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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Propose Development of the Features and Benefits of BTN Prima iB Savings. Case Study : PT.Bank Tabungan Negara Sharia Business Unit Tri Endharto, Nadia; B.Saksono, Prasetyo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This final project aims to determine what is the causes of lower achievement of BTN Prima iB savings target on BTN Syariah and also seek for customer needs of the product offered related features and benefits. This research deploys 215 questionnaires to existing customer in BTN Syariah. Then, by using SPSS, calculation data result provide correlation analysis to see the relationship between features and benefits of BTN Prima iB savings to increase achievement of sales target. Based on the analysis, it was found that existing features and benefits of BTN Prima iB savings are less interested by customer. These mainly related with three aspects; technology, regulation, and customers’ privilege. So, this study will provide proposal to develop new features and benefits of savings BTN Prima iB in order to increase the target achievement of BTN Prima iB savings. Key words: BTN Prima iB savings, Islamic Banking, Development Features and Benefit, Correlation Analysis
The Design of Interactive Mine Forecasting System to Improve Mine Planning Performance Sugita, I Nengah; Hanafi, Muhammad
The Indonesian Journal of Business Administration Vol 6, No 3 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The objective of this research is to improve the mine planning performance in PT Freeport Indonesia (PTFI). Currently metal forecasting often faces many scenarios and changes shortly because of some dynamic parameters and conditions. The new improved mine planning must be more powerful to handle it. To achieve the objective, the writer surveyed and analyzed the forecasting performance data in the past and then proceeded with a mapping of forecasting process to see how the parameters linked and conditions applied. The team observed that the current conventional method is too rigid for doing mine-mill model simulation. Adjusting the amount of ore delivery to mill needs extension until the Mine Scheduling or Sequencing, beyond than Cutoff grade adjustment. Furthermore, the geological type of ore mined needs fully integration to the mill-model. After the problem identified, by using the Goldratt’s analyses tool called Current Realty Tree (CRT), a team is constructed to analyze some undesired effects and then to seek its solution. Surveying some literatures and benchmarking to other mining companies are conducted to gain more tactical solutions.Finally, a new mine planning method were set up. It uses mining reserve database, filtering concept and bench percentage mining logical formula. This new method is well accepted and implemented to analyze mining scenario quickly. This new method is now applied side by side with convectional method.  This new design is available to produce a robust plan to support strategic planning group on optimizing the strategic mine planning goals. Keywords: Grasberg Surface Mine, Long Range Mine Planning, Forecasting, Mine Scheduling, Interactive Mine Planning.
The Green Knowledge and Green Awareness Influences Analysis on Green Behavior and Its Impact on Green Lifestyle of Instant Noodles Consumer Hadriana, Hadriana; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Changing in the consumer' behavior because of the growing of the people nowadaysin era modernization makes the consumers become more time conscious and want everything to be practical. That is why food such as instant noodles is become more and more popular these days because of its practical. Unfortunately, this instant noodles made by packaging product's plastic material which have many negative impact to the environment. The purpose of this research is to improve the quality of human and environmental value by proposing green strategy for instant noodles companies in Indonesia. The research in this thesis was made to get to know if the knowledge and awareness of instant noodles' consumer about global warming will have impact to their behavior which will lead to a green lifestyle. The finding of this research then can be use to plan the instant noodles company to apllying green business strategy on their company.Keywords: Green, Knowledge, Awareness, Behavior, Lifestyle.
Business strategy formulation for “expat helper indonesia” in order to increase market growth and develop a sustainable competitive advantage Dhiani Rakhmawati, Meita; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Expat Helper Indonesia, an Indonesian company providing one-stop domestic services for expatriates in Indonesia, is facing some issues in running its business. That gaps are then affected the company’s revenues. Current more competitive business competition is also such an inevitable threat for the company. For that reasons, Expat Helper Indonesia needs to find suitable strategy to increase its market growth in order to generate more revenues, and develop a sustainable competitive advantage in order to survive in business competition. To support the research analysis, relevant data and information are gathered in qualitative method; through interview, observation, and literature review. The research started by analyzing the company’s external and internal environment to explore more its strengths, weaknesses, opportunities, and threats. The internal resource-based analysis indicates that Expat Helper Indonesia’s level of competitiveness is still in temporary competitive advantage. The proposed business-level strategy suggests that the company needs to remain in focused-differentiation strategy, considering its initial branding and the nature of the market segments. The analysis is also resulting four sets of strategic alternatives, in which together with all the output of strategy formulation, will be demonstrated in a new proposed business model canvas and implementation plan. Some dominant additions in proposed business model canvas are in marketing activities, customer relationship, channels, and value propositions. Keywords: business strategy, business canvas, market growth, sustainable competitive advantage
Public perception of e-money in the perspective of marketing communication strategy (Bandung) Raharta, Rayasari; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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In 2014 Bank Indonesia issued National Movement of Non-Cash Payment, which aims to raise public awareness about the use of non-cash payment system. The purpose of this study was to determine the public perception of the level of trust, comfort and safety of electronic money as well as the readiness of the people of Bandung to accept electronic money as a daily payment instrument. The method used in this research is qualitative as well as quantitative. From the analysis of consumers researcher found that the need to improve public perception of the level of trust, comfort and safety in using electronic money. The proposed solution to improve consumer perceptions about the level of trust is using marketing communication mix, to increase comfort researcher proposed product innovations, and to improve safety researcher proposed to improve security system of e-money and to implement new regulation. This approach is expected to improve consumers' perceptions of electronic money and also improve people's decision in the reception electronic money as daily payment instrument.
Marketing strategy formulation of take a bowl Putri Ramadhani, Retno; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - A food business in Jakarta offers many types of food. Take a Bowl is Indonesian rice bowl, located at a food court which close to a University. It joins as a merchant on ojek online named Gojek to sell the product. Many people still unaware of it, but it lacks of promotion and offers customized menu that is inefficiency for company. This research is using questionnaire which divided in two aspects for offline and online. It uses Five C’s which company is part of internal environment and the remains of it are explain external environment. CPM which uses to compare Take a Bowl with several competitors and appraised by the owners and employee. Moreover, it used STP and Marketing Mix which explains the current situation of Take a Bowl. All those tools generate to SWOT Analysis. As the result, Take a Bowl is the worst compared with the competitors and lack of activities to attract customers. Proposing the new marketing strategy helps company performance which use STP and Marketing Mix as the tools. Afterwards, Take a Bowl should change in more variety way and more attractive. The next plan is to open new branch near colleges and renew the menu with the prices adjusted to it. Take a Bowl will be done some promotion activities which will be scheduled well as implementation plan. This implementation plan will be implemented for the next two years which is intermediate term. A food business is turbulence depend on its trend. Keywords: Marketing Strategy, Food Business, STP, Marketing Mix
Content marketing strategy (case study: gogh!) Kotaro, Hans; Fathnur Ahmad, Nazmi
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – During this contemporary period (2017), the Internet has become one of the major supporting factors that substantiate business across the globe. The growth of E-commerce or online-based business is impacted greatly by the increasing number of Internet users. According to a survey conducted by the Indonesian Central Bureau of Statistics (BPS) within the period of 10 years; E-Commerce growth has increased by 17 percent, which is a total increase of 26.2 million E-commerce businesses in the span of 2006 until 2016. Even though more companies have turned to digital marketing on 2017, there are still challenges ahead. According to Iwan Setiawan and Savitry Yosanova on the book "New Content Marketing" (2016), people are not directly consumed by advertisement due to the three global shifts that occurred within this period. The first shift is the conversion from 'vertical' to 'horizontal.' In this shift, the marketers should not position themselves above the customers. Customers are asking to be on the same level as marketers. They want the freedom to decide what they want to say and do. The second shift is the conversion from 'exclusive' to 'inclusive.' These shifts and changes have successfully shaped an era of New Wave Marketing, whereas promotions are eventually turned into conversations. The occurrence of this conversation process should be done by methods of 'storytelling'. Along with the story, the prospective consumers will engage and generate conversation about the brand with other prospective customers. The use of Content Marketing tactics can eliminate distance and shape a friendlier, more relatable image with the customers. Content Marketing have different concepts in contrast to conventional advertising, as it conveys what the customer want to hear. When content marketing speaks, the concept of customer centrism is preferred. The brand prioritizes on what the customers preferred to to hear, and creativity takes precedence as the key (Setiawan and Yosanova, 2016).'Gogh!' is a lifestyle brand that provides affordable designers apparel. The brand caters to its interpretation of contemporary culture and produce sustainable fashion with a flair of Pop Art.  The company was founded in 2015, but officially run in 2016. The researcher used two types of methodology; quantitative and qualitative research, then the researcher use SWOT and PESTLE to analyze the business.  The next process is determine the objective, Interviewing the customer, target mapping, creating content in content ideation process, creating content in content ideation, distributing the content in content distribution process and evaluating the result in content marketing evaluation. Keywords:  Gogh, geek, popculture, marketing, content marketing
Business Solution for Low Utilization of CVC Station in Heavy Oil Operations PT Chevron Pacific Indonesia Eko Nugroho, Andy; Hasan Basri, Mursyid
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In current situational, oil and condensate still valuable in market even though price was fluctuates and tend to decrease. Oil companies project push initiatives to run effectively and efficiently, especially for cost spending. Moreover for PTCPI in Indonesia, has end of contract in 2021, which make management hurdle to spend more cost for long time project and economically promising.Production 1 Team Duri Field has 8 Casing Vapor Collection (CVC) stations to separate and vapors condense of receiving fluids from casing of production wells. 18,000 bfpd average of vessel capacity provided are enough to handle production as forecasted. But actually it is only 6% of total vessel capacity where fill up the fluid supply. It means that low utilization of facility was occurred. After doing Root Cause Analysis (RCA) using why tree method, all factor affected in facility utilization are proper condition include cost reduction.  Each of the attributes need to cross-linked with variable of impact criteria as company requirement to get the best alternative chosen as strategy to be applied.  Comprehensive analysis of CVC station based on capacity utilization rate current and future, forecast of total fluids processing, and room space capacity itself processing system are needed for utilization existing station without sacrifice the production. Based on focus group discussion for several selected alternatives, taking one or more CVC station to consolidate processing facilities is chosen.  7 of 16 best consolidation alternatives of station were chosen using decision driver. After comparing each capacity utilization rate and no processing station duplication, multiple processes were generated by using interconnection lines with 2 CVC and FFC station still kept to be operated. Other stations need to be shut down and proposed to demolish after getting approval from SKKMigas. This business solution will be implemented during 20 weeks since initialing proposal strategy, sequential for execute the scenario, and it has potentially to increase 33 – 83% vessel capacity and give 64% cost spend reduction. Keyword: vessel capacity, utilization, interconnection lines, cost spend reduction
Scenario Planning of Satellite Business Investment at Telkom Indonesia, Tbk Risnando, Angga; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The growth of technology, the ease of using applications, penetration of communication networks that cover all corners of the country and the dream to educate the nation with its existing technology capacity. Telkom as the largest telecommunication state-own company in Indonesia and one of the biggest in the Southeast Asia region should be able to provide the best service for the customer and nation particularly. Optical cables and submarine cables extending across most of Indonesia territory are still not able to serve these needs and also the risk of being disturbed is also high, moreover terrestrial radio that has only a maximum range of 30 kilometers and high operational costs. Therefore, Satellite is a very appropriate solution to overcome the above problems. The range is very wide, and can be able to unite the archipelago, but the satellite capacity owned by Telkom and other local satellite operators currently have not been able to serve all these needs. Scenario planning analysis is a method used to develop a strategy if a company has to face a situation such as changing in demand, changes in national and regional economic conditions, international expansion plans and investment plans over a period of time eg 5 years. Based on interviews with internal and external satellite business unit teams, there are several uncertain factors that can affect decision making such as "demand of transponder" and "business investment feasibility". Then those uncertainties is used as the axis to create 4 quadrants with high demand and low investment feasibility and then categorized into 4 types of scenarios, such as "ducking", "projection", "calming" and "growth" scenarios. From these four scenarios can be formulated three possible strategies that can be applied by the company when facing various conditions that will happen, the three strategies are major investment, option investment and operation focus.Keyword: Satellite, Transponder, Scenario Planning, Demand, Supply, Strategy
Proposed Marketing Strategy for Edward Forrer Busra, Ria Agustriana; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Competition in the footwear business is quite intense because shoes are not only considered footwear, but it also has become a fashion product that complements the wearer’s appearance in their daily life. Edward Forrer (EF), a local footwear company from Bandung that located in Jalan Ir.H. Djuanda and is also known as Dago where the location were expected to increase sales for Edward Forrer. However, this prediction failed as it had little significance on the volume of sales. Edward Forrer faces the situation where their sales revenue of footwear products in the Dago outlet has fluctuated and has tended to decline year to year Conceptual framework in this functioned as an outline to explain steps that taken by the author in this final project. The survey method through questionnaire applied in this study to gain an insight, a description from respondents related to existing symptoms that happens, find accurate facts that can be used to formulate strategy of what steps that company should take in order to stay in competition and survive. In internal analysis found Edward Forrer STP was improper, lack of promotion, and unattractive outlet design. Marketing mix that run by EF become ineffective to attract customer. External analysis conducted to get an insight of the environment situation and conditions in which the company compete by using 4C’s analysis. Compare to its competitor, Edward Forrer has the lowest score in quality of material, footwear design, price of footwear, variety colors, and customer considered that they price is not compatible with the product. In chapter three, the author suggested strategy for Edward Forrer based on analysis performed is brand revitalization strategy using two approach. First, it is to expand the depth or breadth (or both) of brand awareness by improving brand recall and recognition by consumers during the purchase or consumption settings. Second, is to improve the strength, favorability, and uniqueness of brand association by making up the brand image from these approaches. This two approach explained by make new STP and marketing mix.The implementation consist of the planning activities and the implementation plan. Edward Forrer revitalization, can be divide to two stages. The first stage is to fix the current condition of Edward Forrer outlet. Stage two is to communicate the new Edward Forrer, increase brand awareness and sales.Keywords: footwear, marketing strategy, Edward Forrer

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