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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 9 (2013)" : 11 Documents clear
Evaluation and Improvement of Marketing Strategy of Lexiderm at PT Biofarma Putra, Ronaldo Bagus; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The decrease of sales in export sector, triggered with the development of private hospitals make PT. Biofarma starts focusing on private sector by cooperating with PT. Compose Element to distribute Hydrogel modern wound care dressing named Lexiderm. The obstacles such as poor socialization, lack of coordination between distributor and marketing division, lack of education and promotion make the marketing strategy becomes less effective and less efficient. However, VMI (Vendor Managed Inventory) and collaboration between the involved parties will facilitate the marketing strategy to become integrated and coordinated. The right promotion to achieve targeted goal needs to be formulated so that sales will increase and brand awareness will improve. Evaluation measures the sales target, service level and on time delivery service and possible to implement. Keywords: Marketing a new product, marketing strategies, supply chain collaboration
Business Strategy for Company XYZ Dealing with Domestic Content Requirement in Indonesia Oil and Gas Industry Syamra, Arif Budiman; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The 2nd revision of PTK (Peraturan Tata Kerja) No. 007 by BP Migas (Indonesia Oil and Gas Regulatory Body, now called SKP Migas) contains a very strong Nationalization spirit to encourage domestic products and services leveraged. This revision, as stipulated in tender bid documents, requires a comprehensive local content achievement by Contractors, where bidders must meet at least minimum 35% of total products and services offered in their bid proposal are coming from domestic products and services. To some extent of tender scopes, only 2 or 3 international companies only that technically qualified for the works, however these international companies couldn’t achieved this 35% domestic content requirement, while in the other hand, all existing national companies and have better percentage of domestic content utilization, are technically incompetence to perform the requested works. 
SBM ITB Curriculum Enhancement Proposal in The Face of Business School Competition in South East Asia Setiawan, Rully; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The interesting phenomenon occurs nowadays with intense competition among business and management schools in Indonesia and the South East Asia region. Business schools would play a major role in the near and long term future as one of the most important part in the development of Indonesian economy. And it would be wise that the future generation will be leading the pivotal positions in the domestic and multinational business companies that held their presence in Indonesian soil rather than maintaining foreign labors dependencies in vital positions. The thesis research was conducted at SBM ITB Bandung Undergraduate Program and by benchmarking it with several top business and management school in South East Asia region. External and internal analysis revealed the problem root cause that SBM ITB is facing. The external factors pictured the detailed information of the business and management program that SBM ITB and its competitors is currently running. The internal factors showed what SBM ITB is currently lacks against its competitors. The solutions to answer the problem root cause at SBM ITB are constructed carefully by managing integration between the current strength of learning methods at SBM ITB and the business solutions alternatives proposed by the research. The alternatives offered ranging from offering additional courses solution to the existing curriculum, suggesting an increased number in academic staffs and by increasing the efforts in communicating the improvement that is being made at SBM ITB. In the end it is crucial to set the goal for SBM ITB to both attract the qualified prospective students and produce bachelor graduates in business and management program that have the same qualification with its international competitors. Therefore SBM ITB graduates can compete in the business field of national and international level and by default it is also lifting the reputation of SBM ITB. Keyword : Business, Course, Curriculum, Management, School
Financial and Business Risk: Private IPP, Case on Baturaja Coal Fired SPP 2x25 MW Marnalom, Marnalom; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In line with demand of social economic and industry growth in Indonesia, energy development such as electricity infrastructure is a key factor to support. In other hand, shortage of electricity supply in almost whole areas in Indonesia which is increasing 7% a year on the average. In response to this issue, Government instructed PLN under the coal based steam power plant accelerated development program with the total capacity 10.000 MW that consist of PLN’s power plant development and also Independent Power Producer (IPP) developer. This program is actually purpose to decrease the cost of energy production (Fuel), primary energy diversification program, and to anticipate the delay of investment at private sector. It is necessary to balance the private sectors which build electric power plants and transmit its energy to PLN system through an electric sale agreement scheme called ‘PPA’ (power purchase agreement).  By giving opportunity to private investor in charge, PLN is not only expected to provide electricity supply immediately to social and industry, but also getting help for project financing. IPP is developer that builds, operates and maintains the generating units, and sells its electricity to PLN under PPA (power purchase agreement). And one of IPPs in Indonesia is PT.Astratel Nusantara, that proposed development of Baturaja Coal Fired Steam Power Plant 2x25 MW (net) where the plant will be located in regency of Baturaja, South Sumatra. This area is very poor for quality of electricity services from PLN; this includes the service for PLN’s big customer in industry like PT. Semen Baturaja, both for cement manufacturing process and for housing colony utilization. This final paper will try to evaluate the related aspects to find the answers whether IPP Baturaja 2x25 MW is executable or not by the firm’s decision makers, by performing a project financial analysis as capital budgeting techniques to help determine the relevant cash flows associated with proposed capital expenditures. Besides that, it is how the project sponsor can mitigate the potential risks by performing project management methodology (PMBOK).  Keywords: capital budgeting Techniques, project risk management, IPP (independent power producer)
Business Opportunity Analysis in Cargo Transshipment Market Between Singapore and Batam, Currently Dominated by Singaporean Cartel Giovani, Felix Ferdian; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Trade between Batam and Singapore are quite high as Batam is designated for export oriented industrial area. Currently shipping price is considered too high by the service users. It is also demanded to be more frequent. The high shipping price is believed to be caused by cartel among the existing shipping company owned by Singaporean. This situation creates an opportunity for the shipping industry between Batam and Singapore. StarPillar Pte. Ltd. is a Singapore based company which operates in concrete foundation pillar manufacturing. It is planning to form a joint venture with PT. Trans Buana Logistics to create a shipping company and take the existing market opportunity with the name of PT. Star Trans Logistics. Before deciding to make the investment decision they need to analyze whether transshipment business will be feasible in the emerging market opportunity or not. The market opportunity analysis is conducted by analyzing marketing feasibility and financial feasibility of the investment project. Market opportunity shows that there are needs of shipping service. With the estimated capabilities of PT, Star Trans Logistics the transshipment business is considered as marketing feasible. Financial feasibility is represented by NPV, IRR, payback period, and profitability of the index. The project yields NPV of S$ 3,804,017, IRR of 15.10%, payback period of 4 years 3.3 months, and profitability index of 1.49. These values show that the project is financial feasible. Keywords: transshipment, feasibility, cost estimation, sensitivity analysis
Strengthening Legal Aspects in Order to Mitigare Legal Risk of Mudharabah Muqayyadah on Balance Sheet Transaction in PT Bank XYZ Sulaeman, Eman Achmad; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of Sharia Bank in Indonesia has increased significantly during the year of 2011. The increase of the growth is contributed by the increase of funding and financing products of Sharia Banks. Risk management and funding and financing products of a bank are things that have a very close relationship in the Sharia banking. Bank Indonesia as central bank also has a special interest in establishing provisions to all banks in Indonesia to be able to manage their risks. Risks posed to Sharia Banks have several types inherited from products or services offerred to their customer. One of them is legal risk. Legal risks may derive from the weaknesses of legal aspects of products or services of Sharia Bank. Therefore, Mudharabah Muqayyadah On Balance Sheet (MMOB) as a product of PT Bank XYZ which has nature of funding as well as financing, poses legal risks originate from the weaknesses of its legal aspects. Legal risk in a transaction may be in the form of incomplete requirements for a valid agreement which may originates from several factors of legal risks. Factors of legal risk of a transaction cover incorrect legal structure, absence of consent of the parties, absence of competence of the parties, no certain objects, no permissible cause, imperfect clauses in the agreement, and incomplete legal documents.This final project is composed to identify the legal risks that may arise from MMOB transaction, its risk priority and the way to mitigate such legal risks. Legal risks of MMOB transaction derived from the weaknesess of legal aspects of MMOB Transaction. Legal risks of MMOB transaction occur in every steps of MMOB process. MMOB process steps consist of Process Step 1 Offering Product to Customer, Process Step 2 Product/Transaction Explanation, Process Step 3 Structure Selection, Process Step 4 Prepare Legal Document, and Process Step 5 Closing Transaction.The assessment of risk priority number (RPN) used Failure Modes and Effect Analysis (FMEA). The assessment result has revealed that the rank of RPN of MMOB Transaction which describe the consecutive rank of RPN is in the Process Step 3 of Structure Selection, Process Step 3 Prepare Legal Document, Process Step 4 Closing Transaction, Process Step 2 Product/Transaction Explanation, and Process Step 1 Offering Product to Customer.The legal risks of MMOB transaction have effects that the agreements can be deemed either void or voidable. Mitigation of legal risk of MMOB transaction is carried out through strengthening legal aspects of MMOB transaction by perfecting legal structure of MMOB transaction, revising legal document related to MMOB transaction, peparing procedures of marketing and offering MMOB transaction and preparing legal risk management policy. Keyword : risk management, legal risk, contract law, islamic bank, mudharabah muqayyadah 
Creating Public Awareness of Thalassemia as A Marketing Communication Strategy at Genetic Clinic Genneka Kumoro, Wahyu; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia, with the population of almost 250 millions people, have high number of genetic disorders which should be treated and managed. One of genetic disorders in Indonesia with high number of registered patients is Thalassemia, a red blood cell disorders that cause severe anemia and required regular blood transfusion. Patients that have severe thalassemia disease could result in death before birth or at young age if not treated intensively. Genetic Clinic Genneka is a genetic clinic that is located at the Eijkman Institute for Molecular Biology, a research institute under the Indonesian Ministry of Research and Technology, which provides various services related to genetic diseases, especially thalassemia. The issue of this research is the low number of patients that come by their own initiative for this service compared to the potential patients. Based on the business issues exploration, which included internal, external, and SWOT analysis, the root problem found in this research is low awareness of the general public towards genetic diseases especially thalassemia. The SWOT analysis that described the strengths and weaknesses of the internal company, as well as opportunities and threats of the external environment, are further analyze to find out the company position and develop strategies through the use of SWOT Matrix and TOWS Matrix. The result was promotion strategy creation to increase public awareness of thalassemia disease. The business solution selected is promotion strategy through digital media and direct promotion.  Keywords: Thalassemia, Promotion Strategy, Public Awareness
Speedy Wifi, A TELKOM'S Business Strategy to Compete in Broadband Internet Access Business in Bandung Sari, Lidya; Soedjarno, Alibasjah Inggriantara
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Currently the Internet is not regarded as a luxury, but it has been regarded as a primary need. This resulted in a change in lifestyle people who are looking for cheap internet access service, fast, and of course can be accessed wherever and whenever they want. Telkom Speedy (Speedy) is one of the flagship products from PT. Telkom, which provide Internet access service to the people of Indonesia. In 2011 ago, the average sales and customer sales increased significantly. Only in 2012 was not as good performance achieved in the previous year. To find out the root cause of this problem external and internal analysis is done. External analysis divides into macro and micro environment. Macro environment is using PEST. While micro environment is using porter five forces. The general summary of macro environment is a changing of people lifestyle in doing internet access, while for micro environment is a high competition between internet service providers.  For internal analysis is by doing analysis of Speedy product, which the result is Speedy offers high and stable speed access internet but couldn’t use in mobile. From the results of this analysis inferred that Speedy couldn’t answer the changing of lifestyle that happened in the market. The solution to the above problem was found by adjusting the analysis of strengths, weaknesses, opportunities and threats of the company (SWOT) and Porter Generic strategy options. The chosen strategy is cost leadership with product release Speedy WiFi. In addition Telkom has the power in the financial and sales channel distribution strategy is another reason why it was chosen because Speedy WiFi using existing network that already exists and wireless modem that has been installed on the customer side so it does not require an expensive cost. Segment to be addressed by Speedy WiFi are existing phone customers, potential customers phones, mobile internet subscribers, and new internet users. While the target to be addressed now is Telkom Speedy and existing customers from competitors. Positioning to be delivered from this product is a service to Internet users both normal and advanced users who need high speed internet and stable anytime, anywhere full of content and an affordable price. To maximize the sales of these products, promotional activities carried out above and below the line. The choice of a media campaign in which television, radio, print media, visits to educational institutions, offices institutions, communities, and doing canvassing Key Words: Telkom Speedy, Speedy WiFi
Performance Management System Design Based on Balanced Scorecard in PT Krakatau Tirta Industri Sulistyo, Iwan; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The business environment is growing very fast including water business. Investment in clean water becomes more open to private national and foreign. Technology developments in the field of clean water grow fast both in terms of water quality and efficiency so the competitions become very important issue.  The company wants its business remains sustainable so it not just focuses on the financial performance but also focus to all aspects affecting the long-term business viability. This problem can be solved by using a framework that can align the business situation, the company's vision, strategy and operational objectives also monitor the realization. One framework that can meet the needs is the balanced scorecard (BSC). BSC consists of four perspectives: financial perspective, customer perspective, internal process perspective and learning and growth perspectives. Research has been done in this final project resulted performance management system design based on the balanced scorecard in PT. Krakatau Tirta Industri. Application of BSC is focused on achieving sustainable financial growth with emphasis to the completion of the raw water shortage problems and business development. Execution is the key step that PT. KTI has an objective goal to encourage employees to have high productivity in their strategy map. Strategy map than deployed to the division level that all available resources are used to achieve the targets set in order to achieve the company's vision as a world class water supply company. Application BSC is expected to support the achievement of the company's vision to provide good value to consumers; businesses develop and improve internal processes become more efficient and effective, workforce competency development as demanded changes, effective organization and good organizational culture. Application of balanced scorecard requires commitment and participation of all parties, especially top management. Monitoring and evaluation should be carried out periodically by top management in order to produce feedback to achieve its targets.  Keywords: Performance management system, balanced scorecard, feedback. 
Strategic Repositioning For Convection Business Case Study: AR Vendor Anindita, Pratisara Satwika; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to determine suitable position and strategy in order to reach superiority in convection business based on the company strengths and weaknesses. A study conducted in late 2012 at AR Vendor, a home-based convection company which focus on the t-shirt screen printing service. In response to the issue of the below average profit margin, the company has to rethink their position and strategy in handling the convection business environment. While AR Vendor business may growth in accordance to the population and economy growth, AR Vendor has to aware about shifting from manual to digital screen printing technology. Moreover, AR Vendor also has to pay attention to the reseller-customer preference in doing backward integration. From its internal environment, it also known that AR Vendor still did not optimizing its marketing activity and employees performance. Alternative of strategies was gathered through Porter’s generic competitive strategies, which cost-leadership strategy was chosen as the most suitable strategy by using QSPM. Through business model, customer segments that suitable with suggested strategy is them whom prioritize the quality, low price, punctuality, and customization. The cost leadership strategy also supported by business model that encourage the profit enhancement through economies of scale and cost efficiency. Keywords: strategic positioning, strategic management, QSPM, business model

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