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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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BUSINESS STRATEGY FORMULATION FOR HUMBLEZING TO OBTAIN SUSTAINABLE COMPETITIVE ADVANTAGE IN COMPETITIVE MARKET
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Building a sustainable competitive advantages is crucial to winning the competitive fashion industry. The purpose of this study was to design a business strategy to create the sustainable competitive advantage. Research initiated by analyse the external and internal factor of the company including PESTEL analysis, Porter’s five forces, competitor analysis, Porter’s value chain analysis, Resourced-based view and VRIO analysis. The methodological approach that used are integrating quantitative and qualitative data. Observation and questionnaire data will be collected to generate the SWOT matrix, TOWS matrix, Porter’s three generic strategies, Proposed business model canvas, and Proposed sustainable competitive advantages. The result showed that the best strategy for Humblezing can be tailored to sustain the business in competitive environment is focus differentiation. Where the company will emphasize the innovation in terms of product, variations, excellent customer service, digital marketing and brand communication. Then the sustainable competitive advantages will be obtained through powerful brand value, prospensity to innovation, customer co-creation and loyalty, and also the management system.Keywords : business model canvas, business strategy, fashion industry, humblezing, sustainable competitive advantage
ASSESSING YOGYAKARTA CREATIVE CITY ACCORDING TO CHARLES LANDRY’S CREATIVE CITY INDEX
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has joined AEC (ASEAN Economic Community) that makes Indonesia has to compete internationally. Creative economic is believed to be one driving sector that can capture the opportunity of AEC. Therefore creativity and knowledge become an invaluable asset in competition and economic development. Indonesia try to increase competitiveness both in terms of products and human resources to be nation’s competitive advantage. The problems and challenges facing the national economy are also directly faced by the city of Yogyakarta. In the midst of effort to realize quality and sustainable economic development, Yogyakarta city is required to optimize the potential of human resource creativity. This research aims to know the readiness of Yogyakarta to sustainably the creative ecosytem in the city. The method that the researcher use is mixed method. This method combines qualitative and quantitative. The qualitative method used observation and interview to fifty respondents related to the topic and the quantitative method used survey research. This research founds that Yogyakarta has fulfilled seven indexes out of ten Charles Landry’s creative city index that are more than moderate level. The most subsector creative industry that influenced Yogyakarta are arts, performing arts, and music. These three top subsectors has already had its ecosystem. Yogyakarta can boost other indexes that is still in moderate level and build more facilitation to the top three subsectors.Keywords: Charles Landry, Creative City, Creative Economy, Creative Industry, Yogyakarta.
ANALYSIS ON THE POTENTIAL OF KERTA SEMAYA SAMINAYA TO ENTER THE GERMAN MARKET
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Solarens Ledindo for the past five years focused its business on the sale of public solar street lighting products which are widely used to supply the needs of infrastructure development projects in Indonesia. Therefore the company becomes dependent on the existence of development projects from the government to be able to run its business. The dependency causes the company to experience high fluctuations in the revenue it can get. For this reason, an alternative market is needed for companies to enter. The big potential is the Highbay lighting products which are widely used in the industry. The challenge faced by entering this product market is the high number of Highbay lighting products from China that have lower prices than the products offered by PT. Solarens Ledindo. Financial Feasibility Study is needed to find out the possibility of the company to enter the Highbay product market. The methodology used in this research is to find out the business issue first, then find out the business situation of the Highbay lighting industry through internal analysis using financial ratios and external analysis using PESTEL and Five Forces. Then do the calculation of the Financial Projection and Financial Feasiblity Study of the project.Keywords:  Feasibility Study, Highbay, PT. Solarens Ledindo, CAPM, Risk Management
STORYTELLING AS CONTENT MARKETING STRATEGY FOR NNYL STUDIO
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Business industry have had enough with faster, stronger, cheaper etc. Many of SME are tired of having competition about valueless things that seems like an endless battle. Stories on the other hand, delivered intangible value and human spirit; it has powerful impact into customer engagement and sustainability of company.Nnyl studio is creative studio that work on customize sewn stuff. Handmade stuffed toy company’s signature products. The value is committed to make people realize their need to express their emotion and originality through personalized goods. In the first year, Nnyl studio did nothing about marketing plan; so the growth is too slow. Using storytelling method is necessary to meet the right market and also create new market.In the first year, Nnyl studio's sales activities has been relied on word-of-Mouth. Existing customers mapping were analyzed from many perspective to find the red thread of customer’s tendency. Then deep interview also held to get insights from ideal customers. This research using several method and tools that stand for value of Nnyl Studio itself as service-design based company.This study used qualitative approach after examined quantitative data. The result of the study indicates that Storytelling is fit for Nnyl Studio target audiences. The implementation plan of this research are graph of storytelling strategic plan and the stages of storytelling for Nnyl Studio.Keywords : Brand value, Content marketing, Customer engagement, Storytelling.
IMPROVEMENT OF E-PROCUREMENT SYSTEM USING LEAN SIX SIGMA APPROACH (CASE STUDY IN PT ANGKASA PURA II (PERSERO))
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The General Meeting of Shareholder has set investment program for development in key performance indicators, such as infrastructure building terminal, runway, or other supporting to operate the airport as production tools that generates revenue. It processed through the procurement, with comply to the company rule that refer to guidelines of state-owned enterprises, so that, the faster procurement process and work process completed, the potential revenue recorded. The problem is, absorption of investment program in recent years has not achieve the target. The delay in the procurement process and duration of the completed, start from the tender request until the appointment issued is the topic of author's analysis.The lean six sigma synergy is the concept of operational management. The procurement process is expected to achieve lean "speed", and "six sigma" quality. The analysis is identifying potential waste using lean principles, things that cause ineffective process, and the DMAIC concept in determining problems, measuring abilities and goals, analyzing data to understand problems, improving processes and reducing the causes of problems, and implementing controls.Improvement has been made in each process, from 65 working days, to 25 working days. The speed and quality of the procurement process will facilitate the achievement of investment absorption targets.Keywords:  investment, lean, procurement, production tools, revenue, six sigma.
PROPOSED MARKETING STRATEGY TO INTEGRATED MARKETING COMMUNICATION OF BANK SYARIAH MANDIRI
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Banking Industry is the Financial Services Industry with the largest assets in Indonesia. This then makes this industry in a fierce competition. Based on its principles in Indonesia, the banking system is divided into 2 (two) forms, namely Islamic banks and conventional banks. Bank Syariah Mandiri (BSM) is a Sharia commercial bank with the largest market share in Indonesia. However, BSM as a Sharia commercial bank has not become the top choice. This can be seen from the small market share of Islamic banks in the industry.Keywords:  Sharia Bank, Marketing Mix, Marketing Strategy
PROPOSED PROGRAM STRATEGY OF CREATIVE SCHOOL FOR LECTURER DEVELOPMENT IN HE TRIDHARMA (CASE STUDY: CYAN.ID)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has a lot of workforce that significantly increase from time to time, which creates fresh potential power for Indonesia economic. Good workforce means that it should be developed with good education as well. But this development also has some constraints, which is the lecturer ability to cope with the rapid development are low. Even lecturer has main task to do Higher Education (HE) Tridharma, which is research, lecturing, and empowerment, these tasks are not completely done perfectly. The main issue is on how our development in education tend to forget the definitive of creativity. Creativity are often misconcepted and focus on concrete matter rather than abstract matter. This condition creates unbalanced mindset which created gap in problem solving and derived innovation for social empowerment. This is why Cyan.id are created to solve these mindset problems. This research will use several methods to determine the program strategy that applied for Cyan.id. The methods are Politics, Economics, Social, & Technology (PEST) analysis, Marketing mix (4P), Porter’s Five Forces, Key Success Factor, and Value Chain. The other methods to create valid data is to perform Minnesota Test of Creative Thinking (MTCT) and questionnaire to determine whether the creative school program is effective. These methods need to be done in order to create exact needs and strategy for Cyan.id and its customers.Keywords:Creative, Strategy, School, Tridharma, Education
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matrix
EVALUATING PERFORMANCE TO IMPROVE CONTAINER THROUGHPUT AND BUSINESS STRATEGIC DECISION FOR NILAM MULTIPURPOSE TERMINAL PORT OF TANJUNG PERAK
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The purpose of this study is to to find the root cause of not optimal (stagnant) performance that aims to increase throughput optimally and the right business strategy for the future of Nilam Multipurpose Terminals by using Fishbone Analysis, External & Internal Analysis, and SWOT analysis. Based on the exploration it can be concluded that the high Vessel Turnover Time that occurs in Nilam Multipurpose Terminal is a cause that should be evaluated and optimized so that it can increase throughput in the future. Based on Fishbone Analysis result, it can be seen that there are several factors that cause the high vessel turnover time. External Analysis (PEST Analysis) and Internal Analysis (Core Competencies) are input for SWOT Analysis. From the problem scoring, the problem that become the core for increasing container throughput of Nilam Multipurpose Terminal is high vessel turnover time. Several alternative solutions from the results of brainstorming are joint agreement, workshop & HR training, optimize talent pool management, pilot clusterization, upgrade facility and maintenance evaluation.From mapping of alternative solutions and quantitative comparison matrix, the result show that solution that can be done in the near future and have a significant impact to increase container throughput of Nilam Multipurpose Terminal is execute workshop and training (in-house and/or ex-house) to improve and evaluate the capabilities and skills of human resources serving in Nilam Multipurpose Terminal and Port Operation Command Center (POCC) team. An activity plan has been prepared for the implementation plan of the solution.Keywords:  performance, throughput, fishbone analysis, external & internal analysis, SWOT analysis.
PROPOSED IMPROVEMENTS OF SEMINAR BAG PRODUCTION SYSTEM TO MINIMIZE DELAYS IN PRODUCT DELIVERY (CASE STUDY IN CV. ABC)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

CV ABC is a firm involved in the production of bags in Bandung. CV ABC always strives to deliver the highest quality products and on-time delivery service in satisfying customer wishes. One product with the highest manufacturing demand on CV ABC is the seminar bag. In 2018, the seminar bag became the product with the highest demand but became the product that caused the company's biggest loss. The business encountered a reduction in profit Rp 77.934.000 due to late shipment of the product. Based on the issues, Current Reality Tree is used to define the key factors that cause delays in the product's shipment that lead the business to lose. Then it was discovered that no procurement plans, no production planning, no standard processes, no resource management and poor design facilities caused the delay. After understanding the key factors that cause delays in the product's shipment, alternative solutions are suggested. Proposed alternative solutions are forecasting for core suppliers, selecting new suppliers using Analytical Hierarchy Process method, determining worker demands, improving facilities layout, designing Standard Operating Procedures and recruitment processes, and combining all alternative alternatives. Then, comparison is created between alternative solutions that contain the total loss decrease and the solution's effectiveness. The discussion was performed with CV ABC to find the best alternative solution. The findings of the discussion show that the business selecting the best alternative solution for the short term that will be implemented is to add the number of workers. The addition of workers can decrease losses by Rp 37.140.000 with an effectiveness rate of 75 percent. The company then selects the combination of all alternative alternatives for the long-term implementation plan.Keywords:  Current Reality Tree, Effectiveness, Loss Reduction, On Time Delivery, Seminar Bag

Page 112 of 115 | Total Record : 1144

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