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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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REDUCING DEFECTS PRODUCT AT M.E. BAG AND PURSE PRODUCTION PROCESS USING DMAIC METHOD
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

ME bag and purse is a start-up company engaged in fahion products. ME was established on 30 September 2017 in Yogyakarta. ME bag and purse provides women's bags in a variety of needs that are simple and chic in style, with good quality materials as well as neat stitches. We really pay attention to the details of our products as a good quality control. ME bag and purse are sold at affordable prices targeting the main market for teenagers and students.In this study, ME bag and purse uses several tools to analyze conditions and factors both inside and outside the company. ME bag and purse uses DMAIC methods and business process analysis to analyze the causes of waste and defects. Defining the process using the SIPOC diagram, then measurement to determine the criteria of product defect using CTQ (critical to quality), identify the kind of defect then to measure then determine the DPU, DPMO, and the sigma value to find out how big the defect is. Thus, to find out the causes of defective product in the production process using fishbone diagram. After analyzing through the fishbone diagram, the next step is to find a solution to the problem with the method in accordance with 6Ms (man, machine, material, method, milieu, measurement).Then as a manifestation of corrective measures, improvements and solutions were carried out with a new propose strategy based on recommendations for improvement, such as conduct training sewing and pattern making, performing maintenance on sewing machines, as well as utilizing the remaining defect material as value added items, applying the 5S concept for workstations, then using KPI (key performance index) as control tools to find out how far the recommendations for improvement are going and make the schedule timeline more organized.Keywords : ME bag and purse, defect product, DMAIC methods, business process analysis CTQ, DPU, DPMO, sigma value, 6Ms, KPI
THE ANALYSIS OF OPTIMAL PORTFOLIO USING MARKOWITZ METHOD (CASE BASED ON LQ45 SEMESTER 1/2019)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Investment in the capital market is now an interesting thing for the Indonesian people. Beside being used for saving, it also provides more potential profit than saving at bank. The condition of The Indonesian capital market has increase, this is reflected by the increasing JCI movement, so that capital market investment provides so sufficient profit for investors. Price movements in the capital market are influenced by the level of market purchasing power, global economic conditions, government policies, and company performance. Those make stock investment has high risk for investors. The knowledge of stocks and risk is something that is important and needs to be owned by investors or potential investors. This makes investors still have concerns about investment and even suffer losses due to a lack of understanding in investing. Through this research, the author analyzes several alternative portfolio choices used in managing stock investments. The stocks used are included in the LQ45 index for the period February-July 2019 which has the largest market capitalization value. The 10 stocks chosen were ASII, TLKM, UNVR, BMRI, GGRM, BBNI, BBCA, ICBP, BBRI, and HMSP. The historical data used is monthly yield-induced data in 5 years from January 2014 to December 2018. In this research, the author used the Markowitz’s optimization theory for method. The combination of portfolio formed consists of one Equally-weighted portfolio, one optimal risky portfolio, and 28 portfolios in the efficient frontier. The optimal portfolio in efficient frontier is the one that produces the highest profit expectations with a lowest risk value, and the highest Sharpe Ratio value to assess the best performance. Based on 30 alternative portfolio combinations, the best choice of portfolio (10) has a maximum Sharpe Ratio of 5.7315 with a composition of shares with composition of HMSP 15.17%, GGRM 18.93%, BBCA 35.74%, ICBP 6.09%, and BBRI 24.07% with expected return 35.03% with 4.89% risk value. So that the Portfolio (10) can be a reference for investors in managing investments, especially in stocks.Keywords:  Stock, Investment, Portfolio, Markowitz.
PROPOSED BUSINESS STRATEGY FOR CV ARTHA GUNA SANJAYA (TUSK BAG) IN CIMAHI
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Tusk Bag is a bag brand that has a product focusing on backpacks that have special containers for laptops (laptop backpacks). Tusk Bag was established in 2012 under the auspices of CV Artha Guna Sanjaya which is located on Jalan Raflesia No. 2 Blok C, Cihanjuang, Cibabat District, Cimahi City. Businesses in the field of fashion do have tremendous potential, including backpacks. At present, backpacks are a primary need for high school and college students. Tusk Bag has the advantage in its attractive design but has an affordable price. Therefore, Tusk Bag is able to develop until now. But problems arise in the sixth year. Tusk Bag began to experience a significant decline in sales from month to month. Not to mention the many competitors in the same industry. Therefore, the author conducted research and initiated a strategy for Tusk Bag so that it could increase its sales and compete with its competitors.The research began by analyzing the company's external and internal environment which affected the running of the Tusk Bag business. After that, from the analysis, create a segmentation for backpack products and determine the potential arena for Tusk Bag to enter. Then, using the AHP (Analytical Hierarchical Process) method determines the priority factor for Tusk Bag to develop. After that, formulating a strategy that is suitable for use by Tusk Bag in order to increase sales and compete with competitors.From the research that has been done, it was found that the design is still the main consideration of the buyer in choosing a backpack. However, from the results of the Importance-Performance Analysis (IPA) it was found that the brand is a factor that must be a top priority for Tusk Bag to be improved because from the survey results many have never heard of Tusk Bag before.Keywords: Backpack industry, sales declining problem, internal dan external environment analysis, diamond strategy consist of: arena, differentiator, vehicle, stage plan and economic logic.
Bank Competition and Profitability in South East Asia
The Indonesian Journal of Business Administration Vol 11, No 1 (2022)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Using bank-level data for periods 2010-2019, this study investigates the effect of competition and bank profitability in six South East Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam). The investigation is conducted by applying Panzar and Rosse (1987) methodology to characterize the competitive environment in South East Asian banking sector and followed by examination of profitability and market structure relations to determine variables that affect bank profitability. The result indicate Singapore to be highly concentrated and at times have monopoly environment, while the other five observed countries are less concentrated and have monopolistic competition. Investigation of bank profitability relationship shows market power and market concentration have no positive significant impact on bank profitability. The effect of bank-level variables have more significance on bank profitability, although impacting variables differ for different South East Asian banking markets. Keywords: ASEAN banking, bank competition, bank profitability, market structure, Panzar and Rosse
Proposed Marketing Strategy in Suburban Area (Case Study: Hook 88 Coffee & Food)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Coffee shop business is one of the business which have a lot of interest, many business actors, ranging from big cities, small cities to rural areas, are eyeing this industry. Hook 88 Coffee & Food is one of the F&B business brands that offers processed coffee drinks and various foods with industrial rustic place concept. The problem is unstable revenue in 2019 and 2020, this is due to several things. The purpose of this research is to determine the suitable marketing strategy in sub urban area in order to stabilize the revenue. To analyze and research, both methodology, qualitative and quantitative methodology is used to gain information and alternatives for improvement in the business. The primary data gathered is from questionnaire of consumers who came to Hook 88, Competitors analysis, Marketing Mix 7P analysis, STP analysis, Porter’s Five Forces, PESTEL analysis, Pandemic Situation analysis Value Chain analysis, Research Based View using VRIO analysis and SWOT analysis. For analysis technique, descriptive analysis is performed. Based on the analyses, Hook 88 needs to improve marketing strategies to make the revenue stabilize. Customer seek for several facilities and new added value. To resolve the problem of sales issues the company will implementing solutions in marketing and development strategies e.g : keep location and improve several facilities, Provide Several Promotion Program in Social Media, keep the price and build loyalty program, collaborate with social media influencer and another brands, and the time and scheduling to implementing the strategy is using OKR method.Keywords: Coffee shop, Sub urban, Marketing Strategy, SWOT Analysis, OKR method
ANALYSIS OF RISK ASSESSMENT TO IMPROVE OPERATIONAL BUSINESS PT MEIJI RUBBER INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Meiji Rubber Indonesia is a company engaged in the rubber manufacturing industry. This company is directly related to the automotive manufacturing industry market. The company has experienced a decline in performance as seen from the company's revenue which dropped by 19% for mold products and 8.3% for hose products from the target set for the 2018 projection. It is necessary to analyze management in the company by evaluating risks faced by the company. To evaluate this risk it is necessary to conduct an analysis of risk management and risk assessment to face the problem in operational process of the company.Weighting was carried out using the Analytic Hierarchy Process (AHP) method to calculate the weight of the pairwise comparison based on data obtained from respondents. With this method, risk weighting will produce a different level of risk from each risk factor. It can be determined the priority risk to be carried out with appropriate mitigation that can improve company performance. Based analysis results, there are 10 risk categories and 31 risk factors. Quality risk has a high level of importance according to respondents, namely 0.960. from the results of AHP weighting there are 9 risk factors with intolerable level.Keywords: Risk Assessment, Risk Evaluation, Analytic Hierarchy Process.
PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE STUDY: KYAK WEAR)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia’s fashion and lifestyle are currently getting more exposed to local consumers since the products works in term of quality that are not inferior and have potential to compete in international market. In addition, this state is effected the consumers who want to show their own personal style distinctively, which makes the fashion products needs to be more specific to target consumers. From statistica.com’s data expected 19% of total market revenue in clothing sector will be generated through online sales in 2022Kyak Wear is a ‘ready to wear’ fashion brand which initially started with specialization in women's clothing. The products is intended to have comfort appearance combined with unique and bold style. Although now, fashion products it’s a big and potential market, Kyak Wear has not been able to achieve its desired sales. To evaluate the problem Kyak Wear using 7p marketing analysis to examine more about its product differentiation and its digital marketing because those two things has not been able fully optimized by Kyak Wear. The Methodology used in this research is mixed-methods research methodologies, with data collection done through surveys and questionnaires which distributed to the samples of customer. The data is then used to be analyzed and compared with the actual data from Kyak Wear. If there is a gap between the data, the gap will be reviewed to confirms the main causes of the problem and how to provide the solutions. Then, the result of the research are; 1. the key of product differentiation is in the signature of material, 2. Update all 7p marketing mix factors, 3.Optimize a social media markeitng specifically instagram and website with realiable service.Keywords : ready to wear fashion business, marketing strategy, product differentiation, social media, 7p marketing mix
PROPOSE RELATIONSHIP MARKETING STRATEGY FOR BAYARIN.CO.ID COMPANY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia PPOB market growing in good term make a new player in this industry increasing year by year to take market opportunity and the government policy which aim to make 75% of Indonesia adult people has banking service in 2019, this lead to make competition become tight for every player in PPOB industry. Instead of taking new customer the company need a strategy to maintain their customer to not move to competitor. relationship marketing (RM) strategy focus on how the company maintain their customer in such condition with fulfill the relationship marketing factor that is relational factor, competence factor and market offering factor. The research method is qualitative method to explore the company current condition of relationship marketing factor and literature review. The solution for this research will generate several alternative for each gap in the RM-factor and discussed with the kiosk and company to find the best solution for company which is improve the company marketing mix based on the discussion. The study shows how the three RM-factor related each other which is the company need to overcome each gap in every RM-factor to make strategy successful implemented in the company.Keywords:  Maintain kiosk, Marketing mix,PPOB industry, Relationship marketing, Marketing Strategy.
PROPOSED STRATEGY TO OPTIMIZE DIGITAL MARKETING ACTIVITY FOR THE BUYER’S JOURNEY OF VEMA ID
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth in the number of companies operating in Indonesia will always increase every year. To run its business on a daily basis, a company will not be separated from the use of the company's fixed assets. The more of fixed assets of the company used, the greater the work to manage all these fixed assets. Vema ID as a business-to-business (B2B) company that provides barcode-based software named VemaFATS and barcode equipment to help companies manage the company's fixed assets has decreased the number of clients by 82.75% from 29 clients in 2019 to 5 clients in 2020. Apart from knowing the internal and external factors of Vema ID, this research also intends to find out the buying process that is passed by Vema ID and its client’s company which is very time consuming and involves many specific positions within the company. To find out who is involved in the decision-making unit and how the client goes through several stages in the buyer’s journey framework during the buying process, the author uses a qualitative method in the form of interviews with 5 Vema ID clients. From the interview, it is known that each company of the client involves at least 3 people in his company to carry out the buying process. Also, in going through several stages of the buyer's journey, all interviewed clients found VemaFATS through Google and in the interview, it was also known that all of them were looking for other alternatives when taking decision. One of the interview clients reveal that the information about the products provided by Vema ID on the VemaFATS website was somehow lacking. The author proposes several strategies to optimize digital marketing activities that must be carried out along several stages in the buyer's journey. To optimize digital marketing activities in the awareness stage, Vema ID needs to do Search Engine Optimization by Google AdSense and YOAST Subscription. To optimize digital marketing activities from the consideration stage until the decision stage, Vema ID can provide beneficial articles on the website, then create a communication medium on the website and by providing complete information about products and services on the website. Lastly, to optimize digital marketing activities in all stages of the buyer's journey, Vema ID can do social media activation. Keywords: Fixed asset, software, the buyer’s journey, the decision-making unit, Vema ID, VemaFATS
Site-Specific Traffic Management Improvement by Implementing Human Performance Analysis to Eliminate Potential Serious Injury and Fatality
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT CVD placed the highest priority on the health and safety workforce and protection of the company's assets, communities, and the environment. Health and safety of the workforce is become a core value of PT CVD. Starting 2018, PT CVD introduced Human Performance concepts as one of many tools to eliminate Serious Injury and Fatality in operations. PT CVD believes that Human, Culture, Work systems, Equipment and Processes are bound and interacts as a system that is interrelated and influential to each other. Human Performance is a field of study related to process improvement methodologies which focus on improving performance at societal, organizational, process and individual performer levels to improve work productivity and efficiency which is based on developing systematic systems. Currently PT CVD manages more than 50 remediation sites and deals with more than 500 heavy equipment and heavy vehicle managed by business partners. PT CVD requires each active work site to design, develop, manage and also communicate a safe driving environment by implementing Site-Specific Traffic Management Plan to support the operation safely. However, we experienced some serious near miss events in the remediation activities. And based on field observation, the safety and compliance performance related to the Site-Specific Traffic Management Plan implementation are still below 100% conformance due to noncompliance Site-specific traffic plan, inadequate PPE, inadequate traffic management sign, inadequate pedestrian pathway inside working area and so on. It means the hazard associated within the working is still not well mitigated yet, especially for vehicle-human interface activities. Based on the business situation analysis, the project team decided to identify the root cause of the problem by using Human Performance Analysis thru Performance Mode and Error Traps identifications. Those tools helps project team to dig deeper into the main issues, and also analyze the problems in the comprehensive view by optimizing Human Performance components (People, Culture, Work System, Equipment and Processes) to define the proper corrective actions in order to improve safety performance and compliance and eliminate potential serious injury and fatality.According to the analysis, the root cause of the issues is 40% of PMCoW have inadequate competency and capability related to SSTMP procedure, lack of Contractor’s Project Management commitment, lack of operational management control, inadequate understanding of SSTMP procedure by field personnel and lack of sense of vulnerability. The improvement actions have been implemented and successfully improve site-specific traffic management safety performance and compliance from 79 to 100% and eliminate potential risk to serious injury and fatality in PT CVD remediation project.Keywords: safety and compliance, human performance, site-specific traffic management, serious injury and fatality

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