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INDONESIA
The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
EVALUATING PERFORMANCE TO IMPROVE CAPACITY EFFECTIVITY AND TIME OF SERVICE: STUDY CASE PT BERKAH MULTI CARGO
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This paper aims to evaluate design layout depot container to improve the performance of existing capacity to be more efficient. The design of the layout depot container can now be said to have not followed a good design so that it needs to change the container depot design as a whole so that the existing capacity in each depot can be maximized.Data collection is a very important method in a study. Data collection in this study through field observations for 7 days at 09.00-16.00 where at this hour were the busiest and active hours in each depo. As for historical data, it will use production data from Depo CCC-CDC for 2015 to 2018. Where this data includes container flow data that goes to the Banjarmasin CCC-CDC depot.Based on the results of interviews that have been conducted, many say that the container service time is long because the position of the container is piled up by another container, so it is necessary to shift the container first. Shifting containers vary from 1 box to 3 boxes. With this container shifting, it can be concluded that container arrangement still needs to be improved and the costs that come out become bigger.The effect of fuel consumption greatly affects the cost because the price for subsidized Solar fuel is Rp 5.150.00 and Solar Industry is Rp 11,020.00. With a better arrangement on the container, depot can reduce shifting containers will affect the cost of Reach Stacker because the costs incurred by Reach Stacker is quite large. Truck costs will also decrease because the fuel consumption will also decrease because trucks will be served faster and require less time in the container depot. Reduce waiting times for service and control of parking vehicles in the container stacking area.Keywords:  Capacity, Container, Depot Container, Layout, Shifting
Propose Corporate Performance Management System In PT CDE
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT CDE, is one of the original aerospace companies in Asia with core competencies in aircraft design and development, aircraft structure manufacturing, aircraft production, and aircraft services for civil and military light and medium aircraft. However, in recent years CDE has had a fluctuating performance, company face several challenges to develop performance management system to maintain corporate performance to achieve targets and further to achieve the vision and corporate mission.The performance management system proposed using the Balanced Scorecard (BSC) framework by Kaplan and Norton (1992), Performance Prism (PP) Neely (2002) and Wibisono's Integrated Performance Management System (IPMS) (2003) from the three frameworks will be proposed. the most suitable framework to be proposed will be used by CDE. It is hoped that implementing this performance management system can help solve the problems faced by CDE. Each perspective has measurable indicators to measure its achievement. Knowing the achievement of each indicator is expected to become a monitoring system which is the starting point for further analysis and can be used as input for decision making for management.Keywords: performance management system; Balanced Scorecard (BSC); Performance Prism (PP); Integrated Performance Management System (IPMS)
IMPROVING CUSTOMER SATISFACTION OF SELF-SERVICE BANKING (CS DIGITAL) CASE STUDY: PT BANK AAA BRANCH X
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Innovation is needed in various business sectors, including banking. One of the innovations developed by banks in various countries is based on self-service banking services. Likewise, human resources (customer service-service-based) self also play an important role in customer satisfaction with a company. CS Digital is a-service based self service issued by one of the largest private banks in Indonesia. However, it was found in one branch that the use of CS Digital was not optimal. This study will measure how satisfied customers are with-based banking services, self-service namely CS Digital, compared to customer satisfaction with the quality of human (service customer service) and the author will provide some suggestions for optimizing the use of CS Digital, one of the branches of PT Bank AAA. Service quality is measured using 5 dimensions of service quality, convenience, reliability and security, responsiveness, personalization, and tangible and customer satisfaction indicators. From these attributes, it will be calculated how big the gap is between customer expectations and company performance. The calculation of the gap is assisted by the method Importance Performance Analysis (IPA). In this study, there are several problems related to the operation of CS Digital that need to be resolved. These problems include ease of use of CS Digital, lack of clear directions for new users, slow service, and CS Digital is not the first choice for customers to make transactions. Fishbone is used to analyze the root of the problem and to find out the cause and effect of problems that occur at PT Bank AAA branch X. In addition to the fishbone method, the author also uses theories regarding service quality to find the main problems in PT Bank AAA branch X. The root of the problem from PT Bank AAA branch X, I tried to give suggestions to optimize the use of CS Digital so that it can help reduce queues and increase branch productivity as expected.Keywords: Customer satisfaction, service quality, fishbone
PROPOSED MARKETING STRATEGY FOR PHOTOGRAPHY BUSINESS
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Since the beginning of the 2000s until now, the development of technology certainly can’t be separated from human daily life. The variety of cameras also increase from DSLR cameras to smartphone cameras can be used by anyone to capture the best moments with those who closest to them. Eunoia Verde Picture House is one of the photography service companies that participate in this market competition, especially for Bandung region and its surrounding areas. In carrying out business activities for companies that have only been running for 2 years, they always experiencing some problems, especially in aspects of stagnant income and uncertain sales. This study aims to determine the right strategy to deal with the problem. To overcome this problem, Eunoia Verde has several strategies that are suitable to be implemented. Among them are remodeling the marketing mix to be more concrete because it has been adjusted to surveys and benchmarks. Eunoia Verde is also looking for suitable strategies using Brand Touchpoint Wheel primarily to create consumer loyalty. From before the consumer makes a purchase until after the purchase, the process must be exercised so that the consumer experience while interacting with Eunoia Verde has the increase level of satisfaction.Keywords: photography, marketing strategy, marketing strategy, brand touchpoint.
RISK ANALYSIS OF TENDER PRICE INCREASE USING ANALYTICAL HIERARCHY PROCESS (AHP) (CASE STUDY : PT INTI PRIMA TEKNIK)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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With the more advanced science and technology today, competition in the business world shows a rapid increase. This competition requires companies to have a strategy to win the competition, one of which is by winning the project auction. In a project auction, the cost aspect is one of the primary considerations in the construction project implementation process because it involves a large amount and is susceptible to risk. The beginning of cost control is from the estimation process. Inaccurate cost estimates will have a negative impact on the entire construction process. Because the estimate is a reference in preparing a budget and is used as a control for project costs, an analysis of the dominant risk is needed to be used as a basis for mitigation.PT Inti Prima Teknik is a company engaged in manufacturing spare parts and services, especially in the form of metal and rubber. The projects undertaken by PT IPT come from state-owned companies located in West Sumatra. To get the project, a tender auction is required with several competitors. In the continuation of the tender auction, PT IPT had to experience several defeats because its value was small compared to other companies. This study aims to determine the risks that cause a price increase in the tender offer to cause defeat.By using qualitative methods, it is hoped that this research can provide benefits to the organization. This study's primary data came from interviews with company leaders and several high-ranking officials who were directly involved in the formulation of tender prices. Secondary data were collected from company documents related to the tender auction. Then the data will be processed using the Analytical Hierarchy Process (AHP.) Method.The results of the AHP found that five candidates were the causes of the tender defeat. Later, it can be used as an additional parameter in formulating the price at the next tender auction.Keywords: Analytical Hierarchy Process, AHP, Service Business, Decision Making, Risk Management
Proposed Business Process Strategy to Increase the Number of Fresh Water Crayfish Production (Case Study: Jaring Emas Nusantara)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Jaring Emas Nusantara (JEN) is a B2B business engaged in aquaculture. JEN was established on 24 May 2018. JEN is located in Banda Aceh. The commodities of this business activity are cultivation, trading, and supply. In lobster cultivation activities aim at seed production. Then in trading activities, the company accommodates the results of lobster cultivators and the catch of fishermen which will be re-selected by Jaring Emas Nusantara, lobsters that are ready to be sold and lobsters that can be cultivated.This study aims to find an effective business process strategy to increase the yield of Jaring Emas Nusantara lobster seed using qualitative methods. Literature study, internal and external analysis are then applied to analyze the current condition and position of the company. For internal analysis, Jaring Emas Nusantara will use RBV analysis, value chain analysis and VRIO analysis, while external analysis will use Porters Five Force, PESTLE analysis, and competitor analysis. The alternative business process strategy is then deepened by conducting in-depth interviews with several sources that are specialized in fisheries.The results of the study are based on internal and external analysis with a choice of strategies: SO, WO, ST, and WT. The key to the successful use of the TOWS matrix is to bring together internal and external factors to come up with a good alternative solution for the company to become the future strategy for the Jaring Emas Nusantara.The results of the interview data were processed and tested with recommendations for business process strategies that had been given by several sources specialized in fisheries. With the implementation of the business process strategy the Recirculating Aquaculture System becomes one of the business solutions that can be applied to freshwater crayfish, because it can increase production value, reduce production costs and be efficient. Then make a good time planning for the implementation of the strategy carried out by the company so that it runs in accordance with the preparation and readiness of the Jaring Emas Nusantara in developing new solutions based on the analysis of the problems that have been carried out.KEYWORDS: Business Process Strategy, Internal and External Research, RAS, Aquaculture, Fisheries
IMPACT OF ARTIST ELEMENT ON LOYALTY AND PURCHASE INTENTION CONSUMER IN MUSIC INDUSTRY (CASE STUDY : BANDUNG-JAKARTA MUSICIAN)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays, there are many musicians who want to represent their work and obtain the revenue and profitability from their product, either come from live concert ticket sales, physical product sales, digital product sales, live concert streaming sales, branding sales from endorsement, partnership and other product,  with variety of different music genres. The revenue and profitability come from loyalty and purchase intention of music enthusiast, either listener, musician, and manager as the consumer.This research is using quanitative and qualitative methods for processing the data. Quantitative method is used by instrumentation test such as validity and reliability, classic assumption test like normality, heteroscedasticity, multicollinearity, autocorrelation, hypothesis test such as t-test and path analysis. To determine the significant influence of independent variable to dependent variable, researcher divided into three model. Qualitative method is used by interviewing method, to obtain the confirmation from the result of data process.From the quantitative result, based on first model, researcher obtain that branding has significant influence to music enthusiast’s loyalty. On second model, researcher obtain that branding, live concert, and physical product have significant influence for music enthusiast’s purchase intention. On third model, music enthusiast’s loyalty has significant influence for music enthusiast’s purchase intention. According from the result of data process, researcher purposed several recommendations to the musician, manager of musician, and record label to develop their revenue and profitability.Keywords: Quantitative, qualitative, t-test, path analysis, musician
KNOWLEDGE MANAGEMENT MATURITY AT DANA PENSIUN TELKOM
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Dana Pensiun Telkom (Dapen Telkom) is a company managing and providing pension funds to employees of PT. Telekomunikasi Indonesia. Today, Dapen Telkom is experiencing problems due to the failure of knowledge management in the company. This causes the performance of the company to experience fluctuations in the last five years, due to the occurrence of information gaps within the organization. The value of knowledge management proves it in the Kriteria Penilaian Kinerja Unggul (KPKU), which is still relatively low and has not shown signs to the company's vision. Besides, the company is currently at risk of losing knowledge assets, because 31% of top management employees will retire. The need for measuring the maturity level of knowledge management that has occurred in the company so that the writer can provide advice to develop knowledge management. The qualitative approach uses in-depth interviews about knowledge management within the company with six respondents. The quantitative approach uses seven categories from the APO Framework. From the results of the analysis that has been done, knowledge management is at level three, namely: expansion. Where companies have carried out knowledge management functions, but only occur in several departments. Knowledge management has not been massive in all departments within the business. After the author makes a root cause of the problem that arises, then suggests that the company takes the initiative towards the knowledge management program. Namely through; leadership, KM team, knowledge cafe, project/training lesson learned, and digital learning.Keywords: Pension Fund,Kowledge Management, Knowledge Loss, Knowledge Conversion, Maturity Assesment, APO Framework
STOCK ANALYSIS OF MAP AKTIF ADIPERKASA USING FUNDAMENTAL ANALYSIS WITH INDONESIA AFTER PANDEMIC PROJECTION
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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MAP Aktif Adiperkasa (MAPA) is a company engaged in the retail industry that sells various consumer needs products related to healthy lifestyle, MAPA is a subsidiary of Mitra Adiperkasa (MAPI) which manages sales in the sports equipment products sector. MAPA has special distribution rights for some of the flagship products such as Nike, Adidas, Reebok etc, MAPA outlets can be found in various public shopping places in Indonesia. In 2020 the Covid-19 pandemic entered Indonesia which caused the government to impose several regulations aimed at preventing the spread of the Covid-19 virus, one of which is a large-scale social restriction requiring shopping centers that result in crowds having to be closed or should not be operational. This study uses PEST analysis for macro analysis, for industry analysis using 5 force porters. For internal analysis only use financial analysis by comparing the ratio of financial ratios between MAPA and MAPI. To obtain fair value from MAPA shares using discounted cash flow and relative valuation with EBITDA, with WACC of 16.68% and using Indonesia's projected economic growth during the period of improvement after the pandemic, obtained fair value by DCF method of Rp.1.011,59. With this result, it is concluded that for now investors who own MAPA shares are advised to sell their shares and re-enter at a time when MAPA stock market price has touched its fair price. Keywords: MAPA, Stock, Pandemic, Covid-19, DCF, WACC, EBITDA
AN INVESTMENT ANALYSIS FOR BUSINESS DIVERSIFICATION STRATEGY IN PT. BPK
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The trend of production and consumption of fuel-based energy is increasingly up worldwide. The condition can benefit industry players to run the projects from investments in the sectors. However, PT. BPK, family-run business, is facing fierce competition and uncertainty of income in the future because of the limitedness of small to medium scale projects in the oil and gas industry. Using the approach of Grand Matrix Strategy, this paper is going to find appropriate strategy PT. BPK can take in the future to secure and increase more income and make the company as a going concern. The analysis includes external analysis, inter alia: PEST, Porter Five Force, and competitor analysis, while internal analysis is using VRIO and value chain analysis. These analyses will narrow into SWOT and TOWS, and then being constructed into IFAS and EFAS to formulate the business strategy. The analysis has concluded into diversification strategy as the primary option. PT. BPK is now eyeing on a new project in coal transportation to diversify its business. Investment analysis is feasible as shown by positive project and equity NPV, project IRR is higher than WACC, equity IRR is higher than the cost of equity, and payback period on the investment is faster than the project period.Keywords : Feasibility Study, Financial Analysis, IRR, NPV, WACC