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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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IMPROVING INVENTORY MANAGEMENT TO PREVENT SHORTAGE WITHIN SUGAR TRADE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This study aims to solve the stock out problem that occurred in the company PT. Cakra Regla Mundial as a startup in the sale and distribution of white sugar by improving inventory policy.This out of stock is based on sugar demand which is not proportional to the availability of sugar supply due to the lack of production from PG Rajawali II West Java as a sugar producer in West Java so that the supply of sugar distributors is disrupted. Therefore, to deal with these problems there is a solution to meet the demands of this company by regulating the number and time of purchase it can meet the market that has been obtained by the company.With various factors that are difficult to predict, the calculation of sugar is narrowed based on historical demand to determine Inventory starting with predicting demand for 2019-2020 based on demand data in 2018-2019 namely by using time series prediction techniques and then proceed by selecting according to find the smallest error value. Furthermore, we found a simple exponential smoothing ? = 0,1 with smallest error value.After analyzing and doing calculations, some conclusions can be drawn, namely the best method that can be done by PT. Carkra Regla Mundial is a time series forecasting method by comparing MAPE, MAD, MSD errors, respectively 42, 16631, 3897388 with the process through minitab. What happened then was continued with the process of building inventory management by comparing existing inventory management to compare the smallest expenditure or inventory with the highest level of efficiency through the MRP technique, which is to determine the time and number of purchases vulnerable the total expenditure can be calculated on the lot-sizing system technique. In this technique, there is a comparison between existing inventory, lot-for-lot, EOQ and. furthermore it is concluded that EOQ is the most efficient technique with the lowest expenditure among other techniques, amounting to IDR 6,745,023 with the same demand and carrying cost is assumed to be constant.Keywords : Inventory Management, Shortage, Sugar, Stock
Proposed Social Media Marketing Strategy for Gaining Sales in New Normal Adaptation Era
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Hong Kong Boulevard is a sub-apparel brand inspired by Asian pop culture's past, present, and future. Bearing the motto ""Prescription for Boredom"" this unisex sub-apparel label reimagined various disciplines from Asian city pop music albums, 90s movies to retro-futuristic aesthetic comes with pop yet vibrant color for youth culture. Currently, COVID-19 causes economic contraction globally, and Hong Kong Boulevard needs to sustain from this issue and spread their presences to abundant people in Indonesia's digital market with a social media strategy regarding their declining sales trend due the COVID-19 began to affect the business. Current company goals are growing awareness in digital platforms and gaining sales through social media marketing on Instagram as their platform introduces to a broad market and sells their products due to maximizing positive sentiments in digital channels. This research aims to identify which of the marketing strategies or activities that can be used by Hong Kong Boulevard in order to gain its sales. The marketing activities could help Hong Kong Boulevard to improve its brand awareness, especially in this digital era where Instagram could give benefits in the digital era and the new normal adaptation era. In this research, the author will use internal and external analysis of the company using SWOT matrix, STP analysis, marketing mix, consumer-based brand equity, customer analysis, competitor analysis, and Porter Five Forces analysis. In order to do some of the analysis, the author uses the in-depth interview to gain insights about customer’s perception and motivation in term of purchase fashion product in new normal adaptation era. After doing some of the research stated before, the author found that there are gaps that Hong Kong Boulevard has especially in terms of marketing. some of the proposed activities for Hong Kong Boulevard are integrated marketing communication focusing on Instagram and provide e-commerce channels for consumers purchase options. These activities will manage in order to achieve targets. Keywords: fashion, marketing strategy, social media, new normal adaptation, COVID-19
PROPOSED MARKETING STRATEGI OF BAVERAGE BRAND CASE STUDY SMILKE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The low level of milk consumption in Indonesia is a challenge and also opportunity. Smilke took this business opportunity in this field. Smilke is a beverage brand that focus on milk products released on March 2019. At this stage,Smilke focuses on increasing sales and branding so that the Smilke product can be known by targeted segment. Therefore Smilke requires the right marketing strategy so that the business plan can run. Quantitative methodology used in order to gather information regarding internal and external environment of Smilke. Internal analysis tools used are resource analysis, value chain anlysis and STP to identify Smilkes strengths and weaknessess. External analysis tools used are five force Porter, competitor and customer analysis to identify opportunities and threats that facing by Smilke. Based on the result analysis, the solution is Smilke should do benchmarking and develop some attributes including 7P in marketing mix. Strategies that can be carried out by Smilke in 2 years, which is finding mixologist to create product differentiation and add new variants, design eye catching packaging, expand more branch, campaign of drinking milk, endorsement and more promotion. These strategies is to achieve Smilke goals that increase sales and brand awareness.Keywords: Marketing Strategy, Beverage brand, Internal analysis, external analysis, Marketing Mix
Financial Strategy to Strengthening The Holding Function at PT Pupuk Indonesia (Persero)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This research will explore the financial strategy implemented by PT Pupuk Indonesia (Persero) (PTPI) financial directorate to achieve the main corporate strategy and create value (efficiency) for the corporation. PTPI Finance Directorate is one of the directorates in the PTPI organizational structure that has a very vital and strategic function and role for the running of the corporation so that it must be able to provide business breakthroughs to improve PTPI's performance in the fertilizer SOE holding perspective.The purpose of this research is to answer the right financial strategy questions to strengthen the holding function further, and the value can be created through the financial strategy implemented by the holding company. To answer these research questions, the authors use an external analysis in the form of PEST analysis, porter five's force analysis, competitor analysis, and internal analysis in the form of VRIO analysis and financial analysis. The results of both external and internal analyses produce a SWOT analysis. Using PTPI's SWOT analysis, the direction of the company's business transformation is customer-centric, innovation plant nutrition, solutions and services, best in class in operations and supply chain and activist /functional holding. To achieve this and realize the company's vision, PTPI compiled the main corporate strategy, which was breakdown through strategic initiatives that must be carried out by each directorate.The Directorate of Finance determines the financial strategy in the field of funding, namely, joint borrowers/borrower co-borrower, PTPI bond issuance, and Notional Pooling Account (NPA) and non-financing strategy, namely the joint insurance program. The financial strategy above can support the main corporate strategy's achievement by enhancing and strengthening the holding function, increasing efficiency, and encouraging the development of the non-subsidized fertilizer business and non-fertilizer products owned by PTPI. The implementation of the financial strategy from 2014 - 2019 helped create value (efficiency) for the corporation on a consolidated basis of Rp. 1.42 trillion. To further enhance Good Corporate Governance (GCG) in implementing financial strategies, PTPI Group has issued Funding Guide No. PI-KEU-PD-003 and Joint Insurance Procurement Procedure No. PI-PR-KEU-014. Keywords: holding company, fertilizer, state-owned enterprise (SOE), financial strategy, financing strategy, internal analysis, external analysis, SWOT analysis, value creation, joint borrower, bonds, Notional Pooling Account (NPA), joint insurance.
PROPOSED ALTERNATIVE STRATEGY OF CARRIABLE PACKAGE COFFEE BUSINESS (CASE: CICIPI KOPI)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Coffee is one of the most popular drinks in the world. Coffee is also popular in Indonesia. In 2016, coffee shops in Indonesia began to develop, especially in big cities. Cicipi Kopi is one business that runs in the field of coffee, precisely coffee drinks. Coffee sold has good taste and quality, and is valued at reasonable prices for the quality and taste that it gets. The problem faced by Cicipi Kopi is the reduction in sales from time to time. Research will focus on finding solutions that can help Cicipi Kopi. Research uses qualitative methods. In this study, internal and external analysis will be carried out to help find the right solution to solve the problem from Cicipi Kopi and increase sales.Keywords: Coffee, Indonesia coffee, internal and external analysis
ANALYSIS ELEMENT OF ORGANIZATION CAPABILITY THAT EFFECT ON ORGANIZATION PERFORMANCE IN PT. KERETA API INDONESIA (PERSERO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Kereta Api Indonesia (persero) is one of the state's own companies based on the transportation business. In 2017 the ministry of transportation (Menhub) with Kalimantan and Sulawesi Government build train transportation to meet the need for transportation. Train transportation will manage by PT. Kereta Api Indonesia at the end of 2019, so the company needs more employees to manage their new area. Analysis Capability of organizations needed to maintain their performance still good, so the company knows what element of capability that must be developed on their new employee and has a big impact on company performance. Methodology analysis using multiple regression analysis to know the relationship of organization capability to organization performance. 100 respondent was taken in this analysis is an employee of headquarter of PT. Kereta Api Indonesia (persero), This research use nine element (Speed, Innovation, Relationship with Customer, Seeks with related change, Strategic responsiveness, Talent, Efficient, Ready for strategic alliance, and international working environment) of organization capability that have impact to organization performance, from nine element which was analyzed with multiple regression analysis, there are 2 elements that has a big impact on organization performance this is working speed and international working environment. Speed has a significant level of 0,011 and a T value of 2,601, which means if the speed of an employee increase in one unit there is an increasing organization performance of 2,601. The international working environment has a significant level of 0,001 and a T value of 3,479, which means if the international working environment of PT. Kereta Api Indonesia (persero) increase in one unit so the organization's performance increases 3,479. Based on the interview and SWOT analysis of PT. Kereta Api Indonesia it can be concluded that changes must exist to maintain the existence of the company, but PT. Kereta Api Indonesia has a big challenge to prepare their human resource to be ready. PT. Kincreasesereta Api Indonesia has power as a stated own company, but if their employee is to relaxed and comfortable in their zone without any desire to change, their existence will falling down. Some implementations plan recommend PT. Kereta Api Indonesia to increase their readiness is Give training about creative and integrative thinkin, Make  list of common obstacle and how to solve, Make innovation that support the main product, Give employee english training and make ability to use english in office, Update information and issue in the internationl steel market and share by HRIS.Keywords : PT. Kereta Api Indonesia, Organization, Capability, Performance
Outsourcing (Field Checker) Competency Assessment and Improvement Strategy as Substitution for Oil & Gas Company’s Field Operator
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT.XYZ, an Oil and gas company, suffered from oil prices that fell in 2016. To maintain Company sustainability, the strategies is reducing operating cost, such as changing the organizational structure, reducing the number of employees, for job’s position that replaced by outsourcing.FOD, with more than 70% of its employees being Field Operators, lose 30% of its Field Operators. From 2016 to 2020, the Field Operator will decrease 30%, and in the next year there will be 20% of Field Operators retiring. For one year now, FOD has used an outsourcing / business partner to fill the Field Operator position, with the name Field Checker. Over time, the competence of Field Checker did not develop as expected. decreased production and minor accidents occurred.Competency assessment of Field Checker is carried out through a questionnaire. The results of the questionnaire show that 68% of all Field Checkers have not shown the desired competency, Program development will be carried out on Field Checkers is a strategic systems model, using of competency-based rewards and recognition in Field Checker remuneration, evaluation per semester, and the division of groups using the normal distribution method.Keywords: Oil and Gas Company, sustainability, outsourcing, competency, assessment, development.
THE ROLE OF INVENTORY MANAGEMENT AND FORECASTING IN ORDER TO REDUCE DEADSTOCK AND IMPROVE INVENTORY MANAGEMENT AT PT THE PEAK CONNOISSEURS
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT The Peak Connoisseurs is one of many alcoholic beverages distributor and retailer in Indonesia, it sells mostly wine and spirit. PT The Peak Connoisseurs are currently facing a problem, deadstock problem. This problem has been around since almost three years ago. Although the deadstock has been reduced, but it is still there. The purpose of this research is to reduce deadstock and improve inventory management in PT The Peak Connoisseurs.Current Reality Tree (CRT) is used to find the root cause of PT The Peak Connoisseur’s problem. There are several results from the root cause analysis using CRT, but the selected root causes are the lack of inventory management and forecasting.There are three methods that are used to solve this problem, ABC Classification, Forecasting, and Inventory Management. ABC Classification main purpose is to classified the important products from the unimportant. This research also use 6 methods of forecasting, there are Simple Moving Average, Weighted Moving Average, Trend Analysis, Single Exponential Smoothing, Double Exponential Smoothing, and Decomposition Method. Inventory Management is used to find the Economic Order Quantity (EOQ) and to optimize the cost.The result from the ABC Classification is Class A are the products with 80% contribution to the company total revenue, Class B are the products with 15% contribution to the company total revenue, Class C are the products with the 5% contribution to the company total revenue. There are 255 products in Class A,  273 products in Class B, and 679 products in Class C. Products that are not included in this classification are categorized as deadstock products. This research will focus only in Class A products. Through Forecasting, we can see which forecasting method is the best for each products. Through inventory management calculation, we can find that PT The Peak Connoisseurs can save by Rp 570,385,844.16.Keyword: Alcoholic Beverages, Wine, Deadstock, Inventory Management, Forecasting.
ANALYSIS OF CUSTOMER COMPLAINT HANDLING (Case Study)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The quality of service provided by each Bank becomes a differentiator and becomes a consideration for customers to be loyal to the Bank. With increasing competition in the service and manufacturing sectors, the strategic focus has shifted to determining retention strategies for customers.. The speed of handling complaints is measured by SLA (Services Level Agreement), where each bank is required to settle customer complaints for a maximum of 20 working days. For this reason, the company has a great responsibility to be able to handle customer complaints in accordance with the established SLA (Services Level Agreement). Risk of reputation and even financial risk can arise if customer complaints are not handled quickly and accurately.The research method uses PDCA (plan, do check, action) to know how the business process can be a contious improvement. This research will showed what the effect from the complaint handling is too late with the root causes method. To given a feedback from the problem this research uses decision making tools as a Analytic Hierarchy Process.Purpose – Purpose of research is to Determine factor-factor made a complaint handling problem and provide reference to which effective complaint handling.Methodology/approach – In this research, using qualitative methods which aim to take a direct data, interviews and questionnaires. Findings – Results of this research, Research Limitation – In this research has been established limitations in conducting research. Keywords: Customer Complaint Handling, Services Level Agreement, Decision Making, Analytic Hierarchy Process.
DIGITAL INNOVATION IMPLEMENTATION TO PREVENTS INCIDENT CASE USING REAL TIME iCCTV MONITORING SYSTEM WITH CHANGE & CONFLICT MANAGEMENT APPROACH (Case Study PT. CSOC*)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Central Sumatera Oil Company (CSOC) is a subsidiary of one of the world’s leading integrated energy companies, which also lead the Indonesia national oil production for many decades with 25 – 30% of total country daily production. With the vision of “to be the global energy company most admired for its people, partnership and performance”, CSOC always want to be at the forefront for production and innovation. iCCTV is one of the CSOC forefront innovation that bring up safety to another level of implementation to prevent incident case in B&R rig operation. This project was started in early of 2019 and believed to be the pioneer to others team in CSOC operation and in the future to be implement in others business unit or even other companies.By collecting information during field interviews with constructing a Research Design Questions, some root causes were analyzed as the causal factor of main problem why the performance of online iCCTV was not too effective at the beginning of implementation through fishbone diagram analysis. With signal issue and punishment /accountability model issue were believed as most contributing factors to be solve in order to boost of the number of online iCCTV in B&R rig operation. The change management with Kotter’s 8 step innovative changes approach and conflict management by Thomas & Kilmann approach were used to create solutions on the issues arises. The result of implementing correct change management and conflict management approach were able to bring the online iCCTV status from average of 25 – 35% to 50 – 60% in order to reach the goal which being set by the B&R management at the beginning of the project. Later in the end of this research, due to Covid-19 pandemic, the implementation of iCCTV was being upgraded, not only for safety monitoring but also used as a tool to perform remote supervision to solve the shortage of manpower issue in B&R rig Operation. Keywords: rig, CCTV, change management, conflict management

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