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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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REASONING OF UNETHICAL BEHAVIORAL ISSUE TOWARD ETHICAL DECISION MAKING OF THE OFFENDER IN GIDEON MULA GABE LTD. Gabe, Gideon Mula; Wisesa, Anggara
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Ethics become one of the most important thing when we are running the business. The reason is because by doing business ethically we will gain trust. Those who done unethical issue will decrease other trustworthiness to them self or even worst will not have any trustworthiness. This mistrust issue already experienced by Gideon Mula Gabe Ltd. because of the indication corruption phenomenon that happened twice with different management team. By conduct this research, it will make reduction the mistrust of the shareholders. This research used James Rest ethical decision making 4 component models as the conceptual framework, Kohlberg theory of cognitive moral development as the parameter of the ethical decision making, and example of the unethical behavior which state in Ferrell, Fraedrich and Ferrell’s book. This research used phenomenology as the research method in order to understanding the reason of the phenomenon. The researcher found that there are 3 unethical behavior that have been done that related and created suspicious cash activity in audited report: financial misconduct, financial statement fraud, and corruption. The researcher also found that one of the offender that make this phenomenon happened in the fourth stage of cognitive moral development. Keywords:  Cognitive Moral Development, Ethical Decision Making, Phenomenology,  Unethical Behavioral.
Television Advertisement Comparative Analysis: The Use of Songs from Hot 100 Billboard Chart and Non-Hot 100 Billboard Chart Muhammad, Rizki Maulana; Hudrasyah, Herry
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract.The research is purposed to compare the cognitive component of attitude towards the advertising music in television advertisement. One advertisement uses song that had ever been in Hot 100 Billboard Chart as popular music while the another one uses song that had never been in Hot 100 Billboard Chart as non-popular music.  The research takes review from a model of consumer response towards advertising music, approaches in television advertising, and popular music definition. The research scope is for Jakarta citizens aged 15 to 24 years old, uses copyrighted music as foreground, uses product-as-star approach, and the advertisement should be aired from March to June 2016. From the scopes mentioned above, two advertisements are selected to be treated as object in this research. The first one is Mizone advertisement that uses Dessert song by Dawin which had ever been in Hot 100 Billboard Chart. The second one is Close-up advertisement that uses Addicted to You song by Avicii which had never been in Hot 100 Billboard Chart. The data is gathered from quantitative research through online questionnaire and qualitative research from interview with expert. The data is analyzed through descriptive statistics and Mann-Whitney test. The result shows that using song that had ever been in Hot 100 Billboard Chart receives more favorable cognitive attitude towards advertising music, with significant difference (Sig. Value < 0.05) in level and persistence of attention to music, depth of processing to music, and remembered features of music available for association. This is in line with statement from interviewee that considers music popularity as a way to gain quick attention from audiences. Then, this research recommends practical implication for music producers to use songs from Hot 100 Billboard Chart, consider its relevancy, and also consider the airing period of an advertisement.Keywords : Television advertisement, cognitive component of attitude towards the advertising music, popular music, Hot 100 Billboard Chart
Design of Performance management System in Non-Profit Organisation Based on Integrated Performance Management System Framework Inggis, Raka Achmad; Wibisono, Dermawan
Journal of Business and Management Vol 5, No 1 (2016)
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Abstract- Rumah Kepemimpinan, as a Non-Profit Organisation, has been running for more that a decade, however, they face the same problem regarding to their performance every year. They have a problem in reaching their annual donation inflow target and they seem that they cannot overcome the problem. It was finally found that they do not have a good performance management system. Therefore, this research is conducted to identify the performance variables that help Rumah Kepemimpinan to improve their organisation’s performance. There are three research objectives in this paper, analyse the current vision and mission of Rumah Kepemimpinan to meet the criteria of good vision and mission, identify the new strategies for Rumah Kepemimpinan, and identify the Performance Variables of RK in 2016 based on IPMS Framework. The method used to develop the performance management system is by analysing the vision and mission, assessing the current external and internal condition, identifying the critical success factors, and defining the performance variables based on IPMS Perspective. The data is gathered by discussion with the management, explore information through internet and look to the internal document of Rumah Kepemimpinan. The data analysis shows that the vision and mission of Rumah Kepemimpinan has met the criteria of good vision and mission. The current external-internal condition assessment shows that Rumah Kepemimpinan should apply the “Hold and Maintain” strategy. The discussion with the management and analysis of current external-internal condition of Rumah Kepemimpinan are resulting sixteen Critical Success Factors (CSFs). They are the factors which determine the success of Rumah Kepemimpinan. The CSFs are broken down into performance variables. There are forty-three performance variables that have been identified. By having new performance variables that represents the current condition and align to the vision, Rumah Kepemimpinan will be on the right track in reaching their vision. Keywords: Performance Management System, Integrated Performance Management System Framework, Non-Profit Organisation, Rumah Kepemimpinan, Critical Success Factors, Performance Variables 
Analysis of Corporate Entrepreneurial in Pertamina Aviation Jakarta Imhadi, Dian Fatimah; Aldianto, Leo
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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An entrepreneurial  mindset is needed in this growing  business  world.  Developing corporate entrepreneurship within the employees is one of the significant way to improve  the  performance  of  the  company. With a good entrepreneurial  culture then the company will be able to capture the opportunities in business world, and to anticipate the changes that happened. The author decided to easure and analyze the corporate entrepreneurial in Pertamina Aviation as this company is the only aviation company in Indonesia. Author use Entrepreneurial   Orientation   Survey  (EOS) and  Entrepreneurial  Leadership Questionnaire  (ELQ)  to  measure  the corporate entrepreneurial culture and leadership characteristic in Pertamina Aviation. Using those three kinds of approaches, author will find the entrepreneurship  orientation  and leadership characteristic    implemented    by   the employees.   This   research   paper   contains about measuring entrepreneurial culture of Pertamina Aviation where developing corporate  entrepreneurial  within  the company  is a significan  way to improve the company performance. Keywords: entrepreneurship, intrapreneurship, leadership, EOS, ELQ. Category: Corporate Entrepreneurship---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
THE IMPACTS OF EXPERIENTIAL MARKETING AND PRODUCT FEATURES ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF IKEA Naima, Fairuza; Fachira, Ira
Journal of Business and Management Vol 7, No 2 (2018)
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Abstract. Experiential marketing is an approach that encourages customer’s involvement in the process. It creates positive, memorable experiences that build a closer bond between customer and the brand. IKEA is a company that implements experiential strategy in their marketing approach that is known as IKEA shopping experience. However, besides the shopping experience, there are the product features that also determine the satisfaction and intention to repurchase. This study aims to explore the impact of experiential marketing compared to product features on customer satisfaction that will lead to the intention of repeat purchasing. Primary data were collected using online questionnaire with sample size of 141 respondents. The findings on this study confirm that experiential marketing has a positive and significant relationship with customer satisfaction and repurchase intention, product features has a positive and significant relationship with customer satisfaction, and customer satisfaction has a positive and significant relationship with repurchase intention. Furthermore, a mediation analysis was performed in this study to test the mediating effect of customer satisfaction on the relationship between product features and repurchase intention. However, the result shows that there is no mediating effect occurs. This study provides several recommendations for marketers in furnihing retail industry. On the other hand, a recommendation for future research is provided as well, regarding the discriminant validity establishment that needs dissimilarities between sets of indicators. Keywords: Customer satisfaction, experiential marketing, furnishing retail, product features, repurchase intention
MATERIAL REQUIREMENT PLANNING CASE STUDY OF DONAT MADU CIHANJUANG BATUSANGKAR Wartami, Ahmad Fadel; Handayati, Yuanita
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Inventory management is an important component amongst the most vital segments in operation management, as this zone has been a central management function in material management system. It is likewise a crucial aspect of management, since stock is one of the significant financial assets of a business that can in indirect way influence profitability. This study chose Donat Madu Cihanjuang Batusangkar to be the example case study because this shop doesn’t have any inventory management. The study is done to give suggestion to the manager on the inventory management fit to the shop condition. This study is done using forecasting method and MRP. The objective is to decide which forecasting method and inventory method is the most fitting to be used in Donat Madu Cihanjuang Batusangkar. The forecasting method this study use is Moving Average, Exponential Smoothing, Holt’s Model, and Winter’s Model technique. For the inventory management, the study use Material Requirement Planning by comparing two lot sizing techniques which is Economic Order Quantity (EOQ) with Reorder-point and Lot-for-Lot. The study is starting with forecasting the demand for five months historical data. The demand forecasted is in the period of days. After forecasting then the study proceeds to do Material Requirement Planning using the three lot sizing techniques. The result from comparing all four of the forecasting techniques is that the forecasting technique Winter’s Model is giving the lowest error compared to the other three. While between the two techniques, the Economic Order Quantity is giving lower cost. Based on the observation and the analysis, researcher then recommend starting using inventory management, if possible the one the researcher did in this study. And also, researcher suggest the shop to save the historical data be it demand, ordering, or finance data, as it will possibly be helpful in the continuation of the shop in the future.Keyword: Inventory, Forecasting, Material Requirement Planning, Raw Material
Managing Wasted Perishable Items Using Six Sigma Framework: Case of Food & Beverage Division Horison Hotel Canthika, Athluna; Lestari, Yuliani Dwi
Journal of Business and Management Vol 4, No 8 (2015)
Publisher : Journal of Business and Management

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Abstract – Horison Hotel is a commercial business whose runs in hospitality business sector. Nowadays, the hospitality industry not only play a key role in toursim and hotel culture only, but also driving up for food and beverage revenues. It makes the food and beverage division becomes important, especially for breakfast service. Food and beverage division of Horison Hotel face waste problem where the number of waste stream exceed the number of waste allowance. Thus, this research is conducted to aim breakfast preparation amount more specifically which can resulting in waste reduction by implementing six sigma framework. Keywords – Six Sigma, Waste Management, Food and Beverage, Hotel
Experience Marketing Influence on Customer Loyality in Dapur Iga Restaurants Nazhif, Muhammad Wildan; Dhewanto, Wawan
Journal of Business and Management Vol 2, No 1 (2013)
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Dapur Iga is one of restaurant which locate in Bandung, today it going to become franchise business. Dapur Iga restaurant provide some variety food specialty grilled ribs with many kind of sauce. Dapur Iga locate in Jl.Veteran No.42 with western concept. Sales per day are decrease so that the writer want to make a research in this restaurant. The writer objectives to see is there any influence of experience marketing on customer loyalty in Dapur Iga restaurant and how much the influence if they have. Experience marketing is one tool of marketing which make the customer who has bought the product or service which touching their heart so that their remind it and make them tell their nearest people. Customer loyalty is a result that customer satisfied with the product that they bought which make them buy again or recommend to others. Customer satisfaction is added variable because customer satisfaction has relation with customer loyalty. Data collection in this study is using a questionnaire distributed to Dapur Iga consumers as the population with 200 samples. Writer use Microsoft Excel, SPSS 17.00, and SPSS 20.00 to process the data and analysis with Path  Analysis. After process the data, researcher gets conclusion that experience marketing has significantly effect to customer loyalty in Dapur Iga with individually affects 42.8% and simultaneously 56%. Dapur Iga need to improve their interaction with customer because that factor is dominant to influence in this case. Key-Words: Experience Marketing, Customer Satisfaction & Customer Loyalty
THE EFFECT OF CONSUMER ETHNOCENTRISM TOWARDS CONSUMER PREFERENCE: THE CASE OF GO-JEK Mohamad, Dio Irsandi; Suharto, Yulianto
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The rapid development of technology causing a demand to get access to get information quickly and as the result smartphone emerge as one of the solution to meet the demand. As the result of the increasing acceptance of smartphone usage worldwide with 93% of internet user in Indonesia accessing their internet via smartphone, mobile apps becoming a potential business in Indonesia. One of the local mobile apps that emerge is GO-JEK, an online transportation app with the concept of ridesharing. With this app user can meet with the owner of vehicle to get a ride to their destination. In this app category GO-JEK is the only local online transportation app compared to their foreign online transportation app competitor like Uber & Grab. All those apps expanding their features and products and slowly minimize the difference between them. The purpose of this study is to find out the factors influencing an online transportation app and focusing on what factors influencing consumer to prefer GO-JEK over its competitors. Attributes tested are Price Consciousness, Coupon Redemption, Innovativeness, Practicality, Safety, Trust, Comfort and Consumer Ethnocentrism. This study is a quantitative study and using convenience sampling as sampling techniques. There are 300 participants in the questionnaire coming from Jakarta and Bandung. The data then will be analyzed with Reliability Study, Descriptive Analysis and Logistic Regression. The result of this research are: 1. 52% of the respondents prefer to use GO-JEK over its competitors, 2. The attributes are accepted as a factors that influencing consumer preferences, and 3. Price Consciousness, Coupon Redemption, Safety, and  Keywords: Consumer Ethnocentrism, Consumer Preference, Online Transportation App
The Influence of Company Performance Toward Stock Price of PT XL Axiata Tbk From 2008 to 2014 Abditama, Hidayat Ihsan; Damayanti, Sylviana Maya
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract. Nowadays, Information and telecommunication sector had been increased highly. It is essential for the investors to make the profitable investment like stock market investment value. It is becoming the main reason to makes the company managers more intensively to catch these opportunity and create the creative and comprehensive planning for good company performance that increase the value of companies itself. One of that is the PT. XL Axiata Tbk. that ever success be the biggest operator in second position in Indonesia. These studies explore the influence of company performance toward stock price of PT. XL Axiata Tbk. in the form of financial ratios assessment. This study examines seven financial ratios that represent five basic category of financial ratio. There are Profitability, Liquidity, Activity, Debt, and Market Ratio. ROA, Current, Asset Turnover, DER, EAR, PER and Dividend Payout ratio was used as independent variable. Whereas stock price becoming the dependent variable. This study use the balance sheet income statement and capital adequacy report each four quarter during period 2008 to 2014 as well as implementing regression time series analysis method. This study indicate that only ROA that has positive significant relationship toward stock price. And the other way, DER, EAR and PER has negative significant relationship toward stock price. This study also indicate that ROA, PER and DPR is in step with profit movement, and Current, Asset turnover, DER and EAR is in step with revenue movement of PT. XL Axiata Tbk. from 2008 to 2014. Keywords: Company Performance, Financial Ratio, Linear Regression Time Series, Telecommunication, XL Axiata

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