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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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The Proposed of Biobriket Penetration Strategy as The Alternative Energy for Household Sector
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Every year energy needs up along with the number of population growth, especially the energy used in the household sectors. Recently LPG that characterizes non-renewable energy habitually used in the household sectors. Besides the negative impact of the environment, reserve non-renewable energy in nature is limited. PT.DE is a company that is trying to market one alternative energy called Biobriket. Marketing strategies are needed by PT.DE as reference to market biobriket in condition of a community that has undergone dependence on LPG. Required PT.DE external and internal environment alysis to formulate an appropriate marketing strategy. Performed analysis of the situation by using the 5C approach (company, collaborators, customers, competitors, and climate). The result of the analysis are the strengths, weaknesses, threats, and opportunities owned by PT.DE. Then pulled the business problems faced by PT.DE which are classified into four major issues, namely the lobby to the government, the habits of society, marketing planning, and production capacity. To resolved these problems then performed four different approaches to any problem. The lobby of the central government and cities needed to make the government supports the use of alternative energy in the household sector. Knowledge sharing is done to urge people to use renewable energy sources. And the marketing plan is designed to increase public awareness of the product is Biobriket which refers to consumer behavior and consumer value consideration toward energy source. While the approach to renewal of production equipment to improve production. The whole marketing plan, use of alternative energy campaign, and government lobbying presented in the WBS (Work Breakdown Structure). KPI (Key Perfomance Indicators) used as a parameter for the success of each activity.Keyword: Biobriket, Alternative Energy, Market Penetration
Initiative to Utilize Information Technology for Community Based Platform to Promote Innovative Government in Indonesia
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In current circumstances, innovation is becoming a mandatory requirement, both in private and public sectors.  While it is more a common word for practices in private sector, the implementation in public sector faces several tougher challenges.  Most people perceive public sectors as bureaucratic, rigid, heavily regulated and have limited space for new ideas.  These perception then cause the people’s skepticism on innovation in their government.The above condition also happened in Indonesia. Although the Government of Republic of Indonesia has initiated and communicated to the public several innovative programs in various sectors, most people still have limited awareness on the progress.This project focuses on identifying and designing effort to build an interactive communication channel to promote the implementation of innovative government in Indonesia.  The channel is positioned as a community based initiative, independent and utilizing information technology and social media.  In order to maintain its independency, this project is needed to be professionally managed and have a sustainable operation scenario. Keywords: Innovative Government, Community Based, Independent, Sustainable
The Business Model Development of Qualbase
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract.Qualbase is a start-up company providing information technology solution focused on small and medium enterprises (SMEs). As a start-up company, Qualbase did not understand how they should bring the company to grow and need guidance to reach their goals. Therefore, this final project aim to analyze Qualbase’s current business situation including company’s external and internal environment, develop appropriate business model as guideline for Qualbase including the implementation plan. In this final project, the author uses qualitative research method by interviewing Qualbase’s founder supported by additional secondary data from literatures, published journals, and other sources using internet media. The author uses several methods in analyzing Qualbase’s business condition. For company’s external environment analysis, the author use PEST, Porter’s five forces and competitor analysis. For company’s internal analysis, the author use VRIO framework and value chain analysis. The author then analyze and formulate business strategy using SWOT analysis, TOWS matrix, Porter’s generic business and business diamond strategy. Furthermore, the author formulate the appropriate business model for Qualbase using business model canvas and formulate the implementation plan based on business model development. As a result, the growth of industry where Qualbase operates is relatively good for company and has a growing market. Qualbase should focus on providing the best quality of products with excellence customer service. Additionally, Qualbase need to take appropriate action such as enhancing the quality of company’s resource and capability, develop standard operating procedures, create marketing strategies, improve online and social media campaigns and build relationship with clients.Keywords: Business Strategy, Business Model, Information Technology, SMEs  
Marketing Strategy Suggestion of the Commway Program in Bank Commonwealth
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The issue with Bank Commonwealth is its brand. To overcome this, the company had run a program named Commway. However, the program only generated a low increase of brand improvement. The purpose of this study was to identify the brand condition of Bank Commonwealth and the solutions to improve its brand effectively by finding out the customer’s perception. In these matters, the management should make improvement regarding the marketing program. The qualitative research methodologies are used in this study. The qualitative research data is acquired by questionnaires. 130 questionnaires were given to Bank Commonwealth customers in Bandung, varying in backgrounds. With 100% respond rate, all of them were responded. The data then would be analyzed using the Importance-Performance Analysis (IPA). The result revealed that people were not well informed with the Bank Commonwealth and its program. The correspondents mentioned that the program is considered to be not special. The author recommends that management within Bank Commonwealth reevaluate their practices and started from introducing their company. It is recommended that Bank Commonwealth conducts efforts with synergized marketing strategy which is more relevant to the company situation and its need. The marketing strategy required by Bank Commonwealth should include broad audience and show something edgy and memorable, focusing in captivating the target’s attention.                Key Words: Bank Commonwealth, Importance-Performance Analysis (IPA), and Brand
Proposed Marketing Strategy MuFiNs Brownies
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. MuFiN is one of the small and medium enterprises in food product in Bandung. With their main product is steamed brownies. MuFiN is also selling various kinds of cakes and pastry products. MuFiN has been in the business since 2010, and it has 15 branches spread all over the Bandung City and in several cities such as Garut, Cirebon, and Tasikmalaya. To survive from competitors, MuFiN wants to expand their business scope. With their expertise in bakery field MuFiN plans to make more innovation and creation for their product. By doing so, MuFiN can focus on meeting all the consumer needs for bakery products.To meet all consumer needs and preferences, first MuFiN should understand the consumer current needs. To provide a business solution, we started from analyzing the external analysis consists PEST analysis, porter‟s five forces, competitor analysis and consumer behavior analysis. The internal analysis consist STP analysis and marketing mix 7P. The analysis of consumer behavior obtained from questionnaires directly to respondents who consume bakery product in Bandung. The analysis of consumer behavior includes the purchase decision, TIMES models analysis, consumer motivations and needs for bakery products. TIMES model approach is used for the analysis of external factors, especially from consumer side to know and understand the customer from some part of which is time, information, money, energy, and space. From the results of internal and external analysis, we can conclude and evaluate using SWOT analysis. The result of SWOT analysis is used for make alternative strategy based on TOWS Matrix. After deciding strategy, we proposing a new marketing strategy can be run by MuFiN.Keywords: Marketing Strategy, Bakery, Consumer Preferences, TIMES model 
Financial Performance Analysis of PT Wismilak Inti Makmur Related to Its Initial Public Offering Stock Price and Future Prospect
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- This final project will discuss about PT. Wismilak Inti Makmur IPO, the aspects that made Wismilak shares become oversubscribe until 2450%., the decision that made Wismilak for conducting an IPO,  analyze the performance of Wismilak over the competitors, and to analyze the prospect of Wismilak for the future investment and gives recommendation for investor and Wismilak management to maximize its firm value.  Keywords: Initial Public Offerings (IPO), Discounted Cash Flow method, Relative Valuation, Capital Structure, Tobacco Industry
PROPOSED NEW MARKETING STRATEGY FOR FASHION BAG COMPANY (A CASE STUDY : MAIKA ETNIK BRAND)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Maika Etnik is a brand of fashion bag company located in Cimahi which was founded in 2006. The concept offered in this bag is the uniqueness and strong characteristics of the motifs offered and adapting to the trends in the market related to the ethnic bag. But in terms of sales, Maika Etnik experienced several problems.These problems are analyzed in this study with the aim of finding the root cause of the problems that become obstacles in the business. To overcome the problems that exist in this research, several analyzes are used, STP analysis, 7P Marketing mix, SWOT and TOWS analysis, consumer analysis and competitor analysisMaika Etnik has a problem in the low number of sales caused by several factors related to the 7P aspect of the marketing mix, some of which are the absence of scheduling marketing activities, unorganized marketing activities, lack of innovation and attractive promotions, late in delivery of goods, having no website and offline store that has not been well organized.To be able to increase the number of sales again, then Maika Etnik needs to fix the use of marketing strategy. Improvement related to the 7P aspect of the marketing mix is an important thing, so that improvements can be made optimally by re-analyzing first about the intended STP and the desires of the consumers by distributing questionnaires to 40 respondents. So the solution that can be offered is by creating a new website, using ads on Instagram and Facebook, and consigning to offline stores in Cimahi and its surroundings.Therefore, the design of the new marketing strategy needed to fix all the variables that can affect sales in this case is the 7P marketing mix. To be able to achieve short and long-term, an implementation plan is designed consisting of the implementation schedule, budgeting, and Key Performance Analysis (KPI).Keywords: fashion bags, sales, marketing mix, STP, SWOT
ANALYSIS OF PERSONNEL CAPABILITY GAP IN COVERING VACANT POSITION OF D&C OPERATION PT. SOG
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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This research aims to help D&C to evaluate DWSM consultant role that currently substitute employee role in operation. This research will first figure out non-satisfaction aspect of consultants in D&C. It is found that the user is not satisfy regarding consultant performance. Problem analysis is conducted using 5 Whys to gain better understanding regarding the root cause of the problem, which recommend to conduct assessment of capability that required for DWSM vacant position. Capability Based Assessment is conducted to address un-ideal condition of current consultant performance toward D&C expectation. Using Capability Based Assessment (CBA), this research concludes there are 12 capability gaps between current Consultant and D&C standard. By having these gaps, it means D&C currently facing lack of capable personnel for the position. To generate recommendation to fill the gaps in order to get capable personnel, this research will use HCM value matrix framework. Each capability gap will be categorized based on its “level of value” provided. Found out that the gaps are in the “added value” which represents capabilities that required to meet business needs. This value level becomes a basis to generate input in HCM value chain that led to the “input” for what the team really needs to do to fill the gaps. Finally, using HCM Value Matrix is it generated that the D&C Operation needs to develop talent pool by hiring new employee and apply “the learning organization” to get the talent into expected capability level.Keywords: assessment, capability, human capital, management, performance
The Impact Of Branchless Banking On Banking Profitability In Indonesia: Difference In Difference Approach
The Indonesian Journal of Business Administration Vol 11, No 1 (2022)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In increasing financial inclusion in Indonesia, the Financial Services Authority (OJK), in collaboration with Bank Indonesia (BI), implemented the Financial Services Authority Regulation (POJK) No.19/POJK.03/2014 program, namely Digital Financial Services (LKD) and Laku Pandai, otherwise known as branchless banking. Branchless banking is very useful for people who have never been touched by banking. Branchless banking is very useful for people who have never been touched by banking. This service is provided without an office network, but with cooperation with other parties and support from the use of information technology facilities. This study aims to determine the impact of branchless banking on the level of profitability in banks that have implemented branchless banking services. This study used 7 banks as the treatment group and 14 banks as the control group, from 2005-2020. The method used is difference in difference (DiD) which will compare before and after the implementation of branchless banking by eliminating other factors that can bias the results. The results showed that branchless banking has a positive impact on the level of profitability. The level of profitability as measured by ROA, ROE and NIM has increased significantly and BOPO has decreased. So, it can be concluded that there are differences in the level of profitability before and after the implementation of branchless banking.Keywords: DiD, Conventional Banking, Branchless banking, Profitability.
Relationship between Hard Skills and Soft Skills Towards Employee Performance at Crew Restauran KFC Medan
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Industry 4.0 is about competitiveness and innovation. Organizations need to adapt their capabilities to handle new challenges. Besides change management, a sequential concept, design thinking is an iterative approach linking creative and analytical methods. The goal is to foster new ideas and concepts and increase organizations'; innovative power and competitiveness, and currently, the COVID-19 attack has shocked the world. The COVID-19 pandemic has surprised many organizations. This situation will affect work that changes organizational culture, such as work from home (WFH) instructions for employees, virtual organization control, and supervision by leaders previously only performed by large organizations. One of the companies that have a significant impact due to COVID-19 is PT. Fast Food Indonesia Tbk, which is the sole owner of the KFC franchise in Indonesia, was founded by Gelael in 1978 as the first party to acquire a KFC franchise for Indonesia. The company started operation in October 1979 at Jalan Melawai, Jakarta. This foreign Quick Service Restaurant's success was then followed by restaurants in major cities in Indonesia, which is Medan. While facing COVID-19, that happens in the world, other outlets of PT. Fast Food Indonesia, especially in Medan, has a goal to be achieved. The goal is to make KFC stable as before. This goal will be achieved through employee commitment and good performance. Lack of employee performance happened from any causes. Therefore, this research intended to find out the relationship between skills and employee performance during COVID-19 in term of facing Industri 4.0 Keywords: Hard Skills, Soft Skills, Employee Performance, COVID-19, Industry 4.0, Multilinear Regression

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