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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analysis of Garnier Men Consumers Perception Within "5 Steps of Consumer Purchase Decision Process" On male Undergraduate Student in Bandung Yudha, Handry Martha; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Garnier MEN facial wash is one of the facial wash product in Indonesia launched in April 2011. Until 2012, other facial wash products keep popping up to try to attract the consumers’ attention. Based on the “Top Brand” award conducted by Frontier Consulting Group, in 2011 and 2012, Garnier MEN has not succeeded to at least get into the top 10 ranking for the ‘facial wash’ category. The aim of this paper is to learn more about the Garnier MEN consumers’ perception within “5 steps of Consumer Purchase Decision Process”, to know whether the “Emotional Branding” factors affect consumer purchase decision, and what’s the most influential factors that influence their purchase decision. The results can be used for the Garnier MEN product development and marketing strategy to get more successful in the future. The data for this research were collected with in-depth interview from 8 respondents, and questionnaire from 204 respondents of Garnier MEN consumers. Results showed that the “Emotional Branding” factors (Promotion – Brand Ambassador – Packaging) “only” affect the purchase decision in the amount of 30.06%, the remaining 69.94% affected by other factors. In conclusion, Garnier MEN must create a more attractive packaging design to increase consumers’ attention, recommended for Garnier MEN to choose another public figure who has a characteristics like ‘has a positive image’,‘represents the personality of active men’, and also ‘their achievement(s) can inspire people to follow them’ to be the next Brand Ambassador, try to create a “Creative Outdoor Billboard” to increase people’s awareness, create more unique and attractive, but still elegantly TV ads, must gain more followers in the official Garnier MEN twitter account, always improve the quality of the product especially for the Garnier MEN “TurboLight Intensive Brightening” variant.   Key-Words: Garnier Men, Purchase Decision Process, Emotional Branding, Facial Wash, Marketing Strategy
STAFF SCHEDULE ANALYSIS OF PHARMACY SERVICES USING SIMULATION CASE STUDY: BPJS MEDIKA ANTAPANI Afrianda, Arif; Basri, Mursyid Hasan
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. BPJS (Badan Penyelenggara Jaminan Sosial) is a public health insurance agency in Indonesia. BPJS covers the services of doctors, pharmacists and others. With only a small monthly fee, people can get free health service and get free medication as well. Because of the many advantages provided by  BPJS, the number of BPJS users in Indonesia increased dramatically, in 2016 there are 163,327,183 people who become BPJS users. To compensate for this increase, healthcare providers need to improve their services for the patients. One of them is a pharmacy installation. In Bandung, there are only three pharmacies of BPJS that serve the taking of chronic drugs or drugs needed in the long term that called BPJS PPK-2. One of them is BPJS Medika Antapani Pharmacy which is committed to provide the best service. According to the research, there is a close relationship between customer satisfaction with how long waiting time in pharmacy service. The cause of waiting time is staff schedule and staff allocation applied to pharmacy installation that is going well or not. This research will discuss the staff scheduling analysis at BPJS Medika Antapani Pharmacy by using simulation. For the first stage, analyzed how the business process at BPJS Medika Antapani Pharmacy. Then measure how long process time on each activity calculated using Time Study. The process time will be checked with the control chart using Minitab application and tested the data is in control or not. And finally, create a model that fits the reality conditions to run the simulation using iGrafx application. From this simulation, the staff scheduling analysis and staff allocation to cycle time, waiting time, and resource utilization are obtained. And solve the problem how the staff and allocation schedule that can minimize the cycle time and waiting time using simulation. Keywords: BPJS, Pharmacy Service, Pharmacy, Staff Scheduling, Waiting Time, Process Time, Time Study, Simulation, iGrafx.
The Relationship of Advertising and Service Quality to The Brand Equity of Midnight Sun in Jakarta Iriandari, Gladista Galuh; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 3 (2015)
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Abstract

Abstract. This study aimed to analyze the influence of advertising and the quality of service to brand equity in the Midnight Sun in Jakarta. The method used is descriptive quantitative analysis with correlational analysis approach. The model in question is the relationship between the dependent variable with independent variables, using multiple regression models with ordinal data. Ordinal data compiled based on Likert scale. The dependent variable is the brand equity (Y) and the independent variables are advertising (X1) and quality of service (X2). Place of this research done in Midnight Sun Jakarta by using a sample of 75 people and the determination of the sample using simple random sampling technique.The results showed that advertising has a significant impact on the brand equity of Midnight Sun. Service quality significantly impacts on the brand equity of Midnight Sun. Service quality is more dominant than advertising on brand quity of Midnight Sun.Based on the results of multiple regression test found the coefficient of determination (R Square) of 0.814. This means that the independent variable (advertising and quality of service) contribute to dependent variable (brand equity) amounted to 81.4% while the remaining 18.6% is influenced by other factors not examined, such as product quality, price policy, the business location and so on. Keywords: Advertising, Service Quality and Brand Equity.
The Effect of Debt to Equity Ratio, Dividend Payout Ratio, and Earnings Growth on Price to Earnings Ratio in Indonesia's Mining Sector Ayudhasurya, De Rembulan; Murtaqi, Isrochmani
Journal of Business and Management Vol 1, No 3 (2012)
Publisher : Journal of Business and Management

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Abstract

Investors play an important role in corporate sustainability. To make investors trust and be confident in investing, a company has to have good responsibility to them, especially in reporting the condition of financial performance. One of the analysis that investors will consider in the financial performance is price earnings ratio (PER). It shows how much money investor paid per share relative to the company’s net income. Investors’ willingness to invest in a company can be measured by calculating the price earnings ratio.This research is conducted to examine whether debt to equity ratio, dividend payout ratio, and earnings growth affect price earnings ratio in mining companies in Indonesia, both in Badan Usaha Milik Negara (BUMN) companies and in private companies. The data is secondary data that is collected from the annual report of the companies. The sample in this analysis is 7 mining companies that are listed in Jakarta Stock Exchange during a five-year period, from 2007 until 2011. The analysis is calculated by using multiple linear regression to test the influence of independent variables to the dependent variables. The significance influence test for hypothesis of independent variables is using T-test and F-test with 5% level of significant.Keywords: price to earnings ratio, debt to equity ratio, dividend payout ratio, earnings growth, indonesia’s mining companyCategory: Finance
PERFORMANCE ANALYSIS OF HOSPITALITY INDUSTRY: CASE STUDY OF DIAFAN HOTEL WONOGIRI Diafan, Dionisius Baren; Handayati, Yuanita
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. As a tourist place, Indonesia is supported by beautiful natural scenery and unique culture. Actually, most of Indonesia's revenue comes from the tourism sector. Wonogiri as one of the regencies in Central Java is one of the tourist attractions. Unfortunately, all the facilities and tourist attractions here need improvement, such as hotels. Hotels in Wonogiri need attention on the performance management system. One of them is Diafan Hotel. To improve this hotel, the Balanced Scorecard analysis will be applied. Because the Balanced Scorecard is used as a benchmark not only from the financial aspect but also from non-financial aspects, through four perspectives: financial perspective, customer perspective, internal business perspective, and learning and growth perspective. The author will assess performance through literature studies and employee interviews from the Diafan Hotel. Since 2014 the performance of the Diafan Hotel has not increased, this is indicated by a stable financial condition. Diafan Hotel management has never applied KPI to create targets. This occurs because when targeting at Diafan Hotel uses the classical method that estimates are based on perceptions of top management duties, while defining KPIs must be measured either by the Balanced Scorecard (BSC) method, which makes the KPI more realistic and achievable by the company during periods such as which are expected. Beginning with the gathering of strategic information based on interviews with the company then the literature study, then processing them into data based on Balanced Scorecard research. At this point, it is known that the Diafan Hotel is in the internal-external matrix cell V (growth) analysis diagram. So, this hotel needs to implement growth strategy through horizontal integration. The strategy has 5 strategic goals, 16 strategic targets, 24 Key Performance Indicators (KPIs), and  23  strategic initiatives. All  this  as  a  form of  guidance for  the  performance management system of Diafan Hotel. Keywords: Diafan Hotel, Hospitality Industry, Balanced Scorecard, Performance, Management System, Tourism
The Relationship Between Personal Factors and Women Preferences Towards Tenun Ikat Winasis, Indahtyas; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 3, No 5 (2014)
Publisher : Journal of Business and Management

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Abstract

Indonesia is the largest archipelago in the world that contributes to the richness of textiles tradition. The market of local textile is growing, knowing the fact that there are a lot of potential productions in many regions in Indonesia, such as batik and kebaya. Unfortunately, the exploration of tenun ikat in fashion world is not that much rather than batik and kebaya, whereas major production and usage of tenun ikat is actually big. Therefore, it has to be developed, as tenun ikat definitely has an opportunity in the market, and this final project will be focusing on the preferences towards Tenun Ikat by identifying personal factors’ relationship to consumption behavior towards tenun ikat. The research was executed in Jakarta, Bandung, Central Indonesia, and East Indonesia. Questionnaire regarding personal factors, awareness, consumption behavior, and consumer preferences were filled by 200 female respondents in age range 17 – over 50 years old who interested in Tenun ikat as the object of the research. The data collected is analyzed using Microsoft Excel, IBM’s SPSS 20.0 tool for Mac and processed through Frequency analysis, Cross-tab chi-square analysis, Multivariate: Post Hoc Test Analysis, ONE-WAY ANOVA, and Discriminant. The result found that women are aware of the visual aesthetic product design, and all women in all group of age, group of city origin, group of occupation, and group of monthly expense are used to use tenun ikat as utilitarian goods. It turns out they are already aware of the use tenun ikat for fashion. So, tenun ikat for fashion is definitely has a big opportunity.Keywords: cultural heritage, consumer preferences, consumption behavior, personal factors
The Impact of Earnings per Share and Debt to Equity Ratio Towards the Profitability of Companies Listed in LQ45 from 2009 to 2013 Utzanah, Ashifa Arief; Murtaqi, Isrochmani
Journal of Business and Management Vol 4, No 1 (2015)
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Abstract

Abstract- The aims of a firm to operate are the development and the continuity of the business itself. It can be achieved by gaining more profits for the firm. Profitability measures the company performance by comparing the profits of the company with its resources during the period year. The firm with high profitability shows that the company efficiently and productively manages the sales, assets, and investment in its operating activity to gain profit. This research objective is to find out the impact of earning per share, debt to equity ratio, and current ratio toward the profitability, which is indicated to return on assets, of the companies listed LQ45 index. The method use to analyze the impact is multiple linear regression. The sample used of this research is 22 companies that listed consistently on LQ45 Index during 2009 – 2013 period. The result of this research shows that earning per share, debt to equity ratio, and current ratio have significant impact towards profitability (ROA). Earning per share has a positive significant impact towards profitability (ROA), on the other hand debt to equity ratio has a negative significant impact towards profitability (ROA), and current ratio also has a negative significant impact towards profitability (ROA). The earning per share, debt to equity ratio, and current ratio is influencing profitability (ROA) by 38.0%, as a result of Coefficient of Determination. Keywords: earning per share, debt to equity ratio, current ratio, return on assets, multiple linear regression
EVALUATION OF INFLIGHT ADVERTISING EFFECTIVENESS CASE STUDY: PT. ULTRA SAKTI Rasyidah, Avi Rayhana; Aprilianty, Fitri
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. These days advertisers are ceaselessly searching for better approaches to communicate with their customers. Advertisers attempted to characterize and clarify customer's intention by utilizing diverse models and applying different systems for enhancing brand awareness. Unintentionally, airplane can be utilized by an advertiser to be a media of promotion, it is generally named as inflight advertising. Airasia has been using Inflight Advertising as a media for a company to advertise its product, and currently PT. ULTRA SAKTI is utilizing along AirAsia’s cabin as their media of advertisement, the products of PT ULTRA SAKTI that are promoted along the cabin side are FreshCare, MADU TJ and Hot In Cream. This paper can help advertiser to insight about inflight advertising effectiveness. Using qualitative and quantitative approach to collect the data from the passenger of AirAsia. The data were obtained from interview and surveys on AIDA Model variables with Air Asia passenger. This research found that inflight advertising has significant influence to attract attention, trigger interest, stimulate desire and urge action. This research also found that most of the respondents of passenger AirAsia still remember about this inflight advertising. In addition, the perception is showing the positive sights. Researcher then recommend the company to give more emotional shopping experience, so when the passenger has already seen the advertisement, the passenger will also see that the company gives a kind of promos, discount or something that can attract.Keywords: Inflight Advertising, AIDA Model, Perception, Indonesia AirAsia, PT. ULTRA SAKTI.
Factors Affecting Halal Product Purchase Intention: A Study of Instant Noodle Consumption of College Study in Bandung Nurcahyo, Agung; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 1 (2017)
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Abstract

Abstract.Background:  Indonesia as a country with high muslim population in the world. Furthermore, Indonesia at a second position of Top fifteen world instant noodle demand in 2015. This research aims to examine relationship of factors affecting Halal product purchase intention, case on instant noodle consumption of college student muslim in Bandung. Three factors affecting purchase intention that has been tested are Halal awareness, Halal certification and personal societal perception. Methods: The data used was obtained through online survey with 108 valid respondents. Sampling technique was used purposive method. Respondent must be muslim, student college in Bandung with range age 18-years old who ever consume instant noodle. Multiple linear regression analysis was applied to determine the interrelation of different variables in purchase intention. As the requirements to use it, the data gathered was test by Classic Assumption Test before hand. Results: The Results shows that there are significant relationship between two independent variables (Halal certification and personal societal perception) toward dependent variable (purchase intention toward Halal product). Conclusion: In this research, Halal awareness has not significant relationship toward purchase intention. This study is important to the product. Keywords:  Halal awareness, Halal certification, personal societal perception, purchase intention, instant noodle
The Ways of School of Business and Management Institut Teknologi Bandung to Colaborate with the Existing Business Pradana, Johannes Xaeno Satrio; Lantu, Donald Crestoful
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract. School of business and Management (SBM ITB) one of the faculty in Institut Teknologi Bandung is a new faculty that aim to produce young entrepreneur and also prepared to be a top level management person in the future. A program already prepared by SBM ITB to help their student started their own business, it's called Integrated Business Experience (IBE). SBM ITB hopes that by having this subject, it could stimulate their student to start being entrepreneur. In fact, almost every company that was build during IBE stop running their business when the subject is finish, but there are also some company that continue their business that find some difficulties to scale their business. The research tries to explore how to create a partnership between an IBE company and SBM ITB that could help the company become sustainable. The study was the guidance of collaborative action research model, which consists of initial reflection, plan, and act. The initial reflection was done to know the problems of the existing businesses, WOODKA and GOODISM Inc. The plan phase was to know what kind of program and solution that can be prepared by SBM ITB to solve the businesses’ problems. Lastly, the act phase was to give recommendations on what thing that can be done together by SBM ITB and the business to solve the current problems. The result of this study shows that the problems revolve around sales, production, funding, internal, and working system. Then, the things that SBM ITB can provide was including sales and networking. Therefore, SBM ITB can introduce its networks to fund the current businesses, giving mentoring about working system and managing internal team, and lastly by the help of CIEL SBM ITB’s program the current businesses can promote their prouct more by joining merchandising store.Keywords: University, Action research, Collaborative action research, Business, Startup

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