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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Proposed Growth Strategy for PT Lintas Mitra Sejahtera
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The event organizer industry has grown by about 15% to 20% and the industry value is over Rp500 trillion. To date, there are approximately 4,000 business actors and approximately 40,000 regular employees. PT Lintas Mitra Sejahtera has been in the event organizer industry for nearly 23 years. Of course, we need to make changes and adaptations to the developments that have occurred so far. The purpose of this study is to analyze the internal conditions to determine the best way to strategy from the problem arising from the external conditions resulting from the rapid development of the Indonesian event organizer industry. And to know the components that influence the strategy to maintain the company's wheels and maintain its presence in the industry.The analysis was performed using several working frameworks with complementary results to obtain answers and solutions to the business problems faced by PT Lintas Mitra Sejahtera. The frameworks used include Five Forces Porter, PEST, VRIO, IFAS & EFAS, Grand Strategy Matrix, TOWS Matrix. Researchers use corporate data and questionnaire to obtain the right analytical components to generate accurate analytical results for the condition in which PT Lintas Mitra Sejahtera faces. The results of this study show that PT Lintas Mitra Sejahtera needs to focus on the three service product programs that are most in demand by users. As a result, PT Lintas Mitra Sejahtera can make internal improvements to the company which aims to support the development of these three programs in the short term and the long term development of the company in the event organizer industry which continues to growing rapidly. Keywords: PT Lintas Mitra Sejahtera, Event Organizer, VRIO, IFAS, EFAS, Growth Strategy
Proposed Business Strategy: Capturing Opportunities In Epoxy Business On Indonesia (A Case Study of PT.Sumber Mukti Jaya Makmur
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Sumber Mukti Jaya Makmur is a construction company that has long been engaged in painting buildings, machinery and pipes, established since 1991 in the Purwakarta area. Over time the demand for painting increased not only on ordinary painting but more specifically on floor coatings or commonly called epoxy flooring. On this occasion the authors conducted a survey and literacy study on the epoxy flooring industry and the demand for epoxy flooring which continues to increase every year and the availability of local professional contractors in the Purwakarta area. The purpose of this research is to know the business conditions of epoxy both internally and externally, as well as capture business opportunities in the epoxy industry and determine the appropriate and ideal business strategy for Sumber Mukti. The method used in explaining external conditions is Industrial Organizational Model (I/O), determination of attractive industry based on Industry Analysis, internal condition analysis through resources, capabilities and core competencies and then summarized in SWOT analysis. The results showed that the epoxy business is less attractive, so as a company that is just entering the industry must find market gaps by segmenting and differentiating the business model as a proposed strategy in order to meet the need and wants of Sumber Mukti customers.Keywords : Epoxy business opportunities, Industrial Organizational Model, Industry Analysis, Attractiveness Industry, SWOT Analysis
PROPOSE THE BEST SMART DEVICE FOR PT.PLN (PERSERO) UP2D WEST JAVA USING ANAYLITICAL HIERARCHY PROCESS DUE TO SUPPORTING PREVENTIVE OF MASSIVE OUTAGE AT 20 KV SUBSTATION IN WEST JAVA REGION
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

West Java region is the region with the largest number of revenue suppliers for PLN because many customers in the region are from the industrial sector. Based on existing data from 2017 to 2020, the massive outage that occurred in the West Java region was still relatively high. According to its condition, Focus Group discussion was conducted to determine the main cause. Problem solving from the results is to implement smart device which functions to measure the variable causes of the problem in real time to prevent circuit breaker trips at the substation which causes widespread power outages on the customer side. In selecting smart devices, this research uses Analytic Hierarchy Process tools. There are 4 choices of smart devices in this research, namely innovation products, IntellSAW, TH110, and SPS. These smart devices are compared with several criteria which include features, value proposition, ease of use, product price, maintenance cost, installation cost, lifetime approximately, product guarantee and brand value. Furthermore, the process of selecting smart devices is carried out through a questionnaire given to 3 divisions, namely top management, operational division and non-operational division. The smart device chosen by respondents using the Analytic Hierarchy Process method is IntellSAW with the highest percentage of the overall score of 45.88%. Likewise, with the calculation of scores in each division, IntellSAW has the highest percentage score in the top management division at 45.11%, in the operational division with a score percentage of 54.82%, and in non-operational divisions with a score percentage of 36.15%. With the results of this election, IntellSAW will be applied to certain substations in the West Java region. Keyword: Analytical Hierarchy Process, smart devices, outages, focus group discussion, IntellSAW
INVESTMENT ANALYSIS FOR MATURE FIELD UNDER GROSS SPLIT PRODUCTION SHARING CONTRACT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Mature Field is an oil field which have experienced in declining its production and already in secondary recovery stage or in mature condition. The new infill drilling project is required to maintain the production level and prolong its economic of life. Therefore, investment analysis to investigate the economic feasibility of the identified opportunity for development of the field is required. This is important to The New Contractor in order to seek partners to operate the overall PSC contract including in Mature Field with using the Gross Split Scheme. Under Gross Split Scheme, The government is no longer burdened with cost recovery from the oil and gas development, while in Contractor side, the investment risk will be significantly different and impact to the economic feasibility and return of the investment as well.The environment analysis and capital budgeting techniques are performed to get the most optimum alternative and better perspective for investment decision in Mature Field. The environment analysis is based on data and information for the general oil and gas industry using Porter Five Forces Approach. While the investment analysis is based on capital budgeting technique which mainly to get the best economic feasibility parameter such as net present value, internal rate of return and profitability index including the sensitivity analysis.The investment analysis result shows that Gross Split PSC with project option provides better result to the Contractor at all economic parameters such as cashflow, NPV, profitability index and IRR. Sensitivity analysis is also performed to see how changes in the values of important variables affect the output / benefits.Considering IRR for the Gross Split PSC with Project is 18.74% which is above threshold of 15%. This investment in Mature Field is economically viable and competitive for many major oil companies to invest. Thus, The New Contractor should be able to seek Partner in order to operate Mature Field. Keywords: Capital Budgeting, Cost Recovery PSC, Gross Split PSC, Investment Analysis, Upstream Oil and Gas
PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Creative economy’s sector is one of the most growth sector in Indonesia. Based on data from Badan Ekonomi Kreatif (Bekraf), creative economy’s sector in 2016 contributed 7,38% to the total of Indonesia Product Domestic Bruto (PDB). One of the most contributed sector is fashion’s sector that contributed as 18,15%. The high contribution of this sector showed an increasing demand of fashion industry products, and also creates high competitive condition. In 2016, the total number of local fashion brand is 1.230.988. High competition on fashion industry in Indonesia also caused by many foreign fashion companies enter to this industry.One of local fahion brand that compete in fashion industry in Indoneia is Erigo. Erigo is a small fashion company that offers fashion products with low price, so in business activity Erigo must minimizing their cost. The increasing of raw material price caused problem for Erigo because its increasing their production cost. As a fashion company that offers many purchase deal or discount as their marketing program, increasing their price will be irrelevant. Erigo need to formulate new marketing stategy to keep competing in fashion industry in Indonesia.To formulate new marketing strategy Erigo need to understand the behavior of their consumers. This research using consumer buying process to analyze the consumers behavior. Furthermore this research using product attribute’s analysis to understand product attributes that significantly affecting consumer purchase decision.The result of both analysis generate three new marketing strategies for Erigo to improve their product value. The strategies are changing the consumer’s basic motivational function, and associating the product with an admired group or event strategy.Keywords: Consumer Behavior, Consumer Buying Process, Analysis Product Attribute, Marketing Strategy.
PROPOSE STRATEGY FOR PROJECT MANAGEMENT IMPROVEMENT AT PT AKSAMAIA REKTA NUSA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

As a new consultant company, PT Aksamaia Rekta Nusa (Aksamaia) is facing the challenge of difficulties in managing the projects properly. Some recent projects experienced delays in project completion and decreased actual profit margins compare to what its planned in the beginning. This research aims to help Aksamaia to increase its project profit margin by improving the project management methodology. To improve project management for Aksamaia, it is necessary to collecting data and information to find out the existing conditions. In order to anticipates the type of data needed and the data availability, this research use qualitative research methodology. This research collected primary data by Focus Group Discussion (FGD) and unstructured interview with Aksamaia directors and employees consecutively. Current Tree Reality (CRT) was used to perform root cause analysis and found five reasonable root causes and Project Management Body of Knowledge (PMBOK) approach was used as guidelines to find the alternative solutions. Three alternative solutions have the highest percentage to improve the project management in Aksamaia based on Analytical Hierarchy Process (AHP) analysis. The first alternative is improve project cost estimation process, second, conduct a formal or informal training to improve human resource capability, and third, allocate proper budget for new equipment.Keywords:  project management, consultant company, PMBOK, CRT, AHP
ANALYSIS OF FACTORS AFFECTING THE MARKET SHARE OF ISLAMIC BANKS IN INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Islamic Bank is a bank that conducts operational activities based on sharia principles. In Indonesia it is known as sharia banking, sharia principles are agreements based on Islamic law. One essential Islamic banking activity is the distribution of funds. Fund distribution in conventional banks called credit, while the distribution of funds in Islamic banks called financing. The progress of the market share of Islamic banking is inseparable from the development of third party funds (TPF), the more third party funds (TPF), the more opportunities to channel funds to customers. Important thing for sharia banking to increase market share in the macro economy is the use of various sharia financial products and instruments that can strengthen the relationship between the real sector and the banking sector.This aims of this study was to determine the factors that influence market share in Islamic Banks in Indonesia. Data sourced from the Financial Services Authority (OJK) quarterly reports of Islamic Banks and Conventional Banks in Indonesia from March 2008 - December 2018. The sampling method was used purposive sampling, with data analysis used was analysis Ordinary Least Square (OLS) panel data regression.The result of research independent variables market share of total assets, and number of office market share has a significant influence on the financing market share and market share of Third Party Fund, while ROA and FDR proportion has a significant influence on Market Share Third Party Fund. Based on the results of testing the hypothesis with the T- test and F- test on market share Financing, the results obtained F-count > F-table (14.989> 2.112) and probability 0.000 <0.05, then Ho is rejected and Ha is accepted and the result Market share Third Party Fund F-count> F-table ( 9.856 > 2.112) and probability 0.000 <0.05, then Ho is rejected and Ha is accepted. The result of determination coefficient obtained which is shown by the value of r square as much as  0.7987 or 79.87%, its shows that as much as 79.87% contributed effect from all independent variable towards fund market share, while the remaining is as much 20.13% is a contribution from other variable outside this research. The result of determination coefficient is obtained which is shown by the value of r-square as much as 0.7229 or 72.29%, its shows that as much as 72.29% is contribution from the effect of all independent variable towards third party fund equivalence, while the remaining as much as 27.71% is a contribution from another variable outside this research.Keywords : Market Share, total assets, equivalence Third Party Fund, operational costs, CAR, BOPO, FDR, NPF, number of office, ROA, Financing
THE IMPACT OF 4Ps MARKETING MIX ELEMENTS ON PURCHASE INTENTION AND LOYALTY (STUDY OF HEALTHY CATERING BUSINESS)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Increasing healthy lifestyle, the need to eat healthy food also increases. The increasing for healthy food makes opportunities for healthy catering businesses. Fitmeal_id is one of the new healthy catering. Fitmeal_id has not implemented the right marketing mix. To maximize the marketing mix concept, the focus of this research is impact of elements of  the marketing mix 4Ps on purchase intention and loyalty in a healthy catering business. The method of the research is using quantitative and qualitative method. After the data collected, testing of the survey results carried out by using several SPSS tests. There are Validation Test and Reliability Test those include in Instrumentation test, Normality (Graphic Analysis and Kolmogorov-Smirnov), Heteroscedasticity, Multicollinearity those include in Classic Assumption Test, T-test and Path Analysis those include in Hypothesis Test, and Determination Coefficient.The results of this study involved 150 respondents. Tests conducted on the results of the questionnaire showed the influence of the dependent variable on the independent variable, on all three models. Based on path analysis the biggest effect of 4Ps Marketing Mix on purchase intention is the promotion variable. Based on path analysis the biggest effect of 4Ps Marketing Mix on loyalty is the promotion variable. The coefficient of determination or R Square purchase intention on loyalty is 0,753 which means 75,3% of dependent variable loyalty explained by the independent variable Purchase Intention.Keyword: 4Ps, Loyalty, Marketing Mix, Purchase Intention, and Validation Test
INVESTMENT STRATEGY AND ANALYSIS FOR GRAIN TERMINAL DEVELOPMENT A CASE STUDY: INDONESIA PORT CORPORATION
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this research is to conduct a feasibility study related to the development of grain terminal at one of sea ports owned by Indonesia Port Corporation. This study aims to determine the most appropriate investment strategy both in normal market trend and within condition when there is a trend breaker. The study will answer the question of what alternative strategies are available to carry out development plan. Which is the best investment strategy based on Net Present Value (NPV), Internal Rate of Return (IRR), Pay Back Period (PBP) and Value at Risk under normal market trend? Which is the best investment strategy based on NPV within condition when there is a trend breaker? Exploration begins with an analysis of the business situation using PESTLE analysis, competitor analysis, port capacity analysis and financial performance analysis. The SWOT & TOWS framework is then used to formulate solution scenarios, namely; (1) "as is" terminal operation, (2) single stage terminal development, (3) multi stages terminal development. In normal market trend, each scenario is then evaluated through Capital Budgeting analysis using the Discounted Cash Flow (DCF) method while Value at Risk (VaR) is evaluated using Monte Carlo Simulation. In the presence of trend breaker, Decision Tree analysis is used to evaluate the Net Present Value of each scenario. This evaluation concludes that the multi-stage development strategy produces the best value of investment criteria under normal market trends and when there is a trend breaker.Keywords: Grain Terminal,  Multi Stages, Trend Breaker, NPV,  Value at Risk.
DECISION MAKING IN BUSINESS MODEL IMPROVEMENT OF INVESPROPERTI.ID USING KEPNER-TREGOE PERSPECTIVE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

InvesProperti.ID established in 2018 as fintech startup who provide a platform to aggregating ‘investors’ from society as lenders with property developers as borrowers in a Syariah crowdfunding scheme.  April, 14% of target has reached with details of 5 properties launched, 366 investors registered, and 1 billion rupiah managed which far below management’s expectation. Kepner-Tregoe analyses conducted to overcome concerns occurred. Situation appraisal determined condition and cause of underperforming business operation externally and internally. Some problems revealed, and top priority of concerns felt by management and interfere the business operation are no uniqueness in business model of InvesProperti.ID. Decision analysis will evaluate alternatives proposed to overcome problems which consist of improvements in customer segments, key activities, and key partners. Alternative also included with current business model to comparing the performance relative to other alternatives. Selecting an appropriate business model to improve current business model in financial and sustainability aspect is objective of alternative consideration. Objectives derived into ‘must’ and ‘want’ to evaluate available alternatives. Potential problems analysis will foresee consequences and prepare action to prevent or reduce them. Implementation will change some of resources needed in business operation such as investors relation, and improving function such as project supervisors, project analyst, and legal. Transition phase of implementation predicted will take 1-2 months before operation to do preparation such as improving capabilities of employee, and risk mitigation.Keywords:Business model improvement, decision making, financial technology, Kepner-Tregoe, property investment, Peer-to-Peer lending

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