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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 1, No 6 (2012)" : 11 Documents clear
Siemens Strategy to Have a Leap Growth on In-Vitro Diagnostic (IVD) Business in Indonesia Reza, Kemal; Marimba, Percy
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Healthcare Diagnostic Industry in Indonesia is showing promising growth by the time. As one of the emerging countries that have the largest population in South East Asia that makes Indonesia is categorized as second wave emerging countries. Healthcare Diagnostic is one of the business divisions of Healthcare Sector PT. Siemens Indonesia. The potential, unique business behavior and niche market attracts management’s attention to seriously develop the business since PT. Siemens Indonesia as principal was handing over the business on 2011.Division of healthcare diagnostic has officially become a division of PT. Siemens Indonesia – Healthcare Sector in 2011. Grow the business on a leap is the main target from handing over business process to Siemens Indonesia. Therefore, it required accurate business strategy to meet the demand and to compete with competitors so that Siemens could develop and achieve the growth on a “leap”.To determine the precise business strategy, the writer will require strategic analysis that includes external and internal. Business strategy developed should be derived down to business model and business tactic to give detail description of the steps taken and determine percentage numbers of “leap” growth to be achieved within five years from the implementation of the business strategy. Keywords: business strategy, leap growth, market analysis.
Rescue Strategy Concept for a Company in a Weakening Market Nurfalah, Mohamad Hamzah; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT ABC is a company located in Puncak Region West Java. Its main business is providing outdoor training activity, or known as outbound. To support its business, it is also facilitated with accommodation facility. Since the beginning of its business, a proper management principle is not being used properly by this company, therefore there’s an indication that this company will go to a bankruptcy. This paper is going to discuss about the alternatives to rescue this company from bankruptcy. Using the Altman’s z score prediction model, this paper will try to find out the real condition of this company toward bankruptcy. After that four alternatives of rescue strategy will be analyzed. These strategies are the strategies that hopefully will rescue this company from bankruptcy. The alternatives are refinancing, diversification of business, reorientation of business, or sell the company. Capital budgeting techniques, like NPV, IRR, PBP, etc will be used to analyze it. After that, decision tree will be used to pick the most promising alternative. Keywords: Bankruptcy, Capital Budgeting, NPV, Decision tree, Altman Z Score
Improvement of The Procurement Delivery Time in PT Len Industri (Persero) Novryadin, Nauzie; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

One of the problems facing today in PT Len Industri is the speed in the procurement of goods. Based on procurement data in 2009 to 2011 there is an increase of time delays in the procurement delivery in that 3 years.To find the root cause of the problems faced, we used the CRT (Current Reality Tree) method. As there is no sufficient quantitative data, to find the root cause, more qualitative assessment were used, based on key stakeholder experience, through interview and discussion session. From the CRT method we found  9 (nine) root causes.There are several alternatives that could be used as solutions to overcome the root cause. The alternatives are divided into 3 (three) parts, namely the Procedure & Process (Simplification of procedures and Control Card & Form),  Human Resources (Improve the HR capability and Recruitment for New Employee ) and Information System (Information systems  Improvement and E-procurement).Implementation plan of the solutions offered above is divided to three following periods short term, medium term and long term. With the total cost of the improvement plan of Rp. 213.6 million and could be removed the potential fines between Rp. 19.6 million per day up to Rp. 35.3 million per day, it is time for the management of PT Len Industri to undertake corrective action to procurement system as proposed by this Final Project Keywords:  Procurement, Delivery Time, CRT,  e-Procurement
Formulating Business Strategy fo a Social Business Company; Maximizing Maluku's Big Potential of Seaweed Ganiamalia, Mustika; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Maluku is one of province in Indonesia which is rich with natural resources, but in the same time Maluku is one of the poorest provinces in Indonesia. One of possible cause is not yet managed natural resources in the Maluku optimally. Maluku Ventura is a social-based company that will manage one of the natural resources that exist in the Maluku professionally. Resource that has great potential in Maluku and will be managed by Maluku Ventura is seaweed.Trading of cottonii dried seaweed in the Maluku began to grow since the last five years. Dried cottonii of Maluku is in great demand because buyers have a relatively better quality than the dry cottonii from other areas, for example from South Sulawesi. Buyers, particularly exporters began looking for a dry cottonii from Maluku because of the larger physical size than dry cottonii from South Sulawesi.This final project aims to analyze the development of business model for Maluku Ventura. And for the next step is preparing business strategy using a diamond model. The methodology used is literature study and survey to collect data.After data is collected, the next step is to make the business model. Business model used in this final project is a model of Hamel. In this model, the business model is divided into four pillars: core strategy, value network, strategic resources and the interface with the target group. Core strategy of the company was started by defining the vision of Maluku Ventura, which to be the biggest and sustainable social company in Maluku to increase Maluku's people quality of life. The core business of this company is raw dried seaweed trading. While for the value network of Maluku Ventura is creating the group in the training season. This group consists of farmers and their families. Training will be held to improve their knowledge. Strategic resources for Maluku Ventura are funding the farmers by cooperation with local banks and also employees with high skills. While the last pillar of the business model is interface with the target group. In this pillar, China is the main target of the Maluku Ventura.After develop the business model, the next step is to formulate a business strategy by using a diamond model. Arena for Maluku Ventura is factories and processors in China. While the vehicles for Maluku Ventura is to do a vertical alliance. For staging and pacing, Maluku planning to do direct trading in 2012, build processors in 2014 and build end user factory in 2017. As differentiators, Maluku Ventura builds brands and do price competition. Economies of scale play an important role in the economic logic stage, through economies of scale, Maluku Ventura can reduce costs. Keywords: business model, business strategy diamond model
Business Strategy Analysis and Recommendation for Hemyo Photo and Videography Akbar, Ryan; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Hemyo photo and videography has been established for 1 year in Bandung with their market segment was in the making of music video clip and promotional video for a product brand. But, because of the market segment and the area location in which they operating have a low buying power it raised a strategy issue for the company to enter a new market segment.Hemyo have to analyze the internal and eternal condition before continuing to do a strategy analysis for the future growth of the company. The methodology analysis used to assess the problem was SFAS Analysis, Strategic Diamond and Porter’s Five Forces. And after the internal and external analysis has completed, it then proceed using the SWOT Analysis.The SFAS analysis shows that Hemyo should focus their strategy based on priority which based on the time factor. The result shows that the short term priority for them is in the Marketing area. The SWOT analysis shows that the company should fix their internal organization before trying to enter a new market.The strategies then managed into implementation plans that being described in detail the steps and the estimated duration. If the proposed strategy does not run as expected, an exit strategy has been prepared which is letting it run dry. Key words: SFAS, Strategic Diamond, Porter’s Five Forces, SWOT
A Proposal in Strengthening 5 Elements of Corporate Value, through Cultural and Transformational Leadership Programs As an effort in succeeding transformation at PT. Kereta Api Indonesia (Persero) Ramadhani, Tisya Andriana; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Kereta Api Indonesia (Persero) or Indonesian  Railway Enterprise is an Indonesian State Owned Company which provides railway transportation for both,passengers and goods, which is currently transforming to become more customer driven.  To support this intention, a new organization  culture consisting  of five values (integrity,  professional, safety, innovation, service excellence) is introduced.   Therefore, a research was conducted to help identify “key drivers” which could enhance the implementation  of these five values.   Organizational  culture traits, which consist of adaptability, involvement, mision, and consistency; and transformational leadership, consisting of idealized behavior, idealized attribute,  inspirational  motivation, individualized  consideration,  and intellectual stimulation  were chosen as the observed  variables that will be tested towards  these five values.   Result showed  that these two variables does have a meaningful relationship towards the organization’s five values. From a more in-depth finding, it was then determined that mission, adaptability, involvement (from cultural traits) serves as a key driver which enhance  the  organization’s  five values.While  inspirational  motivation (from transformational  leadership), serves as a key driver in enhancing the implementation  of organization culture Keyword: Indonesian Railway Enterprise, Corporate Value, Organization culture, Transformational leadership
Strategic Focusing of PT. XYZ Business to Strengthen Its Competitiveness Adisuwondo, Anityo Yusman; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Rapidly growing information technology industry in Indonesia has caused the business competition to be competitive. PT. XYZ as one of information technology companies faced a new problem related with their competitiveness that have seen from business process, organization structure, and product variation they produced.To optimize PT. XYZ’s competitiveness, this research adopt Michael E. Porter Competitive Advantages framework which is to win the competition by using competitive advantages and competitive strategies. In addition, also use Business Model Canvas to strengthen its competitiveness. Focusing business as the competitive advantages analyzed by using forecasting method and formulate  competitive strategies by using generic strategy based on business focus that have been determinate earlier. This research would give a business solution for PT. XYZ to focusing business to run and the right competitive strategies that been elaborate at determining customer segment to strengthen its competitiveness in information technology industry. In the end, this research would generate ideal business model as a business solution and its implementation strategy. An action plan to strengthen its business model is formulated in three steps, which are: improve its customer segments and its building block constructed, improve its value proposition and its building block constructed, and improve overall business model. In the end, the improvements include shifting the company’s focus to Software Production company, and applying focus differentiation strategy that focus on general products and non-system corporate segments. All the changes are outlined in a business model canvas that is expected to strengthen PT. XYZ competitiveness in the future. Keywords: Competition, competitive advantages, competitive strategies, business model, information technology
Financing Strategy for FSRU Belawan Project: a Recommendation on Financing Strategy for the FSRU Belawan Project Sentosa, Erik; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Related to PGN’s plan to invest in Floating Storage and Regasification Unit (FSRU) in Belawan, Medan, Budget Division of PGN needs an efficient financing strategy. Based on PGN’s financial condition in 2010, four scenario of financing strategy were analyzed. The four financing strategy are carried out by issuing right, issuing corporate bond, combination of issuing right and utilizing company’s liquid assets, and combination between issuing corporate bond and utilizing company’s liquid asset. Each scenario is analyzed by computing its WACC and assessing NPV, IRR and payback period based on the calculated WACC. Along with that, the opportunity costs, securities issuance costs, and its effect to company’s liquidity are also assessed. The recommended solution is to issue corporate bond and utilizing excess liquidity, since this strategy has the highest NPV, no opportunity cost in issuing undervalued stock, short period of debt repayment, and relatively acceptable effect on company liquidity. Another part of the report is the risk management strategy for the project. The risk management is mainly mitigating the funding liquidity risk, and the market risk of interest rate, foreign currency and natural gas price. The implementation plan will discuss about the project management in corporate bond issuance and liquidity allocation for project financingand risk management.   Keywords: Financing strategy, FSRU, Right issue, Corporate bond issue, WACC.
Risk Mitigation Weather Anomaly Impact on PT. XYZ Pure Farming Nugroho S, Purwoko; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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XYZ pure farming is a pilot project from PT. XYZ Holding as a new business unit who operates in agricultural product. In year 2010 and 2011, the weather anomaly makes some rice plantation failed to harvest or damaged and decrease the amount of production. XYZ pure farming calculate its Earning at risk using three forecasted period gives different risk exposure and use confidence level of 95%. It shows that XYZ pure farming could loss 214 million rupiah in 3 years forecast, increasing to 1.2 billion rupiah in 5 years forecast, and 6.7 billion rupiah at 10 years forecast. Risk management of weather anomaly in XYZ pure farming can be begin with identification of risk based on their type. There are several risk that has been identified such as : Environmental Risk, Counter-party Risk, Operational Risk, Market Risk, and Financial Risk. After risk identification, all risk is scaled based on its severity and probability and then make the risk mapping to helps in problem solving. There are several risk in XYZ pure farming that increase when the rice production is decrease due to the weather anomaly impact. After measure the risk and prioritize the risk, the next step is to mitigate the risk, take an action for the every risk measured. Risk can be mitigated by doing 4 optional actions related to the severity and the probability of the risk itself. There are Retain, Control, Tranfer, and Avoid. Some of XYZ pure farming mitigation action: Capital raising, below the line marketing, new supplier, contact improvement safety stock, smart pricing, partnership program, FiFo System, vacuum sealed package, green house technology R&D in new type of seed, and integrated irrigation system. Keywords: risk management, weather anomaly, SRI, pure farming, return at risk.
Proposed Quality Improvement of Liquid Organic Fertilitizers "Herbafarm" to Meet National Standards in Indonesia
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is a country with abundant natural resources. It is supported with arable land and tropical climate that make agriculture, plantation and forestry in Indonesia is growing.In agriculture, fertilizer is an important commodity. Fertilizers are divided into two types, namely organic fertilizer and inorganic fertilizer.Understanding the importance of fertilizers for agriculture, the Ministry of Agriculture Republic of Indonesia has set standards of quality for fertilizers in Indonesia. Quality is usually defined as the characteristics of a product that include performance, reliability, and ease of use.This thesis background is report from Soil and Plant Laboratory Inc. about the lowness macronutrient content of Herbafarm.This final project is focused to find the cause of decreased quality of Liquid Organic Fertilizer "Herbafarm" and proposed the method to improve its quality. Methodology that used in this thesis is examining every activities related to production of its fertilizer. Beside that, it also analyzed the Quality Control data, measures production process performance from the data with the Control Chart, and use a fishbone diagram method to analyze the root problem. Also providing quality improvement proposals to meet the National standards by using Six Sigma approach.Result from the study is found inadequacies raw material warehouse that cause the decrease of raw material content. The proposed recommendation is to build new raw material warehouse according to minimum standard of material handling Keywords: Organic fertilizers, Quality, Raw material, Six Sigma

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