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The Indonesian Journal of Business Administration
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Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
ICT-BASED KNOWLEDGE MANAGEMENT FOR INTERNSHIP PROGRAM STUDY CASE OF ATOURIN
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In today's digital era, phenomena such as the gig economy are one of the results of technological advances. Programs such as internships have now been carried out by many companies in order to maximize the business practices they run. Atourin is one of the start-up companies that are also running the program. In the end, the company's ability to maximize both the experience and knowledge gained from the program is a challenge in itself considering the large number of enthusiasts from the participants. This thesis focuses on finding the most suitable ICT-based knowledge management system for the company. The data collection carried out in this thesis uses a qualitative approach and direct observation by the author during an internship at the company. Through a data processing process that has a problem identification stage, then determining the purpose of solving the problem, identifying what knowledge is needed, and analyzing the core components of knowledge management, namely people, processes, and technology. All these processes are then completed using SECI to determine the flow of knowledge sharing. In the end, it was found that the interns developed more knowledge on the externalization process. This thesis also provides a plan for the implementation of the results of the research conducted in the last chapter. The plan takes 6 months with evaluation at the end of the process. Keywords: Knowledge Management, Gig Economy, Internship, SECI, PPT, ICT.
THE EFFECT OF CORPORATE VALUE AND CHARACTER TOWARD EMPLOYEE PERFORMANCE IN BANK BJB
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Character Building Education and Training that held by division of bjb University, until the mid of 2018, has already spent around 30 billion rupiahs thoroughly. The level of effectiveness for character building education and training can be measured. However, this measurement still does not exist until now. In addition, it is not possible to measure its effectiveness because character building education and training have been completed by all bank bjb employees. However, the implementation of character building education and training have been effective by testing the model values contained in the corporate value of bank bjb and testing the model of character building objectives that will be associated with employee performance. The model testing will be carried out to employees who have the best performance and non-best performance. There were 42 respondents who had filled out questionnaires for each best employee group and non-best employee group. the result of the questionnaire survey then it would be analyze using SEM PLS Statistic and explain the result with it.Keywords: Education and Training, Human Resources, People Knowledge Management.
Improvement of Serviceability Level for Presidential Helicopter Type AS332L2 Super Puma Using Part by Hour (PBH)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

One of the superior products from PT. Dirgantara Indonesia is AS332L2 Super Puma helicopter that is used as a helicopter for the Indonesian presidency. In supporting the presidential mission to reach remote areas, PT. Dirgantara Indonesia collaborates with the Ministry of the State Secretariat to procure two Super Puma helicopters. The helicopter must be guaranteed serviceability so that it can be used whenever needed. However, the conditions that occurred in the last two years of 2019 and 2020, serviceability from these helicopters is still not optimal. Only 42% in 2019 and 58% in 2020 of the optimal helicopter flying target of 90%. This situation causes helicopters will be grounded and will interfere with the presidential mission.This research aimed to increase the serviceability of the Super Puma helicopter using the Part by Hour method. Based on the analysis, the thing that causes low serviceability is the delay in fulfilling the replacement of helicopter components. Two root causes occur the current poor business model of PBH and the import factor of helicopter components. Based on the results root cause analysis, the possible alternatives that could be made to optimize the acceleration of material arrival to PT. Dirgantara Indonesia and the fulfilment of these materials to customers are to change business model scheme and make additional pooling storage. The alternative solution is estimated to increase the helicopter serviceability according to target expectations, namely by 90%, so that it can contribute to fully supporting the presidential mission in exercising national sovereignty.Keywords: Serviceability, Part by Hour, business model.
EVALUATION OF DETERMINANTS OF DIVIDEND PAYOUT RATIO CASE STUDY: LQ45 COMPANIES STOCKS (2014-2018)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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The purpose of this research is to determine whether there is an effect of Liquidity, Leverage, Firm Size, Growth Opportunity, and Profitability toward Dividend Policy. The proxies used are Current Ratio (CR) for Liquidity, Debt to Equity Ratio (DER) for Leverage, Firm Size, Growth, Return on Assets (ROA) for Profitability and Dividend Payout Ratio (DPR) for the Dividend Policy of the company. The population of this study is companies listed in the LQ-45 Index from the period of 2014 to 2018. This study uses a purposive sampling method with criteria consist of companies that consistently listed on LQ-45 index period of 2014-2018, non-financial institution companies since the financial institution industry has a specific characteristic in the financial report, and companies that publicly exposed the financial report from the period of 2014 to 2018 and have all the data required for this research. Based on aforementioned criteria, there are 25 companies taken as samples and the subject for this study. The analytical techniques used in this research consist of selection of regression panel data model, descriptive statistics analysis, classical assumption test, multiple liner regression test, and hypothesis test comprising an analysis of the coefficient of determination, partial test (statistical test of t), and model group test (statistical test of f). The result indicates that only Growth Opportunity and Return on Assets (ROA) that have significant effect on Dividend Payout Ratio.Keywords: Liquidity (CR), Leverage (DER), Firm Size, Growth Opportunity, Profitability (ROA) and Dividend Policy (DPR)
PROPOSED BUSINESS STRATEGY IN PALM OIL PLANTATION: CASE STUDY OF PT. XYZ
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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PT. XYZ is a private palm oil plantation company that produces fresh fruit bunches (FFB) that are sold to palm oil mills. The firm has suffered from declining margin rate that can potentially threaten its sustainable profitability. In order to find prospective solutions, this study conducts analysis based on on internal and external environment scanning method. The external environment analysis consists of PESTLE Analysis, Porter’s Five Forces, and Competitor Analysis. Internal environmental analysis consists of Resources-based View Analysis that composed of examining resources, capabilities, core competencies, value chain analysis, and competitive advantage. The result of both internal and external analysis will be concluded in root cause diagram. Based on the diagram, SWOT Analysis and Internal External Matrix will be used to formulate external and internal strategies. The internal strategies will be derived into business level – based on Porter’s Generic Strategy - and functional level. The research is based on primary data of PT. XYZ and secondary data from publications, press release, and academic journals. The external analysis finds that highly competitive vegetable oil market, weakening demand for palm oil, escalating trade barriers on import, along with surging domestic palm oil production lead to the declining crude palm oil (CPO) in Indonesia. Additionally, in recent years, several new strict regulations imposed by Indonesian government on domestic palm oil industry can potentially restrain future development and expansion. The internal analysis finds that PT. XYZ has competencies in having sufficient number of skilled and experienced field workers, and strong collaboration between Research & Development and field workers. These competencies are appraised as competitive parity and temporary competitive advantage effect respectively. In addition to competencies, operations in PT. XYZ are still considered inefficient. Some of the weaknesses in PT. XYZ that contribute to the inefficiency are labor-intensive culture, cost disadvantage due to scattered estate, manual labor system in harvesting and plant maintenance operations, potentially declining production, and unintegrated and manual management information system. In brief, the root cause of business issue in PT. XYZ in external factor are declining fresh fruit bunch (FFB) price and reduced FFB procurement by palm oil mills. In internal factors, the root cause are increasing labor cost, declining and fluctuating plant production or yield, and increasing general, sales and administration costs. In conclusion, this study proposes business strategy to PT. XYZ to adopt cost leadership, which comprises of highly cost-efficient production process while offering differentiated fresh fruit bunches products to palm oil mills as buyers. This proposed strategy can potentially result in sustainable margin and profitability with sustainable competitive advantage in the long term for PT. XYZKeywords:  Business strategy,  Cost leadership, Marketing, Palm oil, Plantation
MARKETING STRATEGY TO INCREASE PURCHASE INTENTION; THE IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Indonesia’s leather industry has been one of the prominent sectors and is contributing significantly to the country’s economy, as Directorate General of National Export Development Ministry of Trade of The Republic of Indonesia, Leather industry in Indonesia is one of the biggest sectors which support Indonesian economy. Promotion in various ways, including influencer marketing as a relevant way of word of mouth for Architara leather goods has to boost its profitability as a newcomer in the industry. The technological advancement has enabled electronic word of mouth, in which this the result reveals that Attractiveness, Credibility, and Product Congruence influences purchase intention.The conceptual framework of this research is consistent with the analysis of internal and external environments of the business. Internal business analyse marketing mix and STP whereas external analysis observes PESTEL, competitor, as well as conduct a market research discussing influencer marketing. The influencer marketing are divided into variables; Attractiveness, Credibility, Product Congruence, and Purchase Intention.Keywords : Influencer Marketing, Attractiveness, Credibility, Product Congruence, Purchase Intention
Proposed Marketing Strategy for Bandung Ciskek
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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MSME in Indonesia have a very large and crucial contribution to the national economy. Bandung Ciskek is one of the culinary MSMEs from Bandung that sells Japanese Cheese Cake as its main product. As one of the MSME in Bandung, Bandung Ciskek has faced several business issues. The business issue they are currently facing is decline in sales. Therefore, this research is needed which aims to help Bandung Ciskek formulate a marketing strategy to increase their brand awareness. This research using quantitative methods. The first phase in this research is to identify the business issue that is currently faced by Bandung Ciskek. The second phase is to do a business analysis. Business analysis is done through two approaches, external analysis, and internal analysis. The internal analysis consists of STP Analysis and Marketing Mix Analysis. The external analysis consists of, PEST Analysis, Porter's Five Forces Analysis, Customer Analysis, and Competitor Analysis. These solutions focus on maximizing promotional strategies in order to increase brand awareness of Bandung Ciskek, including social media optimization, registering a business location on google my business, implement a new direct marketing strategy, and endorsement using a food blogger. Keywords: Marketing strategy, culinary industry, MSME, brand awareness
Proposed Business Strategy for Travel Agency Company to Face the New Normal (Case Study: Tazakka Tour and Travel)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Pandemic Covid-19 demanded all of the business activities around the world to adapt quickly in the uncertain situation and condition. Tazakka Tour and Travel run business with having cooperation with few companies and also sell it their service to customers in directly. In this research, the company want to make a new business strategy in order to survive in the travel business sector.Researcher use SWOT Analysis to measure the strength, weakness, opportunity, and threat that will come to the company from the external (PESTEL Analysis, Five Porter’s Forces, and Marketing Mix). Furthermore, from the internal (Business Model Canvas, STP, and also VRIO Analysis) that has been done before.Moreover, the company need to make Digital Integrated Marketing Communication as for sustainable development of the company. Not only that, the company also need to make short-term, mid-term, and long-term target for the next few years.Lastly, after the analysis has done by determining the literature of Tazakka Tour and Travel and the resolution of the literature by using SWOT-TOWS matrix, also applicate technological approach with smart apps on consumer renewable services. Keywords: Covid-19, Tour and Travel, New Normal, SWOT-TOWS Analysis, Marketing Mix 7P, Integrated System
PROPOSED KNOWLEDGE MANAGEMENT SYSTEM FOR DAILY WORKERS : CASE OF FOOD AND BEVERAGE DEPARTMENT CY HOTEL BANDUNG
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Knowledge is an essential company aid that offers sustainable aggressive gain. For an company, expertise is an essential strategic asset to attain and keep its aggressive gain in comparison with competitors Like the CY Hotel Bandung, the Human Resources Department employs many daily workers to help the CY Hotel Bandung project. Nevertheless, the human resources department of the daily workers at the CY Hotel Bandung lacks knowledge and experience related to daily work. This situation makes them very dependent on their superiors to assist them in completing their work. But in reality, not everyone wants and has time to share their knowledge in every situation. Therefore, Human Resources Department of CY Hotel Bandung needs a comprehensive knowledge management system to support the occurrence of an effective knowledge sharing among the organization and daily workers to improve the organization's work environment and effectiveness at work.Activities will begin in a series of activities carried out based on the five stages of the knowledge management implementation process for the implementation plan. The knowledge management objectives and approaches are identified to adjust the knowledge management system according to the current situation and problems faced by the company to support business processes so that the knowledge management system can work efficiently and effectively.The implementation plan has the concern to improve practice of knowledge management. Proposed important activity that can maximize the full potential of knowledge management and innovation in the company. The implementation activity will consist of 23 (twenty-three) activities to be fulfilled with the proposed timeframe for 3 months. The resources needed are the management, managers, daily workers, and IT which will go through processes such as forum discussion, brainstorming, and lesson learned among other things.Keywords: Knowledge Management, Daily Workers, People, Process & Technology, Knowledge Management System, Low Touch Economy
INCREASING NON-AERONAUTICAL REVENUE FROM BUSINESS IN TRANSIT ORIENTED DEVELOPMENT (TOD) M1 SOEKARNO-HATTA INTERNATIONAL AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Angkasa Pura II’s revenue divided into aeronautical revenue, and non-aeronautical revenue. Based on company strategic objective, namely is Giant Dream 2020, one of the company objectives in 2020 is achieving revenue ? IDR 14,7 Trillion and Non-Aeronautical contribution 50-60% with good risk management. Based on the performance company in 2018, there are still a gap to reach company’s goal in 2020.  The revenue’s gap which is ± Rp.5,2 trillion, and the non-aeronautical gap contribution still ± 13-20% from expected proportion of non-aeronautical revenue contribution. Production achievement of Non-Aeronautical Business 2018 reaches 95%. However, if production is reached 100%, it is still hasn’t achieved the target. The research objective based on the business issue above, to find out non-aeronautical business still has the potential to be developed in order to increasing non-aeronautical revenue.To solve the business issue, to find business potential, author doing situation analysis and elaborate of segmentation Non-Aeronautical revenue to find business that has potential and can be develop, and author finding those are potential business in Transit Oriented Development (TOD) M1 Soekarno-Hatta International Airport. Author conducted survey. to find out which commercial facilities are most needed by TOD M1 users, and to find out what facilities need to be improved. Service Quality Survey (Servqual) with 5 (five) dimensions used to analyze the quality of service delivery from the customer side. The method used to analyze the results of the Service Quality survey is Importance Performance Analysis (IPA).The result of analysis, author Proposed Developing New Business in TOD M1 Soekarno-Hatta International Airport based on the most commercial facility needed by TOD M1 user, andImproving Current Facilities Based on Importance-Performance Analysis.Keywords: Non-Aeronautical Revenue, Company Strategic Objective, Transit Oriented Development (TOD) M1 Soekarno-Hatta International Airport, Developing New Business, Improving Existing Facilities