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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 60 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Proposed business model innovation of pt daya sentosa utama in regards to regulation and its sustainability Aji Soedibyo, Bayu; Hamsal, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Daya Sentosa Utama is a private company engaged in big bus public transport’s operator in Jakarta since 2003. Nowadays with the establishment of Regulation PERDA DKI Jakarta 5/2014 on article 51 stated that big bus public transport will operationally legitimate for only its first 10 years. Due to ineffectiveness of its implementation, the company should be proactively and dynamically managing towards the effectiveness of the regulation in order for the company to be sustaining in the future. The company’s sustainability is the main focus of the research. Thus the big bus public transport industry in Jakarta is heading down due to unjust competition, enhancement operational reliability and conveniences of the substitute products, high operating expenditure and lesser passenger throughput. Resulting to the competitor had suffered losses in 3 straight years from 2013 with current revenue averaging per day per unit only up to IDR 300,000. In order to revive business solutions, external and internal assessment is performed priory. PESTEL Analysis, Competitor and Industrial structure and Porter’s Five forces is utilized to describe external environment that encounter by the company. Value Chain, Resource Based and Business Model Canvas along with digested information from qualitative primary data utilized to indentify and define the company’s current business model along with its social situation. The company current’s phase defines into type of business model innovation’s degree based on Mitchell and Coles (2003) integrated framework. The next step is formulating that using business model canvas with focusing on customer-driven which generate direct conversation to end users and offer-driven innovation which generate new stream line of revenue models. Lastly is implementation plan. The implementation performed into three stages which comprising of preparation, execution and evaluation. Therefore, the proposed business model innovation must be tested and proven in the company towards changes in regard to regulation and challenges in regard to the company’s sustainability. Keywords: Regulation, Sustainability, Business Model Innovation, Big Bus Public Transport
Decreasing Employee Turnover though Improving Employee Engagement in PT.Central Santosa Finance Yuniarti, Melina; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This research aim to decrease employee turnover in PT. Central Santosa Finance especially in Cimahi branch  through  finding any factor that influenced the level of Employee Engagement and maked  some improvement.Explanatory study was conducted with used employee engagement model such as: Gallup, DDI, ASTD and Aon-Hewitt as a reference and will be confirm with empirical study to find an apropriate model for PT. Central Santosa Finance. Based on that model, conducted employee engagement survey by spreading 149 questionnaire for the whole of employees in PT. Central Santosa Finance. To find the root cause of the problem IPA Matrix (Important Performance Analysis) and indepth analysis were used in this research. The result from the analysis was found there are two factors and three variable factors which should be improve; the first factor is Goal (vision and mission of company), the second is Working Condition which is have two variable; Material and equipment to do the right work and the other variable is salary, benefits, safety and work environment. This study has some recommendation to improve. There are: Socialization about the importance of company’s vision and Mission,  Building The Infrasturcture and framework, Creating Good Working Condition for Employees, Design improvements to Work Process and Working Condition and Redesign the scheme of Compensation and the last improvement is Evaluation and Controlling. Keywords: Employee Engagement, Turnover, Important Performance Analysis, Goal and Working Condition
Product Development Strategy Based on Customer for Mobile Application Development (Case Study: Pleasurr) Mochammad Fajar, Febriyan; Rahardjo, Budi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Pleaurra is a startup which focusing on using technology to solve the problems. In this case, the problem to be solved by Pleaurra is leisure, where people of large cities get bored routines.  Large Cities which is crowded and busy, making populated filled with daily routines are boring. Most people just take advantage of the long holiday time to release their fatigue. As a result of a long holiday full of people  those who want a vacation, because of that impacted in  overcrowding in some tourism areas. The mission of Pleaurra is helping people  to discover and find a unique experience that was around of them by providing mobile application marketplace for unique experiences. A unique experience is activities outside the daily activities that give effect to release stress. In that case, everyone has different interests activities to to relieve their stress, that is a challenge for Pleaurra to build a mobile application based on customer development. This paper’s purpose is to explain and explore the suitable product development strategy by performing benchmarking to the other startups, and literature reviews of product development methodologies.  Keywords: Mobile Applications, Unique Experiences, Product Development, Customer Development
Scenario planning development for a furniture manufacturing company: the case of pt. Indo creative mebel Djunaidi, Edi; P. K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract --- Today’s furniture industry is changing fast and becoming more complex. Macro environment factors such as politics, economic, socio-cultural and technology have impact to the industry and yet difficult to predict. These uncertainties increase when a company move away from the present along the time. This study is intended to develop a set of business scenario for PT. Indo Creative Mebel (ICM), a private-owned furniture manufacturing company using scenario planning approach, in order to be able to response and adapt quickly with the future changes. This study identifies and analyzes its business issues and driving forces that have most impact and highest uncertainty degree. Two critical uncertainties identified in this study results in four plausible scenarios for the company. The narratives for each scenario are then created, with the implications and options that should be executed under each scenario. Furthermore, an early warning signals developed that serves as a watch-and-respond system or radar that could indicates what scenario that might be unfold. Hence, the company could be mentally prepared, better in strategic decision making and aligning its business strategy. Keywords: Scenario planning, furniture industry, business strategy, strategic planning
Business strategy formulation for “expat helper indonesia” in order to increase market growth and develop a sustainable competitive advantage Dhiani Rakhmawati, Meita; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Expat Helper Indonesia, an Indonesian company providing one-stop domestic services for expatriates in Indonesia, is facing some issues in running its business. That gaps are then affected the company’s revenues. Current more competitive business competition is also such an inevitable threat for the company. For that reasons, Expat Helper Indonesia needs to find suitable strategy to increase its market growth in order to generate more revenues, and develop a sustainable competitive advantage in order to survive in business competition. To support the research analysis, relevant data and information are gathered in qualitative method; through interview, observation, and literature review. The research started by analyzing the company’s external and internal environment to explore more its strengths, weaknesses, opportunities, and threats. The internal resource-based analysis indicates that Expat Helper Indonesia’s level of competitiveness is still in temporary competitive advantage. The proposed business-level strategy suggests that the company needs to remain in focused-differentiation strategy, considering its initial branding and the nature of the market segments. The analysis is also resulting four sets of strategic alternatives, in which together with all the output of strategy formulation, will be demonstrated in a new proposed business model canvas and implementation plan. Some dominant additions in proposed business model canvas are in marketing activities, customer relationship, channels, and value propositions. Keywords: business strategy, business canvas, market growth, sustainable competitive advantage
Business Solution for Low Utilization of CVC Station in Heavy Oil Operations PT Chevron Pacific Indonesia Eko Nugroho, Andy; Hasan Basri, Mursyid
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In current situational, oil and condensate still valuable in market even though price was fluctuates and tend to decrease. Oil companies project push initiatives to run effectively and efficiently, especially for cost spending. Moreover for PTCPI in Indonesia, has end of contract in 2021, which make management hurdle to spend more cost for long time project and economically promising.Production 1 Team Duri Field has 8 Casing Vapor Collection (CVC) stations to separate and vapors condense of receiving fluids from casing of production wells. 18,000 bfpd average of vessel capacity provided are enough to handle production as forecasted. But actually it is only 6% of total vessel capacity where fill up the fluid supply. It means that low utilization of facility was occurred. After doing Root Cause Analysis (RCA) using why tree method, all factor affected in facility utilization are proper condition include cost reduction.  Each of the attributes need to cross-linked with variable of impact criteria as company requirement to get the best alternative chosen as strategy to be applied.  Comprehensive analysis of CVC station based on capacity utilization rate current and future, forecast of total fluids processing, and room space capacity itself processing system are needed for utilization existing station without sacrifice the production. Based on focus group discussion for several selected alternatives, taking one or more CVC station to consolidate processing facilities is chosen.  7 of 16 best consolidation alternatives of station were chosen using decision driver. After comparing each capacity utilization rate and no processing station duplication, multiple processes were generated by using interconnection lines with 2 CVC and FFC station still kept to be operated. Other stations need to be shut down and proposed to demolish after getting approval from SKKMigas. This business solution will be implemented during 20 weeks since initialing proposal strategy, sequential for execute the scenario, and it has potentially to increase 33 – 83% vessel capacity and give 64% cost spend reduction. Keyword: vessel capacity, utilization, interconnection lines, cost spend reduction
Business strategy formulation for “mix diner & florist” to increase revenue, reduce cost, and attain sustainable competitive advantage Faruq Nugroho, Aditya; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Mix Diner & Florist is a company which conducts business in the food and beverage industry, specifically the industry of restaurant chain. Mix Diner & Florist was established in 2013, and has started to gain mainstream recognition since the beginning of 2015 due to larger mass media exposures, resulting in sharp increase in revenue and profits. Nonetheless, recently Mix Diner & Florist has been experiencing relative stagnation in its revenue, while at the same time; the overall cost has been steadily increasing overtime. The stagnation in revenue may be attributed to the recent increase in the level of rivalry among competitor in the industry. Consequently, the profit margin of Mix Diner & Florist has declined. In order to overcome the current problem, it is necessary for Mix Diner & Florist to formulate strategies to increase its revenue, reduce cost and attain sustainable competitive advantage. In order to achieve the aforementioned objectives, effective business strategies need to be formulated by conducting external and internal analysis on business environment through appropriate frameworks. The analysis in this paper is conducted through two main methods: qualitative methods, which includes interview with the management team of Mix Diner & Florist and, literature review of related journals and books, secondary data obtained from various sources, as well as primary data obtained directly from Mix Diner & Florist and first-hand research.  Based on the analysis, appropriate business strategies and recommended modified business model are formulated, which are focused mainly on increasing revenue, reducing cost, and attaining overall competitive advantage. Afterwards, the formulated business strategies are further derived to create implementation plan which caters to the above mentioned goals. The implementation plan includes, among others: price adjustments, creation of new menu offerings, partnership with service companies, operational improvement, and regular training for employees. Keywords: Business Strategy, Revenue Increase, Cost Reduction
Marketing Strategy Of Roffee's Dessert In Order To Improve sales Performance Zam Harira, Emil; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Roffee’s Dessert was established in Bandung City since November 2013. This company sells a new kind of dessert called soft pudding. The difference is it has a really smooth texture that will melt in the mouth.  Compared to the competitors Roffee’s Dessert has some advantages that are offer a high quality product with an affordable price. As a startup company Roffee’s Dessert encountered several issues which are low distribution, low brand awareness, and store location that is not strategic. All these issues affect the sales performance of Roffee’s Dessert. In order to solve the issues, the author analyzes the company’s condition using Porter’s 5 Forces, 5P’s Marketing Mix, and Competitor analysis. After analyzing the condition of the company, it is found that the root cause of the problems are there is no well planned marketing program and all the activities are still done by the owner alone. In order to generate the strategies, the author use SWOT analysis and TOWS matrix. After that STP process is used to as a tool to create the 5P’s marketing mix that is derived from strategies generated in TOWS matrix. The solutions proposed in this thesis is in the form of new 5P’s marketing mix that will attract customers, widen distribution, improve branding, and increase brand awareness. The proposed solutions for are open new store, improve value proposition, redesign the packaging, create marketing plan, make promotion programs, and hire marketing employees to increase the number of consignment places. All the solutions are planned to be implemented in 12 months. By implementing all of the solutions, it is expected that after 12 months all the issues that currently encuntered by the company will be resolved and the sales performance will be improved. Keywords: Dessert, Food, Marketing strategies, Marketing Mix
Improvement of Delivery Time at Y Group Rachmanda, Reza; Hasan Basri, Mursyid
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Y Group is a modern retail company in Bandung. They deliver products to their branch in West Java, Jakarta and middle Java. They have 35 branch throughout Bandung. To become the best retail, they always evaluate their performance each month. But in recent months Y Group distribution always late and resulted in unnecessary expenses. The most unnecessary expenses are in driver’s overtime. It cost the company almost 20% to 30% of total expenses each month. Y Group already tracked and recorded the distribution process in the system so they know which part of the process that caused late delivery. Because of the business issue first identified from the late delivery, a conceptual framework is developed based on the factors that influencing late delivery. The factors are, distribution network, storage facility, inventory management, information and transportation. After the business analysis and ended with finding the root cause of the problem using current reality tree (CRT), there are six root cause that causing late in delivery. The cause are, flawed loading process, limited manpower at branch, flawed loading process, worker carelessness, unskilled worker and accident. There are internal root cause that will solve by Y Group distribution center and some external root cause that cannot be solve by Y Group because it is outside their control. The root cause that will not be discussed are limited manpower at branch and accident. After considering several alternatives for each root cause, there are three solutions that were chosen to solve the late delivery in Y Group. The solution for flawed loading process is to use a belt conveyor to help accelerate the loading process after consideration of cost, time and feasibility of the alternatives. The solution for flawed unloading process is to add more worker from the distribution center to the branch to help the unloading process. This alternative will accelerate the unloading process beside other alternatives after consideration of cost, time and feasibility. The last solution is to solve both the unskilled worker and worker carelessness because after the consideration of the alternatives the chosen alternative for both root cause is to conduct a training program. Keywords: modern retail, distribution, late delivery, distribution process
Design and Selection of Marketing Channels for Inti KTP-El Reader at PT Industri Telekomunikasi Indonesia Noorfazia Indriani, Delvina; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The KTP-el (Kartu Tanda Penduduk-elektronik) project began in 2009 with a target population of compulsory KTP-el by 172 million. Based on information from the Ministry of Home Affairs, the use of KTP-el card is mandatory in the future and their utilization in various sectors can improve public services. Therefore, it is necessary to have the device for reading the electronic data in the KTP-el card safely and for verifying the validity of the data inside KTP-el card. PT INTI is one of domestic industry that is actively involved in developing and producing the KTP-el reader called “INTI KTP-el Reader”. This new business is very promising and the investment for this product has been done since mid-2014 and the early planning was to launch this product in 2015. However, due to the product's readiness, the plan cannot be implemented. This product is expected to become one of the products that are ready for sale in mass in 2016 to make up deficiencies in the previous year but until now marketing activities for INTI KTP-el reader have not been done properly. There are two possible ways that company could do in selling INTI KTP-el Reader; direct selling and marketing channels. Marketing channels, also called a trade channel or a distribution channel, are these interdependent organizations involved in the process of marketing a product or services available to end users. Seeing the current situation, the company has few of account executive while the products and projects owned by PT INTI are very diverse. Therefore, things that need to be a particular concern in this research are the appropriate marketing channels strategies that will be very useful for PT INTI. This thesis aims to make design and selection of marketing channels for INTI KTP-el Reader in order to support the successful launch of the product. Analysis of external factors will be done by using PESTEL, Porter's Five Forces and Competitor Analysis. Analysis of internal factors will be done by value chain analysis. Factor affecting channel decision will be analyze by combining intermediary variables, market variables, behavioral variable, product variables and company variables with benchmarking and potential channel member analysis. Result from all variables will be analyzed to find strategy alternatives. Further, the strategy alternatives will be chosen as the proposed recommended strategy based on its importance and urgency. The proposed strategy will be translated into specific action plan to be taken by PT INTI. The selection process of channels, time schedule and resources planning for the action plan will be arranged in order to realize the proposed recommended strategy found in previous analysis. Keywords: KTP-el, KTP-el reader, strategy, marketing channels, intermediary. 

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