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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Marketing Strategy For 3M Personal Protective Equipment At Coal Mining In East Kalimantan Dipowicaksono, Fiqi; Wibowo, Satya Aditya
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The use of Personal Protective Equipment (PPE) in the coal mining industry is very important. Beside its use is required by the government to succeed the Health and Safety Environment (HSE) program, as it is known that the potential dangers of coal mining jobs are very large. A large number of coal mines in East Kalimantan, and the requirement of PPE product by the coal mining companies, there is a business opportunity for the company, which sell PPE product to market its product. PT. 3M Indonesia, which has been operating in Indonesia since 1975, has a mining division to offer PPE products under Security Protection System (SSPS) business unit. Currently, the mining division of PT. 3M Indonesia is wanted to increase the revenue from the sale of its PPE products. The number of coal miners in East Kalimantan has reached 63.538 (Dinas Pertambangan Prov. Kalimantan Timur) workers, while the total number of coal miners in East Kalimantan who already using 3M Indonesia’s PPE product are around 17.700 workers (source: PT. 3M Indonesia). These opportunities can be exploited by PT. 3M Indonesia to penetrate the PPE product sales to coal mining companies that have not use 3M Indonesia’s PPE products yet. To penetrate PPE sales to mining companies in East Kalimantan, the root cause of the business problem is need to be determined. It required an in-depth analysis of the internal sector, external sector, and the company's business growth strategy. Internal analysis conducted by analyzing Segmenting, Targeting and Positioning, Marketing Mix (4Ps) of PT. 3M Indonesia’s PPE product. While the external analysis is done by analyzing Porter's Five Forces analysis, PEST analysis, and customer analysis. Ansoff market/product expansion grid and strategic direction options are used to analyze the company growth strategy. Interviews with customers were also conducted to strengthen all analysis. Based on the analysis and interviews conducted, the root cause of the business is from the internal side of the company, the positioning statement of PPE products, distribution side, and promotion activities. The purpose of this final project is to provide solutions and recommendations as well as the stages of implementation of marketing strategies for PT. 3M Indonesia to then be able to increase the PPE products sales. The solutions proposed to PT. 3M Indonesia are to, manage its sales force, improve the distribution channels, conducting several promotional activities, and maintain customer relationship by creating customer intimacy. Keywords: Personal Protective Equipment, East Kalimantan Coal Mine, Health and Safety Environment, customer intimacy, customer relationship. 
Centralization of Consumer Financeing at BNI Shariah JABODETABEK Branches Through Business Strategy Analysis of Griya iB Hasanah Utama, Andenko; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The market share of mortgage financing (KPR) in Indonesia is still very wide open with an estimated population in 2012 was 293.174, in which 85 % of the total population are Moslems. Based on data from Bank Indonesia ( BI ), in the fourth quarter of 2012, 80 % of Indonesian people had been using mortgage as a source of financing for home purchases. Meanwhile, 11.33 % using gradually cash method (cash in advanced), and 8.67% with hard cash method . To seize the market to 80%, management of BNI Syariah has been implementing the  policy in liberalization of sales area and changes in the structure of business unit in its branches of Jabodetabek area. It is aimed to accelerate the growth of Griya iB Hasanah. With the support of the online system (EFO) in processing each application of Griya iB Hasanah, BNI Syariah has the confidence to be able compete in the mortgage industry. In general, the measures taken by BNI Syariah were able to accelerate the growth of the branches in the Jabodetabek area. However, that acceleration was not spead evenly in all branches in the Jabodetabek area. In addition, the time of the application submission process was still uneven and not yet fulfill the SLA of BNI Syariah ie, 3 (three) working days. Up to Q3 of 2013, the growth of  Griya iB Hasanah were dominated by the Branch of BNI Syariah Fatmawati (FMS) and North Jakarta Branch (JKS). In order to find the cause of the problem, it was performed by the comparison of performances between the branches in Jabodetabek area who had a good performance and the low performance through the internal and external environment analysis. The model of Value Chain analysis and Porter's Five Forces was used to determine the root of the problems. Those were encountered as lack of ability, lack of competency, the amount of human resources involved in sales activities, and uneven process of the Griya iB Hasanah product therefore, the sales activity of Griya iB Hasanah was not running effectively and efficiently. The root of the problems encountered are described by using Fishbone Diagram.This final tesis has the improvement proposal in product sales activities of Griya iB Hasanah by improving the sales and process unit, using the business strategy approaches. Accordingly, the  problems are expected, to be resolved.The centralization of consumer financing in the Jabodetabek area is intended to be a solution for the uneven growth expansion of Griya iB Hasanah and irregulerly time of filing the application process of Griya iB Hasanah at BNI Syariah branches in Jabodetabek area. Thus, each unit is expected to have activity more focused, effective, and efficient both in terms of utilization of human resources and the processing.  Keywords: Strategi bisnis, KPR.
Proposed Improvement for Service Quality in Obsgyn Outpatient Unit of Klinik Utama Kartini Using Servqual Method and Kano Mode Ullytha, Gittha; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract— Indonesia healthcare industry is growing rapidly in recent years, this condition has led to the increase of competition between healthcare providers available on the industry. Nonetheless, with the government plan to implement  the National Health Insurance program (JKN) by January 2014, and the increase of demand from community for higher standard of services, the healthcare providers are required to improve their service quality. Klinik Utama Kartini, which was established in 1979, is a health clinic which specializes in obstetrics and gynecology (obsgyn). From January 2011 up to May 2013, there have been decrease in number of patient visit on obsgyn outpatient. This is partly due to the increased competition in health care industry and also since the quality of services provided by the clinic (particularly in the obsgyn outpatient unit) have not meet its customers expectation.To find the root causes which led to reduction in the number of patient visit in the obsgyn outpatient unit, some analyses were conducted. An internal analysis was conducted by analyzing Segmenting, Targeting, Positioning (STP) and the marketing mix (7P) of the clinic, analysis of business situation was conducted using Porter's Five Forces, and analysis of the quality of services was conducted by using Servqual method and Kano Model. Based on the above analyses, it was found that the root causes of the problem are the absence of SOPs and employee regulations, the lack of management in the field of human resources, lack of management relating to promotion activities, and there is need to renovate some tangible factors on the clinic.This study suggests the existence of seven attributes of Servqual Method which should be put as priorities to be improved and also there is need of improvement on promotion activity in the clinic. Keywords: Klinik Utama Kartini, service quality, Servqual Method, Kano Model
Consumer Insight of Wearable Devices for Rumah Kayu Inc. Business Strategy Setiabudi, Ananda; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Along with growth of wearable devices market and lack of applications functionality for the devices, Rumah Kayu Inc. used it as opportunity as the market is attractive. This research focused on, Rumah Kayu Inc. strategy formulation on wearable applications based on consumer needs that created from consumer insight and strategy entering and lead the market. Generated business strategy are market penetration, market development, and product development strategy, in order to have a competitive advantage on compete and lead within existing competitor and new entrants. These strategies also supported by implementation plan to guide the company achieving a sustainability in the market and recommendation of feasibility studies for future works.  Keywords: Business strategy, Consumer Insight, Market Penetration, Market Development
Opening Food Distribution hcannel of PT ABC Tbk in Vietnam Ariesta, Margaretta Septyani; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT ABC Tbk, founded in 1951, has three main business lines, distribution, manufacturing and support and services, has 5 branches, with head office in Jakarta, and regional offices in Singapore, Thailand, Vietnam and China. Next year, PT ABC Tbk will focus for distribution channel development in Vietnam, cause its contribution is still very small. Euromonitor data highlighted food and beverages market in Vietnam, which is very big with total value around USD 11.7 billion in 2014, and growth rate 14% forecasted, so it is mentioned that Vietnam will be the fastest growing food and beverage ingredients market. PT ABC Tbk, through one of its division, Food Division, will use this opportunity to grow its business by opening new division in Vietnam, Food Distribution Channel, which is selling ingredients to Food Industry. Qualitative research methodology is used in this discussion, by analyzing primary data from internal resources of PT ABC Tbk via management interview, combined with secondary data from Euromonitor International. PT ABC Tbk must define its key success factors and business model for that objective. The key success factors are products chosen for market in Vietnam, experienced local sales force for running daily business, supported with technical expertise to serve customers, and local warehouse, to minimize logistic cost for delivering to customers. Business model that PT ABC Tbk should apply are including customers’ segmentation, value proposition that offered to those customers, which is highlighted product quality and value added ones, beside technical expert service.Keywords: food, ingredients, Vietnam  
Box For Living Business Strategy 7Cs Compass Model Analysis And The Implementation Of Business Model Canvas Gunawan, Meliesa Florentin; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research aims to find the root cause of the company with 7Cs Compass Model Analysis combined with IFAS, EFAS, and Fishbone Diagram. The solution in this research is using TOWS Matrix to find the effective strategies for Box For Living, the strategies are : focus to develop their brand image, focus about container modification product, the research and how to deliver the knowledge to public, sharping the diversification strategy and harmonize the development of special products and their diversification product. The implementation of those strategies in Business Model Canvas can describe every aspect of company’s business model block and the whole mechanism of Box For Living business process. Keywords : Container Modification, Building Design Consultation and Construction, 7Cs Compass Model, Business Model Canvas, Diversification Strategy.
The Relationship of Core Value and Human Capital Drivers to Improve Organization Results (Case Study at PT Shafira Laras Persada) Nirmalasari, Healthy; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)
Publisher : The Indonesian Journal of Business Administration

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SHAF.Corp wants to evaluate and had deeper understanding about core values and human capital drivers’ relationship with results on engagement and  innovation based on employees’ perspectives. The purpose of this research is to identify relationship between Core Values (CV) and Human Capital Drivers (HCD) to Organization Results on engagement and innovation based on employees’ perspectives, identify the most predictor element through indicators of variables and the last is initiate improvement initiatives for managerial implication. 127 employees had been chosen as respondent through cluster random sampling and were asked via questionnaire through 85 questions with Likert scale of 6 to get employees’ perspectives. Questionnaire data processed with path analysis using smartPLS software. Data gathered also through deep interview with related department and literature research to get past and current activities. Based on path analysis revealed positive correlation between CV to HCD (82.5%) and HCD to Results (84.3%). Assertive-AST (62.0%)is the the most predictor that contribute highest coefficient to CV and Knowledge Accessibility (KAC) - 65.0% predict highest coefficient to HCD followed by Leadership Managerial Practices (LMP) - 60.8%. Improvement initiatives to improve Organization Results on Engagement and Innovarion through CV and HCD proposed more focus on CV, KAC, and LMP. Keywords: Islamic Fashion, Core Values, Human Capital Drivers, Engagement, Innovation.
Application of Value at Risk for Managing Portfolio Currencies of Transaction Exposure: A Case Study of Trade Payables in PT. United Tractors, Tbk. Fiksriyoso, Nisham; Surya, Budhi Arta
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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United Tractors has some trade payables to foreign related parties in various currencies at certain maturity. United Tractors has potential downside risk in facing unfavorable movement of the foreign exchange rates. The currencies are United States Dollar (USD), Japanese Yen (JPY), Euro (EUR), Australian Dollar  (AUD) and Singapore Dollar (SGD), while the Company use Indonesian Rupiah (IDR) as the entity’s functional currency. In 2011, one of subsidiaries recorded 3.6 billion IDR losses in the other comprehensive expense (derivatives). Topic of final project is concern on transaction exposure arising from trade payables regardless of what payables are being and how much units to transact. This research aims to apply and compare three approaches to VAR methodology. Delta-Normal method use Variance-Covariance to compute portfolio VAR. Historical Simulation use hypothetical values taken from historical data to obtain profit/loss distribution. Monte Carlo Simulation also provides profit/loss distribution. This method implements Itô’s lemma to accomplish lognormal distribution and Cholesky factorization to solve multiple sources of risk. FX-Forward rate calculation is corresponding to each interest risk free rate of exchange rates. Based on calculation, United Tractors should hedge all units of transaction exposure in shorter period by also considering the hedging cost. The Company may implement Monte Carlo Simulation accomplished by Itô’s lemma and Cholesky factorization to measure foreign exchange risk using VAR method.  Keywords: Transaction Exposure, Value at Risk, Delta-Normal, Historical Simulation, Monte Carlo Simulation, Itô’s lemma, Cholesky Factorization.
Marketing Strategy Proposal for Increasing Customer Loyalty of Agnes Monica Pascaline, Melvina; Purwanegara, Mustika Sufiati; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Agnes Monica is a famous celebrity from Indonesia who has the quality and inspiring many young people. She is a singer, actress, presenter, and also brand endorser at once who has achieved many prestigious awards during her 20 years experience in entertainment industry. She is now pursuing her dream to be an international singer which then insists her to spend lots of time in USA. The management see the threat as there will be the lack of product availability and will cause brand switching. Build a strong emotional engagement with customers to the high level of loyalty, in this case her fans, is considered to mitigate this threat. This is the main objective of this study. The data used was generated by interview to 15 fanclub members for at least three years and online questionnaire to 380 fans. Industry analysis, competitor analysis, customer analysis, marketing mix analysis, personal branding analysis, customer based brand equity analysis, and brand community relationship analysis were completed to find the root causes. Root causes from the data and analysis are segment augmentation, lack of internet promotion, bad opinion for her originality, and the weak relationship between the customers and company. This study give solutions to each root causes found and all solutions are inter-related to overcome it. Company hopes given solutions will gain enhancement of Agnes Monica’s value, so that strong fans loyalty will built. This study provides two scenario as solution for company and scheduled for 12 months in 2013. Second scenario is more affordable than first scenario, but still aims escalation of fans loyalty. Budget for scenario one is Rp. 734,500,000 while scenario two is Rp. 412,500,000. Keyword: customer loyalty, brand relationship, personality branding
Property Development Strategy for a Townhouse Project in Bandung (Case Study: Setra Regency in Ciwaruga) Iskandar, Delfiana Primashinta; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

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Requirement of resident in Bandung is increase progressively each year as the growth of industry of tourism also education that rapidly grow in Bandung that positively contributing to the growth of its density, the fact there was a gap between available housing and amount of families in Bandung, this condition becomes one of the interesting points for investors that very keen in capture business opportunity, the most important issue is increasing of middle class economy in Bandung that derives to the townhouse concept for residential development. Townhouse concept is an alternative to stay in the city besides apartments and real estate, Town house concept is rapidly growth in residential business because of its advantages. PT. XYZ is a company that is able to capture the business opportunities in this field, and they plan to develop a townhouse, but before the company executes the development of Setra Regency Townhouse project, feasibility study must be conducted because large sums are at stake in this project, also feasibility study can provide the best business strategy that will be most favorable for the company. After conducted market analysis, arise three alternatives of selling strategy, the company which acts as developer in this case should choose whether they should develop townhouse which each unit has big size, but the number of unit is only four units, or develop seven smaller units and the last alternative is to expand land area to built more houses. Feasibility study becomes a basis to determine the strategy that should be chose, the decision criteria is from shortest payback period, highest net present value, highest internal rate return, highest return on investment and the highest return on equity. From the feasibility study, the first alternative strategy will be the most favorable strategy with shortest payback period which is five months, highest IRR 84.91%; ROI and ROE 34.49%. Keyword : study feasibility, development strategy, selling strategy, Payback Period, NPV, IRR, ROI, ROE

Page 80 of 115 | Total Record : 1144

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