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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 12 Documents
 1   2 
Search results for , issue "Vol 2, No 19 (2013)" : 12 Documents clear
Developing Channel Strategy to Increase Sales; Case Study: Perangkat Industri (PT Jokulin Indonesia Mandiri) Yulius, Mayang Dita Anggryany; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This research describes the distribution channel strategy is suitable for Perangkat Industri, which is one area of business of PT Jokulin Indonesia Mandiri. Perangkat Industri is an ecommerce business in the industrial field. As a new player in the industry, Perangkat Industri has several internal and external issues that have an impact on the future of the company. The main problem faced by Perangkat Industri is the distribution channel for marketing products to customers. In solving the problem, there are several alternatives that can be used by Perangkat Industri, which is channel distribution through the distribution channel websites, distributors, and salesperson. Three distribution channels are analyzed based on the existing distribution channels (existing channel) and channels based on customer requirements (ideal channel). From the analysis of the resulting channel strategies, that is to make improvements and take advantage of the existing distribution of channels and based on customer requirements, the distribution channels through the website, distributors, and salesperson. The strategy then becomes a recommendation to the company for use as a reference to develop and survive in competition with competitors of this business. Keywords: Industry, Ecommerce, Perangkat Industri, Channel Strategy, Distribution Channel
The Green Knowledge and Green Awareness Influences Analysis on Green Behavior and Its Impact on Green Lifestyle of Instant Noodles Consumer Hadriana, Hadriana; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Changing in the consumer' behavior because of the growing of the people nowadaysin era modernization makes the consumers become more time conscious and want everything to be practical. That is why food such as instant noodles is become more and more popular these days because of its practical. Unfortunately, this instant noodles made by packaging product's plastic material which have many negative impact to the environment. The purpose of this research is to improve the quality of human and environmental value by proposing green strategy for instant noodles companies in Indonesia. The research in this thesis was made to get to know if the knowledge and awareness of instant noodles' consumer about global warming will have impact to their behavior which will lead to a green lifestyle. The finding of this research then can be use to plan the instant noodles company to apllying green business strategy on their company.Keywords: Green, Knowledge, Awareness, Behavior, Lifestyle.
An Analysis and Measurement of Employee Engagement level for Human Resource Division Improvement: Case Study at PT. Dasindo Media, Bandung Branch Sutanto, Hendra William; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Employee Engagement has been sounding recently as one of the issues in Human Resource business practices. Dale Carnegie Training as one of the training provider in Indonesia, under the management of PT. Dasindo Media, provides the training programs that help the company to engage more with their employees and treat them as valuable asset. However, as a learning organization, Dale Carnegie Training Bandung also faces the engagement issue within internal of the company. The early research found out that since the year of 2009, there has been unstable sales performance, unhappy working conditions, and high turnover in sales team. As research being done within internal company, it found out that there are four elements of employee engagement model issues that interfere the sales performance, they are: company, total rewards, people, and work factor. A further study is being done for those factor by using Analytical Hierarchy Process method to determine the importance level, interview and structure questionnaire design to determine performance level, and both calculation brings out result for urgency priority level should be prioritize for Human Resource Division system change practices. The result of urgency level priority is to fix the total rewards and work factor, especially resource variable. Several possible solutions are brought out to fix the total rewards variable, such as designing proper pay structure and determining possible and fair benefit outcome to maintain fairness to each employee, and doing specific recruitment process to maintain work balance in achieving sales target.  Keywords: employee engagement, Analytical Hierarchy Process, importance level, performance level, urgency priority level.
Maximizing the Contribution of Mining industry to Sustainable Development: Case Study at PT FREEPORT INDONESIA Mulyana, Fajar; Djajadiningrat, Surna Tjahja
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Historically, mining has had a bad reputation of being destructive to the environment and social-cultural. Issues such as the depletion of resources, loss of biodiversity, lack of contribution to the local area's development, human rights violation, and the negative impacts on local communities are central to the mining industry’s operations. Despite mining industry claims that comprehensive environmental and corporate social responsibility programs have been fully implemented, the mining industry is still under high pressure to improve its economic, social and environmental performance. PT Freeport Indonesia (PTFI) one of the country's biggest recipients of foreign direct investment is located in the remote area in Papua and interacts with indigenous people. Despite PTFI is one of the largest taxpayers in Indonesia, and contributor of over US$60 billion to the country's national gross domestic product since 1992, the company is still demanded by stakeholder to contribute more to the local, regional, and national development. The objective of this final project is to analysis the source of the most problem and to define the proper solutions to resolve the problems faced by the mining company especially PTFI in order to be sustainable and to be part of sustainable development. The methodology used in this research project consists of assessment of current business situation started with external and internal environmental scanning, PESTEL analysis is used to study external factors, and then is combined with the SWOT situation analysis. Keyword: Sustainable Development, Mineral Mining, Root Cause Analysis, PESTEL, SWOT Analysis
Marketing Strategy for New Venture in Information Technology Education (Online Tutorial – TUTON) Lubis, Esty Hutami Dewi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has a rapid development in Information Technology (IT) as well as the public interest to learn it. However, to find qualified employee in IT is difficult, they often lacks proper education in IT background. IT education is not only need quality, but also follow current trends. Some negative opinions always appear in description of online education. First, Indonesian online tutorial customer had always assumed that what is available on the internet is free. Second, it is hard to get customer interest without quality customer expected. Third, the customers who will be interested of online education are university students that lack of fund. Further analysis needed in order to find the root cause of these problems.The root cause analysis used SWOT analysis that employ PEST Factor Analysis, Porter’s 5 Forces Analysis and Concept Testing result..The root cause analysis concludes that the TUTON product as online education is not strong enough to face the market. It needs new research and analysis of marketing mix.The objectives of TUTON based on the root causes are developing competitive products and promoting paid tutorial. Marketing strategies are needed to achieve these objectives. The strategies are explained with 4Ps Marketing Mix and Porter’s Generic Competitive Strategies. TUTON main marketing strategies points are make tutorial with video media (Product), focus on tutorial making (Product), consider a new distribution place (Place, Pricing), the website hosting size will be reduced (Place, Pricing), and use YouTube as promotion media (Promotion) and the differentiation strategy is use video as tutorial media.Reduced website hosting size strategy had been implemented to TUTON. Other strategies implementation will be done in this year from May 2013 to January 2014. If all the marketing strategies implemented are going well within budget and time allocation, TUTON will achieve the objectives.
Analysis on The Effectiveness of Key Account Management Implementation in The Poultry Industry in Indonesia: The Key Account’s Point of View Wahyuni, Wully; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Trust in supplier is very important to feed producers in Indonesian poultry industry. This study is trying to understand if the key account management is an effective approach made by the supplier and to find out the underlying principle that drives the success of the implementation. There is a positive correlation between relational behavior construct with the satisfaction level of relationship quality. This study confirms that there is a positive correlation between satisfaction level of relationships quality with supplier performance as an indicator of the effectiveness of key account management approach. The consistency of supplier firms and the key account manager on the relational behavior construct tend to increase satisfaction level of relationship quality and at the end increasing the supplier performance. Keywords: key account management, relationship marketing, relational behaviour, business to business marketing, poultry industry
Business Development in Renewable Energy (Case Study: Independent Power Plant (IPP) of Marine Current Turbine PT T-Files Indonesia Setiawan, Barick Ahmad; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract— Indonesia is experience a surplus in generating capacity of up to 27TWh by 2014 and makes this country struggling to provide electricity for its currents needs that sometimes give delays in capacity development (including with Independent Power Producer (IPP) projects). There are around 20 million households, or 80 million people, who currently have no access to public electricity. This study intends to find out what renewable energy in Indonesia in accordance with the potential that exists with case studies ocean current turbine power plant owned by PT T-Files Indonesia. This plant uses Gorlov turbine with a permanent magnet generator. Specifically this study aims to determine the feasibility of ocean current turbine power plants can be private power plants that sell electricity to PT PLN (Persero) to meet the electricity demand in Indonesia. Calculation of the cost of electricity per kilowatt-hour sales done in the conventional way with the ABCD method is the removal of the component C fuel component. Eligibility is done by searching IRR, NPV and PP from the power plant. Thus obtained if the power plant is feasible or not. Feasibility of the calculation found that the power plant is feasible electricity sales. Plan implementation is done by making 1-year period and electricity sales contracts for 15 years. It can be concluded that the development of electricity generation from renewable energy is feasible for IRR, NPV and PP meet. Keywords: business development, renewable energy, power plant, marine current
Maintaining Growth and Sustainable Strategy In Brown Sugar Business, and The Investment Financing Alternative Decision (Case Study: CV. Delovry Sukses Gemilang) Ariyani, Laurentia Nindita; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

CV. Delovry Sukses Gemilang (CV. DSG) is a brown sugar supplier from manufacturers in Maron Village, Blitar, to the warehouse of distributors which is located in Tambun, Bekasi. In doing the business, CV. DSG provides the working capital to the collectors in Blitar to produce and pack the brown sugar. Fluctuating commodity prices of sugar cane leads CV. DSG to be difficult to continually maintain the business and shipping costs which is a way further from Blitar to Bekasi. These issues lead CV. DSG to be difficult to compete with the other brown sugar suppliers from other regions with a closer mileage from Bekasi. To grow and maintain its business, CV. DSG uses the PRIME analysis to identify the existing opportunities. After CV. DSG drafts a business strategy namely short-term strategy (distributors) in 2013, medium-term (factory build), long term (plant cane), the company then invents the scenario analysis on the influential factors that will affect the sugar business generally. The scenario analysis is made on each feasibility study with the proportion of the debt: equity 60%: 40%. In addition, CV. DSG also conducts a feasibility study of the alternative funding to 40% the proportion of equity. From the calculation of the feasibility study by considering the payback period criteria 6 years, NPV IDR 891.417.628, IRR 28,94%, ROI 18,35%, ROE 45,88%,  BBP 22,60%  and the capacity 2,53, it is shown that the business strategy of CV. DSG in the brown sugar field is feasible and the funding is completed. Key words: brown sugar business, business strategy, Scenario analysis, Feasibility study, Alternative investment.
A Review Based on Young Adult Consumers' Perspective: What Should McCafe Indonesia Do? Lawrance, Lawrance; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Coffee Café Shop industry continued to show a positive trend. This case evidenced with the increasing number of players in the industry, it is not limited only for multinationals but also small local players. But, seems the coffee café companies still focus to target relatively similar consumers. Can be said that the market leader, Starbucks, has major influence on how competitors act. McCafe Indonesia, which is an initiative coffee cafe from McDonald's, will become an interesting research object considering its mother brand effect. Should McCafe targets similar consumers to Starbucks or other white space potential? Therefore, the authors are interested in doing research to map out how the consumers of coffee cafes in Indonesia today. Through a market mapping, hopefully new segment could be explored by McCafe.   Keywords:Segmentation, Positioning, McCafe, Starbucks, J.Co
Strategy Planning For Tiara Bunda Elementary School Bandung Fransiska, Fransiska; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Education is one of the important things to create good human resources.It is purpose to improve their potential which is to have a spiritual power, self-control, manner, intelligent, attitude nobility, and skills for themselves, community and the nation. There are some levels of education. Education level is a step which is set based on the improvement of the students, the purpose, and the improvement skills. Tiara Bunda Foundation Bandung runs an education business established on October 12, 2006. Provide from preschool to elementary. But for this paper, author focus on the elementary.The research method used is to analyse the internal and external situation in Tiara Bunda School. Questionnaire also used to find information from internal respondents (parents) and some external analysis such as the school’s competitors or the new curriculum challenges. The result of this study is to find some suitable strategies to increase costumer’s trust, as well as the teachers and the learning methods Also expected to be the solution about problems for Tiara Bunda development Key Words : Elementary school, uniqueness of learning, external and internal situations, business strategy

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