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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Internet marketing Strategy of Commercial Website for NU Skin Distributor Noer, Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy; Wandebori, Harimukti
Journal of Business and Management Vol 3, No 2 (2014)
Publisher : Journal of Business and Management

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Abstract

Nu Skin Enterprise had been running in Indonesia since early 2005. The company was well-known to many countries in the world especially in Asia. The growth of the company was quite significant and the products were also well-known especially for its anti-aging products. The company used multi-level marketing as its well-suited strategy. However, the disadvantage was that only people who became distributor were the only ones who actively promoted the products. But there were limit they encountered which were distance and time thus could now be covered by today’s technology, internet, and in order to get the best result, a system and strategy were highly necessary. In Indonesia, Nu Skin was yet known to many people because the products price were categorized as premium in personal care product category, and people awareness toward the products were not that high since there was no commercial advertising and such in Indonesia for its products. Therefore, the strategy that was considered as solution and became topic of this research was about internet advertising and its strategy in creating a website. The objective of this research was mainly to identify people awareness toward the products by making an informative e-commerce website that could be used by distributor to make more effective process in promoting and distributing the products of Nu Skin. The website would be then analyzed according to website and business theory and also interviews result from Nu Skin registered distributors. The analysis would then generate conclusion and recommendation about what kind of website that would be best created and used by Nu Skin distributor. The findings of this research were about website creation and development along with its online advertisement performance. The result was then analyzed to generate internet marketing strategy best suited for the distributors to be implemented in a form of ready-to-use website. Keywords: Internet Marketing, STP Analysis, Website Creation and Development
Strategic Assessment of Indonesian Furniture Industry Ziraga, Tedo Esmu; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Indonesian furniture industry is known to be one of the most respective industry within Indonesia. Michael Porter introduce the theory of Diamond Model of a country competitiveness that includes 4 different aspects, which are firms structure, demand condition, supporting industry, and factor condition. Through This research author analyze the current industry condition of Indonesian furniture industry combined with the stakeholder analysis in order to determine the industry’s stakeholders. The research has an objective to give clear figure of the current industry conditions and steps that recommended in order to develop the current industry. The research is held in cooperation that involve 8 interviews with furniture companies from different sub-sectors with the validation methods of triangulation to draw the repetitive results from correspondents. The result of this research reveals Indonesian furniture industry is still lack behind in several points. The home demand condition that currently growing with the low interest of home-made products combined with the international brand penetration, decreased the internationalization power of Indonesian market. The findings urge the Indonesian furniture industry to develop its’ business process to be more adaptive and responsive to market and strengthen the current domestic market.
Business Model Generation of Majalah EPIK Marahakim, Sutansyah; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

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Abstract

This final paper is made to generate a new business model for Majalah EPIK in order to increase its sales therefore creating sustainability. This model is based on Business model canvas by Osterwalder (2010) that consists of Customer Segment, Customer Relationship, Distribution Channel, Value Proposition, Key Activities, Key Resources, Key Partners, Revenue Stream, and Cost Structure. The Magazine is chosen because it is in urgent need for further development after and the detail of the problem has to be located based on internal and external point of view.The theoretical foundation used in this paper is mostly from Osterwalder’s Business Model Generation book, and the correlation of this business model with the actual condition of publishing business is based on the discussion and observation result of the team. the Business Model is broken down into aspects that considered being in need of customer’s point of view  and those in need of in depth observation. The questionnaire spread is based on the aspects that needed customer point of view. The result from in depth observation shown that the magazine has to create a value proposition that can answer market needs without degrading the ideals of the team, such as the writings and layout design quality. Majalah EPIK has to hire clerical worker and attain capital, as their key resource and as its main revenue stream, the magazine should not hope for any profit from advertisement yet, but to maintain a sustained publishing period using money gained from sales. The cost structure that needed to be decreased is the consignment fee with distributors. Free distribution points or drop spots would be a solution, and can only be developed using partnering activities. The result from the descriptive research shown that two most important parts is the DistributionChannel and Key Partners. The magazine has to add more distribution channel and the amount of exemplar in each of the spot. The Key-Partnering activity has to consider benefits Majalah EPIK could get, especially to make free or at least low cost distribution points. The capital, whether acquired from investor or a bank loan, would be further used to print more exemplars of each edition, so it can cover wider area, therefore increasing the sales. Distribution channel does not only mean physical channels but also online publication. The website quality is still need to be further develop if the magazine wants to shift its positioning into a semi online publishing. Hopefully this new business model would create sustainability and then fame for MajalahEpik. Keywords:Majalah EPIK, Business Model Canvas, Magazine, Publishing, Media Busines.
COMPETENCE BASED COMPENSATION SYSTEM IN PT. ABC Hibatullah, Fadhil Muhammad; Pritasari, Adita
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. PT. ABC is a company which construct and develop one of rail basis transportation in Jakarta. The aims of this research are to improve compensation system in PT. ABC which can satisfy, motivate and fair for the employees and to analyze as well as identify suitable employee's basic salary using job evaluation in PT. ABC. The methodology used in this research is quantitative and qualitative approach. This research collected primary and secondary data as well as processed the data through several steps including qualitative approach of interview and observation as well as quantitative approach of point method to calculate the basic salary. The result of this research is, competence based compensation system is suitable to be implemented in PT. ABC because the purpose of this system is match to solve the company's issues or problem. The purpose of the competence based compensation system is to satisfy, motivate and fair the employees through a clear indicator or level of measurement of basic salary, especially for experiences and competencies indicator. There is also the result of basic salary calculation by the researcher Keywords: Competence-Based Compensation System, Job Analysis, Job Evaluation, Jakarta, Transportation Modes
The Relationship Between Psychological Capital and Entrepreneurial Traits: A Case Study of MBA SBM ITB Students in Bandung Al Rasyid, Adipraja; Bangun, Yuni Ros
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract-Psychological Capital or Psycap is a concept developed by Luthans and his colleagues in which theorized the role of one’s positive psychological disposition could add competitive advantage to organizations and individuals alike, much like Social and Financial Capital could. The Psycap concept is composed of specifically the four positive psychological capacity of hope, self-efficacy, optimism, and resiliency. Given the lack of research regarding  the relationship of Positive Psychological Capital with entrepreneurial traits, this research aims to find it. As a business school that emphasizes heavily on entrepreneurial vision for their students, the research uses MBA Students of  School of Business and Management ITB as a sample of the study and uses descriptive statistics along with SEM analysis to analyze the hypothesized relationship of positivity and entrepreneurship.The result conclusively proves, that Psycap positively affects entrepreneurial traits of the students, with optimism and resiliency to be the state with  the highest impact on entrepreneurship.   Keywords:Psychological Capital, Entrepreneurial Trait, Positivity,Entrepreneurship, Bandung
The Relationship Between TV Advertising Cost and Brand Awareness Focus on : Food Category Product Merriska, Augustine; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

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Abstract

The fact that there is an emerging trend in the TV advertising number in the commercials industries and also the increasing number of TV channel in Indonesia will create such highly competitive media in promoting and marketing their brands. In the other words, these both conditions will also affect into the pattern of their media strategy due to achieve the high brand awareness among the customers. However, it may cause some difficulties for the TV advertisers in defining their media strategy since this situation also could be the opportunities for the media company in deciding the policy for their advertising rates. Due to the enormous amount of expense in executing this TV advertising strategy, this research will provide the information of the relationship of the total advertising cost among the product categories with their brand awareness achievement. There are several variables in this study in measuring the behavior of these advertisers; they are food product categories, advertising cost, number of ads and Top Brand Awareness Index. The data was obtained by using Arianna software from A.C. Nielsen and for the Top Brand Awareness Index are from the Marketing Magazine in February 2010. In this research showed a weak correlation between the advertising cost with the brand awareness achievement in Food category product in Indonesia due to there are several brands that have strong brand awareness because they have been gained for years ago. Keywords: TV Advertising, Brand Awareness, Food Product Category, TV Advertising Cost
Measuring Variables That Affecting Listener’s Willingness to Subscribe Paid Music Streaming Application by Young-Adult in Jakarta and Bandung Antonio, Kevin
Journal of Business and Management Vol 6, No 2 (2017)
Publisher : Journal of Business and Management

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Abstract

Absttrac. Listen to music is a habit that for some people it already becoming their primary needs, but since declining damage physical form music and the increasing of music piracy make a anxiety for listeners and for music industries. And paid streaming music application, become the solution of that phenomenas. To help this research the author use secondary data from website and paper study for the theoretical foundation. And in variables affecting listener willingness to subscribe paid streaming music application section that a part with 5 variables the author make one hypotheses in each variables, so there are 5 hypotheses in this research. This study will focus on undergraduate student in Jakarta and Bandung as the object of the study and the toatal population is 883.334 with using slovin sampling technique this reseach need 100 sample that will ask using quantitative questionnaire and will be analyze using conjoint analysis. After gather data and process it with conjoint analysis the author analyze each table of the result especially utility and average importance table in first combination package and second combination package. And after analyze each category the author compare the user and know group of respondents in each variable and end with overall discussion. And the findings are for the user the most important is application quality and for know the most important is price. Finally, the result of this research for the customer the ideal streaming music application is minimum in price variable and maximum in another variable, but the streaming music application company still can make trade off with all the combination and not must to set it like the customer ideal combination.Keywords: Music Piracy, Paid Streaming Music Application, Conjoint Analysis, and Willingness to Pay
Corporate Social Responsibility PT. Pertamina Case Study: Gerakan Menabung Pohon Ermasari, Elisa; Rudito, Bambang
Journal of Business and Management Vol 3, No 4 (2014)
Publisher : Journal of Business and Management

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Abstract

Indonesia is one of the countries that have the largest number of forest in the world. Indonesia had previously been named by the United Nations to be one of the largest oxygen producing countries in the world and into the lungs of the world. But now Indonesia has lost a lot of their forest. This was shown by the destruction of forests across Indonesia, and make Indonesia as one of the countries that has the fastest deforestation in the world. Global warming is one of the major problems that must be faced by all people in the world. Therefore PT. Pertamina seeks to find solutions to these problems and create a CSR (Corporate Social Responsibility) that aims to reduce the effects from global warming that has been faced by the world residents. Corporate social responsibility program from PT. Pertamina. This program is aimed to reduce the effects of global warming and want to improve the welfare of the people in East Lombok to check this program has been running smoothly or not, The author will analyze the relationship between each of the parties involved in implementing the "Gerakan Menabung Pohon" in Lombok Timur to see if the program has been able to show any results for the environment and local communities. To achieve the above objectives, the authors will use several independent theories literally community development, sustainable development, corporate social responsibility, and theoretical effectiveness of CSR programs to the community and the environment. And to get the results of this project the author uses a methodology, design research problem identification, data collection, data analysis and conclusions. And the result from this project is, the movements to plant 100 million trees by PT. Pertamina has contributed in reforestation in Indonesia and improve the welfare of the people. With this program, PT Pertamina already employs approximately 7200 farmers in the Lombok Timur.Keywords: global warming, go green, penghijauan di Indonesia, corporate social resposibility, gerakan menabung pohon, case study.
Financial Performance Analysis on KALBE FARMA Tbk as Compared to other national and International Pharmaceutical Companies Ivan, Vincentius; Noveria, Ana
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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Abstract

Indonesia is a very big nation. It consists of 13,466 islands, and currently being the 4th highest populated country in the world with a population number of over 238 million people. Even until today, the human race still cannot live disease-free. We still got diseases because viruses are also evolving, like us. This has created an opportunity for pharmaceutical industry to make profit from selling drugs and medicines. There are many pharmaceutical companies in Indonesia, consisting of national and multi-national companies. Kalbe Farma, which was created in 1966, is the one with the biggest market share in the Indonesian pharmaceutical industry currently.The formulation of the problem in this research is about how good is the Kalbe Farma’s financial performance, analyzed using financial ratios of the company which calculated based on their annual report, DuPont formula, and Compound Annual Groth Rate (CAGR), then compared to other companies from the similar industry, nationally and internationally.The research is aimed at finding out the performance of Kalbe Farma Pharmaceutical Company financially, and then to compare the result with other companies which are Tempo Scan, Kimia Farma, Merck Indonesia, Darya Varia (national) and Pfizer (international).Keywords: Pharmaceutical industry, financial ratios, DuPont formula, CAGR, financial performance.
IDENTIFYING DETERMINANTS OF EMPLOYER BRANDING FOR FINAL-YEAR UNDERGRADUATE STUDENT IN ITB Salsabila, Novira Aulia; Pritasari, Adita
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Background: Challenges faced by companies today are the millennial generation that began to dominate the workplace and they tended to choose the others opportunities beside work in company after their graduated. In order for companies to be employer of choice for potential job seekers, the company needs to do employer branding. The aim of this study is to identify the determinants of employer branding in attracting ITB students as whole and also based on the faculty clusters to seek employment. Methods: This study using quantitative approach through questionnaires distributed to respondents by online media. In this study, researcher used Principle Component Analysis (PCA) in order to reducing the number of original variables and determining the right Employer Branding factors for final year Undergraduate Student in ITB. Results: After the reduction with PCA, there are seven factors formed for ITB as whole, six factors for Natural Sciences cluster, seven factors for Engineering cluster, and six factors for Social Sciences, Arts, and Humanities. Conclusion: The findings of this study can be useful for HRM professionals in the develop employer branding in order to attract potential employee from Institut Teknologi Bandung (ITB). This study also can help companies who targeted graduates from ITB to build desirable image that can fit with their value.Keywords: Employer Branding, Employer of choice, ITB, Millennials, PCA 

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