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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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PROPOSED IMPROVEMENT FOR DISASTER MANAGEMENT FRAMEWORK IN CONDUCTING EMERGENCY RESPONSE PROJECT IN INDONESIA (CASE STUDY OF WAHANA VISI INDONESIA)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is located at the meeting points of three tectonic plates, which leads to higher risk of natural disaster occurrence. Based on data from National Disaster Mitigation Academy (BNPB), the number of natural disasters increased significantly from 2010 until 2020. Natural disaster causes casualties, injured people, damaged infrastructures, and will affect a lot of lives significantly. This is where emergency response takes the most important role to restore and recover the lives of victims. Emergency response is a part of disaster management process, which involves preparation and mitigation phase to make the process effective and efficient. WVI is a non-profit organization, which also perform emergency response in many natural disasters in Indonesia since 1998. WVI’s emergency response for Lombok earthquake in July – August 2018 (Lombok Earthquake Emergency Response project) is selected as subject of this research. WVI performed several programs in LEER project such as distribution of non-food item (NFI) program and water sanitation and hygiene (WASH) program. Based on interview with the first team leader of LEER project, there was delay in procuring and delivering the aid materials in the emergency program. The team leader mentioned that based on his experience, the delay reached until 2 weeks for the procurement for WASH program. After analyzing the root cause using Fish Bone Diagram, the delay was caused by several factors, but mainly due to lack of man competency and lack of procurement system. The lack of man competency was about the staff assigned in disaster area which didn’t have the logistic and warehousing competencies and experience. As for the lack of procurement system, although WVI already has vendor database, but it still hasn’t had the vendor category and area mapping, which enable staff in disaster area to quickly procure the aid material needed. In the case of LEER, WVI had to procure materials from Jakarta and Surabaya due to local vendors evacuated themselves, which finally caused more time and cost to be spent.As the solution for the root causes, the researcher proposed the creation of WVI Emergency Supplier Network (ESN) to address the lack of procurement system, which will enable WVI to have broad coverage of vendor and material alternatives from each province in Indonesia. ESN will help WVI to quickly locate the nearest vendor to the disaster area, and finally help the procurement process to be quicker. For the lack of man competency, the creation of Emergency Response Handbook is proposed as solution, since it has a comprehensive and easy-to-understand guidelines for emergency response, especially the logistic and warehousing function. Both proposed solutions are hoped to strengthen the current preparedness of WVI disaster management, and finally produced better and faster emergency response. Keywords: disaster management, emergency response, preparedness
Proposed Digital Marketing Strategy for Pempek Emak Seroja Restaurant
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Pempek Emak Seroja is a restaurant that sells pempek as its trademark which was founded by Agni Hendrawati Tuah in 2018, located on Jalan Taman Ratu Kemuning Blok D11 no. 26C, Duri Kepa - West Jakarta, Indonesia. Their restaurant is open daily from 10am - 7pm. Over time, sales at the Pempek Emak Seroja restaurant were unstable every month. This research will provide marketing strategy solutions to solve the problems faced by Pempek Emak Seroja restaurant in an effort to determine the root cause of Pempek Emak Seroja in brand awareness problem and to find the marketing strategy to improve the brand awareness of Pempek Emak Seroja.This research project is carried out using a qualitative method with a combination of primary and secondary data. Primary data obtained came from interviews with restaurant managers, employees and consumers. The author also uses secondary data obtained from several sources such as websites, articles, etc. to support this research. This research begins with the interpretation of business problems, followed by analyzing marketing problems which are divided into two parts: Internal and External Analysis. Internal analysis was carried out using the STP analysis method, marketing mix, company resources. External analysis will be carried out using PESTEL and Porter's 5 forces, competitor and consumer analysis.Based on the results of the overall analysis, this study produces a SWOT matrix, and identifies the root of the problem. There are three reasons for Pempek Emak Seroja's problems, namely: not optimal use of the digital platform, lack of marketing content and no creative content. After knowing the cause of the problem, several alternative solutions were formulated in the TOWS matrix. Then the alternative solutions are matched with the root of the problem to produce a strategy. As a result, the authors identified that digital marketing is an important key to the problems faced by Pempek Emak Seroja. This study proposes five strategies to improve brand awareness of Pempek Emak Seroja restaurant. Keywords: Business strategy, Indonesian Food, Decreased sales, Digital marketing, Marketing mix.
COORDINATION IN SUPPLY CHAIN IN THE USE OF RAW MATERIAL ALLUMUNIUM SHEET FOR LOGISTIC DIVISION INDONESIAN AEROSPACE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Dirgantara Indonesia is one of the state-owned companies engaged in the design, development and manufacture of airplanes, established since 1976 until now has produced various types of aircraft both civilian aircraft to military aircraft. The background of this research is the accumulation of stock in SAP because there are remnant size due to demand from production, the request is in the form of a request to cut material in a certain size from its standard size of 1220 x 3660 mm, where the size is part of the configuration plan. The results of cutting the material produce remnant where the material size is no longer standard. With coordination in the supply chain in the use of aluminum raw materials in the logistics division can be proposed alternatives to assist in overcoming the remnant, of course this involves various functions and parts within the company. The alternative is the maximum use of one standard allumunium size and the use of a billet size or size that has been adjusted to the production demand. But to achieve this, five implementation plans are needed, which is preparation, alternatives review,  business process set up, role model plan and go live.Keywords: Billet, Remnant, Work Order, Standard Size
Proposed Strategy of Internal Recruitment within The Coal Mining Industry (Case Study at PT Berau Coal)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Berau Coal founded in 1983 as a company that produces coal in the East Kalimantan area. In the Covid-19 pandemic situation, the management of the company issued a policy not to recruit new employees from external company candidates, which means that the existing vacant positions can only be filled by recruitment from internal employees of the company. The difficulty of the HR Department in filling vacant positions is crucial where this will have an impact on the achievement of coal production. The purpose of this study is to provide recommendations regarding the recruitment strategy for the company in accordance with existing conditions in the company. The research methodology used is quantitative data, by distributing questionnaires to PT Berau Coal employees. Based on the results of the study, all independent variables showed a significant influence on the dependent variable. The results of the analysis also show that there are alternative solutions that companies can use to do internally branding for attracting their employees.Keywords: Employer Value Proposition, Employer Branding, Employer Attractiveness Intention toApply
IMPROVEMENT MARKETING COMMUNICATION STRATEGY FOR FASHION INDUSTRY (CASE STUDY : Up2date Plus)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia is in the top five of member countries of the Organization of Islamic Cooperation (OIC) which is the world's largest Muslim fashion exporter. Global Islamic Economy predicts the growth of the world Muslim fashion market in 2020 will reach 327 billion US dollars. Up2date Plus is a brand founded by one of the pioneers of Muslim clothing in Indonesia, namely Irna Mutiara who collaborated with her daughter, Reyna Hanifa. This brand is inspired by the relationship between mothers and daughter who usually have the same taste and have a size that is not much different then become a casual style. Up2date Plus producing various clothing, tunic, pants, skirts and hijab. Up2date Plus sales from September 2018 - June 2019 has declining trend. Based on interview with the owner, Up2date Plus marketing communication channel is done through Youtube, Website and Instagram as an online platform but it does not effective to attarct customer. Up2date Plus wants to meet current customer needs in accordance with the marketing communication needed. The purpose of this research is to identify the effect of promotion mix used by Up2date Plus on consumers purchase intention and to find suitable promotion strategy for Up2date Plus. This research using external analysis to understand the environment that affect the business by using PEST Analysis, Porter 5 Forces, Consumer analysis and Competitor Analysis. Also, describe the internal analysis to define the business strength and weakness by using STP Analysis and Marketing mix. And then formulating SWOT, that will be lead the research to know the root cause. The survey divided into five parts such as demography, buyer decision process, consumer knowledge of Up2date Plus, promotion mix, and purchase intention. Quantitave survey conduct by distributes online with 202 respondents and using Descriptive and Regression analysis to get the result.Based on the survey result then TOWS analysis, shows that there are three variables promotion that can affect to consumer purchase intention such as Website advertising, Sales promotion, and Personal selling. Therefore, the proposed business solution that can be implemented to Up2date Plus are improve Sales Person knowledge in offline sales approach, Provide attractive promotion strategy use digital marketing and social media, and Maximizing sales promotion.Keyword: Marketing Communication Strategy, Muslim Fashion Industry, Promotion mix
Evaluating Alternatives on Loss Production Opportunity Due to Surface Facility Constraint: Case Study of Anoa & Pesut Gathering Station in PT RCI
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Having managed one of the largest oil and gas concession in Indonesia for more than 90 years, PT RCI strives to optimize the highest recovery from Romeo block, including from Pesut field and its surrounding. As the asset matures and facility ages, the volume of unrealized production grows caused by reservoir dynamics and changes in environmental policy. The unrealized production volume per year is estimated at 40,000 bbls of oil. As the unrealized oil production inflicts revenue deferment and considering concession contract is near to its end, a list of potential alternatives was assessed to solved the problem. A team of experts are assembled to identify the fundamental problem through root cause analysis as well as generating potential recommendations. Using Value Focused Thinking (VFT) approach, experts discussed and identified the key value that the project want to achieve, then continued to identify opportunity to meet the criteria agreed. A multi criteria decision-making approach is carried out to carefully determine the best alternatives to minimize the unrealized oil production using Analytical Hierarchy Process (AHP). The decision-making process was guided using the combination of quantitative and qualitative criteria including safety aspect, perceived reliability and forecasted financial performance. The result suggested that simple facility alteration by creating interconnection pipe between two gathering stations as the most favored alternatives, providing highest short-term NPV coupled with high system reliability and manageable safety aspect. The proposed alternative is expected to recover 41,000 bbls of unrealized production until the end of concession, while add contractor’s net present value (NPV) of $23,785 with 1.6 of profitability index. Keyword: AHP (Analytical Hierarchy Process), VFT (Value Focused Thinking), LPO (Loss Production Opportunity)
FINANCIAL FEASIBILITY STUDY FOR “SPASI” CONCESSION PROJECT AT PT. WIJAYA KARYA BANGUNAN GEDUNG TBK
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

To develop the capabilities of Engineering, Procurement and Construction (EPC) to undergo the opportunity to work on projects from Government, Private, and International. In order to support the running process of state infrastructure, PT. Wijaya Karya Gedung Gedung Tbk. in collaboration with PT. Bank Mandiri to establish an agreement to create a pop-up mall “SPASI” to support the surrounding economy through infrastructure. However, due to the Covid-19 Pandemic, the mall industry experienced a decrease in occupancy rate to 82.9% which caused the SPASI project needed to be reviewed. Keywords: PT. Wijaya Karya Bangunan Gedung Tbk., Capital Structure, SPASI, Debt Ratio, Construction Project Scheduling
Proposed Marketing Strategy of Gang Nikmat
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the current era, culinary business isn’t only limited to fulfill the human primary needs but also part of a lifestyle so it needs a more supporting medium to actually compete in the current business. Bandung is one of the more famous tourist cities because of its high creativity. The culinary business potential in Bandung still continues to grow. This is backed up by the number of contributions done by the culinary business as the 3rd biggest contributor in its Gross Domestic Product (GDP) in Bandung (BPS Kota Bandung, 2019). Gang Nikmat, as one of the culinary businesses in Bandung, wants to continuously contribute to the culinary business development in Bandung while still highlighting the “modern alley” concept in Bandung. Gang Nikmat offers a fusion of Asian-Indonesian food products. The high rivalry in culinary business pushes Gang Nikmat to have the right strategy to maintain itself and continuously develop. This research is a way to know an effective marketing strategy to improve the relationship with the customers and improve the sales figures of Gang Nikmat using a quantitative method. To analyze the current condition of the company itself, literature review is implemented to the internal analysis and external analysis. Gang Nikmat implements the Porter Value Chain and Existing BMC for its internal analysis, whilst Customer Analysis, Competitor Analysis and Porter's Five Forces is used for external analysis. Gang Nikmat uses a quantitative method with a questionnaire to 100 respondent who visited Gang Nikmat. After the value is acquired, internally and externally, a quadrant position is produced inside of the SWOT to decide on which development is needed going forward. Based on research exploration, Gang Nikmat is being demanded to do an aggressive strategy like market development, market penetration and product development to improve relationships with customers and improve sales figures.Keyword: Culinary Business, BMC, Quantitative Method, Sales, Porter’s Five Force, Porter Value Chain, Quadrant
Customers Perception Study to Increase Brand Awareness in BJB Precious
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bjb Precious the priority services owned by PT Bank Jawa Barat Banten (bjb). Although the number of customers is increasing every year, but it is not accompanied by the brand awareness of bjb Precious. To avoid language barriers for bjb Precious in the public, in 2021 bjb Precious will do a rebranding into bjb Prioritas so that it is better known to the public. With low brand awareness, bjb Precious will make some improvements after the rebranding. This research is intended to propose a marketing strategy to increase brand awareness of bjb Precious. In this study, identification was carried out internally and externally through the marketing mix (7P's), STP analysis, PESTEL analysis, competitor analysis, Porter's Five Forces analysis, and consumer analysis. In consumer analysis, this study uses a qualitative approach based on observations and interviews from several related parties. The interview was addressed to bjb Precious employees, bjb Precious customers, and priority customers in other banks. Interviews with customers were conducted to determine their perceptions of priority services and bjb Precious. From the interview results, there are several findings from this research, including priority customers from other banks who are not interested in using bjb Precious services, because they do not trust in bjb Precious. Besides that, they do not know about the products, facilities, or privileges provided by bjb Precious. Most of them do not know bjb Precious at all. Therefore, bjb Precious needs to build positive communication with the public on an ongoing basis. In addition to priority customers in other banks, customers from bjb Precious also provide their perceptions based on the marketing mix of bjb Precious. From these findings, several business solutions will be proposed, in terms of service improvements and how to communicate them to customers to increase brand awareness of bjb Precious.Keywords: bjb Precious, perception, brand awareness, marketing mix, marketing communication.
Integrated Marketing Communication To Develop Brand Identity In Fashion Business Case Study: Animal Days
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The online fashion industry in Indonesia growing rapidly, especially for clothing brand. Especially in the digital era like now that can facilitate people to make buying and selling via online. So, many MSME are making use of this by selling fashion products online. Based on this, a new clothing brand like Animal Days must have the right strategy in order to compete with its competitors. In this research, Animal Days as a new brand wants to develop the brand identity by using kapferer brand identity prism analysis through Integrated Marketing Communication. This research uses quantitative method to analyze whether the brand identity of Animal Days is in accordance with the market or not by using questionnaire. From the result, Animal Days has to evaluate the brand identity on several factors. This research uses Integrated Marketing Communication (advertising, sales promotion, event & experience, public relations, direct marketing, word of mouth) to develop brand identity of Animal Days. In order for this strategy can be realized, this research also creates an implementation plan in the form of a time line so that the plans that have been made can be more focused.Keywords: brand, brand identity, integrated marketing communication, fashion, clothing brand

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