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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Marketing Strategy and Product Development for Umroh Travel Services (Case Study: Umroh Bareng Yuk)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Umroh Bareng Yuk (UBY) from PT. Sultanah Napisah Mandiri is a travel services provider which focuses on Islamic religious tour (Umrah and Hajj). UBY applied focused cost leadership for its services. Among the expensive umrah services from its competitor, UBY offers affordable umrah services to the customers without reducing the service level. However, this strategy is not generating good sales. UBY needs to evaluate its marketing strategy and product development in order to increase its value and revenue.The research is needed to analyze the effectiveness of UBY marketing strategy and gain new insights to compete in this industry. The data basis is collected by primary data collection and customer interview. SWOT, Resource-based model, Marketing Mix, STP, and Porter Five Forces analysis are used to analyze UBY’s strength and what it can offer to the market. The result of the research: UBY needs to emphasize on the promotional content in social media, improve the marketing and sales admins interaction and responses to customer, and improve physical evidence to increase customers trust. UBY will implement the improvement plan within 6 (six) months and will evaluate the result to determine further actions.Keywords: umrah service provider, travel business, marketing strategy.
IMPROVING EMPLOYEE SATISFACTION IN HEALTH SERVICE PT ANGKASA PURA II (PERSERO) (CASE STUDY : SENTRA MEDIKA CLINIC PT ANGKASA PURA II (PERSERO))
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Angkasa Pura II (AP2) is a company engaged in airport service, AP2 has a clinic called sentra medika clinic (SMC) to serve AP2 employees and families. During running the service at SMC, many complaints were encountered, including related to less comfortable and clean facilities at the clinic, the unclear SOP in the SMC service, the lack of responsiveness of officers and the system that was not yet running perfectly. The research aims to analyse these problems in order to provide solutions to companies in improving service quality.In analysing the problem, the writer uses qualitative data analysis (interviews) and quantitative data analysis (survey). Servqual survey with 7 (seven) dimensions is used to analyse service quality from the customer side. Analysis result of service quality is all the results of the gap are negative (the largest gap is tangible dimension, -1,23 and the lowest gap is assurance dimension, -0,92), which means the customer is not satisfied with the services provided. And for the results of the mapping of importance performance obtained 7 attributes in quadrant A, 5 attributes in quadrant B, 5 attributes in quadrant C and 8 attributes in quadrant D. Based on the results of importance and performance analysis, the attributes in quadrant A are priorities that must be immediately improved in order to get customer satisfaction.Keywords : Sentra Medika Clinic, Service Quality, Customer Satisfaction, Importance Performance Analysis (IPA), Cartesius Diagram
Proposed Marketing Strategy for Prama Grand Preanger Hotel Bandung
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Prama Grand Preanger is one of the Heritage hotel in Bandung owned by Aerowisata Hotels & Resorts. There are two methods that used in the study, qualitative and quantitative method. secondary data are collected from Prama Grand Preanger Hotel, researching books, journals, previous research related to the research, and group discussion. Data collection by distributing questionnaires to 105 respondents. External analysis using General Environment, Industrial Environment, customer analysis, competitor analysis. Internal analysis using 7P Marketing Mix. Based on the interview and questionnaire result, it was found that the hotel problem is lack of promotion. The analysis strategy of Prama Grand Preanger Hotel Bandung through market penetration can be done by increasing marketing efforts, in this case is proposed new 7P Marketing Mix, synergize through Stated Owned Enterprise and Integrated loyalty program. Keyword: Hotel, 7P Marketing Mix, Purchase Intention, Marketing Strategy
Business Validation Using Disciplined Entrepreneurship Framework for Lokaly95
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Asia has grown to become the largest and most populous of the continents since 1960 (Cox, 2018). International Enterprise Singapore (2013) stated that strong domestic demand is expected to underpin Indonesia's GDP growth, as the share of private consumption is predicted to rise from 56% in 2012 to 65% in 2030. Furthermore, Indonesia is the largest foodservice market among all ASEAN countries (Agriculture and Agri-Food Canada, 2016). The study found that as far as trends for foodservice growth, there's a strong indication that the world is fast becoming a cafe-centric place, with the cafe category found to be the fastest-growing menu category globally, showing 9.9 percent sales growth in 2016 (Qsrweb.com, 2018). With the development of the foodservice industry, the industry needs to pay attention to consumers. The cafe industry has various influencing factors in providing services for customer satisfaction. Sugianto and Sugiharto (2013) also stated that service quality significantly affects customer satisfaction, especially on employees' speed and responsiveness in serving customers. Responsiveness in cafe and restaurant services is essential so that it is related to the operation of cafes and restaurants in serving food and beverages. The duration of cooking and its material are important aspects in cafes operational, so that the industry needs to pay attention to the right product and its development for consumers. The product in single packing and ready to cook can speed up the duration of serving. Also, the efficiency of the ingredients' use and effectiveness in calculating costs are aspects offered by the single packing product. So, Lokaly95 comes with products that can meet these needs. Besides, there are challenges facing restaurant operators in third party partnerships that are both necessary and expected (Euromonitor International, 2018). So this study provides research on how Lokaly95 can meet the exact market needs and calculations regarding market availability sufficient for Lokaly95 to consider. This study also validates the initial idea about Lokaly95 that needs to be tested to provide an overview of managing and planning Lokaly95 in the future.This research uses a disciplined entrepreneurship framework that adjusts the academic final project format. This research step is through exploration, solution, and making an implementation plan. This study is developed through initial ideas. Then explores the idea and validates it through observation, interview, and fill in the questionnaire. Exploration solves a consideration for the implementation plan. The result of this research is a coffee shop as Lokaly95 market with frozen food products that are packaged per portion as the Lokaly95 value. Lokaly95 products consist of 20 types based on end-customer validation. The implementation plan is formed based on the acquiring customer process. Keywords: Frozen Food, Coffee Shop Supplier, Business Validation.
BRAND ARCHITECTURE RECOMMENDATIONS FOR TINKER GAMES BRAND ALIGNMENT WITH THE PARENT COMPANY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

It is known that the video game industry is growing every year and generate $137.9 billion revenue in 2018 with 11% CAGR, and estimated will reach $180.1 billion in 2021. In contrast, Tinker Games, one of Indonesia mobile game developer, face a declining of their revenue. This declining occurred because of their lack of their marketing campaign and low of their brand awareness. Recently, Tinker Games get a good news that is new investors who join the company and build a new entity that will become a parent company. But, that situation is also create a new problem that is the alignment of Tinker Games with the parent company. The analysis using brand audit concept that consist of brand inventory and brand exploratory. In the brand audit summary, the author assumes that there are five root cause in this research. After knowing the root cause, strategy designed for business solution using brand reinforcement strategy. Solution proposed including build more potential marketing campaign, evaluate current marketing campaign, provide customers engagement forum, create new strong unique differentiation, and create new sub-brand alignment and architecture. Proposed solutions will be implemented in the marketing mix, hopefully that it will solve Tinker Games business issues.Keywords:  Mobile Game, Branding Strategy, Brand Awareness, Brand Audit, Brand Architecture.
PROPOSED STRATEGY OF BIODIESEL FUEL POLICY IN THE COAL MINING INDUSTRY - A CASE STUDY OF PT. BERAU COAL
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The mandatory use of biodiesel began in September 2018 and is already widely implemented. Until now, the level of biodiesel blending has reached a level of 30% (B30). In its application to the business activities of PT. Berau Coal, biodiesel, causes several detrimental impacts up to 7.7 million US $ per year. From the results of the root cause analysis, the impact that occurs cannot be separated from the characteristics of the biodiesel itself, the readiness of the Company's infrastructure (filtration system), and weak administrative controls as a result of differences in fuel quality standards between regulations and industrial needs. In connection with these factors, the recommendation proposed is to make comprehensive improvements involving all parties involved in the fuel supply chain process, namely: the government, suppliers, Berau Coal, and mining contractors. Keywords: Biodiesel, Fuel Filtration System, Supply Chain Improvement
Proposed Marketing Strategy to Deliver Specialty Coffee (Case Study: Central Station Cafe Surya Sumantri)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Central Station Café is a specialty café located in Surya Sumantri serving specialty coffee. The café has suffered fluctuation in sales from 2018 to 2020. Promotions have been done through word of mouth by the network of the owner and have not given uptrend sales over the past two years. Explorative study to find the root cause of the business issue is done using internal and external analysis. Two major root causes of the business issue include: Customers prefer other brands than Central Station Café due to no unique selling point; and Reliance on consumer segment that likes to hang out at the café and the specialty coffee brand was not in the consumers’ mind due to the positioning of only hanging out. The newly proposed STP results in targeting out of home consumers. Updates to the marketing mix elements include product packaging update, new menu introduction, utilization of ride-hailing app for additional promotion and process upgrade, social media contents about coffee knowledge and product promotions, internal or external training for the team, and blue ocean strategy including new products to target non-coffee consumers and subscription type business model. Keywords: Business strategy, specialty coffee, café, marketing.
INTEGRATED MARKETING COMMUNICATION STRATEGY AND VISIT INTENTION THE CASE OF ARUNA DINE AND COFFEE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

IMC believed will increase the revenue of a company, The research will focus on the integrated marketing communication and how to improve the marketing communication for Aruna dine and coffee and to find the best solution in integrated marketing communication so Aruna dine and coffee can compete for the competition at the cafe and coffee shop, the typical of IMC that used is advertising, direct marketing, personal selling, and sales promotion with this research it will improve the Visit Intention to a coffee shop.Keywords:IMC, Integrated Marketing Communication, Advertising, Direct Marketing, Sales Promotion, Personal Selling, Visit Intention, Cafe, Coffee Shop.
Analysis Of Factors Non Performing Loan And Restructuring Credit For Commercial Segment (Case Study: Bank XYZ)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Credit distribution is the main activity of banks, therefore the main source of income for banks comes from this activity which provides output in the form of loan interest income. Banking plays an important role in national economic growth to increase people's productivity by circulating money for consumption, working capital and investment. Issuance of OJK Regulation Number 11/PJOK.03/2020 concerning National Economic Stimulus as a Countercyclical Policy for the Impact of the Spread of COVID-19. The regulation states that debtors whose businesses are affected by the pandemic can apply for restructuring to related finance companies, such as banks. There are two research models, namely to find out what factors affect NPL and the success of restructuring by knowing the most effective method from several alternatives, where one alternative is taken from the previous model. This research step begins by processing data on the financial statements of four state-owned banks from 2011-2020 using panel data regression with independent variables, namely CAR, LDR, NIM, BOPO, inflation rate and BI rate with the dependent variable being NPL. The second research is to take one sample, namely Bank XYZ, with qualitative methods through direct interviews with experienced employees at the management level. To get a more objective decision, the author uses a decision making tool using the Analytical Hierarchy Process (AHP) Expert Choices methodology. The results of this study indicate that the factors that affect the NPL are BOPO, NIM and CAR. The most effective restructuring method is the rescheduling method. Based on these facts, it is necessary to implement and develop strategies that support the success of restructuring and provide clear boundaries regarding debtor criteria in each method of credit restructuring and effective risk management to avoid the risk of bad loans.Keywords: Restructuring, Non-Performing Loan, Panel data regression, AHP.
Production Time Optimization By Six Sigma DMAIC Method At Goods Project Convection
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Goods Project is a company engaged in online-based convection in the city of Bandung, which was founded on February 1, 2016. In the last few years, the Goods Project has seen that the production process is still not optimal because it always experiences from a predetermined schedule when producing large quantities. This may occur because the production system is not optimal and there are small errors that are not noticed by management, causing these errors to always occur.Therefore, the author tries to do research related to the problems placed by the Goods Project using he Six Sigma concept with the DMAIC method (Define, Measure, Analyze, Improve, and Control). From the results of the root cause analysis it was found that the problem was in the Human, Method, Machine, and Measurement factors. In the method factor, it is found the order that the scheduling is irregular and also the information on the remaining invoice payments which results in the expenditure of raw materials. Factors It was found that employees do not have work contracts so that it causes no commitment with the company and understanding of the established SOPs, and also no KPI in employee performance appraisals. In the measurement factor, the company does not apply KPI to production capacity and time, which results in an ineffective production process. Furthermore, on the machine factor, the use of manual screen printing tools requires a longer time and also more labor, besides that there are still some sewing machines that do not operate due to lack of labor.Then the authors conducted a brainstorming related to the results of the analysis to optimize the production system. The upgrade phase (Upgrade) results in that the Goods Project can solve the problem by applying KPIs to several parts of the company especially on the administration, production & human resources systems and also implementing a more effective scheduling system. Then carry out control (Control) on the implementation of the strategy that has been done.Keywords: Six Sigma, DMAIC, Root Cause, Fishbone, KPI

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