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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 18 (2013)" : 11 Documents clear
Sustainable Improvement of Profit Strategy Through Synergy Profit Sharing with Investor, Case Study: The Establishment of Cassiavera Factory from CV Kerinci Agro Putra, Hengki Anggo; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The world demand for spices and herbs has soared for use food preservation, food flavoring, aromatherapy, beverages, personal hygiene product, industrial chemicals, pharmaceutical, and feeds. According Food and Organization of The United State, Indonesia as the world leader of the cinnamon with produces 63.4 thousand metric tons of cinnamon average between 1999 to 2001 the contrary the small holders and the farmers in cinnamon plantation are difficult to get bargaining position and receive more profit. This problem can be solve by maximize the value of cinnamon with modernization of cinnamon processing, the author uses three combine method analyses the case: first feasibility study analysis with variable such as IRR, NPV, ROI and Payback Period to determine project. The second is strategic business to determine the best corporate strategy, and the last analysis is risk analysis to determine the risk of the business. The business solution show that feasibility study analysis result IRR of 72.60%, NPV IDR 12,271,128,366, ROI 262.61% and Payback Period 1.57 years. The second analysis is business strategy show that CV Kerinci Agro strategy is cost leadership and become reference to determine the new business strategy. The risk analysis shows that delayed project, fluctuation prices and bad reputation are the main issue risks to run the project. The end result of the final project show the project accepted with marketing, production, and finance aspect. Strategy business require from cost leadership to differential. Analysis risk shows that delayed project, fluctuation prices and bad reputation are main issue risk. The farmer cinnamon will receive 4%-8% in synergy swap share. The author has recommended implementation plan: 1) Training Program.2) Organic Certification. 3) Mitigation risks: Hedging option, standard operational. Keyword: Feasibility Study, Business Strategy, and Analysis Risk
Corporate Strategy Formulation for Poultry Equipment Division PT Medion: Directional, Portfolio, and Parenting Strategy Hirawan, Bubun Setiawan; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Rapid growth in poultry industry provides opportunities and threats for Medion. With multiple businesses to manage, Medion needs effective corporate strategy to maximize its value. What is the appropriate directional strategy for Medion? How Medion should manage its portfolio and how Medion should organize its poultry equipment businesses?. To understand the situation, external and internal analysis must be done using STEEP analysis and Porter’s Five Forces. Corporate strategy formulation includes directional, portfolio, and parenting strategy. How Medion responds to this situation will be answered under directional strategy. Portfolio strategy will be done using BCG Matrix and GE Business Screen. Parenting framework is appropriate for Medion as parent company. Medion can put influence on each its business unit and assess whether it can create or destroy value. The framework assess critical success factors of each business, available parenting opportunities, and parenting characteristics, then assess the fit and misfit between these elements.  Data is collected by secondary data, interview and survey to assess situation and formulate strategies. Quantitative survey on Medion’s customers is done on questionnaire using judgmental sampling. The suitable directional for Medion is concentric growth because the company has strong competitiveness and the market is attractive. In portfolio strategy, Medion needs to develop star business because currently it lacks one. The ideal candidate is brooding business. Meditech business should be liquidated and the resource allocated on other businesses. As parent company, Medion has to develop parenting opportunity to improve brooding business from edge of heartland category into heartland and keep the whole ownership of feeder, drinker, and brooding business. Through these strategies, PT Medion should be able to respond correctly to the changing environment of poultry industry by investing, growing, maintaining, and even harvesting the right businesses. Finally, the company will achieve higher business growth and produce sustainability on long term basis.   Keywords: corporate strategy, grand strategy, portfolio strategy, parenting framework
Proposed Marketing Strategy for Nordease Pradhana, Ferialdi Rasoni; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The research was conducted to form a strategy in effort to help Nordease overcome the problem. Nordease, as one of the new players in the industry, sees there are a lot of other existing and newly emerged brands that can be definitely regarded as its either main or potential competitor leading to the tight competition. In order to survive in the coming days, the strategy for Nordease was generated through the use of 5C Situation Analysis, which examines both External and Internal Environment covering Company, Collaborators, Customer, Competitor, and Climate. Having finished analyzing the situation , the root cause was found out to be the lack of marketing activities, particularly promotional. Therefore, the proposed strategy is more likely a newly-formed Marketing Mix (Product, Promotion, Price, Place) supported by TOWS Matrix yet the emphasis is focused more on Promotional which will be realized through several programs. Keywords: Makerting, Product, Promotion, Place, Price
Business Strategy Planning For Makaroni Cakalang - Ransum Si Tante Runi, Vega; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Ransum Si Tante is a culinary business that combines the traditional flavors of Manadonese culinary with modern ingredients that is macaroni. Business issues that exist in the company are the sales that have not reached the target, the lack of resources to support the production, and the lack of public awareness in Bandung about its product, which is Cakalang fish. Several analysis are used for exploring business issues to find the root of the problem. The analysis are the external and internal analysis,  the EFAS and IFAS method, and SWOT analysis. The roots of the problems are the lack of awareness on Cakalang fish for consumers in Bandung, no outlet and the lack of sales channel for optimal direct selling activities, and the production process is done by only one person. In searching for a solution to the root of the problem, TOWS Matrix formulation and functional strategy are used. TOWS Matrix formulation is a tool that can formulate the best solution in creating business strategies that can be used to solve the problems. Functional strategy is a strategy derived from the TOWS Matrix result that consists of five types of strategies, which are marketing, operational, distribution, human resource, and financial strategy. The implementation plan of Ransum Si Tante should be able to improve management to be better than before. Based on the esternal and internal analysis and weighing of EFAS and IFAS, the strategy that should be executed is Growth strategy. Recommendations for solutions to the root causes are summarized in the new business model where the  model is a reference to educate the public about the Cakalang fish through key activities; to increase the number of channel sales and direct selling activities through distribution channel, customer relationship, and new customer segments; and human resource solutions that are needed to make production and promotion processes be more effective through key resources. Keywords: Indonesian Culinary, Ransum Si Tante, Business Strategy
Communication Strategy of Importance of Vaccination using Social Media and Public Relations Nurlaela, Neneng; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this study is to build the value of public health in Indonesia about the importance of vaccination using social media strategy and public relations through the integrated social media strategy which lead to be the hub for all BFM’s corporate communication processes which related to vaccination towards all the stakeholders through the proactive, conversational and participative approach ; Develop the social media program in order to raise the corporate image of  BFM by leveraging the great performance and achievement of the company within vaccination ; Build the system of communication model for sustainability impelementation. The methodology of this research was qualitative method, the surveyed with the direct research, interviews and research study towards the routine communication activities. Interviews were conducted in order to check the main issue to implement the integrated communication system and also building the communication model. The result of this research confirmed that the existing communication problems  are law awareness and negative perception about vaccine. Some of the implication practices gave the specific recommendation, such as the integrated social media through the content management which combined with public relations activities.  Key Words: Vaccine, Social Media, Value, Public Health, Situation in BFM
Formulation of Simpangdago.com Website Development Plan Using Multidimensional Approach for Web Evaluation Tanjung, Farid Aulia; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The rapid growth of the Internet in Indonesia is creating rapid growth in e-commerce industry. In 2011, internet users are 68,5 million or around 25% of Indonesian population. In general, the average transaction per online users in Indonesia has reached US$ 68,3/year or US$ 5,69/month. Based on average transaction per user, Indonesian e-commerce industry predicted to continue to grow in line with growth of Indonesian internet users.  Simpangdago.com created to be a part of rapid growth in Indonesia e-commerce factor. Using corporate strategy analysis, it can be identified that they need product development as corporate strategy. Development strategy is formulated using multidimensional approach for web evaluation based on web user satisfaction. Method that implemented in web user satisfaction is questionnaire survey. Target respondent, which is majority young people, is filled some question which constructed to identify satisfaction level. Result from survey is analyzed using multidimensional approach that consists of usability testing and user feedback. A main goal from analysis is identify innovation areas of opportunity to increase user satisfaction and create competitive values of company. Final result of this study is set of recommendation that should be implemented by Simpangdago.com to improve company performance. Recommendation consists of web concept formulation and web features formulation that needed to modify in web system. Keywords: corporate strategy, web user satisfaction, muldimensional approach, usability testing, user feedback.
The Brand Development of Nagiwa Nurhasanah, Fitri Rizki; Mutiaz, Intan R
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesia's population reaches more than 230 million people with the majority (85%) are Muslim. This is potential market for a company that would do business in Islamic clothing. One of the cities that are shopping center is Bandung. This city has a number of factory outlets, trade centers, and malls. Nagiwa is one of the companies engaged in the business of Muslim clothes. Nagiwa has been in the Muslim fashion business since 15 years ago. Nagiwa currently has several stores in Pasar Baru Bandung, and some resellers that are outside Bandung. But until now, Nagiwa’s brand awareness is very low due to the lack of uniqueness as well as high level of competition. This high competition can be seen from the number of Muslim clothing sellers in Pasar Baru Bandung, reached 60% of the total existing merchants. This causes Nagiwa‘s market share becomes small. Methodologies used in this study are interviews and questionnaires in order to find new strategies that should be done. Interviews are done to the owner of Nagiwa and manager of Pasar Baru. The questionnaires on the other hand are given to teenage school students in Bandung. The purpose of interviews and surveys is to find strategies to solve root cause of Nagiwa’s problem, which are the low brand awareness and small market share. Strategy used to increase market share and brand awareness is to create a new brand extension for Nagiwa. The brand extension is Larova. The difference between Larova and Nagiwa is the target market; teenagers for Larova. This is because there is no company that sells Muslim specifically for youth, while the number of teenagers in Bandung is high. To obtain high brand awareness, marketing strategy activity is made through social media. Strategies that would be used is by cooperating with fashion bloggers and web stores. Furthermore, products-sounding is also done on Facebook, Twitter, Instagram, and blog / Tumblr. The implementation of this strategy is done in a period of one to two years. Next, if this strategy is successful, the implementation is conducted in the medium-term strategy. But if it does not work, exit strategy is executed in the form of re-analyzing new root causes or developing the parent business (Nagiwa).
Business Strategy Planning for Terra Atma - The Well-Being Center Bismantara, Bismantara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The idea of Terra Atma was born to serve the urban need in Jakarta for relaxation, spirituality, counseling and coaching. We perceived that the need for this will increase in Jakarta. These people have a high need to be heard and to have a clear reflection on their problems. The main point that it tries to convey is to position the company as a center that care in the outer and inner dimension of each customer and to see them as a whole human being. This research use qualitative data through library research. The author also use interviews methods to gain insight from professional counselors and a principal from a HRD Consultant. The two interviews will give a benchmark data for the research. By scanning the external and internal dimension of the industry for Terra Atma, we can see that its main problem is a weak brand image due to the fact that it is still a start-up company. By using a TOWS Matrix formulation analysis, the author seeks to find a proper solution toward the problem. The solution can be achieved by providing service for multiple segments and using technology to create a networking and promotional tools for the company. The author is also using a Model Business Canvas to elaborate some solutions for Terra Atma. In implementing the business strategies, Terra Atma has formulated several action plans to meet the challenges. This include setting up a website for R&D strategies, use promotional mix both online and offline to gather public awareness for marketing strategies, begin its talent management program for the human resource strategy and collaboration with other company for financial strategy. The plan is expected to be implemented in 2 years.  Key Words: Well-being center, Terra Atma, Business Strategy Planning
Brand Awareness Strategy for Fashion Urban Youth Local Brand "Pinx Project" Insania, Rima; Mutiaz, Intan Rizky
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Indonesian young designers have a very strong potential to explore the international level with the achievements that gradually starts to open the eyes of the global fashion world.urban youth local label movement which spreading in 5 years, glance indonesia fashion industry. One of the is Pinx Project. Pinx Project, found in late November 2011, grew along with urban youth fashion which was booming among young people and many other emerging fashion lines. Pinx, which can still be considered as freshman in the field of urban youth fashion, has to compete intensely with other fashion lines, causing its brand awareness to still be under the surface. Together with Mannequin Plastic, Pinx participated in fashion events in the same booth, so consumer’s perception is that Pinx is part of Mannequin Plastic. This was done due to the difficulty of curation to attend a fashion event. This cause low brand awareness of Pinx and causing Pinx still under surface in urban youth fashion industry. From internal and external analysis, the efectiveness marketing was developed by pinx n 3 years considered can delivered message to costumer yet. This causing few problems are low distribution coverage, low quality of packaging, low durability of product style, low promotion (visual), low information source, less special program and highly competitive rivalry and subtitutes among urban youth brand. Strategy used to gaining brand awareness is Intergrated marketing communication and Product development strategy. Product development strategy using for involve new category market, cause Pinx already into apparel market with their highly competitor. The implementation of this strategy are Intergrated marketing communication and Product development strategy for the next mid-term strategy for Pinx are more visula promotion, adding more product placing in concept store, webstore development and also product placement in departemen store. This strategy expexted to gaining brand awareness and boosting revenue sales in every month. The strategy expected can be in implanted and helps the company to raise awareness brand and market share.
Analysis On The Influence of Product and Service Development To Customer Satisfaction Puspitaningsih, Ratna; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Nowadays there are many shoes especially woman’s shoes are sold in the market. Woman’s shoes sold in a variety of variants in term of prices, models, colors, function, size, and product quality. Based on the eight brands of local designers, Yongki Komaladi is the local brand that is used for comparison to KittyCats. Yongki Komaladi is chosen because it has similarities in the variety of its product variants which sell all types of shoes and the existence of Yongki Komaladi is already well known by the public. KittyCats needs attributes data on customers satisfaction of the shoes that will be implemented to KittyCats products. To receive these data, it needs survey of the customer satisfaction in women’s shoe products. Based on the results of multiple regression analysis, the independent variables that have the most influences effect to the dependent variable is the X1 (product excellence) variable with a coefficient of 0.302. In the other hand, based on the calculation of percentage of index number on those all three variables, product excellence and customer satisfaction are mostly located in the high category between 70.01 - 100.00. Based on multiple regression analysis and percentage of index number, the root of most problems which affecting the level of customer satisfaction is product excellence. The business solution alternatives are based on the root problems that occur in Yongki Komaladi. So variable product excellence becomes a priority that must be corrected before the variable service excellence. Based on the recommended alternative solutions, this research focused on product excellence variables with the highest priority by taking three solutions alternative from each indicator with the highest percentage value index numbers. The implementation plan for KittyCats is done based on priority of alternative solutions of each  indicators.  The implementation plan are size excellence (the right size, size in accordance with the national standard, and size bigger than 35), durability excellence (shoes that not easily damage, good quality material, and resist for all condition), comfort excellence (not blisters, soft and tender, and convenient to use in a long time), and model excellence (elegant, up to date, and simple model). Key Words: KittyCats, product excellence, service excellence, customer satisfaction

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