of the product indicated by the allocation dues cost of insurance and amount of insurance money that can be generated. The performance of the investment will be based on returns generated in accordance with the investment allocation of each company. The data is used as the basis of net asset value (NAV) based on historical data. Returns generated will be used as a variable comparison with each product and also be analyzed by the method of risk adjusted performance, namely Sharpe Index. The results of the calculation will be used as a comparison of each Unit Link products and will be compared to the market index (IHSG) as a benchmark. Keywords: Unit Link, insurance, Sharpe Index, performance, bancassurance--------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Financial Performance Assessment of PT Telekomunikasi Indonesia TBK in Comparison with other Telecommunication Companies Locally and Globally 2008-2012 Elan, Joviano Rinaldi; Soekarno, Subiaktp
Journal of Business and Management Vol 2, No 3 (2013)
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Telecommunications industry has been growing fast in the past decade along with the globalization era. It has drawn attention from investors all over the world to invest money in telecom companies. Each country races to develop their telecommunications to support infrastructure. Indonesia is one of the growing countries that faces globalization. Indonesia has been trying to build a good fundamental by developing its infrastructural sectors. One of the subsectors included in infrastructure is telecommunications. PT Telekomunikasi Indonesia Tbk (Telkom) is one of the telecommunications services companies in Indonesia. The company was established in 1856 as a state-owned enterprise and has been growing rapidly since then. Telkom has the largest market share than any other telecom companies in Indonesia. Telkom’s growing demand in top quality service calls for an excellent performance of the company that includes financial, operation, and management performance. From the brief explanation above, many questions arise regarding to its performance. How is the performance of Telkom compared to other telecom companies in Indonesia? How is the performance of Telkom among global telecom companies? What could be recommended in order to improve Telkom’s performance in the future? The sample of this research is public listed telecommunications companies in Indonesia Stock Exchange and top public telecommunication companies within Asia Pacific for the period of 2008-2012. The ratio analysis is conducted to compare Telkom’s performance with other companies. Additionally, BUMN rating, Moody’s rating, and the Economic Value Added (EVA®) methodology is used to rank the companies. From the analysis that has been conducted, it shows that the performance of the company is the best among the other telecom companies in Indonesia. However, Telkom’s performance is still below global telecom companies. Hence, Telkom require improvements in order to compete in the global market and expand its business globally. Suggested aspects to be improved by Telkom are costumer loyalty and segmentation, growth, cost reduction, innovation and diversification, complexity reduction, mergers and acquisitions, and pricing policies. From the actions above, Telkom will certainly be able to sustain good performance and compete better globally. Keywords: Telkom, financial, performance, analysis, BUMN, Moody’s, EVA----------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Measuring the Effectiveness of Pertamina Pertamax TVC with Tukul Arwana as brand Ambassador by Using Epic Model Baskoro, Dwi Grahantio; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 3 (2013)
Publisher : Journal of Business and Management

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Recently, coordinating minister of economics Indonesia, Hatta Rajasa found out that middle-up class consumes 70% quota of BBM PSO (public service obligation). According to the data, economist Dradjad Wibowo made a calculation of it. Based on data in 2011, Indonesia subsidized for about 115.6 Trillion from total 165.2 Trillion for middle-up class consumers. Head of BPH Migas Andy Norsaman Someng also mentioned that government already increased the quota of BBM PSO from 44 million KL in 2012 to 46 million KL in 2013. He explained that to reduce scarcity of BBM PSO in several SPBU in Indonesia, increasing quota is the best solution. Based on the facts and background, Pertamina committed to increase consumer’s attention of Pertamax. Promotion can be done in several ways, one of it is advertising. Pertamina already launch their ad before, but almost the theme is same. It can be seen that Pertamina is too selling their product rather than getting awareness through the consumers. Afterwards, Pertamina choose Tukul Arwana as the new brand ambassador of Pertamax. He presents in the new ad that contained new theme, which is to gain more emotional side of consumers. In the same time, this breakthrough ad creates questions of the effectiveness with the original Pertamina’s goals to increase consumer’s attention of Pertamax.  The main objective of the research is to measure the effectiveness of the new Pertamax ad with Tukul Arwana as brand ambassador by using EPIC model, which developed by AC Nielsen. EPIC is consists of empathy, persuasion, impact and communication. Research is conducted with qualitative and quantitative research. For quantitative research, questionnaire is distributed to 278 respondents from Bandung who categorize as Y generation. Y generation is chosen because Gen Y is known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches. All of the analysis is processed using Microsoft Excel and SPSS. Microsoft Excel is used to analyze using Descriptive method, while SPSS is used to analyze the pre-test and factor analysis. Pre-test is conducted to the first 30 respondents with all results is valid. It is shown from all items’ Pearson correlation is above 0.3. Descriptive analysis represents score of each dimension. From the result, communication dimension get the highest score with 72.13%, while the lowest is persuasion with 65.15%. This means the most affecting factor from Pertamax ad with Tukul as brand ambassador is Communication. Keywords: Advertising, Effectiveness, Pertamax, Tukul Arwana, EPIC model-------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.

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