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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 76 Documents
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Search results for , issue "Vol 9, No 2 (2020)" : 76 Documents clear
Analyzing Human Capital Readiness and Organizational Digital Transformation Toward Industry 4.0 PT. Telekomunikasi Indonesia Witel Madiun Ardanta, Wigakarim; Sushandoyo, Dedy
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The purpose of this research is to find out how the readiness of human capital and digital transformation of the organization at Telkom Witel Madiun toward change in industry 4.0. The analysis technique used in this study is to analyze employee perceptions about the gap that occurs between the present condition and the expected conditions of each variable consisting of factors such as Knowledge, Hard Skill, Soft Skill, and Attitude using Importance Performance Analysis (IPA). Each variable in these factors will be mapped in the Cartesian diagram quadrant to find out which variable should be considered. The subjects of this study is Telkom Witel Madiun human capital, Telkom Witel Madiun full-time employees. Furthermore, researchers used qualitative through interviews to find out how Telkom Witel Madiun dealing with digital transformation. The results of this study will produce the condition of human capital at Telkom Witel Madiun and then will give the right suggestion or solution in accordance with the previous analysis. Although Telkom Witel Madiun already using a digitalization on their operational business, they need to improve their human capital due to the technology advancement nowadays to create more efficient and accurate work.Keywords: Industry 4.0, Human Capital, Gap Analysis, Generation, Digital Transformation
Factor Influencing The Utilization of Pay Later Payment Option on Traveloka Sofyan, Mahardhika Dwi Ananta; Aprianingsih, Atik
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. This study examined factors that influencing intention to use of Pay Later feature on Traveloka in Indonesia. The Theory of Planned Behavior was adopted as a theoretical foundation of the study. A total of 400 valid and reliable responses collected using questionnaires were used for data analysis. The data were analyzed using Multi Linear Regression (MLR) approach and measured by Path analysis. The findings depict that attitude, subjective norm, and perceived behavioral control have significant influence on continuance behavioral intention. The study provides a number of useful implications for scholars and practitioners which could be used to enhance and provide sustainable Pay Later services to users.Keywords: Customer Intention, Path Analysis, Pay Later, Theory Planned Behavior (TPB)
The usage of humor as a coping mechanism towards the academic performance of undergraduate students Nugroho, Raden Arif Adi; Pritasari, Adita
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Coping mechanisms can be defined as efforts to master, reduce, or tolerate demand or strain. Coping mechanisms aim to provide the user with a state of well-being. Humor is one of the available coping mechanisms. Humor, when being used as a coping mechanism, may help undergraduate students to perform better in their academic performance during times of crisis. In this case, undergraduate students have to endure a crisis-based online learning environment which proves to be more difficult than the usual with the presence of a strain (pandemic crisis). The research aims to determine the relationship between humor in general and the different types of humor as a coping mechanism and the academic performance of undergraduate students in a crisis-based online learning environment. The research uses primary data generated from a simple random sampling technique using an online questionnaire that was distributed to respondents and secondary data from journals and literature. The respondents of this research are 389 undergraduate students from the Bandung Institute of Technology (ITB). The data is analyzed using a Multiple Linear Regression and Pearson Correlation Method. The result shows that humor correlates positively with the academic performance of undergraduate students in a crisis-based online learning environment, albeit very weak or very small. The benign types of humor correlate positively with the academic performance of undergraduate students in a crisis-based online learning environment with a very low to a strong degree of strength. This research is unable to conclude the relationship between the injurious types of humor and the academic performance of undergraduate students in a crisis-based online learning environment due to statistically insignificant data. The findings of the research recommend practitioners such as undergraduate students and universities not to overuse humor as a coping mechanism to increase academic performance in a crisis-based online learning environment. The research also recommends using self-enhancing humor to build a crisis-based online learning environment with a sense of humor to make it easier to respond to crisis conditions. Future research may add moderating variables and greater sample size to approve or disprove the findings of this research.Keywords: Coping Mechanism, Humor, Academic Performance, Undergraduate Students
Analysis Effectiveness of On-The-Job Training in Improving Performance of Marketing Division at Koja Trade Mall S, Hafsah Tazkiya; Pangestu, Aria Bayu
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Koja trade mall has experienced an insolvency phase that causes income decreased also impacted their paying ability of the employees that continuously affect the employee’s performance. Therefore, the company conducted on-the-job training to increase an employee’s performance which is coaching and job rotation for the marketing division. But the on-the-job training impact did not last long on the employee so it is considered as ineffective. Therefore, this research was to determine what factors that cause ineffective on-the-job training in marketing division of Koja Trade Mall. The results of on-the-job training effectiveness show that based on four-level of Kirkpatrick training effectiveness, there are some levels that not fulfill by the marketing division of Koja Trade Mall. The research recommended to use the external parties in conducting the speciality training for the employees to improve their knowledge.Keywords: marketing division, on-the-job, training, training effectiveness, Koja Trade Mall
Assessment of the impact of social media marketing attributes on consumer subscribe intention and instagram performance of netflix Indonesia Nooryawan, Muhammad Naafi; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Netflix is a world-leading media services. They offer thousands of movies and TV series, including its own produced series through its subscription video on demand (SVOD) service. In entering the Indonesian market, Netflix Indonesia opts for an atypical social media marketing (SMM) approach compared to its Indonesian market competitors. However, despite the differentiation strategy, it does not result in a remarkable growth of users. This study aimed to examine how SMM will influence the subscribe intention among Netflix Indonesia Instagram audience. Then, the result will be used to assess and give recommendations on Netflix Indonesia SMM practice recommendation to improve its consumer subscribe intention through its Instagram. A quantitative survey was conducted among 209 respondents who have interacted with Netflix Indonesia on Instagram within the three months data collection period. The results indicate that SMM is significantly related to consumer subscribe intention. It further demonstrates that customer engagement is a full mediator and perceivedvalue is a partial mediator in how SMM influence subscribe intention. This study implies that SVOD service marketers should pay more attention to creating contents that correspond with the audience liking and preference to ensure higher engagement that will stimulate subscribe intention as a result. The academic and management implications based on the empirical results of this study is expected to enhance marketer understandings on how SMM could improve subscribe intention and maximize its potential. Keywords: Netflix Indonesia, subscription video on demand, SMM, subscribe intention, social media engagement, perceived value.
Valuation of a construction company, pt. Xyz – a case study Lande, Dennis Aditya; Murtaqi, Isrochmani
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. PT. XYZ is a company that move in construction sector. PT. XYZ is not a publicly listed company and hasn’t planning on going IPO yet. The shares are owned by private investors. Recently, PT. XYZ is in talks with a potential shareholder to invest in the company. Existing shareholder of PT. XYZ is willing to give up a maximum of 20% dilution from the new share composition by issuing new shares. By doing valuation of PT. XYZ, we can calculate how much worth of 20% PT. XYZ share dilution to help PT. XYZ determine it price. The projection growth of PT. XYZ will consider the COVID-19 outbreak. Valuation of PT. XYZ will be using DCF approach. From DCF valuation, PT. XYZ intrinsic value is IDR 345,141,295,887 which is 1.83x their book value. Current number of share of PT. XYZ is 25,678 shares, which will become 32,098 shares after dilution. There will be 6,420 new shares that will be subscribed by new investor.Keywords: Construction Industry, Valuation, Discounted Cash Flow
Determining and Measuring Factors Influencing Housing Affordability in Bandung with Case Study at Singgasana Pradana Gabriella, Milka; Rahadi, Raden Aswin
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The house is one of basic human needs for living besides food and clothing. But as the  population grows in Indonesia and the limited land available, house prices from year to year tend to increase. Rising house prices will have an impact on one’s housing affordability. In this study, the author aims to explore factors influence housing affordability and measure the effect of each factor. There are six main factors tested that affect housing affordability, including; the growth of sharing economy, environment, price, purchase intention, location and facilities. This research was conducted quantitatively. The data used in this study are primary data obtained from conditional surveys distributed by the author. The method used in this study is ordinal logistic regression. The findings ofthis study is that the predictor variable that has the most impact is the growth of sharing economy. The calculation result shows that a person had to increase his or her housing affordability level by 1,704 times because of the growth of sharing economy. In conclusion, ones’ housing affordability is  influenced by personal choices and then followed by external factors offered by housing developers or property developers. Keywords: Housing Affordability, Measuring and Determining Factors, Houses, Bandung City
An explorative study of social media content marketing influence on purchase intention of cake Purnomo, Anselmus Hansel Tanthio; Nasution, Reza Ashari
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The Indonesian cake market is already crowded which means numbers of competitor for businesses and tons of choices for customers. It can be difficult for cake business in an already crowded market to stand out and in the same time it can be confusing for customers - which eventually end up going to the same cake store to save time. Even if social media such as Instagram helps both sides to exchange information faster, there will still be a lot of cake businesses on Instagram which can overwhelm the customers. Combined with Instagram, content marketing can be the answer to both build relationship with customer and increase purchase intention. The question is: when purchasing a cake, what information do customers need and what information do brands need to share? This study aims to discover types of contents in content marketing on Instagram that cake brand needs to be shared and why, based on the customer itself. Through the analysis using initial and focused coding, the researcher found there are 13 types of content that increase purchase intention, which are: Brand's social responsibility, People's opinion of the product, Brand's credibility, Information to help purchase, Product's validation, Product's visual display, What is in the product, Product's experience, Product's production process, Discount-related notification, Story Behind it, Product’s Information, Interactive activity with the brand. As for the reason why, the researcher discovered the following reasons: Make purchase process easier, Chance of getting better deals financially, Understand the reason for the price, Feeling better of using money, Actual product experience, Know how to get good experience, Social Trend, Increase brand's trustability, Validations of the product, Create a curiosity that needs to be answered, Visually Satisfying, Clear expectation of the result, and Share valuable knowledge. This research finds that to increase one’s purchase intention, brands should start by giving various type of content that explains the product and followed by content that is not directly about the product, rather about what’s around the product (method of purchase, discount, the brand itself, etc.). The need for validation of the information also can be seen.Keywords: cake market, content marketing, Instagram, purchase intention, types of content.
The influence of local cosmetics video-sharing review on female dailynetwork youtube channel towards viewers purchase intention Fathiha, Zhalysha Yoanda; Aprilianty, Fitri
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. The competition of cosmetics industry in Indonesia are getting fierce since there are so many brands that emerges so the effort to lead the market must be harder. In order to survive this fierce competition, nowadays local cosmetic marketers market their product in many ways and online channel is one of the way uses to deliver their marketing message. FemaleDailyNetwork YouTube channel is an account that provides various information and review about cosmetic products that have launched in Indonesia. This research aims to identify the factors that influence viewers purchase intention of local cosmetic and analyze the decision process of viewers to buy local cosmetic products upon the value of communication perceived from watching Video-Sharing Review onFemaleDailyNetwork Youtube Channel. This study explores factors (number of views, likes,comment, and replies, perceived credibility, perceived video characteristics, perceived usefulness, attitude toward purchase, and purchase intention). The data was collected through semi-structured interview and survey then analyzed by open coding and CB-SEM. The result indicates that perceived video characteristics, perceived usefulness, and attitude toward purchase are influencing customers’ purchase decision. The finding of this research is expected to improve FemaleDailyNetwork YouTube channel as the marketing strategy for local cosmetics products in Indonesia. Keywords: FemaleDailyNetwork, Local Cosmetics, Purchase Intention, Video-sharing review, YouTube
Identifying the aspects in employer branding of ksu putra mandiri to improve the employee engagement Rosidi, A. Syafiq Andriansyah; Pritasari, Adita
Journal of Business and Management Vol 9, No 2 (2020)
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Abstract. Student's business organization transfers knowledge and skill related to business that will provide opportunities for the students to understand the business problems and solutions. This organization usually has a dynamic and flowing nature. Dynamic and flowing means the cadre or its management always changes from time to time. The data collected are from one business division of a students' business organization in the Bandung area, namely Kantin Barat Laut (KBL). KBL is one of Koperasi Kesejahteraan Mahasiswa Institut Teknologi Bandung (KOKESMA ITB) businesses. The dynamic and flowing nature causes miscommunication between management and employees, ex and current management, in employee’s perspective, they feel superior because they work longer, and in the manager’s perspective, they feel disinclined although their positions are higher. Miscommunication makes the company unable to achieve its goals effectively. The communication climate becomes an indicator for an organization to judge how well the interaction occurs between its members. A positive communication climate can make it easier for an organization to achieve its goals. The data collection used in this research are interviews, observation, and document review. The results show that employees tend to be closer to manager and president director because they are the authorities to make changes and developments.Keywords: Student's Business Organization, Fast Change Management, Communication Climate

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