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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 3, No 5 (2014)" : 10 Documents clear
Valuation of PT Bank Tabungan Negara(Persero) TBK for Acquistion Zuhrah, Fatimah Nur; Aliludin, Arson
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

The purpose of this final project is to estimate the company value of PT Bank Tabungan Negara (Persero) Tbk or BTN as short, which is an Indonesian government-owned Bank in the form of a limited liability company and is engaged in the country’s mortgage loans sector, housing, banking financial services and Islamic banking. Its vision is to be the leading bank in housing finance in Indonesia. At the beginning of February 2014 there was an issue that PT Bank Tabungan Negara (Persero) Tbk or BTN will be acquired. Many banks were deemed to acquire BTN, but Bank Mandiri shows the most interest. Although the plans of acquiring BTN by Bank Mandiri were recently informed to have failed, Bank Mandiri claimed to still hold interest to acquire BTN and that the acquisition is highly possible even if it doesn’t happen in year 2014. In 2013, BTN was reviewed to have shown good performance in the business, but unexpectedly news about BTN going to be acquisitioned arise. Some viewed that the acquisition is not necessary. Up until now there are no banks that have a good position like BTN who focuses well on housing finance for the middle to low class market. The process of acquisition by another bank with a different business focus would make BTN lose its core focus; as a fact BTN now controls nearly 98% lower intermediate housing market. Therefore, the purpose of this final project is to examine the company value of BTN assuming it will be acquisitioned. The author will use valuation using numbers from BTN’s financial report and a review of its financial performance from year 2009 to 2013 using the valuation principles and methods specifically for valuing Banks which are: dividend discount model, cash flow to equity model, excess return model and relative valuation model. The values of equity per share generated from all four models respectively are Rp 823, Rp 1,489, Rp 857, Rp 869 compared to the actual market value per share of BTN by the end of year 2013 of Rp 870. Seeing that in actual BTN is currently performing well in the stock exchange, there is no need for an acquisition. Merely based on the calculations in this research, BTN is actually worth below its market value which is an advantage for the acquirer.
Proposed Strategy and Implementation of Bonchon Chiken Indonesia Fadia, Dina; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

The main of this research is identifying the competitor, current market condition and analyzing best strategy of Bon Chon. The author used several techniques of data analysis in this research for the data qualitative in this research was gathered through interview and observation. The result of the qualitative data will be conducted by using Industry Analysis, SWOT Analysis, and Value chain Analysis. And for quantitative data, questionnaire analysis will be conducted by using SPSS to test reliability and validity the questionnaire first. And then will be conducted by using multi dimensional scaling to know consumer perception between Bon Chon and other brands fast food, the author takes Kychon, Lotteria, and KFC for the competitors to compare with Bon Chon. The aim in this research is to identifying the current market condition or situation Bon Chon in fast food Industry and to know the characteristic of consumer Bon Chon. Nowadays Fast food has become part of people's lives in this modern era and Indonesia’s young generation currently has been influenced by foreign cultures (Western culture). On the other hand, the phenomenon of a new trend of fast food is regarded as a form of mass culture. As time goes by, the demand on Fast Food increase dramatically and all the fast food restaurant in Indonesia started to expand their market by open more outlets in many big cities in Indonesia. However, the trend changes rapidly and it makes the competition in fast food Industry become higher. Nowadays, many Indonesian people being a big fan of “Korean style” and it becomes an opportunity for Korean Fast food Industry to enter the Indonesian market. the result Bon Chon is using the competitive strategy to compete with competitors and still sustain this industry. Although that happened that strategy its not enough, Bon Chon also have to use a focus strategy in their competitive strategy techniques with making new target segmentation for increasing sales and developing the market in Indonesia. In the current condition target market of Bon Chon is middle to upper and doesn’t has specification of their segmentation variables such as psychographic, demographics and geographic. And the key strength of Bon Chon is uniqueness of Product its proven by the result of questionnaire that 41.8% strongly agree and 36.9% agree with that statement.
Measuring the Level of Employee Job Satisfaction and Identify Factors Influencing Job Satisfaction Using Job Descriptive Index Questionnaire: case Study in PT Heartwarmers main Office Pratiwi, Friska Putri; Welly, John
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

PT Heartwarmer is the pioneer of woman accessories who has been running for more than15 years. In 2014, they have 300 employees and 60 stores around Indonesia. The main theme of this research are to measure the level of employee job satisfaction and to identify which factor influencing most towards job satisfaction in the main office of PT Heartwarmer. it also investigate the relationship between job satisfaction’s factor with overall job satisfaction. It focuses on the five facets based on Herzberg two factor theory and measured by Job Descriptive Index questionnaire which are job, pay, promotion opportunity, supervision and coworker. This research is using descriptive statistic and SPSS 19 to analyzed collected data. The result of this research shows that the level satisfaction of employee in the main office of PT Heartwarmer is neutral. Eventough the multivariat regression analysis has e  is selected for the research because they are currently undergoing continued to growth while the employee could perform and work well. In order to gain advantage and adapt to competitive environment
Identifying Employee Job Satisfaction Level on Pulslitbang Tekmira Permatasari, Erlina; Tjakraatmadja, Jann Hidajat
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Pusat Penelitian dan Pengembangan Teknologi Mineral dan Batubara or better known as puslitbang tekMIRA is the government institution under the ministry of energy and mineral resources, which primarily textual although some basic tasks and functions through research and developmental activities in the field of mineral and coal. In 2014, they have 275 employees. The main research is to know the level of employee job satisfaction in the puslitbang tekMIRA. It focuses on the five facets based on Herzberg two factor theory and hierarchy of Maslow and measured by Job Descriptive Index questionnaire. The variables that be measure are, work it self, pay, promotion opportunity, supervision, and co-worker. The research used descriptive statistic and SPSS 19 to analyzed data. The result of this research shows that the level satisfaction of employee in the main office of puslitbang tekMIRA is satisfied, but still needed to be improving.Keywords: employee job satisfaction, job descriptive index
The Relationship Between Personal Factors and Women Preferences Towards Tenun Ikat Winasis, Indahtyas; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Indonesia is the largest archipelago in the world that contributes to the richness of textiles tradition. The market of local textile is growing, knowing the fact that there are a lot of potential productions in many regions in Indonesia, such as batik and kebaya. Unfortunately, the exploration of tenun ikat in fashion world is not that much rather than batik and kebaya, whereas major production and usage of tenun ikat is actually big. Therefore, it has to be developed, as tenun ikat definitely has an opportunity in the market, and this final project will be focusing on the preferences towards Tenun Ikat by identifying personal factors’ relationship to consumption behavior towards tenun ikat. The research was executed in Jakarta, Bandung, Central Indonesia, and East Indonesia. Questionnaire regarding personal factors, awareness, consumption behavior, and consumer preferences were filled by 200 female respondents in age range 17 – over 50 years old who interested in Tenun ikat as the object of the research. The data collected is analyzed using Microsoft Excel, IBM’s SPSS 20.0 tool for Mac and processed through Frequency analysis, Cross-tab chi-square analysis, Multivariate: Post Hoc Test Analysis, ONE-WAY ANOVA, and Discriminant. The result found that women are aware of the visual aesthetic product design, and all women in all group of age, group of city origin, group of occupation, and group of monthly expense are used to use tenun ikat as utilitarian goods. It turns out they are already aware of the use tenun ikat for fashion. So, tenun ikat for fashion is definitely has a big opportunity.Keywords: cultural heritage, consumer preferences, consumption behavior, personal factors
An Analysis of Production Capacity of Mocaf Flour Product at karunia Maha Cipta, Bandung Muhshi, Faikar Fadhlul; Simatupang, Togar M
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

The development of food technology, produces flour from cassava which has similar characteristics to wheat flour called as mocaf (modified cassava). Karunia Maha Cipta as mocaf producer in Bandung has labelled their product as Mocaf Bandung. An analysis of business models regarding these products have been done to determine the position of Karunia Maha Cipta in the mocaf flour industry. Actual data from product sales until production process from last few months was used to analyze and modelling the existing system. Based on business model analysis, the market share for Mocaf Bandung too small only covers small-scale food industry and households. Root cause analysis showed that root causes were: insufficient production capacity, no backup machine, no market analysis and disobedient supplier. The posibble solutions that have been made are: increasing production capacity with three alternatives there is adding more production schedule, purcashing new machine, mixed between purchasing new machine and adding more schedule; new raw material regulations system for supplier, and do market analysis. The result of proposed solution is predicted to increase the production capacity by 119% and increase in profit by 265%.Keywords: Production Capacity, Business Model Canvas, Mocaf, Production Process, Capital Budgetting, Sensitivity Analysis, Root Cause Analysis.
Generating 'Creative Tourism Kampung' Through Collaborative Approach in Local Community (A case Study of Kampung Kreatif Dago Pojok) Rahmany, Rizky; Djajadiningrat, Surna Tjahja
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Bandung, well-known as creative city in Indonesia, still has several unanswered questions regarding to its ability to solve poverty and fatuity. Where the expanse of urban area is growing faster within its dominant form of neoliberal urban development, there are some marginal areas sticking out that have lack of attention from government which creates a social jealousy, imbalance in prosperity and potential to a form of social conflict. While there are some unexplored potentials in marginal areas of the city or known as “kampung kota”, a concept of creative tourism village or locally-known as “kampung wisata kreatif” has been created to provide a place for local community to explore their creativity/potentials and to create a social movement in “kampung” that contribute to the development of Bandung in becoming creative city. Dago Pojok is a sample of residential area for lower class in Bandung city that has been branded as “kampung kreatif” since 2003 by Komunitas Taboo and has contributed to Bandung's tourism face for providing local wisdom and authentically traditional activity within its community. The vision of this movement is objected to ignite the soul of kampungs as part of city. By understanding and analyzing the case, this paper provides recommendation that hopefully can be helpful for actuators or implementer in field focus of social development & empowerment, social enterprise, creative industry, anthropology, urban peace development, art educational system, stakeholders engagement and other relevant fields.Keywords: Urbanization, Inequality, Creative Tourism Kampung, Dago Pojok,Community Empowerment,Stakeholders Engagement
Customer Awareness and Expectation Toward MY.Telkomsel.com Website Shafira, Annisa; Aldianto, Leo
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Telkomsel is the first and the largest GSM mobile telecommunication operator in Indonesia. Tohelp its customers, Telkomsel has Grapari as walk in customer service and https://my.telkomsel.com as online customer service. In every day, Grapari always filled by the customer. Existence of my.telkomsel.com has not been able to reduce the amount of density that occurs in Grapari. It would be better if Telkomsel know how much the customers awareness about this MyTelkomsel website, what customers expect from this online customer service, and what kind of promotion can attract their attention.The conclusion of this research is actually there are many customers who aware of my.telkomsel.com as an online customer service from Telkomsel. But Simpati and Kartu As customers who use this website is much lesser than the actives of them. The customers expect that my.telkomsel.com have some features, such as changing and upgrading package limit easier, can buypulse, and can block number. Holding event that invites band/singer and promotions via SMS are the most effective communication for Telkomsel’s customers. By adding the expected features and doing the promotions that can attract the attention of customers, will make my.telkomsel.com better known and there will be more customers are using it.Keywords: Service Innovation, Customer awareness and expectation, Online customer service, Communication, Promotion.
The Influence of Service Quality Dimensions on Customer Loyalty in PT JNE North Bandung Area Abdul Quddus, Fakhri Syahir; Hudrasyah, Herry
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

This study examines how each dimension of service quality may exhibit different impacts on customer satisfaction and customer loyalty in the service delivery context. PT. JNE is one of the many players in service delivery field. The business is capable to facilitate industrial producers and consumers to transact, to minimize the time, as well as acquiring new business opportunities from the needs of customers who have not been reached. Customer is the key to winning the competition among other business practitioners. Service quality is an important element in the marketing mix that affects the customer. Service quality is a major factor that affects a customer in terms of increasing customer loyalty. The main purpose of this study is to examine how each dimension of service quality may influence customer satisfaction and customer loyalty among PT. JNE customers. This final project is limited in the scope of data. The data which are analyzed were gained in North Bandung, Indonesia. The respondents also limited to people that already experiencing the service at PT. JNE North Bandung area. The distribution of questionnaire of this research will be conducted in PT. JNE branches around North Bandung area. A survey research with judgment sampling was conducted with 178 JNE customers. Descriptive analysis, Frequency analysis, Regression analysis, Correlations analysis, and Path analysis were used to evaluate the data and make data analysis.The results reveal that service quality dimensions significantly influences customer satisfaction; customer satisfaction significantly influences customer loyalty; and also reveal that service quality dimensions do significantly influence the Customer Loyalty through Customer Satisfaction. Research implications and future research directions conclude the study report. Keywords: service quality, customer satisfaction, customer loyalty, PT. JNE
The Relationship Among Foreign Direct Investment, Inflation Rate, Unemployment rate, and Exchange Rate to Economic Growth in Indonesia Irsania, Dea Vibby; Noveria, Ana
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

The main theme of this project is economic growth and focus on finding the relationship among foreign direct investment, inflation rate, unemployment rate, and exchange rate toward the economic growth in Indonesia based on the multiple linear regression analysis. The result represents that FDI, inflation rate, unemployment rate, and exchange rate has a significant influence towards the economic growth. The two of them which are exchange rate and inflation rate show a significant influence toward the economic growth. Thus, when the exchange rate and inflation rate increase, the economic growth will be decrease. Meanwhile, the rest of them which are unemployment rate and FDI also have a significant influence toward the economic growth. If FDI and unemployment rate increase, then Indonesia’s economic growth will also increase. Indonesia as a developing country shows an increase in the influence of Foreign Direct Investment toward economic growth and allow it to continue to rise in the future, but for now all of the macroeconomics factors that observed in this research have a significant influence toward Indonesia’s economic growth.Keywords: Foreign Direct Investment, inflation rate, exchange rate, unemployment rate, economic growth, relationship, multiple linear regression analysis

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