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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 68 Documents
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Search results for , issue "Vol 6, No 3 (2017)" : 68 Documents clear
THE CONSUMER BEHAVIOR ANALYSIS OF WEEABOO: PURCHASE DECISION MAKING PROCESS ON JAPANESE POPULAR CULTURE PRODUCTS Septiar, Egi; Wisesa, Anggara
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Weeaboo is a non-Japanese person who is obsessed with the Japanese cultural world. From the results of preliminary research, it is found that understanding the characteristics of weeaboo is very important because it implies the emergence of a gap between Japanese popular culture products provided with weeaboo expectations as consumers. This research focuses only on the analysis of weeaboo consumer behavior that was derived from the identification of the influencing factors and the purchase decision making process towards Japanese popular culture products. This research applied Kotler and Keller Stimulus-response models to assist the data analysis. Narrative method used in this research and in-depth interview is the way to collecting data. Meanwhile, to interpret the obtained data using components of data analysis: Interactive model by Miles and Huberman. The culture of watching anime and visiting Japanese events becomes a trigger a weeaboo in the purchase of Japanese pop culture products which is shown by the purchase of anime products such as t-shirts, jackets, bags, anime figures, pins, key chains and posters. The purchase of Japanese popular culture products is also a representation of the personality and self-concept of a weeaboo in their reference group. The character of weeaboo that is vary has implications for the grouping of sales targets that can address the product nonconformance issues provided with the products weeaboo is expected to be consumers. The research found that the weeaboo classification based on the purchasing behavior was based on five categories: weeaboo Japanese pop culture, weeaboo Japanophile, weeaboo J-fashion, weeaboo cosplayer and weeaboo Sultan. This research suggests that sellers of Japanese popular culture products should look at the rational and emotional weeaboo purchasing behavior that indirectly impacts the marketing strategy. In addition, the manufacture of products must always be up to date on the latest anime and optimization of promotions in Instagram and Facebook due to changes in consumer behavior that search more for product information in social media. Keywords: Weeaboo, Japanese pop culture, Consumer Behavior, Purchase Decision, Qualitative Research
IMPROVING EMPLOYEE VALUE PROPOSITION IN PT. NMH Rahayu, Popy; Gustomo, Aurik
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background: This research aims to construct driver variables of employee value proposition, on what level each variables has an effect to employee value proposition, and what is the weaknesses of that variable of employee value proposition in PT NMH. Methods: This research used method based on exploratory study then building conceptual model of EVP and create questionnaire design afterward. In collecting the data, questionnaires distributed to 195 employees from 14 divisions in PT. NMH using sampling method. Result: The result of analysis factor Principal Component Analysis found new variables that there are seven variables which effect to employee value proposition, consists of; leadership, company image, communication and working environment, compensation and allowances, opportunity, job, and vision. Based on descriptive analysis found that job has the lowest average score, and the weaknesses of this variable is about “The job as desired” it defined that employees in PT. NMH did not get the job as they wants to get when they choose to work in the company. Conclusion: Based on the result of factor analysis and descriptive analysis that PT. NMH have to concern in Job factors especially in job demands and job resources.Keywords: employee value proposition, driver variable of employee value proposition, PT. NMH
THE EFFECT OF CONSUMER ETHNOCENTRISM TOWARDS CONSUMER PREFERENCE: THE CASE OF GO-JEK Mohamad, Dio Irsandi; Suharto, Yulianto
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The rapid development of technology causing a demand to get access to get information quickly and as the result smartphone emerge as one of the solution to meet the demand. As the result of the increasing acceptance of smartphone usage worldwide with 93% of internet user in Indonesia accessing their internet via smartphone, mobile apps becoming a potential business in Indonesia. One of the local mobile apps that emerge is GO-JEK, an online transportation app with the concept of ridesharing. With this app user can meet with the owner of vehicle to get a ride to their destination. In this app category GO-JEK is the only local online transportation app compared to their foreign online transportation app competitor like Uber & Grab. All those apps expanding their features and products and slowly minimize the difference between them. The purpose of this study is to find out the factors influencing an online transportation app and focusing on what factors influencing consumer to prefer GO-JEK over its competitors. Attributes tested are Price Consciousness, Coupon Redemption, Innovativeness, Practicality, Safety, Trust, Comfort and Consumer Ethnocentrism. This study is a quantitative study and using convenience sampling as sampling techniques. There are 300 participants in the questionnaire coming from Jakarta and Bandung. The data then will be analyzed with Reliability Study, Descriptive Analysis and Logistic Regression. The result of this research are: 1. 52% of the respondents prefer to use GO-JEK over its competitors, 2. The attributes are accepted as a factors that influencing consumer preferences, and 3. Price Consciousness, Coupon Redemption, Safety, and  Keywords: Consumer Ethnocentrism, Consumer Preference, Online Transportation App
EFFECT OF FMCG PRODUCT PACKAGING TO CONSUMER PURCHASE DECISION Alyaningtyas, Farah; Fachira, Ira
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Indonesia’s Fast Moving Consumer Goods (FMCG) industry is considered to be one of the most attractive industries with over USD 10 billion in sales. As the competition is become more stringent, marketers began to use packaging as a marketing communication and promotion tools and pay more attention to the element of packaging that would attract customer and affecting their purchase decision. This research aims to explore the elements of packaging which have the most significant part on impacting consumers purchase decision. The element of packaging examined in this research are packaging color, background image, packaging material, packaging design, printed information, and innovation. The data for this research were collected by distributing the questionnaire to a required respondents. The result show that there is a significant effect between the element of packaging to consumer purchase decision. From six packaging element, packaging material and printed information is believed as the most significance elements on impacting consumer purchase decision. All the marketers should pay attention for a good quality of packaging and set the packaging standard and implement it for a better protection and promotion for a product. Keywords:  Packaging, Purchase Decision, FMCG product, Packaging Design, Element of Packaging
STAFF SCHEDULE ANALYSIS OF PHARMACY SERVICES USING SIMULATION CASE STUDY: BPJS MEDIKA ANTAPANI Afrianda, Arif; Basri, Mursyid Hasan
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. BPJS (Badan Penyelenggara Jaminan Sosial) is a public health insurance agency in Indonesia. BPJS covers the services of doctors, pharmacists and others. With only a small monthly fee, people can get free health service and get free medication as well. Because of the many advantages provided by  BPJS, the number of BPJS users in Indonesia increased dramatically, in 2016 there are 163,327,183 people who become BPJS users. To compensate for this increase, healthcare providers need to improve their services for the patients. One of them is a pharmacy installation. In Bandung, there are only three pharmacies of BPJS that serve the taking of chronic drugs or drugs needed in the long term that called BPJS PPK-2. One of them is BPJS Medika Antapani Pharmacy which is committed to provide the best service. According to the research, there is a close relationship between customer satisfaction with how long waiting time in pharmacy service. The cause of waiting time is staff schedule and staff allocation applied to pharmacy installation that is going well or not. This research will discuss the staff scheduling analysis at BPJS Medika Antapani Pharmacy by using simulation. For the first stage, analyzed how the business process at BPJS Medika Antapani Pharmacy. Then measure how long process time on each activity calculated using Time Study. The process time will be checked with the control chart using Minitab application and tested the data is in control or not. And finally, create a model that fits the reality conditions to run the simulation using iGrafx application. From this simulation, the staff scheduling analysis and staff allocation to cycle time, waiting time, and resource utilization are obtained. And solve the problem how the staff and allocation schedule that can minimize the cycle time and waiting time using simulation. Keywords: BPJS, Pharmacy Service, Pharmacy, Staff Scheduling, Waiting Time, Process Time, Time Study, Simulation, iGrafx.
PERFORMANCE ANALYSIS OF HOSPITALITY INDUSTRY: CASE STUDY OF DIAFAN HOTEL WONOGIRI Diafan, Dionisius Baren; Handayati, Yuanita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. As a tourist place, Indonesia is supported by beautiful natural scenery and unique culture. Actually, most of Indonesia's revenue comes from the tourism sector. Wonogiri as one of the regencies in Central Java is one of the tourist attractions. Unfortunately, all the facilities and tourist attractions here need improvement, such as hotels. Hotels in Wonogiri need attention on the performance management system. One of them is Diafan Hotel. To improve this hotel, the Balanced Scorecard analysis will be applied. Because the Balanced Scorecard is used as a benchmark not only from the financial aspect but also from non-financial aspects, through four perspectives: financial perspective, customer perspective, internal business perspective, and learning and growth perspective. The author will assess performance through literature studies and employee interviews from the Diafan Hotel. Since 2014 the performance of the Diafan Hotel has not increased, this is indicated by a stable financial condition. Diafan Hotel management has never applied KPI to create targets. This occurs because when targeting at Diafan Hotel uses the classical method that estimates are based on perceptions of top management duties, while defining KPIs must be measured either by the Balanced Scorecard (BSC) method, which makes the KPI more realistic and achievable by the company during periods such as which are expected. Beginning with the gathering of strategic information based on interviews with the company then the literature study, then processing them into data based on Balanced Scorecard research. At this point, it is known that the Diafan Hotel is in the internal-external matrix cell V (growth) analysis diagram. So, this hotel needs to implement growth strategy through horizontal integration. The strategy has 5 strategic goals, 16 strategic targets, 24 Key Performance Indicators (KPIs), and  23  strategic initiatives. All  this  as  a  form of  guidance for  the  performance management system of Diafan Hotel. Keywords: Diafan Hotel, Hospitality Industry, Balanced Scorecard, Performance, Management System, Tourism
COMPETENCE BASED COMPENSATION SYSTEM IN PT. ABC Hibatullah, Fadhil Muhammad; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. PT. ABC is a company which construct and develop one of rail basis transportation in Jakarta. The aims of this research are to improve compensation system in PT. ABC which can satisfy, motivate and fair for the employees and to analyze as well as identify suitable employee's basic salary using job evaluation in PT. ABC. The methodology used in this research is quantitative and qualitative approach. This research collected primary and secondary data as well as processed the data through several steps including qualitative approach of interview and observation as well as quantitative approach of point method to calculate the basic salary. The result of this research is, competence based compensation system is suitable to be implemented in PT. ABC because the purpose of this system is match to solve the company's issues or problem. The purpose of the competence based compensation system is to satisfy, motivate and fair the employees through a clear indicator or level of measurement of basic salary, especially for experiences and competencies indicator. There is also the result of basic salary calculation by the researcher Keywords: Competence-Based Compensation System, Job Analysis, Job Evaluation, Jakarta, Transportation Modes
ANALYZING THE IMPACT OF LEADERSHIP STYLE TOWARD ORGANIZATIONAL CHANGE IN PT PINDAD Fadillah, Fairuz Khansa; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract.Background: There are many studies that identified the relationship between the leadership style and thesuccess of organizational change implementation is significant. In this research, the researcher focus on the real case that happened in PT PINDAD is currently on the process of implementing their new culture. The researcher tried to identify whether the leadership style has a significant relationship with organizational change . Methods: The  organizational  change  recipients’  belief  measured  using  OCRBS,  and  the  leadership  style measured using the Multi-Leadership Questionnaire.Results: The  results  of  this  research  show  that  the  leadership  style  has  significant  impact  on  the organizational change, and both of transformational leadership and transactional leadership give a positiveimpact on the organizational change. The current leadership style that PT PINDAD used is Management-by- exception, while results show that Inspirational Motivation is a leadership style that gives highest positive impact among other seven leadership style on organizational change in PT PINDADConclusion: improving the leadership style will beneficial for PT PINDAD, since there is a significant impactof  leadership  on  organizational  change.  Applied  appropriate  leadership  style  will  help  the  process  of organizational change implementation. Keywords: Leadership Style, Organizational Change, Transactional Leadership, Transformational Leadership 
CUSTOMER PREFERENCE TOWARD SHAR’I CLOTHING FOR MOSLEM WOMEN IN INDONESIA: THE CASE OF DHAILLY Ramadhany, Fitri; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Indonesia is the country that has a big opportunity in Muslim fashion industry. Dhailly as a new player take this opportunity by creating shar’i clothing for moslem women with the handsock function. They want to create the another product variants to compete with another brand but not all their product variant is sold successfully. Therefore, the research about customer preference toward the attributes of shar’i clothing will be needed. The analysis technique in this research is interview with coding analysis and survey with descriptive and conjoint analysis. The results of this research indicates that color, good price, ease of care, quality of product, comfortable, durability, attractiveness, fit, fabric for shar’i dress, fabric for handsock, and design of shar’i clothing are important for Dhailly’s target market. The design attribute will be analyzed with conjoint and the rest of attributes will be analyzed with descriptive analysis. The researcher recommends that Dhailly should create the next design based on the conjoint result, for example, the combination of ribbon on the rear skirt, ban design on the sleeve, plain skirt design, without pattern, and fingerless handsock. Then, Dhailly should pay attention to the highest priority of variable from the descriptive analysis result.  Keywords: Customer preference, Shar’i clothing, Product Attribute, Conjoint Analysis, Moslem women
ANALYSIS OF BEEF CATTLE INVESTMENT IN SUBDISTRICT BANCAR DISTRICT TUBAN, EAST JAVA Aulia, Hilmi; Darmansyah, Asep Darmansyah
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The Study was purposed to find out the feasibility of beef cattles ystems (profit sharing system and payroll system) in District Tuban.. This research was conducted in Subdistrict Bancar, District Tuban because it is one of the subdistricts with the largest beef cattle population in Tuban. This research was conducted at Wahyu Utama farm and Plandi Rejo farm group. Wahyu Utama is a farm that uses a payroll system for farmers, while Plandi Rejo uses a profit sharing system. This study uses capital budgeting method which will be calculated NPV, IRR, and Payback Period of both kinds of system. The results of this study indicate that that in payroll system the NPV that will obtained is Rp 5,380,156,468, IRR obtained by 26.9%, Payback Period for 5 years and 7 days, and B/C Ratio is 1.207. While the company with profit sharing system will get NPV of Rp 42.677,854, IRR obtained by 12.5%, Payback Period will be achieved within 9 years 10 months, and B/C Ratio is 1.217. Based on the calculation results it can be concluded that the payroll system will be more profitable for investors. Keywords: Beef Cattle, NPV, IRR, Payback Period

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