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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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DEVELOPING PLATFORM FOR STRATEGY BUSINESS SOLUTION THROUGH VALUE CO-CREATION: A STUDY IN PT AUN.
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia enduring expectation to increase realization of foreign investors to Indonesia, in fact the companies have difficulty convincing investors about the ease of investment in Indonesia. Besides that, digitalization brings a change in B2B industry that investors expect fast services and solutions with high accuracy in business reality.For the first three years, the company obtained a rapid growth in business by the large number of foreign investors that invested in manufacturing industry, revenue had  increased more than 20% each year. However, along with weak performance of country's economy, the investor in the manufacturing industry is declining. Investors start complaining regarding the investment and some of investor disappointed for the uncertainly. This condition made the management decide to develop new business strategic. Government create a strategic plan to revitalize manufacture by comply Industry 4.0, this strategic is expected to improve the investment climate with the help of technology.To adapt the technology, the industry players, especially small and medium enterprises are trying to take part in the digital era. It takes initiative from PT AUN management to take an action, company develop sub-business by creating  a bulletin board platform that is connected to the website, presenting news related to business and economy via email. This sub-business is not enough to increase revenue and attract markets to connect with the core business, which is business research and business matching.Through internal and external analysis and the customer approach as a value co-creation, the company is recommended to create an integrated platform between the sub-business and the main business. Strategic formulation using TOWS Matrix, Diamond Strategy and Business model canvas is found out that platform must provide collaboration, the interaction between people and technology and have integration with global industry that aligned with supporting from the government. By  implementing of this strategy, the company is expected to enhance services to its clients, increase the revenue, and creates synergies by collaborating with local and international business players.Keywords: Business Strategy, B2B, Digital Platform, Small and Medium Enterprise (SME), Value Co-Creation.
Performance Evaluation on Project Management Implementation at PT. Indojaya Lima Abadi (Case Study: Home Office Renovation and Site Development of PT. Global Creative Farmer)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Indojaya Lima Abadi Merupakan salah satu pelaku industry kecil di bidang konstruksi. Seiring dengan pergantian generasi penerus, perusahaan tersebutpun mulai melakukan perubahan dengan menambahkan sub-divisi perencanaan dan perancangan arsitektur. Dalam pembentukan divisi perencanaan, PT. Indojaya Lima Abadi masih banyak belajar dalam hal manajerial proyek yang dikerjakan. Terlihat pada kasus proyek renovasi dan pengenmbangan lahan milik PT. Global Creative Farmer. Proyek tersebut mengalami keterlambatan. Hal tersebut dapat menjadi citra yang buruk bagi perusahaan dan bisa merugikan kedua pihak. Perencanaan proyek perlu diperbaiki dan perencanaan penjadwalan perlu dilakukan. Salah satu metode yang digunakan untuk penjadwalan adalah metode network planning. Dengan metode tersebut dapat memperlihatkan hubungan antar pekerjaan sehingga dapat ditemukan penyebab dari keterlambatan. Setelah itu, perhitungan network planning tersebut diterapkan pada barchart yang bergunan sebagai alat komunikasi untuk tim konstruksi sebagai acuan pengerjaan. Analisis faktor lain pun ikut dilakukan dan mengkaji dengan teori manajemen proyek guna menemukan akar dari permasalahan. Dari seluruh analisis tersebut maka didapatkan rumusan mengenai tahapan manajemen proyek. Rususan tersebut diajukan kepada perusahaan dan diharapkan dapat diterapkan pada perusahaan dalam merencanakan dan mengerjakan proyek-proyek yang akan datang. Kata kunci: Arsitektur, Keterlambatan, Network Planning, Manajemen Proyek, Pembangunan dan Perencanaan
PROPOSED MARKETING STRATEGY FOR PRODUCT PHOTOGRAPHY CASE : ASA PROJECT
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

With the current pandemic that is affecting every type of business in Indonesia and the World in general, the use of internet has been increasing 47% from the usual usage before the pandemic. This makes small business and medium business losing opportunity to make profits from their goods if they are not connected to the internet. So now many businesses are gradually making a move into the social media platforms to show their product and starting their business digitally. Asa Project is a Product Photography Studio that beginning its ventures because of the pandemic and is trying to help business that are in need of a cheaper alternative for product photography because of their needs in generating quality visual that can sell their goods. Because of that Asa Project must quickly make its mark on the market to get client awareness. To find the right marketing strategies this research uses qualitative method. By using an internal and external anlysis such as PESTEL, Marketing Mix. Another way is to benchmark competitors in the same or similar industry, by doing and in depth interview, to get information’s about how they practice their marketing and what their marketing strategies are. SWOT Matrix to identify the main problem for company and applied to the TOWS matrix. Based on exploratory, Asa project provide a easy to view social media that can help awareness. with invoices as list the services provided by TOWS Matrix and comprasion competitor in the similar company. For uses the systematic step contained the results in operational timeline and marketing timeline arranged within a period of six months budget. Keywords: Asa Project, Marketing strategies, Photography Studio, Social Media
PROPOSED STRATEGY FOR INCREASE NON-AERONAUTIC BUSINESS OF PT ANGKASA PURA II (CASE STUDY : RETAIL AND FOOD & BEVERAGE AT TERMINAL 3)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Angkasa Pura II as airport operator in 16 airports in Indonesia in its business of providing services in the aeronautical, non-aeronautical, cargo and other business segments. In 2018, the ratio composition of aeronautical and non-aeronautical revenue is 63.35%: 36.65%. Whereas in the 2016-2020 RJPP document PT Angkasa Pura II has targeted to achieve a non-aeronautical income ratio of 50-60%. The largest non-aeronautical revenue component comes from business concessions obtained from one of the revenue sharing of the tenants. The biggest contribution to revenue sharing came from retail and food & beverages business partners located in Terminal 3 of Soekarno-Hatta Airport with 74.48% of the total revenue sharing. To encourage the increase in the composition of revenue sharing, PT Angkasa Pura II needs to implement strategy adopted from SWOT analysis based on understand the current business situation by analyzing the current conditions of the company internally and externally. This research also focused to measure customer satisfaction with the services provided in the retail and food & beverages business fields, which use the Important Performance Analysis Method based on the five dimensions of service quality contained in Service Quality, namely tangible, empathy, reliability, responsiveness and assurance (TERRA). The research data obtained through the distribution of questionnaires which include questions based on 5 dimensions of service quality, and knowing the factors that most influence the customer to shop in Terminal 3. From the results of the questionnaire data processing, obtained several aspects of the service that must be corrected to be improved in order to meet the customer's expectations. This research finds three factors that need to be concerned to correct rapidly in retails’ service, they are the products’ price, the products’ promotion and easy access for customers to get the information about the product (price, location, promotion etc.)Proposed corrective actions are aligned to the results of strategy analysis obtained through the use of TOWS Matrix. There strategies that might be implemented by PT Angkasa Pura II immediately are: create service blue print for retail business with international standard, enhance the shopping feature in Indonesia Airport application, develop airport e-commerce and pro-hire recruitment with international experiences. More quickly implemented, PT Angkasa Pura II will have chance to achieve the revenue target faster.Keywords: Service Quality, Customer Experience, Cartesian Diagram.
Competitive Landscape Of Excavator Product In Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Infrastructure development is one of the strategic choices in enhanced development and equitable distribution of the Indonesian economy. In recent years Government has contributed to improving the quality of infrastructure in Indonesia. One type of heavy equipment that is often used for excavator is an excavator. Excavator is a heavy equipment construction equipment that has the function to do heavy work such as excavating land, collecting land, moving, transporting land and transporting goods. PT Pindad is currently developing Excavator capacity of 20 tons to meet the market demand for heavy equipment in the Infrastructure development in Indonesia, the absence of heavy equipment made in Indonesia, to reduce dependence on foreign producers and increase local content in heavy equipment domestic. The availability of heavy equipment in Indonesia is still very dependent to import product.The object of research in this final project is current condition of Excavator Market in Indonesia and marketing strategy for Excavator at PT Pindad. To solve the problem, the conceptual framework is needed to have alternative marketing strategies that are appropriate for the company.In this final project will use external and internal analysis, for external analysis using Market Overview, Consumer Analysis, PEST Analysis, Porter Five Forces Analysis and Competitor Analysis. Meanwhile, the internal analysis will use Segmenting Targeting Positioning, Marketing Mix, Resources, Capabilities, VRIO model and Value Chain Analysis. SWOT analysis is carried out to analysis the company's Strengths, Weaknesses, Opportunities and Threats. Through TOWS Analysis to get a strategy in accordance with this research.Based on TOWS strategies and analysis mentioned before, author choose of strategy Product development of variant excavator as the biggest heavy equipment business so PT Pindad will develop excavator products for excavator variants in addition to the 20 ton type excavators.Keywords: Infrastructure, Excavator, Marketing
Risk Assessment in PT INTI (Persero) or PLTS Project
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. INTI (Persero) has a business line consisting of manufacture assembly, managed service, digital service, and system integrator. In the system integrator, there is one business in the form of solar panels or solar power (PLTS). Until now, PT INTI (Persero) has completed several projects related to PLTS, which include projects from Ministries, BUMN, regional government, and also from the private sector. In order to complete the project by achieving the specified target without any delay or other obstacles, in this case the Company is planning to carry out an assessment related to the risks that may appear. In completing various projects related to PLTS, there are many risks that can affect the completion of a project. If this risks is not mitigated, the company will have a negative impact which will make the target not achieved from the contribution margin. In order to complete the project by achieving the specified target without any delay or other obstacles, in this case the Company is planning to carry out an assessment related to the risks that may appear. The company plans to analyze the risk that can affect the project, so PT INTI (Persero) can mitigate the risk to maintain the project margin in PLTS for 2020. Afterall, if the Company can mitigate the risk, so the target that already set will be achieved by the Company. The analysis will be using analytical hierarchy process (AHP). After the analysis, there is no high or very high issues. Sub criteria like customer, coaching and development, recording, organizational, tender rules are at low level of risk. Sub criteria like selling product, selling price, supporting documents, business scheme, market/competition, accounts receivable, exchange, budgeting, coaching and development, work accidents, process, quality, purchase price, shipping/arrival, planning, implementation, reporting are at medium level of risk. Based on that, we accept 5 risk factors because low level, and reduce 16 risks for the medium level. Keywords: analytical hierarchy process, risk management, PLTS
PROPOSED MARKETING STRATEGY FOR HOTEL BUSINESS AT INTEGRATED BUILDING SOEKARNO HATTA AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Angkasa Pura II (Persero) through PT Angkasa Pura Propertindo as a subsidiary is currently in the construction phase of a hotel located in the Integrated Building area of Soekarno Hatta Airport. This activity as one of the company’s efforts in business development an to increase non-aero revenue to achieve the 11.4T revenue target by developing support from subsidiaries.This study analyses the marketing strategy of the Integrated Building Hotel in the midst of hotel competition around the existing Soekarno Hatta Airport area and how PT APP’s strategy as a hotel business manager can seize the hotel business market and compete in the hotel business to increase PT AP2’s non-aero revenue as a result of developing support for a subsidiary of PT APP.The theoretical approach used are external analysis consisting of the general environment, industrial environment, competitor analysis, customer analysis, and internal analysis. Then the result of the analysis are categorized using a SWOT analysis. The process starts with finding a TOWS analysis solution. The marketing strategy is obtained by considering and using the results of the analysis of various previous factors by designing proposal for the development of Segmentation, Targeting, and Positioning (STP), and Integrated Building Hotel Marketing Mix.Keyword: Integrated Building Hotel, Marketing Strategy, TOWS, STP, Marketing Mix.
Analyzing The Effectiveness Of E-Commerce Marketplace Coupon In The Culinary Industry: A Case Study Of Dago Restaurant Jakarta
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

New culinary industry opportunities always arise created by entrepreneurs. With the times, the culture of Indonesian society today has also changed. Indonesian people are easy to accept and adapt to various types of food. Such potential is the target for foreign parties who want to invest in Indonesia. Many foreign restaurants have sprung up in Indonesia, one of which is DaGo Restaurant Jakarta. In introducing the restaurant, DaGo Restaurant Jakarta does not want to be out of date so DaGo Restaurant Jakarta uses the help of technology by using e-commerce marketplace. DaGo Restaurant Jakarta collaborates with an e-commerce marketplace in Indonesia named LaKupon. However, in its implementation the collaboration between DaGo Restaurant Jakarta and LaKupon did not go well. The function of DaGo Restaurant Jakarta using LaKupon is to increase visitor traffic, but in reality DaGo Restaurant Jakarta actually loses its revenue potential because the use of vouchers from LaKupon itself does not reach the target. Therefore DaGo Restaurant Jakarta must make a decision on how to increase their visitor traffic. The problem of choosing a new and appropriate e-commerce marketplace for DaGo Restaurant Jakarta is analyzed using the Analytic Hierarchy Process (AHP). As a result of AHP, Fave is the best choice as a new e-commerce marketplace to increase customer traffic for DaGo Restaurant Jakarta.
The Influence of Engagement Drivers and Personal Values toward Teachers Engagement Behavior at Sekolah Alam Bandung
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Employee engagement has become an essential topic in Human Resource management studies because it is related to employee loyalty and enthusiasm at work, which affect company performance. The primary purpose of this research is to find out how the influence of Employee Engagement Drivers and Personal Value (additional of Engagement Driver) towards Engagement Behavior, namely SAY (Speak positively about the organization to co-workers, potential employees, and customers), STAY (have an intense sense of belonging). and desire to be a part of the organization). Moreover, STRIVE (motivated and exert extra effort and engagement in work contributes to business success) at Sekolah Alam Bandung’s teachers. This research uses a descriptive quantitative method with multiple regression analysis techniques. The data that is processed beforehand is tested for validity, reliability, multicollinearity, autocorrelation, and heteroscedastic. The test results have met the requirements for further analysis. The sampling technique used a census (total sampling) by taking the entire sample with 34 teachers of Sekolah Alam Bandung (SAB).The results of the Coefficient Determination (R Square) test show that all operational variables of the Employee Engagement Driver consisting of Company Brand, Leadership, Performance, the Work, the Basic, Company Practice and Personal Value have a simultaneous effect on Say, Stay and Strive Behavior, with respective values of 91.8%, 92.2%, and 83.8%. Based on the t-test, which is to test how the Engagement Drivers influence Engagement Behavior partially. The “t” test results show that most influencing Say Behavior is Company Brand (Reputation). Meanwhile, the Engagement Drivers that most influencing Stay Behavior is Company Practice (Diversity & Inclusion and Communication). In addition, the most Engagement Drivers that influencing Strive Behavior is Leadership (Coaching).Keywords: Sekolah Alam Bandung, Employee Engagement Drivers, Employee Engagement Behavior, Personal Value.
SENSING ANALYSIS OF PT PELABUHAN INDONESIA III (PERSERO) FOR DEVELOPING BUSINESS STRATEGIES TO MAINTAIN COMPETITIVE ADVANTAGE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Pelindo 3 is a State-Owned Business Entity engaged in port services that offer Ship Services, Passenger Services, Goods Services, Loading and Unloading Services including Container, General Cargo, Dry Bulk and Liquid Bulk in International and Domestic, and Services related to Port ServicesWith the enactment of the mandate of Law No. 17/2008 on Shipping, Pelindo 3 which was previously a Port Authority turned into a Port Operator, the law also abolished the state sector's monopoly rights over ports and opened up broad opportunities for the private sector to take part in the supply business and / or port services.In its development, in addition to ratifying the Law on Shipping, the Government as the majority shareholder will also restructure by establishing a maritime holding sector and an APBMI effort will require the government to revise the Minister of Transportation Regulation on the Implementation and Exploitation of Loading and Loading Goods from and to Ships.In addition, up to now Pelindo 3 has not been able to achieve the company goals set in the Company's Long Term Plan (RJPP), according to Pelindo 3 management report data in 2018, Pelindo 3's market share in handling General cargo services, dry bulk cargo, bulk liquid cargo not reaching the target. only the container and container loading service market share reached the target but was still inferior to competitors.In connection with these problems, researchers want to develop sustainable business strategies and improve existing business strategies by using PASTEL Analysis and Porter's 5 Forces Analysis to identify events and information that occur in the company's external business environment and use Resources / Capability analysis tools and VRIN Analysis to identify events and information that occur in the internal environment and then use SWOT and TOWS analysis to recommend business strategies using 5 indicators, namely (1) Managerial, (2) Marketing, (3) Technological, (4) R&D and Innovation, and ( 5) Human Resources as a benchmark for the company's operational activities in creating a company's competitive advantage.The analysis shows that Pelindo 3 has the opportunity to develop maritime ecosystems by collaborating with stakeholders including customers and conducting research and development by involving the general public.Thus, this research has contributed to managerial how to develop strategies and improve existing strategies.Keywords: Port Services, Changes in the Business Environment, Internal Analysis, External Analysis

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