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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Application of Kano Model And Importance Performance Analysis To Improve Service Quality Of Chatbot (Case Study Of Telkom Indonesia)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Chatbot is one of the most advanced technological developments. Telkom decided to implement technological developments in their customer support by offering an IndiHome Chatbot called Indita. Indita is a chatbot feature of the myIndiHome app that can assist customers. In 2020, Indita became a trending topic on Twitter. The chatbot fails to help and frustrates them. This research explains what the user thinks of the Indita and which quality attributes in the customer's view should be enhanced based on the degree of importance, with the aim of improving the performance of the chatbot. In conducting market research, the author reflected on chatbot service quality attribute by Verleye et. al (2019) with total 8 dimensions (functionality, trustworthiness, safety, efficiency, graphical appearance, humanity, empathy, and responsiveness) and 28 attributes that can evaluate the quality of service and make the best recommendation for chatbot performance to be more effective and efficient. The author uses Kano Model and Importance-Performance Analysis to find out what service attributes met and need to be improved in order to increase customer satisfaction. This research used quantitative method by distributing questionnaires to 206 users. From the integration of Kano Model and IPA that has been done previously, 28 attributes have been successfully reduced to 12 attributes that divided into 2 improvement priorities. First priority consists of interpret commands accurately, able to maintain a discussion, read and respond to moods, personalization options, responding immediately, and productivity. While second priority consist of flexible in interpreting knowledge, number of service available in the chatbot, robustness to unexpected input, use of emojis and pictures, create and enjoyable interaction, and convey personality. This research finding can be a guide for companies to make improvements in accordance with the expectations of the customer towards the features provided by the company. Keywords: Chatbot, Importance-Performance Analysis, Service Quality, Kano Model
PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE INTENTION TO VISIT OF FOREIGN BACKPACKERS (CASE STUDY : CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) are first West Java Geopark which located at Sukabumi regency region who possessed a UNESCO Global Geopark status in 2018. CPUGGp as a tourism destination, provides three geopark aspects for attract tourist such as : geodiversity, biodiversity, and cultural diversity. Although in 2018 CPUGGp has a highest visitors number for 1,175,258 visitors there is a declining drastically of 26% at 2019 who became 873,894 visitors compared to foreign visitor who came to Indonesia in 2019 CPUGGp still 1% of them. Theoritical approach in this research are using customer analysis, external analysis which conduct general environment (PESTEL) and industry environment (Porter 5 Forces) and also internal analysis which conduct resources based model. Methodology uses for customer analysis is using multiple regression analysis. Self development, cultural & heritable knowledge, meet and interact with local people, mixing with fellow backpackers, excitement, and relaxation are independent variables which presents foreign backpackers motivation, while intention to visit is the dependent variable. Based on multiple regression analysis of SPSS 23, the results that influenced intention to visit were found to self development, cultural & heritable knowledge, mixing with fellow backpackers, and relaxation. The results of this analysis will be develop into integrated marketing communication strategy to reach backpackers motivation that expected to improve to increase their intention to visit CPUGGp. Keywords: backpacker motivation, intention to visit, linier regression, marketing communication.
DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND TRUST OF CUSTOMER OF ALL TOUR AND TRAVEL
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

This research explain about digital marketing strategy of ALL Tour and Travel (ATT) to increase brand awareness and trust from customer. This research uses several analytical tools to examine the internal and external conditions, the analysis tools used are: Digital Marketing, Marketing Mix, STP Analysis for internal analysis. Then to find out external condition, the analytical tools used are: PEST Analysis, Industry Analysis, Consumer Analysis, and Competitor Analysis. Continued using SWOT analysis and Root Cause Analysis diagram. From the results of the research, there are four problem that ATT faced, such as Lack of brand awareness and product knowledge, not optimal use of digital platforms and social media, and lack of content marketing communication. The solution to this research uses TOWS Analysis, to identify problems and formulate strategies to solve the problem. The implementation of strategies to solve these problems are optimizing the digital marketing platform which includes website redesign, optimization of SEO and SEM, social media, and email marketing. Then to increase brand awareness through content marketing, including social media, photos, videos and collect testimonials. Next, to determine the priority of the implementation of the strategy is carried out using the urgency analysis of the Situation Appraisal Kepner-Tregoe Approach.Keywords: Digital Marketing Strategy, Brand Awareness, Customer Trust, Situation Appraisal, Travel Business.
Optimizing Transmission-Oil Vendor Selection Using AHP and FAHP Methods: A Case Study In Aircraft Services – PT. Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In 2013 and 2014, Procurement function of Aircraft Services had issued a Purchase Order (PO) to a vendor to order 240 cans of transmission oil (Part Number: ROYCO555) for 17 unit of NBell-412 helicopters that should be assembled in 2014 – 2015. Due to any miss – calculation, there are 238 cans of transmission oil that were not used and has been expired in 2019. By that time, Aircraft Services had already loss a mount of money. In 2019, Procurement function had issued another PO to a vendor to order 168 can of ROYCO555 for 9 unit of Bell-412 EPI that should be assembled in 2020 – 2021. Learning from the past, the Procurement function should involve every factors (Quality, Cost, and Delivery) and had it compared by using Multi-Criteria Decision Making (MCDM) method before deciding to issued a PO to a selected Vendor. That’s why the Procurement function of Aircraft Services should had a system that could be used to automatically – select vendors based on its specific needs. Keywords: procurement, logistic, vendor selection, AHP, Fuzzy AHP
Marketing Strategy for Creative Industry (Indie Video Game) (Case Study : Pamali Game by Story Tale Studio)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Video games are a creative industry that promises high profits. In this case the video games made by Indie Studio also have the potential to generate quite high profits. In this case, Studio Story Tale with their latest and flagship product, PAMALI: Indonesian Folklore Horror, which was just released at the end of 2018, has so far released their latest content in two DLCs.This study aims to help the Story Tales Studio in knowing what factors can influence the behavior of buyers' decisions to buy Pamali games by analyzing internal factors using STP and marketing mix followed by analyzing external factors using Competitor Analysis, Consumer Analysis, PEST analysis, and Porter Five Force Analysis. The research methodology is quantitative by distributing questionnaires to respondents who like to play games to determine the factors that influence the respondent's decision to buy Pamali games.By using Multiple Linear Regression, the results show that the main factors affecting consumer decisions to buy games are personal motivation (needs) and culture (culture) followed by products, places , promotions, and Price by that using the SOSTAC framework, Story Tale Studios can implement digital marketing optimization strategies, promotion through influencers and online media, and promotion of horror culture in Indonesian culture.Keywords: Consumer Motivation, Marketing Strategy, Video Game, SWOT, SOSTAC, TOWS
ORCHESTRATING AIRPORT STAKEHOLDER ON ONE ID INITIATIVE: A SERVICE SCIENCE PERSPECTIVE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

One ID initiative is a recommended practice from IATA that involved many stakeholders on the airport in order to provide seamless, secure passenger journeys through biometric recognition technology. AP2 as the airport operator has initiative to implement One ID on Soekarno-Hatta airport, Jakarta.Steps to achieve it are first situational analysis from Soekarno-Hatta Airport passenger process by using qualitative approach including benchmarking from Aruba Airport Happy Flow and Digi Yatra Program in Indian Airport, Focus Group Discussion on airport stakeholder and interview expert. Then analyzing the process model of value co-creation that including co-experience, co-definition, co-elevation and co-development. From the modelling, we could see the interactive relationship among airport stakeholders that involved on value co-creation process to realize One ID initiative. Value Orchestration Platform also modelled for orchestrating value co-creation process like involvement, curation and empowerment strategies.In this research, we use model value co-creation process and value orchestration platform as a hierarchical service by using service science perspective. We first examine and express the situation from Airport Passenger Processing in CGK Airport by using qualitative approach. Then, we analyze a process model of value co-creation consisting of four phases, i.e., co-experience, co-definition, co-elevation and co-development. The model describes interactive relationship among stakeholders in Airport by involving value co-creation process to supporting such collaboration. Finally, we apply three management strategies of value orchestration platform for orchestrating value co-creation process, i.e., involvement, curation and empowerment strategies. All the process will be organized on a Project Management Office.Keywords:  Biometric, Collaboration, Project Management, Service Science.
Analysis of Job Satisfaction, Employee Engagement, and Turnover Intention at AUTO 2000 Body & Paint Cibiru Bandung
The Indonesian Journal of Business Administration Vol 9, No 2 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

AUTO 2000 Body & Paint Cibiru Bandung is a body and paint workshop facility that was built separately from the dealer. AUTO 2000 itself is a sales, maintenance, repair and supply service network for Toyota spare parts. This company has more than 60 years of experience. In the past few years, many employees have joined and left in a short period of time, so the turnover rate is highly enough. Therefore, AUTO 2000 Body & Paint Cibiru Bandung needs solutions and improvements to retain its employees.This study aims to help AUTO 2000 Body & Paint Cibiru Bandung in retaining its employees. In this study, the author conducted a field study by collecting data and information obtained from employees of AUTO 2000 Body & Paint Cibiru Bandung. There are 31 out of 36 employees (86% of the population) who participated in completing the survey. The collection of data and information was carried out by distributing questionnaires containing the approach to job satisfaction, employee engagement, and employee turnover intentions. These approaches were chosen based on previous research.Based on the results of the study, the causes of employee dissatisfaction at AUTO 2000 Body & Paint Cibiru Bandung were caused by compensation and benefits and work environment factors, while the cause of employee disengagement was due to poor relationships with co-wrokers and engagement behaviors.After knowing the causes of employee dissatisfaction and disengagement in the company, the author propose recommendations and implementation plans in accordance with company conditions in order to retain employees.Keywords: job satisfaction, employee engagement, turnover intention
PROPOSED STRATEGY FORMULATION FOR PT. DKI
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Due to Indonesia’s inability to achieve self-sufficiency in soybeans production, we are increasingly relying on US soybeans imports to fulfil the national protein demand for human consumption. The diverse usage ranges from traditional tofu, tempeh, soy sauce, snacks and drinks production. Henceforth, the oilseed is also the primary source of affordable protein and has contributed significantly to the growth in Indonesia’s annual import volume. In turn, it has opened business opportunities for importers and distributors to enter into the soybeans market.Established as a family-owned business that trades physical soybeans in the West Java region, this paper intends to analyze and formulate a long-term strategy for PT. DKI as an example for the case study. In engaging with its business activities, the firm faces an array of internal and external challenges ranging from capacity constraints, size constraints and financial risks. The ultimate objective is to evaluate the prospects for diversifying related product portfolios and develop competing strategies while optimizing overall risk control and employing strategic partnerships ideas to streamline logistics processes in order to expand. Additional challenges the firm is facing in 2020 would be how the Coronavirus pandemic affected the livelihood of food-processing industries and end consumers, justifying a preemptive plan to adapt to the new business environment and shifting consumer demand. SWOT analysis is used as the primary methodology to assess the firm’s degree of competitiveness in the market and to develop the strategy matrix.To supplement the findings, trend analysis, ratio analysis, capacity analysis, risk analysis and marketsegmentation were utilized to identify bottleneck issues and assess the overall value of the firm. Theselected business and functional strategies integrate an improved business model; with the aim to overcome bottlenecks and optimize value transformation.Keywords: Soybeans, Commodities Import, Business Strategy
ANALYSIS OF THE BUSINESS FEASIBILITY OF ESTABLISHING A STRATEGIC BUSINESS UNIT FOR NON-AIRCRAFT PRODUCTS AT PT DIRGANTARA INDONESIA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Company has to try to manage resources effectively and efficiently. It is intended to get more revenue, so that the company can be going concern. It will boost company to reach competitive levels. PT. DI, one of the Industry Strategies of BUMN, produces not only aircraft but also non-aircraft that have a contribution to company's overall revenue. Production process management of non-aircraft products must have good management. Researcher proposed to establish of a strategic non-aircraft products business unit. Researcher collects and processes data as a basic to make decision to establish strategic business unit for non-aircraft products. Researcher uses SWOT analysis, financial feasibility analysis, sensitivity analysis to provide recommendation to establish non-aircraft product business unit. The results of the analysis of the researcher are :Based on the SWOT Analysis of the proposed Non-Aircraft Products SBU for market & marketing aspects, HR, and Production and Facilities Aspects, PT. DI needs to minimize weaknesses and take opportunities. Through the establishment of Non-Aircraft Products SBUs, this will be implemented.Based on financial feasibility analysis, non-aircraft products SBU has NPV of IDR55.075.788.717 for 5 years. The IRR value is 27.20 % which means it is greater than WACC (17.24), so this business is feasible because it has the ability to get high returns. Net B/C ratio of 1.02 which means that every IDR1.00 in costs incurred will provide a profit of IDR0.02.Sensitivity analysis with two condition : 1) Assumed by material increase 5 % ; 2) Assumed by sales condition decrease 10 %. Based on sensitivity analysis assumed by material increase 5%, this project has NPV IDR37.827.291.229,61, IRR value is 19,28%, B/C ratio value is 1,00 its mean non-aircfraft products SBU is still feasible to implement. Based on sensitivity analysis assumed by material decrease 10%, this project has NPV IDR40.983.886.068,26, IRR value is 20,77 %, B/C ratio value is 1,00 its mean non-aircraft products SBU is still feasible to implement. Keyword : resources, non-aircraft product, SWOT analysis, feasibility, sensitivity analysis.
Business Strategy To Increase Competitiveness and Profitability of Premios Dessert
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays, culinary industry was growing up, online system also was very reliable in terms of supporting the business such as promoting, marketing, selling, and delivering the food. In this situation,the owner of Premios Dessert does not want to miss the opportunity. They run the business of dessert in one of apartment located at North Jakarta which the business classified as home industry scale. After running for 3 years, several strategies have been applied to improve the process of production, increase customer satisfaction, and increase the revenue as well. However, the number of monthly selling stuck in average of 150 packs.Some improvement on business strategy must be in placed to overcome the low growth of selling number. In order to formulate the improvement strategy, internal analysis and external analysis are conducted as well as gap analysis then identifying the root cause. The methodology that used for analysis in this research was based on quantitative and qualitative data that gathered from literature study, business owner, internet searching, market place and also survey from customer. The aspect from internal that analyzed to discover the competitive advantage of Premios Dessert are resources, capabilities, core competencies and value chain. The aspect from external that analyzed to identify the existing opportunities and threats are general environment consist of Demographic, PEST and Sustainable Physical Environment; Industry environment consist of Porter’s Five Forces; and Competitor environment analysis. The aspect that analyzed to identify the gap are customer analysis and SWOT analysis. In identifying the root cause, 5 Why method is used and the result is current financial capacitiy only afford for current business scale.By having a comprehensive analysis and to address the issue, there are 7 strategies are developed by using TOWS Matrix. The strategies then divided into 3 main strategies which are increase competitiveness by upgrading the financial resources, improve the internal management and improve the marketing strategy. The implementation of these strategies will be divided into short term and medium-long term implementation. Keywords: Dessert, business strategy, monthly selling

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