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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 4, No 11 (2015)" : 11 Documents clear
Proposed Improvement Strategy for Gold Installment Product of Bank Syariah Mandiri (Case Study at Sub Branch XYZ) Indrayani, Yeni Puspa; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Bank Syariah Mandiri (BSM), the largest Islamic bank in Indonesia, has launched Gold Installment Product in March 2013. This product is included in the category of consumer financing with murabahah (sale and purchase) scheme. Gold Installment is a complementary financing gold-based products previously owned by BSM namely Gold Pawn.Internal data shows portfolio of Gold Installment in BSM Sub Branch XYZ is still considered very low. In the year of 2013, it accounted IDR100,905,706.77 of the total financing portfolios of IDR91,072,965,069.37. Meanwhile, in 2014 it amounted to IDR802,547,002.95 of the total financing portfolios of IDR43,735,597,055.89. This final project is intended to conduct an analysis of Gold Installment Product as new financial products in general and its connection with the Gold Installment financing portfolio in Sub Branch XYZ Gold which is still very low.In the meantime, external analysis using PEST, Porter's Five Forces, and Customer Survey has been carried out. Furthermore, internal analysis using financial analysis, analysis of marketing, analysis of human resources, analysis of risk, SWOT analysis, product analysis, and analysis of performance. The analysis concludes that the root causes of the issue related to low achievement of Gold Installment are product feature that is not in accordance with public expectation which is still too expensive, quantity and quality of human resources, as well as insufficient promotion.As the recommendation business level and functional level strategy has been identified. In business level, BSM should re-identify the strategy and deliver Cost Leadership Strategy as the business level strategy of Gold Installment. Meanwhile, for functional level, several activities should be carried out include product improvement, price adjustment, promotion program improvement, after sales service program, and human resource development. Furthermore, Improvement strategies for financing products Gold Installment done in two stages which are the improvement in Sub Branch XYZ is internal improvement and external improvement in general in BSM with proposals related to the product owner is Pawning Division (PWD).Keyword : Islamic Banking, Financing, Murabahah, Gold Installment 
Brand Audit and Improvement Brand Artika Agatari, Juwita; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract; the raising of modern people awareness toward healthcare in all aspect including sexual healthcare made the condom industry into a promising industry. PT. Mitra Rajawali Banjaran is the only one Indonesia local condom producer. With its Brand Artika which stands for Arti Kasih Sayang PT. MRB at first selling its product to fulfill government market through National Family Planning Coordinating Board (BKKBN). But on other side Artika Condom only grab 1% market share in commercial market nevertheless this brand is already produced and distributed in Indonesia for almost 30 years. Turned out that Artika faced business issue poor brand in the consumer mind and its awareness that PT. MRB believe that is the cause of it low purchasing by consumer in commercial market. To solve the business issue faced by this brand first is by analyzing internal and external factor from the company and especially from the brand Artika itself. In searching and solving the problem the brand audit method will be the tool for examines the health of the brand PT. MRB knows which problems that need to be fixed the most to entering commercial market. Either needs new brand or just simply improving the Artika brand. And the brand Audit in conjunction with market survey resulting that Artika is rarely know by consumer, having no special distinctive compared with other brand, having weak marketing program, poor packaging appearance, confusing association of brand name, known as worthless product and have poor distributing channel. And this kind of situation will need company to have new brand that more suitable for commercial market Keyword: marketing, brand audit, , brand improvement, condom industry
Proposed Business Strategy of Bank XYZ In Retaining Non Captive Loyal Customer Through Customer Satisfaction Setiawan, Aef; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In order to compete successfully in today’s dynamic business environment, many  top performing banks always look into the needs and demands of their customers. This is the reason why many researchers have continuously emphasized on the importance of customer satisfaction and loyalty. Quality Services has become customer satisfaction aspect and proven by some researchers. Others used the dimensions  to evaluate customer satisfaction. This research attempts to find the correlation of customer satisfaction on customer loyalty then proposed business strategy of Bank XYZ in retaining loyal customer through service and product customer satisfaction. The data were collected from 130 customers of bank XYZ who visiting the banks counters. The collected data then analyzed using Statistical analysis. The business strategy is proposed using diamond strategy that consist of arena, differentiator, vehicle, staging and economic logic. The results of the study showed that customer satisfaction was positively impacted to customer loyalty. Thus the service dimensions that can differentiate are Tangible, Empathy and Product itself. Key Words: Customer Satisfaction, Customer Loyalty, Banking, Service Quality, Service Quality Dimension, Diamond Strategy, Business Model. 
Direct Production Cost Improvements at PT. Freeport Indonesia's Concentrating Division Pramono, Karel Yudi; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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AbstractIn an perfect competition market such as one within the mining and metals industry, gaining competitive advantage through production efficiency and cost efficiency is crucial. At PT Freeport Indonesia’s Concentrating division, where the beneficiation process from ore to concentrate is being done, cost control is a big driver to ensure maximum profitability for the company. Unfortunately, it has been identified that from 2009 to 2013, direct production cost within the division has increased by 29.3% at a time where production had declined by 26% and metal prices were also on the decline. A simple Pareto chart analysis was able to identify major cost elemet contributors to the increased expenses. Further detailed analysis using Failure Mode and Effects Analysis (FMEA) within a Focus-Group-Discussion (FGD) forum was done to identify deficiencies within the business processes related to those major contributors. Eight root causes of process deficiencies were identified through this analysis, which cumulatively contained an opportunity to save USD11.2million per year on cost. Eight concurrent solutions were proposed to solve these business process deficiencies, which were focused on fixing business processes to ensure systematic solutions are applied for sustainable results long into the future.Keywords: Concentrator Direct Production Cost, FMEA for Cost, Pareto Analysis for Cost, Grinding Balls Cost 
Proposed Business Strategy to Strengthening Business of PT Tri Arjuna Ganesha (Case Study : Netizen Consultant) Saputra, Alvin Augusto; Nirwandi, Maryat
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Digital marketing become very popular these days. Most of people in the world now life in digital era. That phenomena can be seen from enormous internet user, social media user, and also smartphone user. Nowadays a lot of company trying to market their product or services using digital way because they see how powerful digital media. Internet users in Indonesia will grow rapidly to 123 million users by 2018 and in parallel with this growth, everything from e-commerce to online media to B2B applications will grow rapidly. Based on the long term plan of Netizen Consultant, Netizen Consultant calculate and decide they need to achieve their revenue target to develop and market the SaaS so the Sass will be fully ready on 2020. There is a huge gap between target revenue and actual revenue from Netizen Consultant’s financial report on 2014. Netizen Consultant management has a challenge to increasing their revenue so they can reach their long term target. The analysis was performed to the internal and external aspects of the Netizen Consultant. Internal analysis was done by using Value Chain analysis, resource analysis, and VRIO analysis. While external analysis was done by using PEST analysis, Porter's 5 Forces analysis, and Market analysis. Results of internal and external analyzes will be used to propose Directional strategy, and TOWS matrix to produce Functional strategy.Having obtained the strategy Functional, those strategies must be implemented in order to show significant changes. The result of the implementation plan will be use as guidence for Netizen Consultant in the implementation of the Functional strategy. Making the plan implementation is done by using the Balance Scorecard, financial projections until 2020, and action plans.Keywords: business strategy, company strategy, digital industry
Impact of the Implementation of Mining Law Number 4 Year 2009 and Minister of Finance Regulation Number PMK - 6/PMK.011/2014 Regarding Export Duty and Export Duty Tariff to PT. Freeport Indonesia Biran, Ludi Maulana; Sukarno, Subiakto
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This final project is regarding the curiousness of the author on the sustainability of PT Freeport Indonesia (“PTFI”) if the new mining law, Law Number 4 Year 2009 and its implementing regulation, Minister of Finance Regulation No. PMK - 6/PMK.011/2014 are enacted. The reason is, the implementation of the above law and regulation required PTFI to spend huge amount of money to establish a new purification company (in PTFI’s case is Smelter Company) and also disallowed PTFI to export its product. Since this is impacting the financial side of PTFI, its forecasted Financial Statement after the implementation of the said law and regulations should be assessed to find out whether PTFI will still provide financial benefit to its shareholders or not. Failed to satisfy the shareholders might provoke them to withdraw their investment that in its turn can stop PTFI’s operation due to lack of financing.The assessment of PTFI’s Financial Statement will use derivation of ratio analysis tools, DuPont Model Analysis and State Owned Company (“BUMN”) Scoring Method, to find out whether PTFI’s Financial Performance after the implementation of those law and regulation is still favorable for the shareholders or not, compare to the financial performance before the implementation of the law and regulation. Since the result of the assessment is not favorable for the shareholders, new strategies to overcome this problem should be setup. The proposed projects of Increasing Sales, Cost Reduction, Regulation Suspension, and Export Tax Discount, would worth to try, since they are proven can boost the Financial Performance of PTFI. Further, these project could also close Financial Performance gap between the Financial Performance before the implementation of the Law No. 4/2009 and MoF Regulation No. PMK - 6/PMK.011/2014 and the Financial Performance after the issuance of those law and regulation. At the end, there is no reason for shareholders to withdraw their investment at PTFI.Keywords: Favorable Financial Performance, Shareholders Satisfaction, Sustainability
Proposed Business Strategy for Dollies using Diamond Strategy Framework Hambali, Sofyana; Toha, Moh
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Dollies is one of online store that established since 2010 and engaged in Fashion industry. Dollies main product is a clothes that specialize for young women. Technology and information growth made online business growing fast and led to a high level of competition. Competition also comes from offline store, local brands and famous brand that now begin to explore online and offline media in Indonesia. Dollies main problem are the high number of competitors and decreasing number of sales periodically. The main purpose of this research is to determine appropriate strategy for Dollies. Steps to determine strategy consist of defining new arena, formulate Dollies differentiators, formulate the staging to win the competition, select vehicle, and evaluate the economic logic of the business to winning the competition.The research begin with analyzing the external and internal business situation. External analysis conducted using PESTEL analysis, Porter Five Forces, and Strategy Three C’s. From external analysis found that fashion business is still potential along with the economic growth but the environment is a heavy arena because the pressure came from many aspect. Internal analysis conducted by using Value Chain Analysis, it revealed that Dollies have very simple organizational and operational structure. Besides that, Dollies lack in capital, human resource, and promotion. External and Internal business then will formulate in SWOT analysis. SWOT analysis used to define an appropriate generic strategy for Dollies. After analyze using SWOT analysis, revealed that Integration Strategy is the most suitable for Dollies. Integration strategy is a combination of cost leadership and differentiation. Arena is defined by analyzing arena alternatives using SWOT. Differentiation is defined by doing research to customer. Research conduct through interview that and questionnaire. The purpose of interview is to know what factor that important while doing online shopping using saturated method, where respondent will asked until there is no new answer revealed. From interview section, there are 12 important factors based on customer experience: quality, (low) price, product visual, fast respond, good service, customer testimony, promo discount, limited stock, fast shipment, product detail, ease of payment, and followers number. Based on questionnaire result, there are 7 key success factor in online shopping based on customer perspective. The key success factor result are service, price, fast shipping, fast respond, quality, ease of payment, and discount. Key success factor determine differentiation of Dollies, where the differentiation of Dollies are providing good service, quality, ease of payment and affordable price at the same time, provide fastness of online shopping, and provide update model ( new collection every 4 day).The research presented in a diamond strategy consist of several strategy: (1) choose two arena as a new arena of the business, (2) setting differentiation based on key success factors, (3) implement the differentiation into three staging, (4) analyze capital requirement for adding investment from investor, and (5) analyze the economic logic of the business. Based on questionnaire analysis and key success factor, there are significant change in business, especially in arena and differentiation. Those change then implemented into proposed business model and implementation plan.Keyword: fashion industry, business strategy, diamond strategy
Small Business Systemization and Growth Strategy for Erik Kaktus Green Souvenir (CV Karya Bumi Lestari) Ariyanto, Erik; Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abtract.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.In 2013 there were 56.5 million SMEs in Indonesia and accounts for 90% of economic growth in Indonesia. One of the micro small and medium businesses located in Lembang, Bandung is Erik Kaktus (EK) Green Souvenir, which has been established since 2008. EK Green Souvenir is specializing in producing souvenirs and merchandising that made from live plants such as cacti and succulent. The business issues faced by the company are the company is still small scale has not developed into midle scale morover large scale, in addition the company also faces stiff competition from followers. Dealing with the business issues, the company should survive and beat the competition through implementing effective business strategy. With qualitatif research method including literature review, observation, discussion and interview then the internal and external situation analysis was made. Internal analysis of the company using Company Resources Analysis which gives results that company has lack in human resources, operations and database management system and Five C Analysis which gives results that company marketing activities still not optimized. External company analysis use Five Force Analysis shows that the eco-creative market product is still promising and great opportunity to develop. From both situation analysis Business Model Canvas analysis has made, which gives results that company need to enhance the existing Business Model. The results of the analysis then to be made SWOT analysis and root cause problem. The research generates business solution that is to make systematization of business in the marketing, operations, finances and human resources sector. While other solution is to create a strategy for business growth in the market penetration, market development, product development and diversification sector. Implementation of business solutions starting from the construction of Lembang workshop that will become the core activity thus supporting the systematization business processes and business growth by implementing good managerial and sustainable production systems. Keywords: micro small and medium enterprises, cactus and succulent souvenirs, business systematization, growth strategy.
Proposed Strategy for PT Anugerah Pharmindo Lestari (APL) to Increase Merck Product Service Level (Case Study at Indomaret) Abdullah, Rizal; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Anugerah Pharmindo Lestari (APL) is a national healthcare distributor appointed by PT. Merck Tbk as the main distributor in Indonesia. The company is responsible for distributing the entire Consumer Health products for all types of outlets, including minimarket Indomaret scattered throughout Indonesia.Based on the internal data of PT Merck, the service level of PT. APL to serve Indomaret below trading term agreement target, the average service level of PT APL in distributing the products of PT. Merck to Indomaret only 81%, far from the target of 100%, this final project intends to conduct an analysis of service level of PT. APL to Indomaret. Conceptual framework analysis of the final project is based on the concept of Service Quality Model and IPA Matrix. The final project will analyze the external and internal factors of the PT. APL, it will gain strengths and weaknesses of PT. APL in serving the needs of Indomaret. The next step is to conduct a survey to determine services quality dimensions of PT. APL which undervalued by Indomaret perspective as the customer. Indomaret satisfaction survey results along with the weaknesses of the internal analysis of PT. APL will become business issues to look for improvement strategies proposal.Based on the results of Indomaret satisfaction survey and IPA Matrix Model evaluation, PT. APL has a lower level of service quality on the dimensions of reliability and assurance. Based on internal and external analysis also indicates PT. APL have weaknesses in the delivery of goods to customers. Based on IPA Matrix result, PT. APL has four service parameters are in quadrant I (focus improvement), there are the delivery process that is not timely, error type of goods sent, error quantity of goods sent, and low capability of their KAM and Salesman.Improvement strategy proposal for PT. APL from the internal is the addition of fleet facilities, improvement of the ERP system which made a Merck products special code for Indomaret and automatic order input system, recruiting new KAM specifically serve and manage Indomaret, while the external side is a monthly regular meeting for coordination and evaluation of the service process between PT. APL, Indomaret, and PT. Merck as a principal.Keywords: Consumer Health, Service Level, Servqual Model, IPA Matrix Model 
Implementing Customer Relationship Management on Bisiness Startup Tanjung Florist To Increase Value, and Company's Revenue
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Tanjung Florist is a startup business which started as a hobby and will be developed like a professional startup business. The business runs from the year of 2013 and has run for almost a year. The current concern is that the sales of Tanjung Florist has come to a stagnant position. Before taking the decision of solving the problem, the writer is analyzing the issue by analyzing the company internally using Segmentation, Targeting and Positioning (STP) and Marketing Mix, and analyzing the tangible and intangible resouces of the company. Then continued by analyzing the external environment of Tanjung Florist by using Porter’s Five Forces and PEST.Internal environment analysis is developed using Strengths and Weaknesses of Tanjung Florist, while the external environment analysis is developed using Opportunities and Threats Analysis and resulted in SWOT Analysis of Tanjung Florist. The next method is to solve the root problem that is faced by Tanjung Florist by using the Matrix TOWS method which has 4 basic strategies, they are maxi-maxi, maxi-mini, mini-maxi, dan mini-mini strategy. The most efficient strategy is by implementing mini-maxi strategy, giving a mini treatment with a maxi result, that is by putting CRM for startup business into practice. Implemented CRM is CRM adjusted to the condition of Tanjung Florist business by making use of facilities that can be acquired easy and less cost.Implementing CRM is to integrate database and make operational of the company more efficient in order to increase the service quality of the company to the customers and to cut the operational cost. Customer satisfaction becomes the main goal by implementing CRM expecting customer loyalty and lifetime value customer can be formed towards the company and in the end, implicate towards the increase of the company’s profits. On this research, the focus is to build facilities to implement CRM such as Cloud to integrate data, social media as a communication media to the customers and chat media platform to cut operational cost and increase work efficiency.The benefit resulting from implementing CRM can be seen in a long term run simultaneously with the increase of the company’s value by giving excellent service to the customers. The benefit which is aimed in implementing CRM is work efficiency and integration to get customer loyalty with the final goal is to increase the company’s profits from the customer’s repeat orders and decreasing operational cost. Keyword : Customer Relationship Management, Startup , Florist 

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