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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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AN ANALYSIS OF GENDER DIFFERENTIATION AND HOW IT CREATES GENDER PAY GAP IN CORPORATION (CASE STUDY AT PT. TIGA DIMENSI DATA)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The focus of this research is to analyze the cause of gender pay gap issues and how it affect the workforce, especially women workers. The research method in this study is a combination of qualitative and quantitative research, by adopting one method, it is case study. The researcher use the case study method due to analyze the gender pay gap that occurs in one of the industrial manufacturing company, PT. Tiga Dimensi Data.The data obtained from the company were analyzed and showed the cause of the gender pay gap was due to first, occupational sexism in the form of gender stereotypes carried out by managers and company directors, restrictions on employment opportunities and women's rights, and second, occupational segregation in both of horizontal and vertical. One interesting findings that was discovered by researchers was the “acceptance” of female employees who consciously know that their wages were being given unfairly.The research concluded that the analysis of gender differences had an impact on the existence of gaps and differences in pays between male workers and female workers in PT. Tiga Dimensi Data.Keywords: Gender pay gap, women labor, gender role, occupational sexism, occupational segregation
Analysis Of Cms-Integration Project Delays And Proposed Project Management Improvement At Len Defense Electronics
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia’s defense industry has improve over the year, various procurements are expected to increase in an effort to modernize its armed forces and support existing projects. This is anticipated to result in increased demand for maritime surveillance and security equipment. As part of this commitment, PT Len Industri (Persero) to present one of its best works, namely Combat Management System (CMS). Len as the SOE in defense sector supposed to hold this opportunity and keep in synergized conditions with other SOEs and private company. But in the mean time amount of CMS project which normally can be executed well starts resulting in a lot of project delay. Based on the problems, the objectives are to discover the root causes for CMS-Integration project delays and find the proposed solutions for minimizing the project delays.The research began with gathering information about the CMS-Integration project management process in Len. The process is done through observations, interviews and discussions for the constructs. Then the analysis was carried out to find the root cause of the CMS-Integration project delays using Current Reality Tree and then discussed with the company representatives.Results from root cause analysis shows from 34 UDEs there are 12 root cause problems for the project delays. However due to the limitations the research use pareto analysis in order to solve 80% of frequent problems mentioned by respondents and decide which problems need to be prioritized.There are 7 findings from Pareto analysis: lack of project prioritization, lack of project stakeholder interest accomodation, lack of project scope of work identification, lack of project design drawing accuracy, lack of project documentation system, lack of project engineering standard and standard to run the project. The proposed solutions then discussed and selected to solve the root causes. Each findings then classified in to their respective root cause category, because it has the similarity on how to solve the issues, there are 4 root categories that need to be prioritized. The proposed solutions, CMS-Integration project requires project management office to improve project approval system, and improve project business process that can cover management and engineering standard, project document control, scope and collect requirements. Keywords: CMS Integration Project, Current Reality Tree, Pareto Analysis, Project Management
BUDGET AND CONTENT STRATEGY: AN EXPERIMENT ON DAILY SALES ON A SMALL FASHION ONLINE SHOP
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

SMEs are faced with new business opportunities through online channels, i.e., social media. The online platform offers many advantages, especially for small businesses, to raise awareness, attract broader consumers, and eventually scale up the company. However, this opportunity also comes with a whole different challenge on how to optimize the platform. Many small businesses fail to overcome the new challenges due to their limitations, such as lack of financial and human resources. The purpose of this study is to examine the relationship between budget strategy and content strategy on the daily sales performance of an online fashion retail shop in Indonesia. By.yesya is used as an experimental object and analyzed using a quantitative research method through a lens of multivariate analysis (i.e. OLS regression). Using 1,637 daily sales observations, the result shows that the amount of budget allocation and the application of content strategy in the advertising material significantly increase its sales performance. One main conclusion is that this study provides a glimmer of enlightenment; there should be a reference whereby other businesses are keen to see how online advertising is sufficient to increase sales performance.Keywords: Advertising, Social Media, Budget, Content Strategy, Facebook, SME.
ANALYSIS OF ONLINE SHOPPER BEHAVIOR AND MARKETING STRATEGY FOR CAKE PRODUCT (CASE STUDY: TIME TO EAT CAKE)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has the potential power to become the largest digital economy. Development of the digital economy as new technologies is an opportunity to access global markets and drive new innovation for the food industry. Therefore, there are three objectives of this study. First, to investigate online shoppers’ behavior toward food product, particularly of cake. Second, to explore the possibility of internet as alternative tools for food distribution channels, particularly of cake. The last is to perform the recommendation online marketing strategy for the business. The study used mixed methods approaches (quantitative and qualitative) to explore different areas of management. The quantitative methods of this study are using the Theory of Planned Behavior. The study was conducted by distributing a survey to online shoppers’ behavior toward food products, particularly of cake in Bandung. Using the final data from 100 respondents, the data was analyzed using Microsoft Excel, SPSS, Factor Analysis, and Multi Linear Regression. The quantitative methods were conducted by interview to gain the information of E-Consumer Decision-Making Process in buying Time to Eat Cake product. Furthermore, this study was used the observation technique to analyze social media content marketing among similar business using the theory of Social Media Marketing. The survey result found that the attitude towards buying, subjective norms, and perceived behavioral control variable have a positive influence on the online shopping intention. The interview result found that consumer obtains Time to Eat Cake information through an Instagram, the reason in buying through an online platform is easy to obtain information, and process of purchasing product. Next, by consumer evaluation, Time to Eat Cake need some improvement in product, price, content marketing, also adding a promotional program, and for the place, the existence offline store is still important for the consumer. For purchase decision, consumers are influenced by friends. The last is post-purchase, the majority of consumer are satistied in buying Time to Eat Cake through an online platform. Furthermore, the observation result found that from several businesses that have been analyzed, almost all businesses have the same content marketing strategy. This research provides input to Time to Eat Cake to develop a mix marketing strategy.Keywords: food industry, cake product, theory of planned behavior, online shopping behavior, decision-making process, social media marketing, mix marketing strategy.
PROPOSED MARKETING STRATEGY FOR LOGISTICS SERVICE PROVIDER (A CASE STUDY: PT. SEMBRANI MUKTI TRANS)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Digitalization era affects the micro, small, and medium-size enterprises (MSMEs) and Small Medium-sized Enterprises (SMEs) conducts the marketing and promotion via online media market place. Moreover, e-commerce is also growing. It generates the higher demand for logistics service provider in delivery process. The improvement and new innovation in technology generates more competitive advantage. Currently, PT. Sembrani Mukti Trans is still facing the issue that the sales growth is not increased while the market segment is increased that caused by lack of marketing strategy.This research uses quantitative descriptive method, which defined the current condition through the external analysis (PEST, Porter’s Five Force, and Competitor Analysis) and internal analysis (STP, Marketing Mix 7Ps, and Business Model Canvas). Followed with SWOT analysis and Root Cause Analysis) to define the market potential and root cause of the business issues. The main issues are caused by promotion, people, and product.There are several solutions after defining the TOWS Matrix and also supported by the research data from questionnaire that distributed into potential customer and interview the existing customer. To compete and gain more sales the company should provide digital marketing strategies, improve the skills and experinces of human resource, and develop new product.Keywords: Logistics Service Provider, TOWS Matrix, Marketing Mix, Business Model Canvas, Marketing Strategy.
Company Valuation Of PT. Bank ABC To Prepare Acquisition Strategy
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

OJK has made POJK R Number 12 / POJK.03 / 2020 concerning the minimum capital adequacy regulation for each bank. Bank ABC is a bank with tier 1 of less than IDR 1 billion. The next step is for Bank ABC to conduct a valuation of the company to find out the company valuation of Bank ABC when there will be additional of shares in the future. After knowing and company valuation from Bank ABC, a corporate action recommendation will be generated that must be carried out by Bank ABC implementation planning steps is acquisition. In a business situation, the insufficiency of Bank ABC's core capital is constrained by external political factors (POJK No.12 / POJK.03 / 2020) which make ABC Bank unable to develop (up to become Book Bank II), especially in terms of developing digital services to respond to external factors challenges technology. The analytical method used in this research is case study analysis with ratio assessment, financial performance analysis and company assessment using Discounted Cash Flow (DCF) approach. With assuming a discount rate of 12% and a time period for the next 5 years with an average terminal value shows that the market equity value / share calculation is IDR 350.000,- while intrinsically it is IDR 1.349.240,- so the target price per share is 2.85x from the initial share price. CKPN increases by approximately 40%. Where deposits are the largest expense that must be paid by Bank ABC when compared to Giro and Savings. The conclusion if Bank ABC want to take acquisisioned, Bank ABC can give the equity price / share at the IDR. 1.349.240,- / share or 2.85x from the initial price/share. Then after the acquisition process Bank ABC must take the improvement strategy at the quality of Loans and recompositioning proportion at short term liabilities especially at the Deposito.Key Words: Banking, acquisition, valuation, discounted cash flow, Financial performance analysis.
PROPOSED CO-CREATION STRATEGY OF PAYMENT AGGREGATOR PLATFORM FOR SME BUSINESSES (CASE STUDY: PT. Moka Teknologi Indonesia)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of digital business is currently in development in every country, specifically in Indonesia. There are more easy way to easier consumer fulfill their needs on their daily activity, included in payment, buying, selling, renting, lending and funding. This digital system is changing a perspective where the traditional system mostly not used, time efficiency and easiness to access is most reason of people switching from the traditional system into technology system. Moka is one of technology start-up company pioneer that creating platform in payment aggregator and point of sales that can used by smartphone and gadgets. They currently facing challenge  while the platform is not performed as their expectation, as their co-creation strategy was implemented, when the company are collaborated in ideation process to create something valuable to the consumers. The conceptual framework that used to formulating strategy for Moka is consist of co-creation in co-definition framework, co-creation is a strategy to develop mutual understanding by collaborating with customers, determine market positioning and segmenting by STP analysis, analyzing the internal resource with VRIN and define their competitive advantage. From the external analysis, consist of social media and netnography research, in-depth interview, and company survey analysis. To get the perception of brand and services and overseeing from customer side to get significant factor to initating collaboration in co creation with Moka. The findings of this research find that some of MokaPay customer are satisfied because the usefulness of features and social belief after they use this platform. Some of MokaPay customer not satisfied because the interfaces is not attractive and communcative also the customer services is unsatisfying. The factor that defined is needed to be taken as strategy to keep existing user and enlarging customer base of MokaPay.Keywords: Point of sales, payment aggregator, Moka, co-creation, collaboration
Financial Feasibility Study in Bus Rapid Transit (BRT) Project Using Public-Private Partnership (PPP) Scheme
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

"Urban traffic is one of the important keys to overcome traffic congestion and optimize the positive impact of urbanization as the main driving force of national economic growth. According to Bappenas data, 41% of the national GDP in 2017 came from 6 metropolitan areas. Given that there is no integrated public transportation system available, the resulting large number of trips, coupled with the continuous growth of the population, has resulted in an increasing demand for adequate public transportation facilities and infrastructure in City X. Therefore, PT. ABC's idea is to design a City X public transportation system that is integrated with the Jabodetabek transportation system through a public-private partnership (PPP) scheme. The system in question is mass transportation, namely Bus Rapid Transit (BRT), which implements regular and integrated public transportation services. The construction of the Bus Rapid Transit Project in city of X requires a capital investment fund of Rp 1.341.205.480.103. On that basis, it is necessary to test the feasibility of which financial feasibility is one of them. If the projects are economically feasible but financially unfeasible, the Government should support the project. In recognition of this need, on the basis of Presidential Decree No.38/2015, the Government supports for the PPP project in Indonesia is Availability Payment (AP). The concept of the agreement used in this project is Build-Operate-Transfer (BOT) which instructs the Investor to design, build, transfer projects to the Government at the end of the concession period. Through this research, authors analyze the feasibility of this investment plan by calculating the projected investment costs, revenues, and expenses needed during operation. The feasibility of an investment plan can be financed by using Discounted Cash Flow (DCF) parameters which are Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP). To find out which variables affect the financial viability of a project, the authors use sensitivity analysis and scenario analysis. Moreover, Monte Carlo simulations are also carried out in this research to provide information regarding the probability of the effect of uncertainty from several selected variables.In the case of the Bus Rapid Transit Project with Availability Payment. The calculation result shown that the project is financially feasible with NPV of Rp. 198.686.310.240, IRR of 11% which is higher than the weighted average cost of capital (WACC) 9,27, and the payback period for 6,849 years. Availability Payment, Project Capital Expenditure, Loan interest rate and increase in wages are the variable that affect the feasibility of the project. According the Monte Carlo simulation result using 1000 iterations, the project has probability of 26% in making the project not feasible. The mean value of the Monte Carlo simulation result is Rp. 1,372,029 million which consider as favorable project. Using concept Value for Money BRT project with using PPP scheme provides better efficiency compared to development using a conventional scheme. Keywords: financial feasibility study, PPP, NPV, IRR, PP, WACC, sensitivity analysis, monte carlo analysis
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY FOR PURU KAMBERA MUSLIM FASHION INDUSTRY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Puru Kambera is one of the best hijab brands in the city of Bandung provide quality products and unique designs. As early as 2019 Puru Kambera corrected ineffective marketing communication, various consumers in choosing other hijab fashion brands affects fluctuations promotions that have not been effective so as to increase brand image. This research conducted several steps that summarized in the conceptual framework. By analyzing the business issue with internal analysis used Marketing Mix 4P and STP. Meanwhile, external analysis used Porter Five Forces, competitor analysis, and customers analysis. SWOT analysis and TOWS matrix are also used to develop the strategy. Using  two types of data, which are the primary data that collected from In Depth Interview and questionnaire, with secondary data that gathered from journals, books, internet, and internal company data. The result of the research is developing new marketing communication plan using marketing communication mix, which is advertisement, personal selling, sales promotion, public relation, and direct marketing. Puru Kambera also using electronic media and print advertising in promoting according to integrated marketing communication concept. The implamantation plan of the new strategy consist of a timeline activities, and a budget plan. The timeline activities consist of a more detailed set of what activities Puru Kambera needs to be done and the time it needs to be conducted, starting from July to December 2019. The budget plan details the total cost required by Puru Kambera to conduct the plan.Keyword: Marketing Communication Strategy, STP analysis,  Porter Five Forces, Competitor Analysis, SWOT Analysis
RURAL BANK PROFITABILITY AND ITS DETERMINANTS: THE PRACTISE OF WEST JAVA’S RURAL BANKS IN INDONESIA DURING THE YEARS OF 2012-2016
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This thesis aims to find out the factors that influence or determine the profitability of rural banks in West Java Province. This research is based on a condition that Rural banks in Indonesia generally experience unfavourable conditions given the high level of competition experienced by Rural banks themselves, coupled with competition with Commercial banks, where Commercial banks also enter the market that has been worked on by Rural banks, namely micro and small segments. In addition there was a significant development of Financial Technology (Fintech) with a concentration on the micro and small business market as well which eventually eroded the rural banks market share. In addition, the era of the low interest rate regime during the 2012-2016 period has led many Rural banks customers to move mainly to Commercial banks that are active in lending with the subsidy scheme, namely the People's Business Credit (KUR). This made many Rural banks unable to compete with them, which in turn resulted in many Rural banks being closed (bankrupt) during this period. However, in that period there were Rural banks that survived by showing high profitability performance. This study aimed to explore the factors that influenced the success of Rural banks that were still sustainable in that period.This study uses data from Rural banks in West Java Province which is under the supervision of regional office 02 West Java, Indonesia with a number of Rural Banks included in the study is as much as 212 banks. The selection of West Java as the Province to be analysed considering the population in West Java is the largest in all of Indonesia with the number of Rural banks are the second largest after East Java Province. The research method used is a quantitative method using panel data regression as the main analytical tools.The results showed that Return on Assets (ROA) reached an average of 2.44%, Capital Adequacy Ratio (CAR) achieved an average of 33.54%, Non-Performing Loans (NPL) reached an average of 11.57%, Operating Cost to Operating Revenue (OC_OR) reached an average of 94.72%, and Loan to Deposit Ratio (LDR) reached 81.79%. The Inferential statistical results show that the Natural Logarithm of Total Assets (LNTA), CAR and LDR have positive and significant effects on profitability, meanwhile NPL and OC_OR have negative and significant influences on the profitability.Based on the FGLS regression and Fixed Effects models, it is shown that in terms of order of urgency of each variable, it is proven that OC_OR is the most important variable that needs to be considered by bank managers so that banks are more profitable. After OC_OR, the second most important variable is CAR, then followed by LDR, NPL, and finally LNTA.As the problem solving model for the Management of Rural banks, it is advised that in regards to enhance the profitability of the Rural banks, the management of Rural banks should be aware of reducing Operational cost portion as well as enhancing the Capital Adequacy into the optimal number, and following by extending LDR into the ideal ratio, reducing the problem loans and enlarging the asset to improve the banks’ profitability. Keywords: Rural banks, Profitability, Panel data regression, Operational costs, Capital Adequacy

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