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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Feasibility Investment Analysis On Development Telkom Landmark Tower Building At PT Telkom Landmark Tower Husna, Qoriatul; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Telekomunikasi Indonesian, Tbk (Telkom) intends for the consolidate entire operational activities Telkoms’ office and subsidiaries which at this time some of them still rent office building to another party in Jakarta, to be united into one office building which will referred as Telkom Landmark Tower (TLT). To apply this program, the Board of Directors Telkom has assigned that the TLT will be built in land belonging to Telkom in Jalan Jendral Gatot Subroto, Jakarta. Property commercial industry, in particular office space on quarter IV-2012 in the Jabodebek experiencing positive development, it is indicated with increase in supply which followed with increase in occupancy rates and sales as well as tariff lease and price the selling. Based on the fact Telkom plans to build the building which can accommodate the needs office space for Telkom Group, hence it can decrease rent expense office buildings in Group. In conduct of feasibility investment analysis on the construction of TLT using capital budgeting method, with some approaches namely Payback Period, Net Present Value, Internal Rate of Return and Profitability Index. Based on the results of calculation and feasibility investment analysis using capital budgeting method obtained the result that the investment of the construction of TLT feasible to be implemented.  Keywords: Capital Budgeting, Feasibility Investment Analysis
Strategy Formulation for Start-up and Small Business Travel Agency in Bandung Veryadesa, Ananto; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract—the number of travel agencies were increasing align with the increasing number of tourists in Indonesia. In 2012, there were 3,342 of travel agents in Indonesia, where 200 of them are located in West Java Province (APHI, 2012). Several big players of travel agent are primarily making travel arrangement for business trip and company tours. There are also small business player, including start up, where most of them are categorize as the majority of travel agent in Indonesia. They also offer travel arrangement except they are most likely targeting the retail customer. To sustain in the business, a start-up and small business travel agency should formulate a strategy to differentiate their products and services with other competitors. The study case was taken in Bandung city, where three travel agents selected. They are Prima Riau Holiday (PRH) Bandung, Seruni Tour & Travel and Fly Bandung. Research gathering was based on secondary data and one on one interview with management of the travel agents. Kepner-Tregoe method was used to analyze the situation, problem and decision. In formulating strategy, the business model was used to create the 9 building blocks from value proposition to cost structure and revenue stream. The business model analysis were based on internal and external environment analytical score review of Strategic Factor Analysis Summary (SFAS). Based on the SFAS scoring, travel agent should become specialist for tour or travel package, where they could provide level 3.0 of tourism marketing and collaborate with 9 (nine) center of creative industry in Bandung City.  In the implementation plan, the formulated strategy should be implemented in each functional level, from operational to marketing plan.  Keywords: tourism, start-up, business strategy
The Analysis of Credit Policy Development in Bank AAA (Case of Implementation New Policy Architecture)
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bank AAA as one of the largest and oldest private bank in Indonesia. Based on audit findings form Bank Indonesia, it stated that there are inconsistencies in credit policies between one credit policy to other credit policies. This leads to the NPL to be faced by the Bank, which in turn makes banks set large allowance as well. This of course will affect the capital requirements that must be owned by the Bank. Moreover, it causes different perceptions of credit policy that make the process in credit activities become not standard. This inconsistencies also leads to create different perception in doing credit activity process and credit policies. To resolve those two problems, author proposes and idea in credit policy development in a framework of credit policy development that contains of three big phase, pre-development, development and pre-development phase. Author is responsible in implementing the framework with three phases. The purpose of the framework is to have an integrated and structured credit policy. To minimize this, Bank Indonesia issued a new policy relating to capital adequacy is calculated based on the risk profile of each bank. Based on this, the bank that has large bad debt will automatically have the potential for credit risk and the greater the loss. In line with this, Bank AAA applies new policy architecture in bank-wide basis, where all existing policies have to be reconstructing especially in terms of content. With the implementation of the new policy is expected to help the parties who involve in lending activities and will ultimately reduce the amount of bad debt held by the Bank. The next step should be done by the Bank after having a policy is the attestation and monitoring of compliance in carrying out the things that are listed in the credit policy. Keywords: Risk Management, Credit Policy, Policy Architecture
Proposal of Marketing Strategy Gaharu Nusantara To Face market Competition in Year 2013
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Gaharu Nusantara is a company that provides, manages and organizes some activities based on outdoor activity, such as outdoor gathering and outdoor training. Gaharu Nusantara has been trying to fulfill the companies’ needs of quality improvement for their employees. In 2012, Gaharu Nusantara faced tight competition in their business especially in price and products/services that were offered by the competitors. Moreover, based on data of sales performance Gaharu Nusantara from 2010 until 2012, Gaharu Nusantara now faces a problem which is affected to the income of Gaharu Nusantara, they cannot achieved the yearly target in 2012 and higher achievement target in 2013, fluctuated profit and sales due to its seasonal demand from their market, and hard to sell their products/services due to its intangibility factors. The research will implement an exploration of the industry situation analysis (external analysis), business situation analysis (internal analysis), segmentation, targeting, and positioning analysis, marketing mix analysis, SWOT analysis and conclude in the root cause analysis. From the analysis, it can be concluded that root causes of Gaharu Nusantara are lack of marketing and communication strategy and limited of target market and products. Therefore, this research would give a business solution for Gaharu Nusantara to win the market competition in year 2013. The proposed implementation plan for Gaharu Nusantara are how to communicate their products and services through Integrated Marketing Communication strategy in order to improve their promotion to the potential customers and the expanded of new target market and development of outdoor activity products in order to increase their sales Keywords :Marketing Strategy, Outdoor Activity, Marketing Mix, SWOT Analysis
Judicative Analysis Towards Assets Protection which are Realties and Building of PT Timah (Persero) Tbk (A Case Study of Official Home)
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In the early nineties, PT Tambang Timah, recently known as PT TIMAH (Persero) Tbk is  Stated - owned enterprise that its operational area control  in Bangka and Belitung islands, Bangka Belitung Province and Singkep and also Karimun - Kundur, Riau Archipelago Province was involved in fluctuation by overwhelming of world supply of tin that caused world price of tin decrease drastically at that time. That condition made PT TIMAH was involved in financial difficulty for operational cost. Concerning  that condition, PT TIMAH should take a company deliverance action by doing restructure. One of restructure action was doing assets transforming / resignation that were not relevant to the company main business. Principle approval of abrogation and displacing of fixed assets issued by letter of Monetary Minister of Indonesia Republic No. S-1218/MK.016/1992 dated October 13th, 1992 and by implementing according to regulation enterprise. Assets transformation that is official home was still get some problems with the Timah retirees up to now. The problem caused by the differences point of view in analyzing of the letter issued by Monetary Minister of Republic Indonesia, it will be mastery of the official home by retirees.  Keywords: Realties and buildings. Judicative, Assets protection
Proposed Strategy Improvement For Ngurah Rai International Airport
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The number of visitors to Bali is increasing. Indirectly its affect Ngurah Rai International Airport as one of the entrances to Bali to give a good service for their visitors and influence Balinese people about their fear of losing their culture due to other cultures. The analysis consists of Internal and External Analysis. The internal and external analysis consists of Marketing Mix, Value Chain Analysis, PESTEL and Questionnaire. The analysis shows that visitor feel unsatisfied with some of service that Ngurah Rai International Airport given, lack of transfer knowledge in internal organization, lack of capacity airport, lack of Balinese culture nuance. There are some strategy solutions is given to Ngurah Rai International Airport such as increase capacity in airport, provide sharing system for internal data process, provide good security check service, provide good service, indirectly create airport as a place of environment preservation and implementing Balinese culture.The implementation plan for strategy solution are doing cooperation with other party which have contribution to the airport services, cooperation with tourist attraction about culture and environment preservation, clarifying the prohibition of littering and smoking, cooperation with government about government regulation, perform an eco-airport trend and perform local art at the airport. Keywords: NgurahRai International Airport, Balinese culture, Eco tourism
Re-Engineering Strategi Operasi Guna Optimalisasi Produksi Tambang Darat Studi Kasus PT Timah (Persero) Tbk
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Production of tin from inland mining is still the mainstay source of tin ore production for PT Timah, the majority of tin ore mining on land in cooperation with partners, but the production of tin ore mining land PT Timah, steadily declining since the change operations strategy inland mining beginning February 2012. Implementation of the Law No. 4 of 2009 on mineral and coal mining, and energy and mineral resources minister enforcement number 28 on the implementation of mining services mineral and coal, causing PT Timah must change its strategy of partnering inland mining operations strategy compensation tin ore being mining equipment rental system. This study uses data analysis of tin ore production in 2012, , external and internal environmental analysis, PESTLE, Porter’s Five Forces Model, SWOT analysis, and interviews with stakeholders to establish the root causes reduced tin ore production of inland mining, which is due to the weak of the PT Timah role in mining operations and because have not been competitive compensation mining equipment rental and purchase price ore mines by the collector in the local market.To optimize the production of tin ore from inland mines it is necessary to re-engineering operations strategies to improve the role of PT Timah by increasing turjawasli inland mining operations and make adjustments to compensate mining equipment rental, as well as re-engineering partnership focused on the improvement of mutualisme relations by enhancing partnerships mutual trust, interdependence, shared resources, and the improvement of supply chain inland mining operations partners. With the re-engineering operating strategy and mining equipment lease compensation adjustment, and improvement partnerships is expected tin ore production to inland partners mining can be controlled and can increase the production of tin ore from inland mines.
Development of Juice Do It Business with Franchise Method: Strategy and Implementation
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of the healthcare industry in Indonesia in recent years showed significant improvement. Health business grows rapidly with variety of different focus, such as health treatment, supplements, health assurance, medical equipment, health programs such as yoga and fitness center. Juice Do It, which was established on May 1, 2012 tried to address this opportunity by providing products of Juice that is loaded with health benefits. After operating for more than 1 year, Juice Do It showed significant progress with a positive market response and turnover increases. However, this does not necessarily make it stable in the industry. The market is constantly changing, new competitors continue to emerge everywhere. Market development should be done immediately. To address this issue, the authors will first analyze the internal and external conditions of this industry. With this analysis, it is expected that the development decisions can be planned better. From the analysis, it will be found the root of the problem of why the development should be done immediately. The proposed development’s strategy were recommended by using the franchise method. To implement this method properly, the authors conducted a literature study on the franchise management and interviews with practitioners in the field. The overall strategies are carefully formulated using the relevant theory in the field. Several franchise packages are designed based on the budget of the franchise and the conditions in the field. Once the proposal is accepted by the management of Juice Do It, they will create a pilot project. The pilot project will serves as a place to apply theories that have been made as a pilot for the next outlet to be built. 
Strategic Review of Mobile Value-Added Services (M-VAS) Opportunity Based On Customer Satisfaction and Loyalty Criteria in Indonesia
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Today, the telecommunications industry in Indonesia is experiencing a relative decline in ARPU (Average Revenue Per User) resulting in lower income mobile telecommunications service providers. This situation reveals that income from conventional voice services will not be enough for the mobile telecom service providers to survive. To overcome this, mobile operators develop a Mobile Value-Added Services (M-VAS) as a source of new revenue and differentiation strategies. Therefore, this research aims to discuss strategies and investigate the use of M-VAS in order to examine the determinants of customer satisfaction and loyalty in Indonesia so it will have an impact on corporate earnings. The findings confirm that mobile browsing and social media are the most frequently used by mobile subscribers. In addition, it was also discovered that the trust did not significantly affect the loyalty and social value does not affect satisfaction significantly. The finding of insignificant trust is allegedly as a result of balance theft that occurred in 2011. Regardless of the government's role as regulator, customer trust will be achieved if the infrastructure overhaul and properly communicated to customers through advertising, sales force activity, and Customer Lifecycle Management (CLM). The proposed implementation plan in the form of a list of activities, resource requirements, and the calendar of events up to the year 2014 where the election will be held. Keywords: M-VAS, Loyalty, Satisfaction, Balance Theft
Analysis of Bank Holding Company Towards State-Owned Banks in Compliance with Single Presence Policy
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In order to establish a solid and stabile banking system, improve affectivity in monitoring role and preparation before the implementation of Basel III regulation, Bank Indonesia implemented policy to regulate ownership of banks which operate in Indonesia. The policy stated that one single that one single entity is restricted to solely holds majority share of more than one bank. This regulation also applies to four state-owned banks (BNI, Bank Mandiri, BRI, and BTN) which majority shareholders for those banks is the government of Indonesia. On February 2011, ministry of BUMN decided to operate a virtual holding in order to comply with PBI No. 8/16/PBI/2006. This study focus on the form of the holding company, scrutinizing the impact of current operating holding company, towards the functioning of its subsidiaries, the four state-owned banks, and towards the implementation of minimum capital adequacy ratio in accordance to Basel III.  With the purpose to identify the impact of virtual holding existences, the valuation performed prior to and after the virtual holding company operates, resulting from discounted cash flow to equity method Vbefore for BNI; Bank Mandiri; BRI and  BTN is 79 trillion rupiah; 143 trillion rupiah; 285 trillion rupiah and 7.420 trillion rupiah and Vafterfor BNI; Bank Mandiri; BRI and BTN is 92 trillion rupiah; 163 trillion rupiah; 288 trillion rupiah; and 7.286 trillion rupiah. The result of the valuation demonstrates that thre is insignificant increase of value upon each of four banks. Whereas to observe the capital adequacy, projected CAR analysis for 8 years was performed towards four state-owned banks. The projection resulting two of four banks’ CAR will be far bellow minimum capital adequacy requirement as regulated by Basel III. With CAR level in 2019 of 19.64% for BNI, 7.57% for Bank Mandiri, 10,05% for BRI, and 13,26% for BTN. Based on the calculation, the role of virtual holding company remains unsupportive upon performance of capital adequacy in accordance to Basel III for four state-owned banks. Therefore, the form of virtual holding company should be replaced by a fully functioned holding company. Within the implementation of fully function holding company formation, government through ministry of state owned companies ought to prepare one entity as a holding company for the four state-owned banks, appoint which choosen state-owned bank to take the role as holding company, perform share-swarp, complete the firm formation procedure as holding company, and form a organization structure. Keywords: single presence policy, bank holding company, bank valuation, Basel III.

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