cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
 107   108   109   110   111 
Optimal Formation Portfolio: An Analysis Using the Markowitz and Single Index Model for IDX30 Stock Period (2016-2021)
The Indonesian Journal of Business Administration Vol 11, No 1 (2022)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research paper aims to evaluate the performance of the stocks listed in the IDX30 throughout five years (2016-2021). The evaluation of the IDX30 stocks is done by analysing the value of each stock through its risk and return to then bring forth an optimum portfolio. In order to come up with an optimum portfolio, the evaluation of the 17 stocks can be calculated through two methods which are the Markowitz Model and the Single Index Model. The findings of this research show that the Markowitz model produces 16 portfolio simulations with one optimum portfolio: Portfolio 2 with a return of 17.68% annually, and a standard deviation of 18.65%. The Single Index Method produces a portfolio with a return of 33.6% annually. Through this research, it can be deduced that as the Single Index Method evaluates more stocks, it also conveys better overall performance than the stocks evaluated by the Markowitz Model. However, the findings also convey that the calculation of the return presented by both Markowitz and Single Index methods is higher than JCI, hence showing that stock performance is more secure and less penetrable within the risk-free market.Keywords: investment, portfolio, return, risk, Markowitz, Single Index
DESIGNING HUMAN CAPITAL MANAGEMENT SYSTEM IN PT. HARIFF POWER SERVICES
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Hariff Power Services is national private company engaged in Mechanical and Electrical Services, especially transformer maintenance services. At the end of 2020, target for transformers quantity that must be repaired could not be achieved, causing company's revenue to not match the target, also some employees are dissatisfied with the company's current performance. Main factors that cause employee dissatisfaction are caused by ineffective work coordination, unclear details of work and miscommunication between individuals. This research aims to determine the implementation of several human resource management practices elements in an integrated human resource management system, so it can help company problems within scope of human resource management. This study uses 5 elements in human resource management practice, such as job analysis, performance measurement, competence, career management, and recruitment.Based on research results, it can be seen that more targeted job descriptions and job specifications have been prepared for each position as part of the job analysis, besides that more measurable Key Performance Indicator (KPI) framework has been developed for each position as part of performance measurement. In competency element, competency model that consist of 22 competencies dimension has been compiled for each position accompanied by competency level, where this competency level becomes data that will be processed using hierarchical cluster analysis to describe career-path for each position which is divided into 3 clusters and 3 job levels. In recruitment element, more integrated recruitment flow has been proposed along with determination of stakeholders and materials for each position.Keywords: human capital management practices, job analysis, performance measurement, competencies, career management, recruitment, mechanical electrical services, transformer
Relationship of Industry 4.0 Readiness on Individual Innovativeness of Telkom Corporate University Employee in Bandung
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Massive advancement of technology is affecting the industry in Indonesia so that many businesses force to shifting into digital technology. This shifting is known as industry 4.0. The state of the Covid-19 pandemic also has a role in accelerating the shift in business processes. This shifting process requires Indonesian human capital to have the proper knowledge, skills, attitude, and culture. Even better, if it is supported by capable big data analytical capabilities. Furthermore, Indonesian human capital must also have high innovative behavior, especially at the individual level. It will affect the company's innovation level and ultimately at the national level as a country. Indonesia is a country with potential and has a lot of resources but is still lacking in terms of digital talent and innovation at the individual level to take advantage of its advantages. Telkom CorpU is a function within Telkom Indonesia which focuses on training and human capital development. Therefore, this research was conducted on Telkom CorpU employees in Bandung as the vanguard of human capital in Telkom Indonesia. This research is a quantitative research. Data was collected by filling out a questionnaire that was distributed to all Telkom CorpU employees at random (random sampling) and obtained 77 employees who filled in as a sample. The questionnaire was compiled based on the industry readiness theory 4.0 and Individual Innovativeness which consisted of 58 question items which were then processed using SPSS 21 with the multi-linear regression method. In this study, researchers created two regression models, namely the main variable regression of knowledge, hard skills, soft skills, attitudes, big data analytics, individual values and beliefs towards individual innovation. In the second model, the researcher added demographic factors to see the effect and increase the power of the regression model. The results of the regression consistently show that there is a significant relationship between aspects of knowledge (p <0.05), hard skills (p <0.05), soft skills (p <0.1) and big data analytics (p <0.1) on the variable readiness 4.0 for innovation. individual Telkom CorpU employees. So that the regression model is a robust model.. Individual Innovativeness is a need for employees in dealing with rapidly changing business conditions. The readiness variable for industry 4.0 has a real influence on the level of innovativeness that employees have so that it must be a concern and continue to be improved by the company if you want to have digital talent that is capable of facing industry 4.0. Keywords: Human Capital Readiness, Big Data Analytic, Culture, Readiness industry 4.0, Individual innovativeness
Market Study For Improving Market Stategy (Case Study: RA Planner Bookstore)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

RA Planner Bookstore is a company that introduces new nuances to the process of maintaining a daily journal, with features such as an appealing design, ease of use, and, of course, a unique design each year. In the journal/planner product, RA Planner always tries to bring innovation with a new design, new specification, or new future. This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents.This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents. Keywords: Market study, retail business, marketing strategy
Evaluation of The Online Learning System at MBA (Case Study: School of Business and Management Bandung Institute of Technology)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Through developing business, management and entrepreneurship, ITB founded the School of Business and Management of ITB on 30 September 1990. SBM ITB is located in Bandung, Jatinangor and Jakarta. Due to the pandemic, every school activity, including SBM ITB, postponed their face-to-face activity until an unknown time. Despite the number of postgraduate students being raised, the quality output of studies has decreased due to online classes and makes students feel less effective with the online studies, MBA ITB students also felt unmotivated with online learning due to having to manage the school between the home’s atmosphere. The methodology for this research is using a questionnaire process based on DELES’s quality of learning and Bersin’s employee experience transitioned into student experience will be conducted from MBA ITB students. From both quantitative and qualitative processes. The form of the questions is a likert scale, using 5 response points and using regression analysis to find the relationship between student experience and quality of learning.After performing a test using simple linear regression, the independent variables (Student Experience) towards the quality of learning were all found to be significant predictors of student experience from employee experience’s Bersin from Deloitte. Based on the result, the study concluded that the quality of learning survey result is in a good shape, meanwhile some of the student experiences’ dimensions need to be improved. Therefore, this study proposes a solution is conducted in order to improve the quality of learning and student experience in MBA ITB. Keywords: Quality of Learning, Student Experience, Online learning
Proposed Marketing Strategy For Work From Home Application By Telkom Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Telkom Indonesia is a state-owned enterprise that is engaged in the telecommunication and information technology sector. Since the dawn of COVID-19 pandemic, the majority of business sectors are migrating their workers to work from home (WFH). Meanwhile, Telkom Indonesia doesn’t have a WFH application in their product offering. The author of this study felt that the lack of WFH application is a missing opportunity for Telkom Indonesia to gain additional revenue from. This study is meant to understand what is the proper marketing strategy to market the WFH application.A strategic management process is used in this study to craft the best marketing strategy for the WFH application. The process starts from external and internal environment scanning and culminates into SWOT analysis. Segmenting, targeting, and positioning (STP) method used to choose which target market to tap into then a further analysis using TOWS matrix to choose suitable strategies given the opportunities or threat presented from the external factor; strength and weakness owned by the company.The proposed marketing strategy then formulated from the combination of the result of STP analysis and the TOWS analysis results in what is the best target segment to tap into and what is the suitable marketing strategy for the target segment. The following implementation program then formulated using the proposed marketing strategy.Keywords: Telkom Indonesia, marketing strategy, work from home, STP, TOWS, SWOT
RECOVERY EXECUTION PLAN WASTE SOIL AT PT. ABC INDONESIA OPERATION AREA
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. ABC Indonesia (PT.ABC) has oil field under one of Indonesia PSC (Production Sharing Contract) where PT. ABC is as a contract operator of Government of Indonesia. Remediation activities have been going on for several years, with hundreds of sites having waste soil successfully clean up to obtaining a clean declaration letter from Government of Indonesia. A field verification review was carried out by identifying several sites that were very difficult to complete considering the very complex process from the beginning to the remediation activities. Government of Indonesia asked PT. ABC to seeks things that can be done before the end of concession period and develop a good execution plan that can be done by PT. ABC as well for the next operator. By carrying out very good discussions and brainstorming to the main leads in line with the objectives of PT. ABC and Government of Indonesia, and taking into account the critical factors in making the execution plan, can determine the best alternative from the criteria to align with all stakeholder. Continuing to submit the remediation plan along with continuing delineation and land access efforts, and carrying out surface removal is the best solution for this execution plan.Keywords: Analytical Hierarchy Process (AHP), Critical Factors, Execution Plan, Standard Remediation Process
Education Technology Industry in Indonesia: EDUKA SYSTEM (PT EDUKA TEKNOLOGI INDONESIA) and The Competition Landscape)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Eduka System is a company engaged in the Education Technology industry. Eduka System provides services like tryout online tests and learning exercises. Starting 2019, based on the decision of the Indonesian government, all prospective students must do a computer-based test as a university entrance exam (UTBK). With this decision, a tryout test service for UTBK emerged so that students get used to taking tests online. Some business people have also begun to see opportunities in this service so many companies have also started providing online tryout services.This research is aimed to help Eduka System to analyze the competitive landsacape of education technology industry in Indonesia. This research uses competitor analysis to compare Eduka System with its competitors. The method used is benchmarking. The results obtained are there are some factors that influence users' loyalty and retention to use Eduka PTN, there are the competitors who held tryouts when Eduka PTN do not, the competitors who have better products, features, and promotions, and the market leader who has other services aside their main services.Keywords: Eduka System, tryout test, competitor analysis, benchmarking
Increasing Employee Performance of Gideon Mula Gabe Ltd. Company by Increasing The Employee Experience of The Company
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company has got affected by pandemic COVID-19. But, the low performance of the company is not only because of the domino effect of the economy. Based on Deloitte Human Capital Research there is change within the habits and preference of the employees that caused by COVID-19 they more likely prefer well-beingness than any other benefits. The fact is many companies still not taking this seriously and provide low investment for the well-beingness of their employees. As a company that affected and have similar symptom within the result of Deloitte Human Capital Research, the researcher which also the CEO of Gideon Mula Gabe Ltd. company want to explore the relationship between employee experience as the tools to get well-beingness and employee performance which at the end of the day affected company performance especially within the company that running in Palm Oil Plantation Industry. Also, to find the business solution that can increasing and have stability due to uncertainty in the future and created well beingness within the company. This research taking 100 employees as the participation respondent, and using a questionnaire with the Likert Scale as the parameter to answer. The results show there is a positive relation between Employee Experience and Employee Performance. Solution found are Digital Experience, Employee Housing, and Digital Farming.Keywords: COVID-19, Employee Performance, Employee Experience.
Proposed Marketing Strategy for Truck Coffee Shop in Bandung (Study Case: Ideologi Kopi)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Truck Coffee Shop business is one of the business that nowadays have a lot of interest, which can be seen with many truck coffee shops that have recently appeared. The huge number of coffee lovers and lifestyle also supported this phenomenon for people who love to hang out after activities with friends or colleagues. One of the players in the coffee shop business is Ideologi Kopi. In order to become a truck coffee shop, the owner uses his own VW cart. Ideologi Kopi creates a comfy retro atmosphere as a truck coffee shop with a comfortable retro concept that makes customers feel like their own car in the mall side area. Until recently, the majority of loyal customers of Ideologi Kopi are from the relation of the owner knowledge. Ideologi Kopi must increase their market share with the large number of competitors in this industry and get new loyal customers to sustain the business for a long time. Author is using elements from marketing strategy to identify some of the necessary factor and it was discovered on the basis of external analysis that this industry has intense competition. Competitor comes mainly from truck coffee shop, who normally just a conventional coffee shops, because they wanted to follow for a trend. In addition, from an internal point of view, Ideologi Kopi also mostly relies only on Instagram without another promotional program. Ideologi Kopi has several limited installation problems with the use of its own VW cart. SWOT analysis was then obtained from internal and external analysis of factors in Ideologi Kopi. If Ideologi Kopi is not yet optimal for looking for new customers and retaining it, then it can be found from SWOT analysis. Several important matters have also been found from competitor and customer analysis that feel important and can be further enhanced by Ideologi Kopi. The author also suggested several elements of alternative marketing strategies from the matrix TOWS analysis; Segmentation, Targeting, and Positioning (STP) for the business, including within are Points of Parity (PoP), Points of Difference (PoD) to know its value in terms of Value Proposition alongside proposed Marketing Mix with a 7P’s also a support operation strategy, hoping that Ideologi Kopi can implement. These alternatives enhance promotion by representing several strong points on Ideologi Kopi and social media ad placement, collaborating with social media influencers, developing loyalty program and product promotion, and improving Ideologi Kopi facilities.Keywords: Truck Coffee Shop, Alternative Solutions, Marketing Strategy, Promotion, SWOT analysis

Page 109 of 115 | Total Record : 1144

 107   108   109   110   111 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue