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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 6 (2013)" : 11 Documents clear
Pengembangan Model Navigasi Nilai Sosial untuk Mendukung Kerangka Kerja Pengembangan Strategi Organisasi Sosial di Dalam Choeling Indonesia Ledy, Ledy; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Every social organization has a unique different business model in providing services to the society. The social business model is often derived from a selected strategy. However, the strategy merely directs the social business model to construct its elements by neglecting value related aspects. There is no formal social business model concept that assists any strategy framework used as the basic structure for identifying a business model, especially the value concerned business model. The aim of this research is thus to construct a Social Value Navigation Model to complement a strategy development framework based on the Business Model Canvas and Blue Ocean Strategy. The new model serves as a reliable strategy framework for a social organization to figure out the value aspects of Business Model Canvas and to modify them to fit the social sector. This social value navigation model has been applied at a religious organization and has resulted in appropriate solutions to overcome the weaknesses of the religious organization’s social business model. Keywords: social organization, business model, Social Value Navigation Model, Business Model Canvas, Blue Ocean Strategy
Improvement of The Operation for KOPIBIKE Restaurant Using Menu Engineering Approach Adeng, Rachmadi; Firman, Aries F.
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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In the food business today, having a list of regular customers is not enough to remain successful. One of the key is needs a well performed sales mix analysis and pricing strategies to keep the food businesses thriving. For this analysis it can be used Menu Engineering which provide calculating the sales and it’s constribution margin, and categorizing it. From the aspect of Operation Management restaurant need to control their inventory, a complete listing of their stock of raw materials and components, works in progress and finished products. The purpose of inventory control is to efficiently manage the availability of stock for production, sales and delivery and services of a business to maximize the volume of business and profits. This final project is focused on how the menu engineering result can change the menu design and it’s component with the aim of improving profitability and improvement on inventory management in the restaurant can support effective and efficient business process in order to delight customers by fulfilling their demand. Keywords: Availability of Stock, Menu Engineering, Operation Management
Feasibility Study Analysis on Bot Scheme Change (Study Case: PT XYZ) Kartika, Danny; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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XYZ revenue in their core business has been decreasing in the latest years because of the improvement of message delivery. Meanwhile, many property assets that XYZ has are not optimally used, so XYZ makes diversification business strategy to optimize their idle asset by partnership with the partner through business scheme such as “Build, Operate, and Transfer” (BOT). One of the idle property assets of XYZ in which the optimization plan needs to be changed is an idle asset in Banjarmasin, a partnership between XYZ and a partner by optimizing land of XYZ. The concept of the property was mall or shopping centre, later because of financial problem caused by monetary crisis in 2008 and the competition faced makes the revenues decreased. In 2010 the property would be changed to third star hotel concept. The main problem that will be defined in this final project is whether the property asset feasible enough financially to become into hotel, based on the financial parameters that are used in the assumptions. The method used to solve is by analyzing the main root cause of problem, analyzing property industry attractiveness with Porter Five Forces, making feasibility study analysis using discounted cash flow methods of the project, analyzing sensitivity in pessimistic, most likely, and optimistic scenarios, and by giving conclusion about the project feasibility.  The result of feasibility study and sensitivity analysis found out that the project is feasible for both XYZ and partner in all scenarios, except not feasible in pessimistic scenario for XYZ. The project can be implemented by making clear and precise contract and agreement so to avoid terms unclearness in the future, making renovation of interior and exterior of the building and the facilities, and by maintaining the hotel in the operation stage. Key Words: feasibility study, sensitivity, asset, BOT, optimize
Business Strategy of PT Soca Cipta Niaga Risnandar, Mohammad Tedi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Growth of Muslim population in Indonesia goes rapidly every year, not only in Indonesia but also worldwide. The need for special Muslim socks is very high mainly to support the hajj and umroh which are performed annually. PT Soka Cipta Niaga (PT SCN), one of the manufacturers of Muslim socks, is currently emergig. "SOKA" socks products has received positive feedback from its customers. But problem arises, where consumers who use socks PT SCN do not recognize the trademark used by the company. They just have known as "wudu socks" instead of socks named "SOKA". Promotion medias used by company have no positive impact on consumer brand knowledge. To solve the problem of the company, the researcher has analyzes the customers, company, competitors, collaborators, SWOT and Porter’s Five Forces. This analysis is to find out the company's strategy of “Soka” brand. The strategy used to increase the popularity of PT SCN socks products urges its employees to actively use social media such as Twitter, Facebook and LinkedIn to introduce the company's products. Community outreach through collaboration to hold bazaar, Muslim seminars are also form of corporate promotional activities to enhance brand and product knowledge from PT SCN. In addition, an important activity is to cooperate with the organizers of hajj and umroh to provide for the needs of pilgrims socks Implementation of the strategy is based on a predetermined time. Ramadhan and hajj session is very important because the company sales will increase rapidly. The company also needs to increase the target  to be achieved in each sale periodically at particular time as a measurement of effectiveness strategies.
Strategic Alliance between PT Dirgantara Indonesia and Airbus Millitary (A Case Study of PT Dirgantara Indonesia) Indriyanto, Reza Relen; Wandebori, Harimukti; Astuti, Novika Candra
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Dirgantara Indonesia (PT DI) is one of the aircraft manufacturing companies in Indonesia. The tight of competition in aerospace industry needs to improve its performance to gain niche market. Therefore, Ministry State of Own Enterprises has instructed PT Perusahaan Pengelola Aset (PT PPA) and PT DI to restructure and revitalize company with supported by Airbus Military as a strategic alliance partner, in order to increase the performance of production capacity, aircraft sales, and financial. This study focuses on the lifecycle of strategic alliance between PT DI and Airbus Military that consists of planning, formation, operation and termination phase. Strategic alliance is classified into stakeholder support, matching strategic, cross-culture understanding, initial goals and reason, forms of co-operation, alliance initial agreement, human resource management, organizational arrangement, management control system, internal drivers, and external drivers. We use technic in-depth interview and internal data to analyze the strategic alliance between PT DI and Airbus Military. The life cycle of strategic alliance within one and half years between PT DI and Airbus Military includes planning phase, formation phase, and operation phase. After identifying the life cycle of strategic alliance phases, PT DI should improve performance and take benefits from this strategic alliance. Strategic alliance agreement between PT DI and Airbus Military is joint operation or non-equity alliance. It is expected to evolve become equity alliance that requires share of ownership among parties. This study provides strategic alliance evolution that requires company to place trust and commitment, organizational, society, technological, and financial. The result gives contributions for the strategic alliance theory especially in alliance evolution. Keywords: strategic alliance, aircraft manufacturing, alliance evolution
Research on Market Trends and Consumer Behavior in Male Grooming Products ( Especially Face Cleanser Category ) in Indonesia Herdiyanti, Nindita; Titus, Amol
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

There is an emerging trend of male who also concern about their looks and appearance, not in a feminine way, but more to that now they are realizing that male have different needs compare to female. This trend is happening across the globe, including Indonesia. Nielsen’s data shows 13.5% growth of the Indonesian market value of male grooming products from 2010 to 2011, growth on household expenditure, higher purchase frequency and volume per trip on male grooming product. Nielsen’s home panel data also shown that among all personal care categories, the growth mostly comes from male segment, especially from the face cleanser category followed by shampoo. While these significant growth happened on the male grooming segment until 2010, there was a survey conducted by Maxus 3D Data in 2011 stated that almost half (41%) of the Indonesian male are currently still using the facial cleanser for female. Relating these two contradictory facts, it seems that this will be an issue for all manufacturers which already launched the specific male products to the market because they will not accept maximum profit. This final project purposes is to find out first the trend and male consumer behavior towards face cleansers product, identifying why there are still some men using the non male brands although there are many specific product for male available and identify key success factors that facial cleansers brands must consider to succeed with male consumers.  There are three methods to answer those questions, first is literature review on consumer behavior, branding, and the current condition of Indonesian male grooming market – specifically face cleanser category. The second one is data collecting using quantitative (questionnaire) and quantitative (FGD and expert interview) methods and by doing the market observation. The results shows that face cleansers is a very potential market in Indonesia and almost 80% of the respondents are using the category nowadays. Before companies actively playing on this face cleansers male category, brand is not considered as an important element. Male will use any brands available at their home as long as it is able to solve their skin problems. Now, higher advertising spending on this category is actually seen, mainly to increase the consumer’s awareness. Comparing the Maxus 3D Data 2011 with the study result, it seems that more and more male are using the male brands although the increment is not significant. Those who are still using the non male brands find there is no need to use specific male brands as long as their current brands are effective and suitable for their skin. The product is also already available at their home so that there is no need to spend additional money for buying other product. The recommendation from significant others are also affecting their decision making process. From the small segmentation, observed that there are also some differences in terms of place of purchase preferences, brand consideration, brand endorsers, and occasions of using face cleansers product among the upper social economic class versus lower economic class consumers. In terms of brand preference, Ponds, Biore Men, L’oreal Men Expert and Vaseline Men are the 4 top brands which doing well in terms of level of usage among consumers with different strong perception correlating with each of them. One product image that considered as the most important thing is preventing acne which is now owned by the non male brand, Clean and Clear. Educating male consumers that their skin is actually different with female is the main homework for all personal care companies. In order to be success on grabbing the attention from the male consumers in Indonesian urban market, some recommendations are given based on the 4P marketing mix strategies, from product, place, promotions, and price point of view. As this will also be an input to Millward Brown report for Unilever, there are some suggestions in terms of do’s and don’ts for them divided by each social economic class segments. Keywords: outsourcing, project management, project management office.
The Development of Business Strategy and Business Model of Sushi Haikara Rachman, Friza Yuniva; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of food and beverage industry in Indonesia is rampant. It can be seen from the growth in the culinary industry with a number of people who engaged in this industry and sell any kind of foods. One kind of food which is grown today is Japanese food, especially sushi. The numbers of sushi’s outlets that offer sushi with high prices without focusing on quality encourage the emergence of sushi’s outlets that offer medium prices without neglecting the quality of sushi. By looking at these opportunities, Sushi Haikara tries to offer sushi with medium price and high quality. As a start-up business, Sushi Haikara faces some issues as well as challenge in operating the business. It still does not have strong brand awareness and business model yet to focus on its position, concept, and make its brand well-known to the public; as well as develops strategy for the future. This final project focuses on improving business strategy for Sushi Haikara using three business strategies in order to solve the issues and challenge, as well as prepare development strategy for the future of this business. In order to be able to develop the business, Haikara should improve and strengthening its brand, so that public know the presence of this brand, by improving products (both in quality and taste), services, employees, and all aspects which are needed for supporting the business. After focusing on strengthening its brand, Haikara could continue the planning of business development, one of those is by opening branch in other areas. Those strategies as the solutions should be balanced with good implementation, which needs to be applied systematically. It is divided into short-term and long-term plan. The aspects that should be considered for implementation, consists of human resources, marketing and promotion, operational, and financial. Those aspects are very crucial for the business process and need to be improved in order to survive in the industry and develop its business. Key Words: Business Strategy, Business Model, Japanese Food
Implementation of Organization Development Case Study in Bank Muamalat Indonesia Sulistianing, Rina; Tjakraatmadja, Jann Hidajat
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The current position of Bank Muamalat Indonesia (BMI) is in the transformation phase, namely to accelerate business growth. The acceleration is closely related to competitiveness owned by BMI. The trend of diminishing productivity level of BMI’s employees is a challenge for the bank to process improvement.  Some factors that may affect employee’s productivity are the variables of Organization Development (OD) which can be grouped into business strategy variable, technology & organization structure, human resource and human process variable. Measurement of employee’s productivity which is the best practices in BMI is the partial productivity that is based on total assets per employee.  From the results of the assessment of BMI’s Supervisor, so the root causes are following : BMI has not concerned operation efficiency and the customer’s needs in its business strategy; the development & application  of new working methods design and process of product development banking to improve aspects of techno-structural still have not been optimal; the weak utilization of training for the employees’ competencies development which had been obtained by the bank; and there were only a number of people have done sharing and work in ad hoc team. Referring to the results of analysis above, then we can see that the study proposed four (4) basic programs for the improvement of productivity for BMI, namely : (1) Budgetary Control Program (Marketing Budget Improvement & Procurement Function Improvement); (2) Work Design Improvement Program (Standard Operating Procedure (SOP) of Marketing  and Operation Staff’s  Activities Improvement); (3) Training Program (Service Training, Marketing & Time management Training); and (4) Sharing Program (Knowledge Cafe and Board  & Employees Gathering). Keywords : Islamic Banking, Employee’s Productivity, Organization Development
Proposed Marketing Strategy at PT. ABC Bandung Using Three V's Method Siandi, Hendry Arie; Hariandja, Evo S
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Automotive Industry growth in Indonesia is quite phenomenal. Unit of cars being sold are increasing each year. The growth of automotive industry becomes an opportunity for automotive replacement market. However competition in replacement market is believed to be more intense each year. Many players are interested to take part in this industry. When competition gets intense, customers are getting demanding because availability of choices they have. Automotive replacement market’s customers are divided into two customers B2C and B2B customers. PT. ABC Bandung is a spare parts distribution company who serve automotive replacement market in Bandung Area. Customers of PT. ABC Bandung are believed to be more concern about easiness in doing business. Threats are emerge from company current situation and customers demand. Analysis on customer demand will be needed to keep company in the business by creating intimacy with customers. Three values method is the right method to find out customer’s need and lead to creation of STP. Better STP is guidance for company to build their marketing mix. This thesis will analyze customer’s needs through creation of three value method. Keywords: automotive, b2b, marketing mix, 3v
Financing Strategy Analysis to Maximize Company's Value Case Study: PT ABC
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

As a newly born mining company, PT. ABC needs more funding to finance the capital expenditure. The capital expenditure is needed in order to ramp up the company production capacity. The current 0.5 Million Ton 2012 production cannot meet their target capacity which is 2.3 Million Ton. So, they need the additional funds to finance the capital expenditure immediately. The fund needed is approximately 5 Millions USD.There are two source of funding alternatives, which are internal and external sources. The internal source which is retained earnings is not possible due to the insufficient funds. The possible external sources are bank loan and advance from customer. So, there are three possible forms of financing alternatives for PT. ABC, which are bank loan, advance from customer and the combined of both bank loan and advance from customer. The concern for the company is they have a plan to become publicly traded company in near future, so this immediate financing need should be aligned with the company medium and long term plan. The parameter that needs to be analyzed from every alternative is the impact on company value. The company value of every alternative is analyzed using DCF (Discounted Cash Flow) method and Relative valuation method. Based on the analysis using DCF and Relative valuation method, the best possible alternative is the combined of both bank loan and advance payment. That alternative resulted in the highest equity value which ranged between Rp 2,421 Billions to Rp 3,556 Billions.Keywords: Funding Alternatives, Discounted Cash Flow Valuation, Relative Valuation

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