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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 10 Documents
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Search results for , issue "Vol 3, No 9 (2014)" : 10 Documents clear
Marketing Strategy of Alteregos Custom Made T-Shirt Created Upon Customer Characters Hadiwijaya, Nugraha; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Nowadays, a product is not always valued from its function, but has expanded to intrinsic value which nowadays it is about uniqueness. ALTEREGOS offers its product; manually painted T-Shirt, that each painted design are customer characters, so that a customer will receive one design. According to a survey to 75 respondent, author gained an information that product which offered by ALTEREGOS has not exist yet, or the respondent has never heard before.The problem comes from the customer`s awareness to the product that offered by ALTEREGOS. To the purpose of gaining awareness from customers, ALTEREGOS maximizes the power of marketing to social media, especially Facebook and Instagram, as the medium of low-cost marketing. These two social media are compatible to commit marketing activities, as these two are excellent visually, and for they who have narcissistic side, these two social media are promising self-actualization visually. Furthermore, in every year we will hold annual exhibition which displaying ALTEREGOS product, in order to increase brand awareness. Solutions are found by using qualitative method, through analysis and comparative case study by porter five forces and PEST. An appropriate marketing strategy is an important starting point to increase brand awareness so the product life span will long lasting and become a sustainable business.Key Words: Creative Industry, Clothing, Marketing Strategy. 
Formulating Growth Strategy for Carissa Beauty Clinic Yuniar, Rieke Fitri; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Trend of beauty industry is growing rapidly in Indonesia. Now, the number of beauty clinics business have reached hundred of thousands. Other interesting fact that should be known about beauty clinic business is the majority of their customers are women. Carissa Beauty Clinic, as a new player in the industry of beauty clinic, saw a business opportunity to serve the women that are concerned about their skin and body health.The purpose of this final project is to provide suitable strategies for Carissa Beauty Clinic in corporate, business and functional level of the company in order to achieve their goals grew their business and maintain its existence. In addition to the increasing competition in the beauty clinic business, it indirectly requires any beauty clinics to have strategy that appeals to customers and provide the best service to satisfy customers. Methodology in this final project is by evaluating the external and internal environment in order to get the company’s strength, weakness, opportunity, and threat or SWOT. From the SWOT, corporate strategy can be created using TOWS matrix. The building of the TOWS matrix is supported by IFAS and EFAS table. After conducting analysis of both internal and external to the company, still many obstacles or barriers facing company such as competition is high in the beauty clinic business, replacement products that sold freely on the market, human resource are still weak, incomplete clinical infrastructure, marketing strategies are not effective, and lack of ability of the company to establish a relationship with customers.Strategy recommendation as a solution to Carissa Beauty Clinic is to improve the internal barriers faced by the company such as improve service to customers and maintain the quality of service, creating products and latest innovative treatment program, strengthening the organizational structure of the company, information technology applications for operational activities, using the media for promotional activities and information for costumers, and start making CSR (Corporate Social Responsibility) as establishment of brand image in the community. This strategy should be monitored and assessed as very influential for the condition of the company in the future. For that measurement strategies should be conducted to determine whether the strategy can meet the company's objectives so as to maintain a presence and is able to grow any further.Keywords: competition, beauty clinic business, growth strategy
Solving The Shortage of Raw Material in Mayora Group Evelyn, Evelyn; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract-Increase of sales from one period to another. One reason that causes Mayora’s sales to be increased is the increased population, followed by the expansion that the company has done before. Mayora products cover a range of coffee, chocolate, candy, instant food, biscuit, wafer, and beverage. Mayora group consists of 5 subsidiary companies and one distribution center. Currently, Mayora is facing is the problem in raw material which always in the shortage condition. The availability of raw material for a big class of company like Mayora will be a potential problem faced by the company.There are some factors that influence the shortage of raw material which are the market price fluctuation, availability or infinity, growth for customers, the risks leading from supplying the raw material, decreased stock level, quality, imbalance production with the capacity, and economic downturn or inflation. Several theories are used in other to help justify the position of Mayora in the market, consist of: definition of raw material and commodity, five Porter forces, Fine et al, Kraljic’s framework, and Marshall L Fisher. By using those theories, the situation of Mayora business can be clearly defined and the writer is being able to justify six factors that influence the shortage of raw material in the real condition, they are: the amount of raw material consumed, high bargaining power of supplier, failure in harvest season, suppliers’ interest, delivery time, and seasonal trend. After doing root cause analysis and making the fishbone diagram, then the two root causes that are going to be examined is chosen, which are no change in Mayora’s production capacity, and only few competitive and competent supplier. Based on these two root causes that have been defined, some alternatives is chosen in other to solve the problem. Then, the analytic hierarchy process (AHP) is used to determine which solution to implement. After the AHP calculation, the solutions of optimizing the job of sales team in doing forecast and strategic partnering with local farmers will be chosen. The detail of implementation in terms of steps, resources (time, money, and people) required will be explained further.Keywords: raw material, supplier, shortage, forecast, partnering
Proposed Design of Performance Management System ( Case Study: PT XYZ IT Consultant Company) Darmarisa, Febrina; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- PT Alfa Qwartz is an IT consultant that has been founded since 10 years. During 10 years, PT Alfa Qwartz has gained enough experience and wide channel. In 2012, PT Alfa Qwartz has decreased of profit to half than year before whereas revenue increased. That condition indicated caused by inefficiency business process in company. According to characteristic of a consultant company, human resource like machine for company and give competitive advantage. So, there are strong correlation between inefficiency business process and human resource productivity. Low employee productivity can cause inefficiency business process that can impact to higher operational cost. Low employee productivity closely related to low of employee engagement level and also indicated by high employee turnover during several years. Based on finding fact, it can be concluded that there is lack of human resource management. Beside lack of human resource management, also founded that PT Alfa Qwartz also has lack of process business monitoring that can cause unaligned between business activity and company’s goal. By using Current Reality Tree (CRT) then founded that there is ineffective performance management system in PT Alfa Qwartz. So, PT Alfa Qwartz needs a new performance management system that can create positive influence to business environment and increase employee engagement through Key Performance Indicators (KPI) that can direct business activity align with company’s goal.Keyword: consultant company, performance management system, KPI
Priority Analysis of Business Unit in S.M.A.R.T Community Portal Shiddieq, Muhammad Fajar; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT.DAP plans to launch the S.M.A.R.T Community portal with 8 main features. Portal was launched to increase NetHost user loyalty while increasing average revenues per user. With these features, S.M.A.R.T Community portal will be operated with 6 paid services, each of them has potential advantages as well as different initial capital requirements. The problem, PT.DAP does not have sufficient capital resources to launch simultaneously across business units.Therefore, the research will analyze each business unit based on four sets of tools aimed at determining the best business units that should be prioritized for launch. They are capital budgeting, market analysis, product life cycle, and initial capital requirements. Prioritization is done based on sequences. If after analysis, the business is more profitable by one of analysis method, then it will be prioritized first. If there are results with two or more business units has same or approaching result, then it needs additional tools with subsequent analysis.Data are obtained from surveys that were conducted for research and third-party data. Result of this study is recommendation of business units priority of S.M.A.R.T Community portal. To help complete the next action for PT. DAP, research is also recommending the release schedule for each business unit based on time and circumstances.Keywords: business unit, capital budgeting, market analysis, product life cycle, business unit priority
Proposed Strategy and Implementation for Grand Atyasa Convention Center Fabianto, M. Rizqi; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Trend of beauty industry is growing rapidly in Indonesia. Now, the number of beauty clinics business have reached hundred of thousands. Other interesting fact that should be known about beauty clinic business is the majority of their customers are women. Carissa Beauty Clinic, as a new player in the industry of beauty clinic, saw a business opportunity to serve the women that are concerned about their skin and body health.The purpose of this final project is to provide suitable strategies for Carissa Beauty Clinic in corporate, business and functional level of the company in order to achieve their goals grew their business and maintain its existence. In addition to the increasing competition in the beauty clinic business, it indirectly requires any beauty clinics to have strategy that appeals to customers and provide the best service to satisfy customers. Methodology in this final project is by evaluating the external and internal environment in order to get the company’s strength, weakness, opportunity, and threat or SWOT. From the SWOT, corporate strategy can be created using TOWS matrix. The building of the TOWS matrix is supported by IFAS and EFAS table. After conducting analysis of both internal and external to the company, still many obstacles or barriers facing company such as competition is high in the beauty clinic business, replacement products that sold freely on the market, human resource are still weak, incomplete clinical infrastructure, marketing strategies are not effective, and lack of ability of the company to establish a relationship with customers.Strategy recommendation as a solution to Carissa Beauty Clinic is to improve the internal barriers faced by the company such as improve service to customers and maintain the quality of service, creating products and latest innovative treatment program, strengthening the organizational structure of the company, information technology applications for operational activities, using the media for promotional activities and information for costumers, and start making CSR (Corporate Social Responsibility) as establishment of brand image in the community. This strategy should be monitored and assessed as very influential for the condition of the company in the future. For that measurement strategies should be conducted to determine whether the strategy can meet the company's objectives so as to maintain a presence and is able to grow any further.Keywords: competition, beauty clinic business, growth strategy
Proposed Business Strategy for PT Demarko Technology Innovation to Grab The Oppportunity of Asphalt Market in Indonesia Mangihut, Martin; Toha, Mohammad
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Demarko Technology Innovation is a subsidiary of PT Demarko Sinar Kemenangan. It was founded in purpose of research, development, and invention in applied technology and industry. Nowdays, the company has develop and maximize its invention in industry field including production of penetration 60/70 asphalt. Based on asphalt supply-demand data, national asphalt demand has not been meet with the availability of asphalt, that there is quite huge gap between supply and demand. Based on company’s data, in recent years, company has a stagnate production capacity and revenues. In this condition, company has to be able to grab the opportunity of huge asphalt market in Indonesia. This study will try to analyse what strategy that suite for the company to face this condition.To formulate business strategy, this study will use some of management tools. This study will analyse internal and external factor of the company, current strategy and its weaknesses, try to find root cause to solve the problem, and formulate business strategy with business model canvas, TOWS matrix and diamond strategy. From TOWS matrix, it shows that PT Demarko Technology Innovation is located in Quadrant I in Strength-Opportunities(S-O) area, so the company potentially to growth. With TOWS matrix, business model canvas and diamond strategy, PT Demarko Technology Innovation expected to be able to supply more asphalt for Indonesian asphalt demand, company need to applied an aggressive strategies through increase promotion and partnerships,buy new production machine and also expand its marketing area. With diamond strategy, company’s strategies will be based on arena that company will faced, differentiators from competitors, vehicle to achieve, staging to achieve, and economic logic the proposed strategies. To implement the proposed strategies, the company need to implement it through each of functional division, consist of marketing strategy, financial strategy, research and development strategy, operational strategy, human resource strategy, and information technoogy strategy, and also human resource allocation. This study will provide time schedule to implement the proposed strategy.Key words : asphalt, penetration asphalt, business strategy, diamond strategy, demarko technology innovation, demarko, bentonas
Brand and Political Campaign Tools Development for Anis Matta ( Justice and Prosperous Party President) Using Design Thingking Approach Arifin, Akhmad Mukhamad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Anis Matta was one of five candidates nominated as the President of the Republic of Indonesia by the Prosperous Justice Party (PKS) for Indonesian presidential election in July 2014. Anis Matta electability rate stood at 3.42% based on survey results from INSTRAT in November 2013, far from the strongest candidate Joko Widodo 28.9%. Mawar Melati Creative Strategic as creative consultants were asked to generate creative solutions to improve Anis Matta electability for the presidential election. The final project will use Design Thinking approach, consists of Define-Observe-Reframe-Ideate-Prototype-Implement-Evaluate phases. The end result of this study is the brand AMPM: Anis Matta Pemimpin Muda and some visual campaign products such as brochures, stickers etc. These campaign tools has been implemented nationally by Gen AMPM and PKS on Legislative Elections campaign period from February to April 2014. Anis Matta’s electability increased to 14,6% measured by survey in end of March 2014.Keywords: political marketing, design thinking, Anis Matta, PKS, political brand, Indonesian presidential election in 2014 
Personal Branding Strategy Development of Indra Bekti Aryatama, Aditya; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Showbiz (entertainment) industry in Indonesia has grown rapidly. The number of television and radio continue to increase majorly. Currently there are 13 television stations nationwide and more than 100 local television stations and 2078 radio broadcasters who spread all over Indonesia. The competitions of presenter or announcer become more intense than before.To survived in the competition, each of presenter or announcer should have personal branding strategy. Currently Indra Bekti as a host and presenter didn’t have personal branding strategy. As a result, Indra Bekti become less popular than before.This Final Project is trying to design personal branding strategy for Indra Bekti based on internal and external analysis. Internal factors analyzed by STP (Segmentation, Targeting, Positioning) strategy and also marketing mix. External factors analyzed by Keller’s brand equity. The result from internal and external factor analysis, there are two root cause problem for Indra Bekti. First is unclear segmentation, targeting and positioning, and the last one is Indra Bekt trapped in high level of competition.The research provide recommendation of personal branding strategy for Indra Bekti by improving setting up new segmentation, targeting and positioning supported by marketing mix, so that Indra Bekti will re-gaining inspiring, trendsetter and dare to.Key Words: personal branding, brand equity, marketing mix
Proposed Marketing Strategy to Reach 1 Million Members Value for A New Venture in Travel Industry (Case Study: Jar Travels, The Travel Community)
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In 2013, WTCC (2014) stated that total travel and tourism provided a massive input to the global economy, The numbers not only has displayed a massive contribution of global tourism and travel to the world economy, but it also shown a great potential of this business in the future globally.Indonesia is the country that has strong performance in the region. Stated as one the biggest contributor demand for business travel in the next 10 years. Indonesian travel market growth estimate in 2012 until 2020 about 5.9 % per year. JAR Travels is a start up company, in traveling industry. It positioned the company as travel community, aimed to grab members to join the company in order to utilize the community further. JAR Travels targeted to grab 1 million members in the following four years, but in the first year they only achieved 0.04% from the target. Gap between target and reality becoming issue of this research, and the objective of this research is to propose the solutions to reach the target. In order to formulate the solutions, the situational analyses were conducted to find the root caused. S.T.P and Marketing Mix analysis were done by collecting data of existing condition from the company, completed with 5C analysis to scan the external situation and internal company environments. The result of the analysis were found that the root caused of the problems was un-effective current marketing strategy due to un-clear STP, marketing mix and the marketing communication.From the analysis, JAR Travels is proposed to implement new marketing strategy to achieve membership target. The proposed strategy is using market penetration and proposed the new segmenting and targeting as the new marketing strategy, free membership as the product modification, the system or media to generate and maintain member, and also the replacement of MLM to Internet Referral Marketing.Keyword: strategic marketing, online travel community, referral marketing, word of mouth 

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