cover
Contact Name
Ahmad Ulil Albab Al Umar
Contact Email
ahmadulil.asfebi@gmail.com
Phone
+6287864008292
Journal Mail Official
juremi.bajangjournal@gmail.com
Editorial Address
Jl. permas Indah Royal zam-zam 2 Blok F No. 17, Kab. Lombok Tengah, Provinsi Nusa Tenggara Barat, 83572
Location
Kab. lombok barat,
Nusa tenggara barat
INDONESIA
juremi: jurnal riset ekonomi
Published by bajang Institute
ISSN : 27986489     EISSN : 27986535     DOI : -
Core Subject : Economy,
Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the manuscript following the submission guidelines. Please read these guidelines carefully. Authors who want to submit their manuscript to the editorial office of Jurnal Amal should obey the writing guidelines. If the manuscript submitted is not appropriate with the guidelines or written in a different format, it will be REJECTED by the editors before further reviewed. The editors will only accept the manuscripts which meet the assigned format. Every article that goes to the editorial staff will be selected through Desk Review and Initial Manuscript Evaluation processes by Editorial Board. Then, the articles will be sent to the Mitra Bebestari/peer reviewer and will go to the next selection by Double-Blind Peer-Review Process. Further details on reviewing policy and processes are available on submission guidelines. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. All manuscripts submitted to the journal recommended being written in good English or Bahasa Indonesia. The scope and focus is related to research in economics, accounting, management and also economic education studies such as microeconomics, macroeconomics, development studies, behavioral economics, human resource management, finance, leadership management, marketing, accounting and research on education in economical. This journal also publishes articles related to the study of banking, small and medium enterprises, stock market, Islamic economics, Islamic banking, Islamic accounting and other sharia-related economic fields. And also publishes development policy studies. In accordance with its scope, the Juremi: Jurnal Riset Ekonomi welcomes multidisciplinary articles related to economic research, management, accounting, and economic education both conventional and sharia. This journal accepts qualitative research and quantitative research. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles 536 Documents
STRATEGI MANAJEMEN PEMASARAN BUMDES MEDAL KARYA DALAM MENINGKATKAN KINERJA USAHA DAN DAYA SAING DESA Risdawanty, Risdawanty; Sani Haryati; Akhmad Hidayat Nurul Akbar
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BUMDes Medal Karya Desa Medanglayang berperan strategis sebagai motor penggerak ekonomi desa melalui pengelolaan berbagai unit usaha berbasis potensi lokal. Namun demikian, optimalisasi kinerja usaha dan daya saing desa masih menghadapi berbagai tantangan, khususnya pada aspek manajemen pemasaran. Penelitian ini bertujuan untuk menganalisis strategi manajemen pemasaran yang diterapkan oleh BUMDes Medal Karya dalam meningkatkan kinerja usaha dan memperkuat daya saing desa. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran BUMDes Medal Karya meliputi pemanfaatan jaringan lokal, penetapan harga yang terjangkau, pelayanan berbasis kedekatan sosial, serta diversifikasi unit usaha. Namun, implementasi strategi tersebut belum didukung secara optimal oleh promosi digital, perencanaan pemasaran yang terstruktur, dan peningkatan kapasitas sumber daya manusia. Penelitian ini menyimpulkan bahwa penguatan manajemen pemasaran yang terintegrasi dan adaptif terhadap perkembangan teknologi menjadi kunci dalam meningkatkan kinerja usaha BUMDes dan daya saing desa secara berkelanjutan
VALUE-BASED FIRM PERFORMANCE ANALYSIS USING EVA, MVA, AND FVA: EVIDENCE FROM PT ADHI KARYA (PERSERO) TBK Haryati, Sany; Agoes Hari Edy Wibowo; Fajri Ramadhani
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Firm value creation constitutes a central objective of modern financial management, particularly for publicly listed companies operating in capital-intensive industries. This study aims to examine firm value creation at PT Adhi Karya (Persero) Tbk by applying value-based performance measurement indicators, namely Economic Value Added (EVA), Market Value Added (MVA), and Financial Value Added (FVA). The research employs a quantitative descriptive approach using secondary data derived from audited annual financial statements and stock market information over the 2021–2023 period. The findings reveal that EVA and FVA values remain consistently positive, indicating that the company has been able to generate internal economic and financial value. However, MVA values are persistently negative, suggesting that the capital market has not fully recognized the firm’s internal value creation. These results imply a divergence between internal performance and market perception. This study contributes to the literature on value-based financial management by providing empirical evidence from Indonesia’s construction sector and highlights the importance of integrating internal value creation with effective market communication strategies.
ANALISIS OPINI PUBLIK TERHADAP REPUTASI MEREK Lelli Kisdayanti; Nur Farida
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand reputation is a strategic asset that plays a crucial role in determining a company’s sustainability and competitiveness in an increasingly dynamic business environment. In the digital era, public opinion develops rapidly through various media channels, particularly social media, and has a significant influence on the formation of brand image and reputation. This article aims to analyze the influence of public opinion on brand reputation and to identify the factors that shape public perceptions of a brand. This study employs a qualitative approach with a descriptive method, utilizing literature review and document analysis of academic articles, media reports, and relevant digital content. The findings indicate that public opinion is shaped by media exposure, consumer experiences, social environments, and viral issues on social media. Positive public opinion contributes to strengthening brand reputation, consumer trust, and loyalty, while negative public opinion can damage brand image and trigger reputational crises. Therefore, companies are required to manage public opinion strategically through effective communication, consistent product and service quality, and continuous social media monitoring to maintain and enhance brand reputation.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK SCARLETT WHITENING BODY CARE PADA MAHASISWA FEB UNIVERSITAS NEGERI MAKASSAR DI KOTA MAKASSAR Arvina Nabila Ardhana; Anwar, Anwar; Isma Azis Riu; Siti Hasbiah; Ilma Wulansari Hasdiansa
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia has experienced rapid growth; however, it also faces challenges related to declining repeat purchases in certain body care product categories. This study aims to analyze the effect of brand image and price on repeat purchase decisions of Scarlett Whitening Body Care products among students of the Faculty of Economics and Business, Universitas Negeri Makassar, in Makassar City. This research employs a quantitative approach using explanatory research. Data were collected through an online questionnaire distributed to 90 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that brand image and price each have a positive and significant effect on repeat purchase decisions. Furthermore, the simultaneous test shows that brand image and price jointly have a significant effect on repeat purchase decisions of Scarlett Whitening Body Care products. These findings suggest that a strong brand image combined with a price perceived as appropriate plays an important role in encouraging consumer loyalty and repeat purchases, particularly among university students. The results of this study are expected to provide practical insights for companies in formulating marketing strategies focused on customer retention.
PENGARUH KOMPETENSI DAN ETIKA KERJA TERHADAP MOTIVASI KERJA KARYAWAN DI BANK RAKYAT INDONESIA (BRI) KANTOR CABANG PEMBANTU YOS SUDARSO MAKASSAR Finartry Nurul Fadhilah Iwan
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompetensi karyawan dan etika kerja karyawan, baik secara parsial maupun simultan, terhadap motivasi kerja karyawan pada PT Bank Rakyat Indonesia (Persero) KCP Yos Sudarso Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan PT Bank Rakyat Indonesia KCP Yos Sudarso Makassar yang berjumlah 35 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh sehingga seluruh populasi dijadikan sampel. Pengumpulan data dilakukan melalui penyebaran kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial kompetensi kerja berpengaruh positif dan signifikan terhadap motivasi kerja karyawan. Selain itu, etika kerja karyawan juga berpengaruh positif dan signifikan terhadap motivasi kerja. Secara simultan, kompetensi kerja dan etika kerja berpengaruh signifikan terhadap motivasi kerja karyawan. Temuan ini menunjukkan bahwa peningkatan kompetensi dan penerapan etika kerja yang baik dapat mendorong peningkatan motivasi kerja karyawan. Oleh karena itu, perusahaan disarankan untuk terus mengembangkan kompetensi karyawan serta menanamkan nilai-nilai etika kerja guna meningkatkan motivasi dan kinerja karyawan secara berkelanjutan.
PENGARUH LITERASI DIGITAL DAN AKSES MODAL USAHA TERHADAP PENGEMBANGAN UMKM KULINER PADA GENERASI X DAN GENERASI Z DI DENPASAR UTARA Ida Ayu Ratih RakaSiwi; I Made Adi Suwandana; Anak Agung Istri Agung Ovy Dwijayanthi
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of digital literacy and access to business capital on the development of MSMEs. The population consists of Generation X and Generation Z entrepreneurs engaged in the culinary sector under the small business category, with business locations in North Denpasar, and a sample of 40 respondents. The data analysis technique applied in this research is multiple linear regression. The findings show that digital literacy has a positive and significant effect on MSME development, and access to business capital also has a positive and significant effect on MSME development; simultaneously, digital literacy and access to business capital significantly affect MSME development. The suggestions provided in this study are that culinary MSME entrepreneurs from Generations X and Z in North Denpasar are expected to improve their ability to reach online markets, which can be achieved by attending seminars or learning about online product marketing, consistently managing existing capital properly to increase income, and enhancing financial literacy while utilizing business capital effectively to achieve the targeted revenue criteria