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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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The Effect of Perceived Distance on Purchase Intention: A Case Study of E-Commerce in Indonesia
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

During this Covid-19 pandemic, there is a surge in e-commerce and the increasing number of e-commerce deliveries in 10 years to 8 weeks. Gross merchandise value (GMV) in Indonesia reached US $ 40 billion in 2020, the third highest in the world. There are many choices of e-commerce platforms available, yet not all e-commerce platforms can compete equally. Lack of consumer trust is a major obstacle for e-commerce to thrive. The challenge of e-commerce in Indonesia is a large country with many islands, so the distance between buyers and sellers can be very far. Therefore, the researcher wants to see the extent to which the perception of distance affects buyer trust and will influence customers to buy the product through e-commerce. This study uses a quantitative method by distributing questionnaires to Indonesians who have purchased goods through e-commerce with total respondents 312. The results show that buyer’s trust in e-commerce greatly influences consumers to buy through e-commerce products, spatial distance is the distance that most influences trust and shipping costs greatly influences e-commerce customer purchase intentions. The final result of this research is a marketing strategy in the form of a 4p marketing mix. The products sold must be diverse and their availability is guaranteed. The price must compete with other e-commerce and there are variations in shipping prices. The promotions are discount voucher, massive discount on certain products for limited time, and discount shipping voucher. Purchase products online but it is advisable to build a warehouse on each island. Keywords: E-Commerce, Psychological Distance, Trust, Purchase Intention, Marketing Mix
OPTIMIZING GROUND SUPPORT SYSTEM (CASE STUDY: TERMINAL 3 SOEKARNO-HATTA INTERNATIONAL AIRPORT)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Angkasa Pura II built Ground Support System (GSS) facility at Terminal 3 Soekarno-Hatta Int’l Airport. AP II’s GSS consists of Ground Power Unit (GPU), Pre-Conditioned Air Unit, and Water Service Unit (WSU). The management of GSS facilities is inefficient and GSS business still has low utilization. The research objectives are for optimizing and developing GSS business. The qualitative research conducts by data gathering from interview and examine the company’s documents. Literature review with Business Process Improvement of Six-Sigma model DMAIC and Marketing Mix 4P are used for identifying the business issues and assist to find the solution. According to the Define, Measure, & Analyze phase, the root causes are different second party technician & operator, slow response time, power trip of GPU facility, and lack of promotion activity. The solution conducts through Improvement & Control phase for increasing the GSS utilization, GSS revenue, and GSS value. The first solution is developing GSS monitoring and reporting system. The second solution is developing marketing mix 4P strategy, they are Product by develop GSS product free from defects and guaranteed quality, Place by install WSU automatic time sensor, training, and adding Commercial officers, Promotion by use advertisement, direct marketing, sales promotion, personal selling, and public relation, and Price by charge the tariff by per minute.Keywords: Airport, Business Process Improvement, DMAIC, Ground Support System, Marketing Mix
Proposed Business Strategies of Social Enterprise: Teman Tanpabatas
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Teman Tanpabatas is a social enterprise that has a mission to empower person with disability, so people with disability can independently economy after graduated from Special School. Understanding PWD might be complex yet challenging. Nowadays more then 21.84 million people with disability live in Indonesia. There are also more than 74.4% people with disability still do not have a work in their life. All the stakeholders must give their best support to solve this problem. SLB graduates who still do not have a place for life after they graduate from school and in society. It should be prepared when they are still at school. Teman Tanpabatas was established as the part of community and become the bridge between PWD and the other stakeholders, so that awareness about the economic development in PWD will be increased. For this reason, it is very important to develop skills for PWD and non-PWD so that it remains sustainable so that it can develop a value-selling product that involves PWD, SLB, and the community. After doing some research and strategic analysis, author propose Teman Tanpabats strategies to improve its performance. In the end, TTB could become a platform for business and product development for PWD.Keywords: Social enterprise, business strategy, performance, people with disabilities, Teman Tanpabatas
Proposed Political Marketing Strategy to Attract Millennial Voters: Case Study Indonesia Democratic Party of Struggle (PDIP)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Indonesian Democratic Party of Struggle (PDIP) was established in 1999 by Megawati Soekarnoputri with a good performance for the last 20 years with its superiority in a lower class society with its tagline “Partainya Wong Cilik”. PDIP has succeeded won three general elections consisting of 1999, 2014, and 2019.The problem facing for PDIP in the coming years to attract educated millennial groups because in 2024 the Indonesian Central Board of Statistics (BPS) predicted the millennial generation will be contributed 60 percent of Indonesia’s total population. Meanwhile in recent years has been a massive shifting from conventional media to internet media as a media platform for the political campaigns and the current internet media user dominated by the millennial generation. Furthermore, new political figures will emerge in the Indonesian Political and the other parties will be more competitive. Therefore, this research tries to find appropriate political marketing strategies for PDIP to attract millennials.This research using mixed methods research to support the accuracy of the analyses. The author uses STP (Segmenting, Targeting, Positioning) analysis to comprehend PDIP’s internal conditions and issues. While to comprehend PDIP’s external conditions and issues, the author uses Porter’s Five Forces analysis. The results of all analyses are developed using TOWS Matrix analysis so that it becomes several alternative strategies. Based on all analyses, the root of the problem facing PDIP is the unattractive political marketing for millennials. Therefore, the author proposed three political marketing strategies consist of maintaining traditional and base voters, build internal political programs by millennials preference, and developing digital political strategies. Key Words: political marketing, millennials, political party, social media, general election
SERVICE QUALITY ANALYSIS FOR CUSTOMER JOURNEY EXPERIENCE IMPROVEMENT AT TERMINAL 3 SOEKARNO-HATTA INTERNATIONAL AIRPORT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Terminal 3 (T3) owned by PT Angkasa Pura II (AP II) at Soekarno-Hatta International Airport is a high-class airport for serve domestic and international passengers. AP II realize the importance of service quality by regularly monitoring the development of customer satisfaction to encourage continuous service improvement. In this research, the orientation of customers at T3 Soekarno-Hatta International Airport will be assessed based on experience of interaction with facilities and services that have been used. To achieve the objectives, the research will apply qualitative and quantitative by Service Quality (SERVQUAL) methods.Analysis of the T3 Soekarno-Hatta International Airport to determine external and internal conditions that have an impact on the existing business, evaluation uses SWOT analysis. Service quality to the level of customer satisfaction in term of tangible, reliability, responsiveness, assurance, and empathy at T3 Soekarno-Hatta International Airport have positive correlations. With notes, found three partial gaps data in the SERVQUAL dimensions indicators. The dimensions that has the greatest value to the creation of customer satisfaction at T3 Soekarno-Hatta International Airport is tangible dimension.Based on the findings of the research, suggestions are made to relevant parties at T3 Soekarno-Hatta International Airport through strategic improvement namely service improvement program, facility improvement program, and activity & entertainment improvement program.Keywords: Service Quality, T3 Soekarno-Hatta International Airport, Customer, Expectation, Performance.
LEGISLATIVE CANDIDATE MARKETING STRATEGY FOR ATTRACT MILLENNIAL VOTER IN PEMILU 2019 : CASE STUDY INDONESIA SOLIDARITY PARTY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The presence of a new party namely the Indonesian solidarity party, legislative candidates from the party must use a new method. increasingly critical communities such as milennials demand that they take a more persuasive approach. This research aims to study participation in pemilu with the presence of the Indonesian Solidarity Party and the identification of marketing strategies to increase millennial participation in the 2019 elections and overcome the problems discussed by Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party.The analysis in this study uses internal and external factors to be able to provide effective and efficient solutions. Internal analysis was carried out to analyze STP (Segmenting, Targeting, Positioning) and Market Mix (4P) of Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party. Then analyze externally using STEEPLED analysis (Sociocultural, Techonological, Economic, Environment, Political, Legal, Ethical, Demographic) in Sumedang district, competitor analysis of other party legislative candidates and millennial voter analysis in Sumedang.Based on the results of the survey that has been obtained, millennial voters in the Sumedang area choose legislative candidates based on the resolution of policy problems such as work programs and real things given to the public. In addition, the ideology and issues raised were less accepted by millennials in the Sumedang region whose majority of voters were rational and critical.solution suggested to the legislative candidates from the Indonesian Solidarity party that is conducting an effective campaign strategy and positioning evaluation by adding more popular issues in the community.Keywords:  Marketing Strategy, political marketing, Brand Awareness, Communication Strategy.
Proposed Marketing Communication Strategy To Increase Consumer Brand Awareness And Purchase Intention (Case Study: Yogya Online)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The development of technology information influences the shift in behavior, economic, and business. One of the most visible changes is the shift in business method. These changes showed by the rapid increase of e-commerce. Yogya Group took this opportunity to establish its own e-commerce, using the name of Yogya Online. This research aimed to assist Yogya Online in increasing brand awareness and consumers’ purchase intention by identifying which factors influence consumers and proposing business solution based on these factors. There are two factors that are being examined in relation to brand awareness. This factor are marketing communication and website characteristic. On the other hand, there are four factors related to purchase intention that are studied. These factors are brand awareness, equity driver, marketing communication, and website characteristic. The result showed that marketing communication and website characteristic factors are significantly related with brand awareness. Brand awareness has significant positive influence toward equity driver. Brand awareness, marketing communication, and website characteristic factors are significantly related with purchase intention. However, equity driver factor is insignificantly related with purchase intention. Among these factors, website characteristic has the strongest relation with purchase intention. Keywords: Brand Awareness, Purchase Intention, Online Grocery Shopping
PROGRAM CN295 PROJECT MANAGEMENT ANALYSIS AND IMPROVEMENT STRATEGY FOR PRODUCTION OF A CUSTOMIZED MEDIUM AIRCRAFT (Case Study at Indonesian Aerospace)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Where in carrying out its duties as PM for the CN295 Program, there are many obstacles if not managed properly it can lead to delayed delivery targets of aircraft to the customers. It is therefore necessary to determine a parameter that can be measured so that the work of the PM can be done categorically so that it can be measured the success rate of the project being executed. This can cause losses for PTDI who have to pay penalties due to late delivery to the customer. Because develop the aircraft is a sequential process, then being late in one function will cause other functions to wait, this is what makes the project late. By using the Current Reality Tree (CRT) method, the rootcause of the problems that occur in PTDI can be identified accurately.By using the Project Management reference from PMI in the form of PMBOK guide 5th edition, the solution to the rootcause that arise will be tried to be resolved. The business processes in PTDI actually exist in part that are similar to the principles of Project Management from PMBOK, so this paper will improve existing business processes and add processes that do not yet exist of the problems that have an impact on PTDI, it has a profound effect on the company's cashflow, operations, and also the welfare of PTDI's work. For this reason, the results of this case study will be proposed to the PTDI management so that it can be adopted into the business process that has been approved by PTDI as a series of improvements to the business process. In addition to having an impact on the existing business system, this case study also suggests that PTDI increase knowledge to the Project Manager to have training in accordance with the principles of Project Management. in collaboration with HRD, the proposed training will be scheduled as a means of increasing PTDI's resources.Keyword: Project Management, CN295, PMBOK, Current Reality Tree, Customizing Medium Aircraft
Packaging Redesign of Zitrolin Film Coated Caplet 500 mg Production of PT Otto Pharmaceutical Industries to Increase Brand Awareness
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Otto Pharmaceutical Industries in its production process produces more ethical medicines than OTC. The consideration is that the product is more widely used and in demand by the public. The ethical drug production process at PT Otto Pharmaceutical Industries must be made well, one of which is by making good and attractive product packaging. Product packaging design is a representation of the product. Good packaging is able to give a positive impression on the company's products and brands. With the growth of a positive image, it will be able to encourage the level of product sales (Anggoro, 2000: 59).The unit of analysis in this study is ethical drug packaging design and corporate image. This study seeks to see the extent to which ethical drug packaging designs can improve the company's image of PT. Otto Pharmaceutical Industries and in the end was able to increase sales of these ethical drug products.Quantitative methods are used in this study. Researchers collect data from several sources to achieve goals with appropriate and relevant information, namely primary and secondary data. Primary data was obtained by means of researchers preparing a questionnaire about the opinion of respondents about the packaging of Zitrolin Selaput 500 mg capsules. The respondents are doctors and marketing personnel. Secondary data was obtained by collecting information from the internet, literature and articles related to research. This study uses six criteria according to Keller (2013:171) as research indicators which include: Memmorability, Meaningfullness, Likalibility, Transfarability, Adaptability and Protectability.The results showed that the packaging design of Zitrolin Selaput 500 mg capsules was in the "Good" category. The "Good" category was able to maintain the position of Zitrolin Selaput 500 mg Caplet in the ethical drug market position for two years (2019 and 2020), but this condition cannot be tolerated because the market tends to be dynamic, the competition is getting tougher. The market position of Zitrolin Sealed Caplet 500 mg in 2019 and 2020 is below the top of mind by five brands, namely: Ziromax produced by PT Pfizer, Mezatin produced by PT Sanbe Farma, Zycin produced by PT Interbatt, Zithrax produced by PT Kalbe Farma and Zibramax produced by PT Guardians. The market position of Zitrolin Selaput 500 mg capsules needs to be improved, so that it does not continue to be below the top of mind of the five brands or even lose in the competition because the product brand is unknown or forgotten. Efforts to improve it need to be carried out in an optimal and planned manner towards the ""Very Good"" category. Keywords: Packaging, Brand, Design, Ethical, Zitrolin Film Coated Caplet 500 mg.
Proposed Marketing Communication for KAI Access Application Based On Consumer Product Knowledge
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

A mobile application is one of the major approaches that many service companies obtained to provide convenient service for the customers. PT. KAI (Kereta Api Indonesia) tried to make their services more accesible by releasing a mobile app called KAI Access. However, it was initially found that only 40% of KAI customers use the mobile application. This study aimed to identify the current knowledge of KAI customers about KAI Access mobile app using AIDA model (Attention/awareness, Interest, Desire, and Action) and to find out the gap between product knowledge and consumer attention. This study used quantitative research and was conducted by collecting primary data by using a questionnaire. 400 respondents were selected as research sample representing the staggering 2.409.000 active customers of KAI services. The result of gap ranking demonstrated the priority sequence on the mobile app user interface, supporting factors for customers to use the apps. This finding suggests that PT. KAI must develop the application to be visually attractive, easier to use continuously updated, and most importantly, to be more recognizable and interesting for KAI customers by providing adequate socialization and promotion by coordinating all the IT, marketing, and product distribution department.Keywords: KAI Access, marketing, mobile application, product knowledge.

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