cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Chrisanty V. Layman
Contact Email
chrisanty.layman@uph.edu
Phone
+62215460901
Journal Mail Official
milestone.journal@uph.edu
Editorial Address
Kampus Universitas Pelita Harapan Gedung F Lt 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
Location
Kota tangerang,
Banten
INDONESIA
Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 10 Documents
 1 
Search results for , issue "Vol. 2 No. 1 April 2022" : 10 Documents clear
Pengaruh Corporate Social Responsibility dan Corporate Image Terhadap Brand Loyalty: Studi Martha Tilaar Group di Toko Pondok Indah Mall 2 [The Influence of Corporate Social Responsibility and Corporate Image on Brand Loyalty: A Study on Martha Tilaar Group Shop at Pondok Indah Mall] Hutabarat, Zoel; Fitrianti, Asih
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5347

Abstract

This study aims to identify the effect of corporate social responsibility and corporate image on brand loyalty: a study case on Martha Tilaar Group at Pondok Indah Mall 2. This study uses a quantitative method in which the collection process uses an online questionnaire and uses non-probability sampling techniques with purposive sampling where respondents are respondents who have visited the Martha Tilaar Group store located at Pondok Indah Mall 2. The sample in this study involved 156 respondents which had been obtained from the questionnaires distributed and for data analysis using a partial approach least square (PLS)-structural equation modelling (SEM) with SmartPLS application. The results of this study indicate that there are six variables in which the variables of economic responsibility, ethical responsibility and philanthropic responsibility have a positive effect on corporate image and brand loyalty. Meanwhile, the legal responsibility variable has no positive effect on corporate image and brand loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk mengidentifikasi pengaruh antara corporate social responsibility dan corporate image terhadap brand loyalty: studi kasus Martha Tilaar Group di Toko Pondok Indah Mall 2. Penelitian ini menggunakan metode kuantitatif yang di mana proses pengumpulan menggunakan penyebaran kuesioner dengan sistem online dan menggunakan teknik sampling non-probabilitas, dengan purposive sampling yang di mana responden merupakan responden yang pernah melakukan kunjungan ke toko Martha Tilaar Group yang bertempat di Pondok Indah Mall 2. Sampel pada penelitian ini melibatkan 156 responden dan data yang terkumpul diuji dengan menggunakan pendekatan partial least square (PLS)-structural equation modelling (SEM) dengan aplikasi SmartPLS. Hasil penelitian ini menunjukan terdapat enam variabel yang di mana variabel economic responsibility, ethical responsibility dan philanthropic responsibility berpengaruh positif terhadap corporate image dan brand loyalty. Sedangkan untuk variabel legal responsibility tidak berpengaruh positif terhadap corporate image dan brand loyalty.
Keunggulan Kompetitif PT MAK Selama Masa Pandemi Covid-19 [PT MAK's Competitive Advantage During the Covid-19 Pandemic] Enrico, Davin; Tan, Jacob Donald
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5350

Abstract

This research was conducted at a family business in Jakarta, PT MAK, as a business actor in the construction of residential houses and/or shop houses to analyze how PT MAK's strategy is to achieve company performance during the COVID-19 pandemic and identify PT MAK's strategy in achieving excellence. competitive. This research uses a qualitative approach – a single case study – in which the data collection technique uses in-depth interviews with the owner, observations and field notes. Interviews were conducted with 10 informants consisting of 2 owners, 4 employees, 2 clients and 2 partners from this family company. The implication of the results of this study is that members of PT MAK, especially the owners, can find out the company's competitive advantages that can be practiced during this COVID-19 pandemic and beyond so that they can compete with their competitors. Furthermore, it can also use the mini-model theory from the results of this study to compare with other case studies in the same sector, namely contractor services.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada sebuah bisnis keluarga di Jakarta, PT MAK, sebagai pelaku usaha di bidang konstruksi pembangunan rumah-rumah hunian dan/atau ruko untuk menganalisis bagaimana strategi PT MAK dalam mencapai kinerja perusahaan selama masa pandemi COVID-19 serta mengidentifikasi strategi PT MAK dalam mencapai keunggulan kompetitif. Adapun penelitian ini menggunakan metode pendekatan kualitatif – single case study – yang di mana teknik pengumpulan datanya menggunakan wawancara secara mendalam kepada pemilik, observasi dan field notes. Wawancara dilakukan kepada 10 informan yang terdiri dari 2 pemilik, 4 karyawan, 2 klien dan 2 partner dari perusahaan keluarga ini. Implikasi dari hasil studi ini adalah anggota dari PT MAK, khususnya pemilik, dapat mengetahui keunggulan kompetitif perusahaan yang bisa dipraktikkan pada saat masa pandemi COVID-19 ini dan seterusnya agar dapat untuk bersaing dengan kompetitor-kompetitornya. Selanjutnya akademisi juga dapat memanfaatkan mini-model theory dari hasil penelitian ini untuk membandingkan dengan case study lainnya di sektor yang serupa yaitu jasa kontraktor.
Intensi dan Perilaku Berwirausaha di Kota Tangerang Selatan [The Entrepreneurial Intention and Behavior in Tangerang Selatan] Alfian, Florencia Putri; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5357

Abstract

This study aims to examine the effect of Entrepreneurship Education, Inspiration, Resources, Subjective Norms, Attitudes, Behavioral Control Perceptions, Entrepreneurial Intentions and Entrepreneurial Behavior. The sampling technique in this study was non-probability sampling, namely purposive sampling where the respondents were students who received Entrepreneurship Education lessons. The number of samples as many as 280 respondents with data collection methods using online questionnaires. The analytical method used is statistical with Partial Least Square - Structural Equation Modeling (PLS-SEM) with SmartPLS 3 application. The results show that Entrepreneurship Education has a positive and significant effect on attitudes and behavioral control, but has no significant effect on subjective norms. Inspiration has a positive and significant effect on attitudes, subjective norms, behavioral control. Resources have a positive effect on subjective norms, attitudes have a positive effect on entrepreneurial intentions. Subjective norms have a positive and significant effect on perceptions of behavioral control, entrepreneurial intentions, but not significant on entrepreneurial intentions. The perception of behavioral control has a positive effect on entrepreneurial intentions and entrepreneurial behavior, but has no significant effect on entrepreneurial behavior.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh Pendidikan Kewirausahaan, Inspirasi, Sumber Daya, Norma Subjektif, Sikap, Persepsi Kontrol Perilaku, Intensi Berwirausaha dan Perilaku Berwirausaha. Teknik pengambilan sampel pada penelitian ini adalah non-probability sampling yaitu purposive sampling di mana responden merupakan Mahasiswa yang mendapatkan pelajaran Pendidikan Kewirausahaan. Jumlah sampel sebanyak 280 responden dengan metode pengumpulan data menggunakan kuesioner secara daring. Metode analisis yang digunakan adalah statistic dengan Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan aplikasi SmartPLS 3. Hasil penelitian menunjukan bahwa Pendidikan Kewirausahaan berpengaruh positif dan signifikan terhadap sikap dan kontrol perilaku, tetapi tidak berpengaruh signifikan terhadap norma subjektif. Inspirasi berpengaruh positif dan signifikan terhadap sikap, norma subjektif, kontrol perilaku. Sumber daya berpengaruh positif terhadap norma subjektif, sikap berpengaruh positif terhadap intensi berwirausaha. Norma subjektif berpengaruh positif dan signifikan terhadap persepsi kontrol perilaku, intensi berwirausaha, namun tidak signifikan terhadap intensi berwirausaha. Persepsi kontrol perilaku berpengaruh positif terhadap intensi berwirausaha dan perilaku berwirausaha, namun tidak berpengaruh signifikan terhadap perilaku berwirausaha.
Social Entrepreneurship di Masa Web 2.0 [Social Entrepreneurship in the Age of Web 2.0] Sudirman, Jimmy Sab; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5285

Abstract

This study aims to examine the positive influence of web 2.0 strategic support, web 2.0 technology use, absorptive capacity, learning CSR against social entrepreneurship, Whereas the sampling technique for this study determined as a non-probability sampling with purposive sampling technique. Samples were taken in the amount of 266 respondents who have been committed as students who are studying and learning about entrepreneurship. The data were collected by distributing electronic questionnaires Likert scale through social media with Google Form. Moreover, this research uses Partial Least Square - Structural Equation Modelling (PLS-SEM) for the statistical analytic method. This study also uses a descriptive type of research with quantitative data.  The test results from this study concluded that the specified variables are positive influence on each other.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh positif dukungan strategi web 2.0, penggunaan teknologi web 2.0, daya serap, pembelajaran CSR terhadap kewirausahaan sosial. Sedangkan teknik pengambilan sampel untuk penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Sampel yang diambil sebanyak 266 responden yang telah berkomitmen sebagai mahasiswa yang sedang belajar dan belajar tentang kewirausahaan. Pengumpulan data dilakukan dengan menyebarkan angket elektronik skala Likert melalui media sosial dengan Google Form. Selain itu penelitian ini Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk metode statistik analitik. Penelitian ini juga menggunakan jenis penelitian deskriptif dengan data kuantitatif. Hasil uji dari penelitian ini menyimpulkan bahwa variabel yang ditentukan saling berpengaruh positif.
Pengaruh Service Quality dan Patient Safety Expectation Terhadap Customer Satisfaction dan Customer Loyalty Pada AIC Medical Clinic di Masa Pandemi Covid-19 [The Effect of Service Quality and Patient Safety Expectation on Customer Satisfaction and Customer Loyalty on AIC Medical Clinic During the Covid-19 Pandemic] Kho, Ardi; Budianto, Bernard; Antoni, Irene
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5289

Abstract

This study was conducted during the COVID-19 Pandemic when patients were afraid and avoided going to the clinic so there was a decrease in patient visits to AIC Medical. This study is to find out whether patients prefer patient safety expectations rather than service quality that affects customer satisfaction, and increases customer loyalty. This study was conducted in Jakarta involving 162 patients at AIC Medical Clinic. Data was collected by distributing questionnaires containing 40 statements using a Likert scale of 1–5 based on a non-probability sampling method with a saturation sampling technique. Data were analyzed using the PLS-based SEM method. The research results support some of the proposed models. The findings are service quality, patient safety expectations, and corporate CSR has a positive effect on customer satisfaction. Other research findings that support the relationship between service quality and customer loyalty are positive. The results show that the effect of cultural similarity on customer satisfaction is negative. The findings confirm that customer satisfaction is partial mediation of the relationship between service quality and customer loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada masa pandemi COVID-19 saat pasien takut dan menghindari untuk ke klinik sehingga terjadi penurunan kunjungan pasien ke AIC Medical Clinic. Penelitian ini untuk mengetahui apakah pasien lebih memilih keamanan atau patient safety expectation daripada service quality yang berpengaruh terhadap customer satisfaction, dan meningkat customer loyalty. Penelitian ini dilakukan di Jakarta dengan melibatkan 162 pasien di AIC Medical Clinic. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 40 pernyataan dengan Skala Likert 1–5 berdasarkan metode purposive sampling dengan kriteria pasien yang datang di klinik saat pandemi COVID-19. Data dianalisis dengan metode SEM berbasiskan PLS. Hasil penelitian mendukung sebagian model yang diusulkan, service quality, patient safety expectation dan CSR perusahaan berpengaruh positif terhadap customer satisfaction. Temuan lain penelitian mendukung hubungan service quality terhadap customer loyalty adalah positif. Terdapat pengaruh patient safety expectation terhadap customer satisfaction lebih besar dibandingkan oleh pengaruh service quality, tetapi pengaruh cultural similarity terhadap customer satisfaction adalah negatif. Temuan mengonfirmasi mediasi customer satisfaction mempengaruhi customer loyalty.
Social Entrepreneurship di Masa Web 2.0 [Social Entrepreneurship in the Age of Web 2.0] Sudirman, Jimmy Sab; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5285

Abstract

This study aims to examine the positive influence of web 2.0 strategic support, web 2.0 technology use, absorptive capacity, learning CSR against social entrepreneurship, Whereas the sampling technique for this study determined as a non-probability sampling with purposive sampling technique. Samples were taken in the amount of 266 respondents who have been committed as students who are studying and learning about entrepreneurship. The data were collected by distributing electronic questionnaires Likert scale through social media with Google Form. Moreover, this research uses Partial Least Square - Structural Equation Modelling (PLS-SEM) for the statistical analytic method. This study also uses a descriptive type of research with quantitative data.  The test results from this study concluded that the specified variables are positive influence on each other.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh positif dukungan strategi web 2.0, penggunaan teknologi web 2.0, daya serap, pembelajaran CSR terhadap kewirausahaan sosial. Sedangkan teknik pengambilan sampel untuk penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Sampel yang diambil sebanyak 266 responden yang telah berkomitmen sebagai mahasiswa yang sedang belajar dan belajar tentang kewirausahaan. Pengumpulan data dilakukan dengan menyebarkan angket elektronik skala Likert melalui media sosial dengan Google Form. Selain itu penelitian ini Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk metode statistik analitik. Penelitian ini juga menggunakan jenis penelitian deskriptif dengan data kuantitatif. Hasil uji dari penelitian ini menyimpulkan bahwa variabel yang ditentukan saling berpengaruh positif.
Pengaruh Service Quality dan Patient Safety Expectation Terhadap Customer Satisfaction dan Customer Loyalty Pada AIC Medical Clinic di Masa Pandemi Covid-19 [The Effect of Service Quality and Patient Safety Expectation on Customer Satisfaction and Customer Loyalty on AIC Medical Clinic During the Covid-19 Pandemic] Kho, Ardi; Budianto, Bernard; Antoni, Irene
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5289

Abstract

This study was conducted during the COVID-19 Pandemic when patients were afraid and avoided going to the clinic so there was a decrease in patient visits to AIC Medical. This study is to find out whether patients prefer patient safety expectations rather than service quality that affects customer satisfaction, and increases customer loyalty. This study was conducted in Jakarta involving 162 patients at AIC Medical Clinic. Data was collected by distributing questionnaires containing 40 statements using a Likert scale of 1-5 based on a non-probability sampling method with a saturation sampling technique. Data were analyzed using the PLS-based SEM method. The research results support some of the proposed models. The findings are service quality, patient safety expectations, and corporate CSR has a positive effect on customer satisfaction. Other research findings that support the relationship between service quality and customer loyalty are positive. The results show that the effect of cultural similarity on customer satisfaction is negative. The findings confirm that customer satisfaction is partial mediation of the relationship between service quality and customer loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada masa pandemi COVID-19 saat pasien takut dan menghindari untuk ke klinik sehingga terjadi penurunan kunjungan pasien ke AIC Medical Clinic. Penelitian ini untuk mengetahui apakah pasien lebih memilih keamanan atau patient safety expectation daripada service quality yang berpengaruh terhadap customer satisfaction, dan meningkat customer loyalty. Penelitian ini dilakukan di Jakarta dengan melibatkan 162 pasien di AIC Medical Clinic. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 40 pernyataan dengan Skala Likert 1-5 berdasarkan metode purposive sampling dengan kriteria pasien yang datang di klinik saat pandemi COVID-19. Data dianalisis dengan metode SEM berbasiskan PLS. Hasil penelitian mendukung sebagian model yang diusulkan, service quality, patient safety expectation dan CSR perusahaan berpengaruh positif terhadap customer satisfaction. Temuan lain penelitian mendukung hubungan service quality terhadap customer loyalty adalah positif. Terdapat pengaruh patient safety expectation terhadap customer satisfaction lebih besar dibandingkan oleh pengaruh service quality, tetapi pengaruh cultural similarity terhadap customer satisfaction adalah negatif. Temuan mengonfirmasi mediasi customer satisfaction mempengaruhi customer loyalty.
Pengaruh Corporate Social Responsibility dan Corporate Image Terhadap Brand Loyalty: Studi Martha Tilaar Group di Toko Pondok Indah Mall 2 [The Influence of Corporate Social Responsibility and Corporate Image on Brand Loyalty: A Study on Martha Tilaar Group Shop at Pondok Indah Mall] Hutabarat, Zoel; Fitrianti, Asih
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5347

Abstract

This study aims to identify the effect of corporate social responsibility and corporate image on brand loyalty: a study case on Martha Tilaar Group at Pondok Indah Mall 2. This study uses a quantitative method in which the collection process uses an online questionnaire and uses non-probability sampling techniques with purposive sampling where respondents are respondents who have visited the Martha Tilaar Group store located at Pondok Indah Mall 2. The sample in this study involved 156 respondents which had been obtained from the questionnaires distributed and for data analysis using a partial approach least square (PLS)-structural equation modelling (SEM) with SmartPLS application. The results of this study indicate that there are six variables in which the variables of economic responsibility, ethical responsibility and philanthropic responsibility have a positive effect on corporate image and brand loyalty. Meanwhile, the legal responsibility variable has no positive effect on corporate image and brand loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk mengidentifikasi pengaruh antara corporate social responsibility dan corporate image terhadap brand loyalty: studi kasus Martha Tilaar Group di Toko Pondok Indah Mall 2. Penelitian ini menggunakan metode kuantitatif yang di mana proses pengumpulan menggunakan penyebaran kuesioner dengan sistem online dan menggunakan teknik sampling non-probabilitas, dengan purposive sampling yang di mana responden merupakan responden yang pernah melakukan kunjungan ke toko Martha Tilaar Group yang bertempat di Pondok Indah Mall 2. Sampel pada penelitian ini melibatkan 156 responden dan data yang terkumpul diuji dengan menggunakan pendekatan partial least square (PLS)-structural equation modelling (SEM) dengan aplikasi SmartPLS. Hasil penelitian ini menunjukan terdapat enam variabel yang di mana variabel economic responsibility, ethical responsibility dan philanthropic responsibility berpengaruh positif terhadap corporate image dan brand loyalty. Sedangkan untuk variabel legal responsibility tidak berpengaruh positif terhadap corporate image dan brand loyalty.
Keunggulan Kompetitif PT MAK Selama Masa Pandemi Covid-19 [PT MAK's Competitive Advantage During the Covid-19 Pandemic] Enrico, Davin; Tan, Jacob Donald
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5350

Abstract

This research was conducted at a family business in Jakarta, PT MAK, as a business actor in the construction of residential houses and/or shop houses to analyze how PT MAK's strategy is to achieve company performance during the COVID-19 pandemic and identify PT MAK's strategy in achieving excellence. competitive. This research uses a qualitative approach - a single case study - in which the data collection technique uses in-depth interviews with the owner, observations and field notes. Interviews were conducted with 10 informants consisting of 2 owners, 4 employees, 2 clients and 2 partners from this family company. The implication of the results of this study is that members of PT MAK, especially the owners, can find out the company's competitive advantages that can be practiced during this COVID-19 pandemic and beyond so that they can compete with their competitors. Furthermore, it can also use the mini-model theory from the results of this study to compare with other case studies in the same sector, namely contractor services.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada sebuah bisnis keluarga di Jakarta, PT MAK, sebagai pelaku usaha di bidang konstruksi pembangunan rumah-rumah hunian dan/atau ruko untuk menganalisis bagaimana strategi PT MAK dalam mencapai kinerja perusahaan selama masa pandemi COVID-19 serta mengidentifikasi strategi PT MAK dalam mencapai keunggulan kompetitif. Adapun penelitian ini menggunakan metode pendekatan kualitatif - single case study - yang di mana teknik pengumpulan datanya menggunakan wawancara secara mendalam kepada pemilik, observasi dan field notes. Wawancara dilakukan kepada 10 informan yang terdiri dari 2 pemilik, 4 karyawan, 2 klien dan 2 partner dari perusahaan keluarga ini. Implikasi dari hasil studi ini adalah anggota dari PT MAK, khususnya pemilik, dapat mengetahui keunggulan kompetitif perusahaan yang bisa dipraktikkan pada saat masa pandemi COVID-19 ini dan seterusnya agar dapat untuk bersaing dengan kompetitor-kompetitornya. Selanjutnya akademisi juga dapat memanfaatkan mini-model theory dari hasil penelitian ini untuk membandingkan dengan case study lainnya di sektor yang serupa yaitu jasa kontraktor.
Intensi dan Perilaku Berwirausaha di Kota Tangerang Selatan [The Entrepreneurial Intention and Behavior in Tangerang Selatan] Alfian, Florencia Putri; Layman, Chrisanty V.
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5357

Abstract

This study aims to examine the effect of Entrepreneurship Education, Inspiration, Resources, Subjective Norms, Attitudes, Behavioral Control Perceptions, Entrepreneurial Intentions and Entrepreneurial Behavior. The sampling technique in this study was non-probability sampling, namely purposive sampling where the respondents were students who received Entrepreneurship Education lessons. The number of samples as many as 280 respondents with data collection methods using online questionnaires. The analytical method used is statistical with Partial Least Square - Structural Equation Modeling (PLS-SEM) with SmartPLS 3 application. The results show that Entrepreneurship Education has a positive and significant effect on attitudes and behavioral control, but has no significant effect on subjective norms. Inspiration has a positive and significant effect on attitudes, subjective norms, behavioral control. Resources have a positive effect on subjective norms, attitudes have a positive effect on entrepreneurial intentions. Subjective norms have a positive and significant effect on perceptions of behavioral control, entrepreneurial intentions, but not significant on entrepreneurial intentions. The perception of behavioral control has a positive effect on entrepreneurial intentions and entrepreneurial behavior, but has no significant effect on entrepreneurial behavior.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menguji pengaruh Pendidikan Kewirausahaan, Inspirasi, Sumber Daya, Norma Subjektif, Sikap, Persepsi Kontrol Perilaku, Intensi Berwirausaha dan Perilaku Berwirausaha. Teknik pengambilan sampel pada penelitian ini adalah non-probability sampling yaitu purposive sampling di mana responden merupakan Mahasiswa yang mendapatkan pelajaran Pendidikan Kewirausahaan. Jumlah sampel sebanyak 280 responden dengan metode pengumpulan data menggunakan kuesioner secara daring. Metode analisis yang digunakan adalah statistic dengan Partial Least Square - Structural Equation Modeling (PLS-SEM) dengan aplikasi SmartPLS 3. Hasil penelitian menunjukan bahwa Pendidikan Kewirausahaan berpengaruh positif dan signifikan terhadap sikap dan kontrol perilaku, tetapi tidak berpengaruh signifikan terhadap norma subjektif. Inspirasi berpengaruh positif dan signifikan terhadap sikap, norma subjektif, kontrol perilaku. Sumber daya berpengaruh positif terhadap norma subjektif, sikap berpengaruh positif terhadap intensi berwirausaha. Norma subjektif berpengaruh positif dan signifikan terhadap persepsi kontrol perilaku, intensi berwirausaha, namun tidak signifikan terhadap intensi berwirausaha. Persepsi kontrol perilaku berpengaruh positif terhadap intensi berwirausaha dan perilaku berwirausaha, namun tidak berpengaruh signifikan terhadap perilaku berwirausaha.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 5. No. 2 September 2025 Vol 5. No. 1 April 2025 Vol. 4 No 2 September 2024 Vol. 4 No. 1 April 2024 Vol. 3 No. 2 September 2023 Vol. 3 No. 1 April 2023 Vol. 2 No. 2 September 2022 Vol. 2 No. 1 April 2022 Vol. 1 No. 2 September 2021 Vol. 1 No. 1 April 2021