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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Proposed Marketing Strategy for Music Through Digital Streaming Music Recommendation System for Independent Musician (Case Study: Ping Pong Club)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The new face of modern music industry has followed the global trend on digitalizing music consumption through the invention of music streaming apps, or known as the digital streaming platform. While the DSPs are using the preference base algorithm for their consumers to stream the kind of songs they like, indie musicians are mostly benefitted from the algorithm. The challenge for indie musicians is on how to market their music through managing this preference base algorithm in the DSPs. This journal is a result of experimentation held with author’s music project called Ping Pong Club. A set of experimentation is done by using some of their tracks in order to show the boosted streaming numbers between the ‘treated’ songs and the ‘untreated’ one, along with the explained details from which streaming sectors matters. An implementation plan and strategy is applied to show how managing the preference base algorithm works on increasing the digital streaming sales. Keywords: Music Industry, Digital Streaming
BUSINESS STRATEGY TO MAXIMIZE NON-AERONAUTICAL REVENUE FROM RETAIL BUSINESS CASE STUDY: SOEKARNO – HATTA INTERNATIONAL AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Soekarno Hatta International Airport concessions and rental income must be increased by strong retail performance trough managing the shopping experience of passengers as well as collaboration between concessionaires, airports, and airlines. The proposed strategy is derived from Porter’s Generic Strategy that Soekarno Hatta International Airport in retail business should implemented the integrated cost leadership and differentiation strategy to control the prices but still maintaining the quality of the services, and TOWS matrix analysis are used to define the appropriate strategy and developing the capabilities and core competencies of retail business development to keep sustaining in the retail business at airport.The implementation in this final project will guide company to reach the target portion of non-aeronautical revenue. PT Angkasa Pura II's non-aeronautical revenue maximum target plan by implementing the strategy is IDR3,965,478,878 that represents 52% of PT Angkasa Pura II's non-aeronautical revenue in the coming years with the composition of contributing revenue from retail business in Soekarno Hatta International Airport approximately IDR815.581.726 by the end of 2023.Keywords: Airport, Business strategy, Non-aeronautical revenue, Retail business
New Product Line Creation and Line Stop Resolution Method Using Lean Principles
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

"As Indonesia’s industrial sector continues to grow rapidly, Solutions from Power Services business ensure that your gas turbine can fulfil its full lifetime potential, anywhere in the world. Gas turbine component is one of the supporting units of the power plants, PT XYZ is company that focused on repairing B and E class (Frame 3/5/6/7/9) gas turbine. In the end of 2020 PT XYZ stated to become B&E gas turbine service center COE (Center of Excellence) because the increment of capability repair service. It has capability to repair all component of GE gas turbine B/E Class included: Power Nozzle, Liner, Transition Piece, Flow Sleeve, Shroud, Bearing, Bucket. Growing of PT XYZ is impacted to the production capacity, by using lean principle PT XYZ increasing the production capacity on creating new production line. The new production line should be fulfilling the customer demand on 2021. New production line was calculated become the solution of the low production capacity. Based on the takt time, cycle time calculation 11 operators identify as the total manpower need to support the production line. Maximum capacity for the line is 9,954 pcs/year. The maximum capacity meets with 2021 forecast demand as a target on capacity increment, the target of capacity is 7047 pcs/year.Keyword: Lean, Gas Turbine, manpower, cycle time, takt time, new production line, production capacity, new line creation."
Strategy of PT. XYZ Facing Expiry of Contract in 2025 and Change of Company Vision
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. XYZ is a subsidiary of PT. MNO and a sister company of PT. ABC. PT. XYZ has a contract of coal hauling, heavy equipment rental and road maintenance with PT. ABC. PT. ABC has a contract of coal mining with government until 2025. PT. XYZ also will be ended the contract by PT. ABC. Besides, old vision of PT. XYZ, “To Be A Leading Mining Company in Indonesia,” was changed to new vision, “To Be A National Supply Chain Management Company” as a recovery from bad performance of two business units that were ended by PT. ABC. PT. XYZ must set strategies to face end of PT. ABC’s contract with government in 2025 and change of company vision.To face end of PT. ABC’s contract with government in 2025, PT. XYZ must know estimated coal hauling target in 2021-2025. There are two allocation scenarios of the target because there are two contractors at same area (PT. XYZ and PT. DEF). First, 60% of the target for PT. XYZ and 40% for PT. DEF (PT. XYZ does not require investment to achieve the target). Second, 100% of the target for PT. XYZ (PT. XYZ requires investment to achieve the target). On the other hand, bad coal price condition reduces the target by 20%. Probability of good coal price condition is 60% and bad coal price condition is 40%. By using decision tree and NPV method, scenario of 100% of the target gives PT. XYZ higher NPV than scenario of 60% of the target but the decision will be matched with strategy to face change of company vision.To face change of company vision, by quantifying and combining analysis result of external and internal condition, PT. XYZ should use generic corporate strategy of diversification. It is matched with the new vision because general concept of the new vision is PT. XYZ must analyze any potential business (mining and non-mining) then PT. XYZ must use vendors/subcontractors to do the job. To position business in the market, PT. XYZ should use generic business strategy of cost leadership and non-equity alliance. To organize activities as support for business strategy more details, PT XYZ should use functional strategy that focuses on technology function, logistic and operation function, business development function and human resources function.By matching those two strategies, PT. XYZ should choose scenario of 60% of coal hauling target rather than 100% of the target. PT. XYZ should diversify current business become mining services by using applicable technology and supporting equipment rental services. PT. XYZ should do further market analysis for potential business diversification like supplier of stone, supplier of concrete product, civil contractor in mining activities, expedition vendor and fabrication activity. Keywords: decision tree, net present value, strategy management, corporate strategy, business strategy, function strategy.
PROPOSED BUSINESS STRATEGY FOR TEXTILE COMPANY USING DIAMOND STRATEGY CASE STUDY: CV KARA SYANDANA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Fabrics are now valued as necessity because the need for clothing is one of the main needs of humans, making the fabric manufacturing business now has potential to become a growing business. CV Kara Syandana is a company engaged in fabric manufacturing and become legal entity since 2017. The products offered by CV Kara Syandana are cotton fabrics with various levels of thickness and various colors. Nowadays, many businesses that offer products in the same category as CV Kara Syandana, making the market of fabrics to be fiercely competitive, and problem arise for companies that reducing the number of sales. Aknowledged that condition is not good for the company, CV Kara Syandana must be able to find a way to win competition in the market.The results of the research shown that the company has the strength of great quality of the product and the speed of delivery, moreover opportunity comes from polyester fabric that has potential market. Therefore by using the facts found, a business strategy that was designed using diamond strategy as the framework.By formulating using a diamond strategy, the arena that chosen are consumers who focus on quality over price, then differentiate to prioritize quality factors with a focus on fabric softness and durability. After that the vehicle chosen is to use an alliance and internal development, with the staging stage it will implement a strategy of flanking into poliester market. And then implementation will be carried out using a business canvas model providing recommendations such as the production of new types of fabric, opening a shop as a showcase for the consumer, and maintaining the quality of fabric and the speed of fabric delivery.Keywords : Business Strategy, Competition, Cotton, Diamond Strategy, Fabric Manufacturing
Optimizing Maintenance Cycle Time to Improve System Availability and Reduce Loss Production Opportunity in Water Injection Pump Benar Gathering Station
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. BLUE is one of the largest oil and gas companies in the world and have business unit that Operates in Sumatra. PT BLUE's operational area in Sumatra is known as the block rokan. The rokan block consists of several areas, namely: Bangko - Balam area, Bekasap area, and also Duri area. Each of these areas has several places for the process of collecting oil or better known as the Gathering Station. One of the most well-known gathering stations in Bangko - Balam Area is Benar GS. Benar GS is a gathering station which is also a contributor to producing oil which is large enough for Bangko - Balam Area. Benar GS has several equipment to help produce sufficient oil, including the Water Injection Pump (WIP), where there are 5 water injection pumps (WIPs) in the Benar GS area at the moment. This water injection pump is really needed to be able to inject water into the well to be able to push the fluids (water, oil and gas) in the well to the surface so that it can be processed later at the Gathering Station. In 2019 - 2020, there were 16 failures that occurred in the Water Injection Pump at this Benar GS. Problems such as an increase in temperature at the Water Injection Pump, the vibration that occurs in the Water Injection Pump which is caused by a lack of pressure suction on the Water Injection Pump and also problems in the electrical system such as problems with voltage and operating load for WIP. This problem causes WIP to shut down for a long time so that it will cause a loss of production oil (LPO) which is quite large with an average LPO that occurs at 682.5 BOPD. Therefore, a system that is able to increase the availability of Water Injection Pump is needed and reduce cycle time to repair if there is damage to the WIP so that it can reduce the loss of production oil (LPO) caused by WIP. The lean sigma method will be used in this case, where with this method a monitoring system will be produced which can be used as a reference for carrying out predictive maintenance so that it can prevent the Water Injection Pump (WIP) from experiencing long damage so that the LPO is the also get reduced. The results obtained from this improvement were a decrease in the number of failures that occurred at WIP in 2021 to 2 failures with an average LPO of 195 BOPD.Keywords: Availability, Cycle time, Lean Sigma, Loss production, Predictive Maintenance
Implementation of Risk Management in PT Len Industri - Case Study in LRT Bandung Raya
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Currently Indonesia is included in the category of developing countries. As a developing country, Indonesia under Joko Widodo's administration is very concerned with the infrastructure system.Based on 2019 APBN information, the infrastructure budget is directed at supporting the strengthening of connectivity, housing provision, and food security. A total of 415 Trillion Rupiah was budgeted in the 2019 APBN for infrastructure development. One infrastructure project that uses funds from the state budget is the LRT project in Indonesia.PT Len Industri is one of the Engineering Procurement Construction (EPC) companies in Indonesia that also plays a role in the continuity of the LRT project in Indonesia by offering railroad signaling development services. PT Len Industri through the Transportation Systems Business Unit has played a role in the development of the South Sumatra LRT signalling, Soekarno Hatta Airport Skytrain, Jakarta LRT, and Jabodebek LRT.But in the previous project, the Transportation Systems Business Unit faced several risks caused by project delays, such as Vandalism, Cost of Delay, Cost of Money, and Opportunity Costs. To minimize the risk of project delays in the future, this study aims to identify potential risks that may occur in new projects in the Transportation Systems Business Unit. LRT Bandung Raya became one of the projects in the planning stage at Unis Transportation Systems Business. This project became PT Len Industri's first project as an initiator. As an initiator of course the risks to be faced become more challenging. For this reason, this research will identify project risks using the risk criteria listed in PMBOK, use the McKinsey 7's framework and PESTEL methods to analyze the company's internal and external risks, and conduct risk assessments using the Analytical Hierarchy Process (AHP) to obtain priority risks in the project. The risk analysis in this study shows that LRT Bandung Raya has 4 extreme risks, 17 high risks, 18 moderate risks, and 2 low risks.Keywords: Risk assessment, risk identification, risk analysis, Analytical Hierarchy Process (AHP), Potential Risk
Proposed Customer Experience to Increase Cashless Payment at Gas Stations in Bandung City
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Telkom has been assigned by Pertamina to provide digital payment service at gas station and create positive experience as such customers could change their behavior from cash payment to cashless payment, and in turn taking part for the success of Government's program in the Gerakan Nasional Non Tunai (GNNT) or Non-Cash National Movement. However, the number of cashless payments is still smaller in number compare to cash payments. This research was conducted with the objectives, first, to analyze factors those could significantly influence customer experience in using digital payment; and second, to develop customer experience strategy as an effort to increase cashless payment behavior at the gas stations. To help finding the root causes of this problem, the author used mix-methodology of qualitative and quantitative research. First, external analysis of macro environment, industry environment, competitor, and consumers of gas station was conducted consecutively using four methods, i.e., PEST Analysis, Porter Five Forces, Competitor Analysis, and Consumer Analysis. Second, internal analysis toward Telkom company was conducted using three methods, i.e., Marketing Mix, STP, and VRIO Analysis. As the result, this study generates six root causes or problem relates to convenience, brand trust, substitute product, limited features, promotion, and target market, which indicates the need to improve customer experience at Pertamina gas station. Therefore, the authors proposed nine customer experience strategy based on significant factors those influence customer experience in using digital payment; and as an effort to increase cashless payments at Pertamina gas station. Keywords: Digitalization gas stations, Telkom, Customer Experience, Digital Payment
PROPOSED FORECASTING METHOD AND INVENTORY CONTROL METHOD FOR RINGER LACTAT 500 ML MJB AT ROYAL PRIMA HOSPITAL MEDAN
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Royal Prima Medan Hospital is a type B private hospital in Medan that has been accredited. Royal Prima Hospital must always provide the needs of its patients. In addition, one of the things that must be considered by the Hospital to maintain this accreditation is that it must always provide the medicine stock needed by the patient. In 2018, the Royal Prima Medan Hospital suffered a loss of opportunity costs of Rp 117,125,215 of one type of medicine, namely Ringer Lactat 500 ML MJB caused by out of stock.This research aims to assist the Royal Prima Medan Hospital, specifically to reduce the loss of opportunity costs caused by depleted medicine stocks. From 10 types of medicines that caused the biggest loss of opportunity costs at the Royal Prima Hospital in Medan, this research focused on the Ringer Lactat 500 ML MJB medicine which had the largest contribution, around Rp. 117,125,215. The method used in this study is the time series forecasting method and inventory control method. In addition, the author also developed an inventory ordering process to reduce the long lead time for ordering medicines. So the process of ordering medicines can done more effectively.After calculating the time series forecasting method and inventory control method, the author found the best method for the Royal Prima Medan Hospital. This method uses the estimated Holt Winter method with alpha 0.6 and gamma 0.6 and the fixed order quantity inventory control method. By applying these two methods, Royal Prima Medan Hospital can reduce the loss of opportunity costs around 49% or IDR 57,626,111 and reduce the total inventory cost around 45% or IDR 114,408,778. This helps the Royal Prima Medan Hospital to be more efficient and effective in carrying out its business.Keywords: Forecasting, Inventory Control, Hospital, Pharmacy
Consumer’s Willingness to Pay for Wedding Decoration Analysis during COVID-19
The Indonesian Journal of Business Administration Vol 9, No 1 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

ARTYS Wedding Designer is a vendor involved in the wedding business, especially in wedding decoration. But with the lockdown in effect due to COVID-19 pandemic, the wedding industry has been brought down to a halt. Since the start of the lockdown in April, ARTYS has mostly stopped operation, with the assets (decoration, etc) stored in the owner’s storage and the freelance employees out of contracts. However with the assumption that wedding decoration demand will recover after COVID, ARTYS is interested in exploring ways to continue business during COVID and also come out ahead of the competition once the lockdown is lifted and wedding ceremonies become the norm again. The research is conducted using two analyses: qualitative and quantitative analyses. For qualitative methods exploratory research of in-depth interviews methods was used to respondents who got married and are planning to get married during the pandemic. For quantitative analysis, online questionnaires was given to 123 random respondents, the respondents were then filtered it into 30 valid respondents who meet the criteria. Using questionnaire multiple regression analysis and Van Westendorp price sensitivity analysis, the end product is the willingness to pay of the consumer during COVID-19.The findings from this research can be used as recommendations for ARTYS based on the consumer’s willingness to pay during COVID-19. Keywords: Wedding Industry, Marketing Research, Willingness to Pay, Multiple Linear RegressionAnalysis, Van Westendorp Price Sensitivity Analysis

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