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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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PROPOSED CO-CREATION STRATEGY FOR COMMUNITY BASED MARKETING AND BOARD GAME COMMUNITY MONETISATION (CASE STUDY MAHAVIRA.STUDIO IN JAKARTA INDONESIA)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Board game internationally is in emerging trend and Indonesia is still catching up to the trend, Indonesia board game market is still very small compared to European market, or even Japanese and Singapore market. MAHAVIRA.studio as a board game publisher have a mission to accelerate awareness of the board game in Indonesia. Traditional board game in Indonesia is already known by many of the Indonesian such as Mancala, Monopoly, and UNO, contradict with modern board game Indonesia still have long way to reach the maturity of the board game market. A regional board game community became the quick solution for the still tiny market compared to other hobbies. Board game publisher with their designer is already emerging from major city in Indonesia with higher risk of failure because of the information and awareness to board game in Indonesia is still low.The main problem in board game industry awareness in Indonesia is an accesbility of the board game to the masses and board game community in Indonesia with proper way of intergrating regional based community. Board game industry itself is need a leverage to grow, and increasing the quality of the industry in Indonesia. One option to increasing the awareness of the board game industry is to collaborate within industry and cooperate with other industry.MAHAVIRA.studio using co-creation, collaboration, and cooperation with many board game stakeholder in Indonesia, analyzing the resource advantage of co-creation, and determine the correct market audience with STP and marketing mix analysis. Researcher using analysis tools mentioned to draw conclusion and developing strategy to raise awareness of board game with co-creation of system, collaboration inside board game publisher, and making alternate monetization cooperation plan.Keywords: board game, Indonesia, market awareness, community development, monetization system development, co-creation, collaboration, cooperation
Service System Design Utilizing a Service Science Perspective: Case of Pijar Mahir Digital Education Platform
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has made significant progress on improving education access in the last few years. One of the leading telecommunication and technology company see the need to deliver competitive advantage into this sector through digital education platform technology business unit. The current service design of digital education platform has several problems, first is the infectivity of content delivery and second is the gap between value proposed and value perceived. Through external analysis of PESTEL and SWOT, internal analysis of service blueprint and lean canvas, the author deliver solutions for digital education platform technology through the perspective of service science in a form of new service blueprint and value co-creation activity based on the value orchestration strategy. The findings of this study show that to increase the effectivity of the service delivery and reduce the gap between value proposed by Pijar Mahir and value perceived by its customer, there are several improvements of the service needed. First is the addition of question-and-answer features of content delivery. Second is the improvement of content delivery method through case study and virtual tutoring. Third is the addition of customer service real time chat. Fourth is the improvement of rating questionnaire for related content.Keywords: Service Science, Value Co-Creation, Value Orchestration, Service Blueprint, Digital Education Platform
Designing Talent Management System For Increasing Employee Motivation At PT Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

To face world / global competition, the development of Human Capital must be a major concern. The Government of the Republic of Indonesia, puts HC development towards the technology & information era as the first priority in the 5 Priorities for 2019-2024. The HC development program is also a top priority for the Ministry of BUMN, especially in training the workforce and maintaining quality talents in Indonesia as well as creating an inclusive environment for talent in leadership. This is also in line with the BUMN Defense Industry cluster in the HC sector, namely forming ""Human Capital Excellence"". In addition, a talent management system is needed by PTDI to carry out and achieve the company strategy set forth in the 2020-2024 RJPP and subsequent periods. PTDI has experienced delays in the regeneration process resulting in age and competency gaps so that acceleration is needed in talent development so that the leadership relay can run well and sustainably. For this reason, strategic steps are needed in developing human capitals, especially the talent management system, which includes the talent management business process, mapping and analysis of assessment results, succession planning, and talent development programs at every level from the lowest job target position to the Director (BOD) job target. The talent development program consists of the Company's internal development program through job assignments, internal mobility, and coaching & mentoring as well as talent development through the intercompany external coach program through the Defense Industry cluster and the Indonesian Institute of Defense & Technology (IIDT)Keywords : competency gaps, accelerations, talent management systems.
PROPOSED MARKETING PLANNING IN SMALL-SIZED ARCHITECTURE FIRM IN BANDUNG (CASE STUDY: CP DESIGN STUDIO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In this era, creative industries have become a major impact on the development of the world economy. In Indonesia, the creative industry is one of the biggest contributors to total GDP. Architecture is one part of the creative industry in Indonesia that is growing rapidly. In the city of Bandung, the architectural business is rapidly expanding to offset the rapid growth of the city due to the development of business opportunities in the city. CP Design Studio as an architecture firm sees Bandung as a city that has great opportunities in the field of architecture. The increasing number of homes and businesses is one proof of Bandung as a potential city. To start a business in Bandung, CP Design Studio needs a strategy, moreover because CP Design Studio doesn't have a connection in Bandung. This study aims to develop the right marketing plan for CP Design Studio in the city of Bandung. This study uses a qualitative method. Qualitative methods are used to obtain primary data from observations and in-depth interviews with business competitors in Bandung. The collected data is then used as external data together with PESTEL analysis and Porter’s Five Forces. Internal analysis is used to analyze the company's current internal conditions. Internal analysis uses analysis of marketing mix and STP analysis. After conducting external and external analysis, the author uses SWOT to evaluate the company's internal weaknesses and strengths as well as opportunities and threats in the external environment. The SWOT analysis was then applied to the TOWS matrix to find suitable and relevant alternative strategies. Alternative strategies found were then applied to the marketing mix to develop new marketing mix elements that were suitable for the Bandung environment. Conclusion and implementation of the marketing plan by carrying out an action plan. The action plan is an action plan calendar that details what CP Design Studio must do during the next six months.Keywords: CP Design Studio, Architecture Firm, Marketing Plan
Proposed Service Recovery Strategies for Jenius BTPN
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The digital era creates new opportunities and new competitors in the financial and banking industry, marked by the emergence of Financial Technology (Fintech), digital payments, cryptocurrency, and also digital banking. The use of digital banking has become a way of banking transactions that is increasingly prevalent today. People are starting to shift from conventional transactions to using digital banking services. Jenius is a digital banking application launched by Bank BTPN. They launched a digital-based financial application specifically designed to help people manage finances through smart phones. In its implementation, Jenius experienced problems, namely due to service failures that caused customers to experience problems and make complaints about their performance. Therefore, the aim of this study is to find out what are the causes of customer complaints and to find out which service recovery strategy is most appropriate for customers after a service failure. This study uses a combined method of qualitative and quantitative research to assess Jenius's external and internal environment. First, general environmental analysis, competitor analysis and customer analysis are carried out to assess Jenius' external environment. Second, this research analyzes the company's internal situation using the marketing mix analysis approach and current service recovery analysis conducted by Jenius. The overall results of the analysis are then summarized in a SWOT analysis; as well as being an input to identify the root causes of these business problems. As a result, this research will found the root of the problem that occurred in terms of internal and external factors from Jenius, which caused the gap between the service recovery strategies that had been implemented still not in accordance with the expectations of customers. Then, formulating solution based on the TOWS matrix approach. Three alternative solutions which are then divided into seven strategies relevant to the root of the problem are used to develop a service recovery strategy. The next implementation plan is developed in such a way that the proposed strategy can increase customer satisfaction and customer intention to be loyal to Jenius. Keywords: Service Failure, Service Recovery Strategy, Digital Banking, Jenius
IS FRANCHISE A PROSPECTIVE BUSINESS? THE CASE OF LAUNDRY BUSINESS IN PALANGKA RAYA
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The importance of small and medium-sized enterprises in the Indonesian economy is shown by their role as the largest market player and their contribution to employment, gross domestic product (GDP), exports, and fixed capital or investment. Franchise is one of the world's most common business models, including Indonesia. According to the Indonesia Franchise and License Association (WALI), the franchise market sector increased by more than 3% in 2018, with an accumulated revenue of 150 trillion rupiahs. To evaluate the viability of the franchise agreement, a financial feasibility report is performed to ascertain the profitability of the project and the danger that could emerge during the business process. The financial feasibility analysis is carried out on the capital budgeting methodology by calculating the Net Present Value (NPV), the Internal Rate of Return (IRR), the Payback Period, and Profitability Index for investment decision-making. This study has shown that the project can be financed with a total investment of IDR 101.6 million. The project potentially resulting NPV at IDR 157.1 million rupiahs and IRR at 39.35 percent. Investments can be returned in fewer than two years after service with a profitability index of 2.55. Keywords: Franchise, Laundry, Capital Budgeting Technique, Investment, MSME.
Root Cause Analysis on Production Target Achievement Failure of CV. Bungsu Pratama Mandiri
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

CV. Bungsu Pratama Mandiri is one of Micro, Small and Medium Enterprises (UMKM) from Bandung which produces various local brands such as Brodo, Donatello, Winshor, etc. The role of this company in the business of various shoe brands is as a shoe maker. Since 2016, the company started producing Brodo brand shoes with boots and machetes (parang) which are still ongoing today. Brodo is the largest buyer of CV. Bungsu Pratama Mandiri which has the highest number of orders compared to other brands that cooperate with the company to produce its shoes. The problem is the company failing to achieve the production target as requested by the buyer. So that the delivery of finished goods to the buyer's warehouse is delayed, this happens to all buyers such as Brodo, Donatello, and Winshor, where they often run out of stock of goods. Based on these conditions, this study aims to identify the source of the causes that resulted in failure to achieve production targets. And then provide recommendations to CV. Brodo Pratama Mandiri to solve the problem. Because Brodo is the largest buyer for the company, the authors make Brodo the focus of research. Based on the analysis results on the fishbone diagram and 5 why's analysis, there are 3 things that are the root causes of production target achievement failure. The three things are; no contract agreement, didn't know how to measure the workload, no activity mapping running on the production floor. The search for solutions is carried out using the combination of Value Focused Thinking (VFT) and Systematic Inventive Thinking (SIT) method to eliminate the identified root causes. VFT used to identify what variables are contained in the problem, and SIT used to to find the alternatives solution. Alternative solutions proposed to overcome the problem of failure to achieve production targets are; make work agreement, provide time study training, standardize the working hour, create a Gantt Chart to map activities on the production floor. Keywords: production target achievement failure, fishbone diagram, 5 Why’s Analysis, Value Focused Thinking (VFT), Systematic Inventive thinking (SIT)
PROPOSED MARKETING STRATEGY FOR PT DWIPUTRA SABARAYA KANCANA (CASE STUDY : RASAMALA HOUSING CLUSTER)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Housing is one of the property sectors that has attractive prospects. This was caused by the demand for houses which were not solely for living quarters. Houses have unique aspects, the demand has two sides based on two motives, namely consumption motives and investment motives. PT. Dwiputra Sabaraya Kancana as one of the housing developers in the city of Bandung for the upper middle market segment. Based on the data, sales for Rasamala cluster have not reached the predetermined target. Reseach objective to identify internal and external factor of Dwiputra Sabaraya Kancana to create marketing mix strategy. Using PESTEL Analysis, Porter 5 forces, client analysis and competitor analysis, this research utilizes internal analysis to comprehend the environment that impacts company. Furthermore, internal analysis to determine the strengths and weaknesses of the business by using STP analysis and marketing mix, then formulating a SWOT, which will lead the research to know the root cause. The first priority is place strategy because of the location is a strategic, with so many accesses housing can provide convenience for consumers to go to location, so that it can attract consumer interest. Price strategy is done by providing convenience in payment, that is, it can be done by hard cash, cash step by step, and by credit (KPR). Promotion strategy by doing it intensively and effectively at print media and electronic / online media. While the product strategy done with the development of quality products, durable and follow the trend by using good raw materials and labor the expert. Keyword: Marketing Mix Strategy, SWOT, Developer, Real Estate
Digital Marketing Strategy Of Independent Record Label In Digital Era (Study Case FFWD Records)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

With digital development how we consume music is change, thanks to music platform like Spotify, iTunes, and Joox; we can easily hear our favourite song. This might make it easier for music lovers to listen to their favourite songs. On the other hand, it burdens the record label, like independent record label, because musicians already don't seem to need their service. FFWD Records as one of Indonesia independent label, feel the impact of the digital era with the decline in physical sales. In this study author using external and internal analysis. External analysis is used to determine opportunities and threats from the market, while internal analysis is to determine the strengths and weaknesses of the company itself. The analysis will then continue to the SWOT analysis that is built based on the two analysis earlier. After that, IE Matrix and RACE Framework are used to propose strategies that will be used by FFWD Records. The results of the analysis, the authors propose 3 strategies namely, form a digital marketing team; social media, marketplace, and music platform optimization; and optimizing comment features on all online platforms to get feedback from consumers.Keyword: Digital Era, Digital Marketing, FFWD Records, Indie Label, Music Business.
Analysis of Relationship between Hard Skills & Soft Skills toward Employee Performance
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The contribution of micro, small and medium-sized enterprises (MSMEs) to the national economy cannot be under-estimated. The role of MSMEs in growing the Indonesian economy is significant. In the middle of its development, in early 2020, MSMEs in Indonesia were tested through the emergence of the COVID-19 outbreak. On the other hand, Indonesia is slowly moving into the age of modernization. To this day, the industrial revolution is once again turning into the fourth industrial revolution known as Industry 4.0. COVID-19 contributes to accelerating the Industrial Revolution. The organization needs to adapt its capacity to adapt to change and deal with new challenges. An organization would need an effective human resource strategy to deal with industry transformation challenges. Bandung Photo Studio is one example of MSME companies, established since 1982 which contributed on photography services industry which currently facing a global crisis that that threatens most MSMEs in the middle this pandemic. Diminished employee skills and leadership is becoming the most concerning issue facing Bandung Photo Studio and affecting their performance. Therefore, this research was intended to find out the relationship between Skills and Employee Performance during Covid-19. Keywords: Skills, Employee Performance, COVID-19

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